KATE DAVISON

Fitness & Wellness Industry Professional with Over 10+ years of experience Leading Operational
& Business Development Efforts and Coaching & Consulting Individuals in UAE/UK Markets

PROFILE HIGHLIGHTS

Core Business Expertise

• Operations Management
• Facilities Management
• Pre-Launch & Launch
• Sales & Retention
• Customer Service
• Team Leadership
• Business Developments
& Partnerships
• Coaching & Consultancy
• Program Development CONTACT INFORMATION
• Education & Training
kate@k8wellness.com
• Branding & Marketing
+971 50 186 7411

Core Wellness Expertise

• Weight Management • Corporate Wellness • Stress Management

• Digestive Health • Wellness Workshop Delivery • Fitness Coaching
• Life Coaching PERSONAL DETAILS
• Physical Performance • Holistic Wellness Programs
Location: Dubai, UAE
Nationality: British (English)
Visa Status: Employment Visa
PROFESSIONAL EXPERIENCE SUMMARY

Fitness First Middle East, Dubai, UAE Dec 2017 – Mar 2019
Club General Manager
The Retreat Palm Dubai, MGallery by Sofitel, Dubai, UAE Jun 2017 – Nov 2017 EDUCATION
Wellness Coach
2003 - 2006
Wellness Coach, Self-Employed, UAE/UK Aug 2010 – Jun 2017 BSc (Hons) Psychology
Personal Trainer I Yoga Teacher I Transformational Nutrition Coach
(1st Class)
BARE Fitness, Dubai, UAE Jan 2015 – Aug 2015 Grey College, University of
Wellness Director Durham, UK
Core Direction, Dubai, UAE Jul 2009 – Apr 2010 2001 - 2003
Personal Trainer (Freelance)
A Levels – Psychology (A), English
Metropolitan Police, London, UK Aug 2007 – Jan 2009 (A), History (A)
Police Officer AS Level – Music (A)
Cancer Research UK, London, UK Feb 2007 – Aug 2007 Solihull School Sixth Form, UK
HR Resourcing & Reward (People and Organisational Development)
1999 - 2001
Marlux Medical, Birmingham, UK Dec 2006 – Jan 2007 GCSEs – 6 A*’s, 3 A’s, 1 B
Office Administrator English Lang. (A*), Maths (A)
Africa & Asia Venture, Malawi, Africa Aug 2006 – Nov 2006
St Martin’s School, UK
Teacher - English & PE (Graduate Teaching Placement)

Durham University, Durham, UK Jun 2004 – Aug 2006

Summer School Mentor (Admissions Department)

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 CORE COMPETENCIES & ACHIEVEMENTS
PROFESSIONAL
Operations / Facilities Management – including Profit & Loss Management DEVELOPMENT
• Ensured smooth running and daily operations of multiple health & fitness facilities, Transformational Nutrition
including 2 Fitness First Clubs (Beach Park Plaza, Jumeirah / Al Barsha Platinum), BARE Coach (CTNC)
Fitness and the first holistic wellness resort in the GCC, The Retreat Palm Dubai Institute of Transformational
• Oversaw daily operations including Front of House, opening/closing duties, staff Nutrition (ITN)
relations, facilities upkeep/maintenance, health and safety, superior member/guest
Advanced Nutrition:
relations, record keeping and general administration
Physical Performance
• Delivered Closing Member Count Goal and Drove Retention Strategy for the business
• Delivered Member Journey proposition through Fitness, Personal Training and Group Advanced Nutrition:
Exercise strategies Weight Management
• Managed Profit and Loss of Clubs to deliver key stakeholder returns – responsible for
Diploma in Personal Training
generating revenue of 500K+ monthly (current position)
(REPS Level 3)
• Proven track record of meeting business performance KPIs
Premier Training International
• Managed company brand standards ensuring clubs had the highest level of service
• Managed multiple clubs and sites – the largest, and my current, club is over 2,100 sq. DNAFit - Nutrigenetics
meters, has a separate Ladies Only facility and 1100 members DNAFit - Sport Genetics
• Prepared monthly financial statistical reports including proposals & recommendations
to improve policies, process, operation and increase business results RYT 200 Yoga Teacher Training
• Managed health & fitness facilities retail stores including market research, Shades of Yoga
suppliers/products selection and inventory management

