Product manager-The Product Manager is

responsible for driving product strategy, product development

priorities, and product release plans. This responsibility will
exist throughout the product life cycle from initial idea through
development, launch, ongoing operations and expansion of
product. This position requires close interaction with
development, key customers, and product
marketing. Working on very innovative electronic products, a
strong technical background is mandatory
The Product Manager is expected to:
• Define the product strategy
• Deliver market research and product specifications.
• Be the link between sales, production, engineering, QA, and
technical support teams.
• Manage all steps of product life cycle and report to upper
management.
• Perform product demos to key customers.
.The product manager serves as the leader of this cross
functional team.while the product manager does not
necessarily function as the operational manager for these
people,she does lead ,coordinate,and supervise their work
toward the end goal of making the product a reality,launching
it,operating it,and managing it throughout its life cycle.

A product manager investigates,selects,develop,products for an

organisation,performing the activity of product management.A
product manager considers numereous factors such as
intended demographic,the product offered by the
competition,and how well the product fits in with the
company’s business model.generally,a product manager
manage tangible product

Role of product manager- the role of

product manager in a complex biopharmaceutical environment
aligning expectation,deliverables,skills,and core competencies

It is difficult for many product managers — especially new

product managers — to effectively balance the strategic and
tactical priorities of product management. With so many
competing priorities, the minutia and day-to-day tends to take
over. To extend a common metaphor, it’s not just that product
managers sometimes focus on the trees instead of the forest —
they go so far as to end up focusing on a specific piece of bark.

While it is easy to say that product managers should be more

strategic and less tactical, for actually accomplishing that is a
significant challenge

Product Managers work at companies that create product that

sells in a market. They are outward facing. They know they
need to seek out
customers and find out what they need to make their lives
better. Product Managers are concerned with competitor
products and change outside the company
Responsibility
What does the Product Manager do?
The Product Manager role is summarised in Figure 1. The most
obvious
activity for the Product Manager is talking to the development
team. This is a two way conversation during which the Product
Manager tells the team what is needed. Or rather, the Product
Manager specifies what the goal is: they should not propose
solutions, and neither should they get involved in technique
involved in product design .However, they may review several
proposed solutions and express a preference for one when the
solution makes a difference to how customers relate to the
product.
• Product management give company a tool to be more
customer friendly,as a product manager is supposed to be
binoculars of(i.e represent )the company

• Product manager is not only responsible for market

share,but also for improving the profitability,through
 effective integration of marketing mix & customer
satisfaction

Product manager should be more customer friendly and

developed innovative approach through which they build up
brand through brandequity

• Provide overall management of the ongoing production

operations including inventory
control,scheduling,documentation,equipment
maintenance,calibration,shipping and quality
control/inspection
• Assist in creation of efficient processes through-on
development and training
• Track quality of all processes through analysis of recorded
data and formation of additional test-points.correlate
results with requirement/specifications

Product Management Challenges

Any product manager worth his or her "easy button" knows
very well product management has many challenges, certainly
far more than three. Below, are a few of the more notable
challenges

1. Product Enhancements &

Innovation
Innovation is what drives business. It fuels revenues, brand
value and ultimately, competitive advantage. Although the
average company derives 50 percent of annual revenues from
products introduced in the last five years, the innovation
process itself is wildly inefficient. Remarkably, 76 percent of
research and development (R&D) funds are spent on products
that either do not make it to market or fail after introduction.
Moreover, nearly half of executives are unsatisfied with their
company's ratio of R&D hits to misses. The same problem
exists for SMBs --- only compounded because of less available
funding.

2. Keeping and Expanding

Existing Customers
Product management today must be more focused than ever
on the customer, specifically, the end user. The recent growth
of subscription based applications has significantly increased
the value and importance of timely customer feedback. The on-
demand model emphasizes the need to acquire, maintain and
expand customers. It also introduces a significant new
paradigm. Unlike the past, customers are now empowered to

3. Product Management
Resources
Product management is an essential discipline that assumes
ownership and management of products or services whose
 primary objective is to ensure an expected return on
investment (ROI). In most companies the product management
mandate is to identify market needs, cultivate business
opportunities and deliver product innovation to sustain a
competitive ROI. However in actual practice, product managers
fall considerably short of their directive and almost utopian
mandate.

Overwhelmed by the tactical activities that consume their day -

email, customer support, sales support, requirements
clarification, engineering questions, etc., Product Managers are
significantly challenged to efficiently deal with and effectively
execute the increasingly complex role of product management.
The result is a "tuned-out" company, characterized by
increased business risk and unsustainable competitive
advantage.

Company- Sac pharmaceautical

Sac pharmaceautical is a prominent pharmaceutical company

engrossed in manufacturing, supply and export of generic medicines
and other health care products such as drops, dry syrups,
pharmaceutical liquids, medical shampoo, pharmaceutical tablets,
pharmaceutical capsules, pharmaceutical injectables, topical
preparations, protein powder, eye drops, ear drops. For benefiting the
worldwide humanity suffering from various diseases, we aim to provide
our medicines in each nook and corner of the globe at reasonable
prices. For this purpose, we are looking for the serious and dedicated
entrepreneurs, who are interested in undertaking the dealership or
franchisee of our comprehensive range of medicines.

Company detail
Year of establishment-1999

Legal status of firm-proprietorship firm

Income tax registration no-ABRPB5200B

Tax identification No.- 23180905410

Nature of business-manufacture

Product line-
Pharmaceutical formulations-sac pharmaceutical are one of the
distinguished manufacturers of all kinds of pharmaceutical formulation
like pharmaceutical tablets,pharmaceutical capsule,pharmaceutical
injectables,pharmaceutical liquids etc.all medication have proved to be
successfull treatment options against many infections and diseases.the
pharmaceutical formulations are manufactured using appropriate
component level which make them effective and safe not only for adults
but, for infant also.The medications are used across the pharmaceutical
industry in india and abroad.
Pharmaceutical medicine-
Medical Kits
We supply a wholesome range of medical kit that focuses on
the immediate requirements of the end consumers. These
medical kit can be customized in accordance with the client's
requirements.

Protein Powder
Protein powder is a pure source of protein formulated with lots
of vitamins, minerals and without the extra calories and fat. A
good protein powder is probably the best muscle-building tool
you can buy.
Specifications:

PRODUCT
S.No COMPOSITION PACKING
NAME

1 REHYDRATE Electrolytes 4 gm

Protin
2 SACPRO 200 gm
Powder+Multivitamin
Topical Preparations
We offer clients a wide range of topical preparations. These
topical preparations are anti inflammatory and are used to give
quick relief in painful conditions, relive swelling and stiffness
and ensure mobility of the joints.

Specifications:

PRODUCT
S.No COMPOSITION PACKING
NAME

Clindamycin 1% w/v + Zinc

1 CLINDISAC 20 gm
Sulphate

Diclofenac + Linseed Oil + Methyl

2 DOLOSAC 30gm
Salicylate & Menthol gel

3 ENDRUFF Ketoconazole 2 % w/v + Zinc 50 ml.

 Pyrithrone (ZPTO) 1 % w/v

Clobetasol + Gentamicin +
4 FUNGIL 15 gm
Miconazole Nitrate & Zinc Sulphate

5 LICEGO Permethrin cream 50 gm

6 MOMESON Mometasone oint. 15 gm

7 WUNDCARE Povidone Iodine 15 gm

Pharmaceutical tablets
Manufacturer and supplier of pharmaceutical tablets available in
different strengtha as per as the medicinal composition.the tablets are
available in blister packaging
We supply varied types of tablets available in different
strengths as per the medicinal compositions. These tablets are
available in blister packaging.

Pharmaceuticals Tablets
We supply varied types of tablets available in different strengths as per the medicinal
compositions. These tablets are available in blister packaging.