KPIs and Performance

Performance from February – June 2018 / Financial Year ran from July 2017 – June 2018
COMPUTER SKILLS
I was the 3rd General Manager in the 17-18 FY
• Achieved 118% Sales Budget May 2018 – 1st time in 2017-18 Financial Year Sales Microsoft Office
Budget was achieved (and over-achieved: 59 Sales) Membership Management
• Achieved Attrition Budget 3 months consecutively (March, April, May 2018) – Highest Software
133% - Only previous time Attrition Budget was hit in 2017-18 Financial Year was July (Members First)
‘17
• Achieved Net Gain Budget May 2018 – 1st time in 2017-18 Financial Year Net Gain Email Marketing
Budget was achieved (and over-achieved: +7) (ActiveCampaign)
• Achieved + Net Gain 3 months consecutively (March, April, May 2018) - 1st time in Project Management Software
2017-18 Financial Year + Net Gain was achieved (Asana)
• Achieved + Closing Membership 3 months consecutively (March, April, May 2018) - 1st
Scheduling Software
time in 2017-18 + Closing Membership was achieved
(Acuity Scheduling, Shedul)
• Achieved Operating Profit 1st 2 months of being at the club (Feb 25K & March 20K) –
Operating Profit only achieved 1 time previously in 2017-18 Financial Year Digital Marketing
• Achieved Highest Operating Profit of 2017-18 Financial Year Facebook Advertising
Campaigns
Customer Service
Statistical Analysis (SPSS)
• Shaped a service-oriented culture within several wellness operations by measuring and
monitoring guest feedback and establishing effective customer service solutions
• Built strong clients/members’ relationships based on open communication, trust,
compassion, expertise and genuine care
• Demonstrated strong communication skills and the ability to deal with challenging
situations and customers, especially as part of the Police
• Produced, developed and updated members' personal records and tracking system to
ensure efficiency and professional interactions

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Team Leadership
PERSONAL ATTRIBUTES
• Managed staff members from recruitment and induction to job contribution planning Health & Fitness Passionate
and performance review
• Elevated team performance and encouraged a strong wellness culture through Strong Work Ethic & Honest
continuous support and on-the-job training Confident Communicator
• Managed multiple teams – the largest, and current, team consists of 30 staff reporting
Excellent Interpersonal Skills
directly to me (Sales, Fitness, Group Exercise and Front of House teams)
• Demonstrated the ability to lead cross-cultural teams to perform high levels of Creative, Strategic Thinker
customer care and carry out effective day to day operations Analytical & Competitive
• Demonstrated the ability to influence staff to change their behaviour and to drive high
Strong Technical Proficiency
levels of performance
Entrepreneurial Spirit
Business Development – including Marketing & Branding and Online Presence

• Created K8Wellness.com from concept and name to logo and branding, producing
successful business results within a year
• Oversaw the pre-launch and launch phases of BARE Fitness and The Retreat Palm
Dubai
• Developed 50K GBP online-based platform at CRUK centred around Employee
Segmentation, nominated for industry-leading awards in HR/Advertising aside global
brands in London
• Acted as a key brand ambassador for several wellness and fitness organisations
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(DNAFit, Lean95) demonstrating an inspired, passionate, energetic and healthy lifestyle
• Increased memberships from 0 to 80+ in less than 6 months (BARE Fitness) by
identifying marketing opportunities through consumer requirements, industry trends
and competitive analysis
• Demonstrated the ability to combine wellness expertise and creativity to produce
educational and promotional materials such as presentations, posters and mailers
• Prepared and developed yearly marketing plans including wellness events/activities,
social media strategies and promotional efforts in line with the overall business

Health, Wellness & Nutrition Consultancy and Coaching

• Delivered coaching & consultancy both independently and within companies for over a
decade (including a boutique nutrition-focused fitness facility and a major hotel chain -
the first holistic wellness resort in the GCC)
• Coached/consulted a broad range of clients with key specialities in weight loss, fatigue,
digestive health, stress and emotional wellbeing
• Contributed to the development of the “BARE Program” delivering nutritional
consultations, coaching and educating a wide range of clients on their nutrition, health
and fitness goals and acting as Personal Nutritionist, Personal Trainer & Life Coach
• Advised athletes, clients and staff on how nutrition, exercise and lifestyle can optimise
performance
• Delivered fitness group sessions including yoga
• Prepared and delivered wellness workshops/seminars to major organisations such as
PwC and Nokia, Dubai, UAE

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