S.No PRODUCT NAME COMPOSITION PACKING

1 ALPHASAC Alafacalcidol 0.25 mcg+calciam 500 mg 10*2*10

2 ASLIDE P Nimesulide 100 mg.+ PARA 500 MG. Tabs. 10*2*10

3 CALOSAC Calcium 500 mg+Vitamine D3 5*2*15

4 CEFPODIME Cefpodoxime proxetil 100 mg Disp Tablet.(ALU-ALU) 10's

 CEFPODIME
5 Cefpodoxime proxetil 200 mg .(ALU-ALU) 10's
200

6 CEFPODIME CL Cefpodexime 200 + Clauvenic Potassium 125mg (Alu-Alu) 6's

7 DEFENDER Amoxycilline 500 mg + Clavulanic Acid 125 mg (ALU Alu) 10's

8 DOLOSAC Diclo Pot. 50mg.+ PARA 500mg.+Chlorozoxazone 250mg 10*2*10

9 DOLSAC P Diclo Potassium 50mg+Para 500 20*10

10 DOLSAC SR Diclofenec 100 mg Sustained Release Tab 10*10

11 EMISET Ondansetron 4 mg 5*5*10

EZYMOX 250
12 Amoxy 250 DT 10*10
DT

13 FAX 120 Fexofenadine 120 mg (Alu-Alu) 10's

14 FAX 180 Fexofenadine 180 mg (Alu-Alu) 10's

15 FLUNARSAC Flunarizine 10 mg 10*10

16 FLUSAC TAB Fluconazole 150 mg. 1's

17 FOLISAC Folic Acid Tablet 5 mg 10*5*10

Methycobalamin
18 GEMIN 10*10
750,Alphalepo+Selenium+Multivitamin&Zink

19 GEMIN FORTE Methycobalmine1500+Alphalepoic acid+Folic Acid(Alu-Alu) 10P10

20 GLIMSAC Glimipride 2 mg+Metformin 500 mg 10*10

21 HISTIN Betahistin 16 mg (Alu-Alu) 10*10

22 HYPERTAN Telmisartin 20 mgTab (Alu-Alu) 10*10

23 HYPERTAN H Telmisartin +Hydrochlorthiazine Tab (Alu-Alu) 10*10

24 NEUROLIN GB Methylcobalamin 500 mcg+Gabapentin300 mg (ALU-ALU) 10*10

25 NEUROLIN PG Methylcobalamin 500 mcg& Pregabalin (ALU-ALU) 10*10

26 NIMSAC Nimesulide 100 mg. Tabs. 2*10*15

27 NIMSAC S Nimesulide 100 mg. + Serratiopeptidase 10 MG. 4*5*10

28 NIMSAC TZ Nimesulide 100 mg. + Tizanidine 2 mg 2*10*15

29 OTECH Ofloxacin 200 mg. (ALU-ALU) 4*5*10

30 OTECH 400 Ofloxacin 400 mg. 10*2*10

Ferrous Sulphate And Folic Acid

Tablets
These ferrous sulphate tablets and folic acid tablets is available
in all strength, inquiry for minimum 10 million tablets strip or
loose. Made from quality chemicals, the tablets used for
medical purpose show quick effects to cure various ailments.

Pharmaceutical Capsules

Our range of pharmaceutical capsules contain latest

formulations and offer fast and lasting effects in various health
problems. These pharmaceutical capsules are manufactured by
reputed pharmaceutical manufacturers and are at par with
international quality standards.
Specifications:

PRODUCT
S.No COMPOSITION PACKING
NAME

1 BECTOBOON Pre & Pro Biotic cap 10*10

DOLOLSAC
2 Diacerein 50 mg (ALU-ALU) 10*10
DR

3 EZYMOX 500 Amoxycillin 500mg. 10*2*10

Amoxycillin 250mg.+Dicloxacillin
4 EZYMOX DC 5*2*10
250 mg(Alu-Alu)

Ginseng + Antioxidants +
5 GINSAC 5*2*15
Multiminerals Capsule

Vitamin B Complex with C and

6 MULTILAC 5*2*15
Lactic Acid Bacillus

7 OXYVIZ Antioxident + 10*10

 Multivitamin+Lycopene

Pentoprozol 40mg + Dom sr

8 PROSAC DSR 10*10
30mg (Alu Alu)

Rabiprozole 20 mg + Domp 30
9 RABILAN DSR 10*10
mg SR (Alu-Alu)

Rabiprozole 20 mg + Itopride
10 RABILAN IR 10*10
(Alu-Alu)

Lycopene,Copper,Zinc,
11 SAC Vit.A,E,C,Beta 5*2*15
Carrotene,Selenium

Carbonyl Iron + Folic Acid + Vit.

12 SACFER 12 10*15
B12 + Zinc

13 SACOZ Omeprazole 10*15

14 SACOZ D Omeprazole + Domperidone 10*15

15 SACZYME Fungal Diastase+Pepsin 10*15

Pharmaceutical Injectables

We export quality pharmaceutical injectables for various

medicinal purposes. Keeping in mind the quality of the
products, we incorporate these pharmaceutical injectables from
renowned manufacturers who specialize in manufacturing hi-
grade injectables strictly according to the standards.
Specifications:

PRODUCT
S.No COMPOSITION PACKING
NAME

1 AART A/B Arteether 3*2 ml

2 CEFSAC Ceftraxione-1000 mg Vial

3 DEFENDER Amoxycillin 1000 mg + Clavulanic Acid 200 mg Vial

4 DOLOSAC Diclofenac 75 mg/3ml 10*3 ml

5 DOLOSAC TR Tramadol 50 mg/ml 10*2 ml

6 EMISET Ondansetrone 2 mg/ml 10* 2 ml

7 ENDEE 25 Nandrolone Decanoate 25 mg/ml Disp Pak

8 ENDEE 50 Nandrolone Decanoate 50 mg/ml Disp Pak

 Iron with Sucrose( Eq. 20mg Elemental Iron in each
9 FEROJECTIN 5*2.5ml
ml)

10 FULCEF S Ceftraxione-1000 mg+Salbectum 500mg Vial

11 FULCEF S 375 Ceftriaxazone 250mg+Salbactum 125mg Vial

12 FULCEF S 750 Ceftriaxazone 500mg+Salbactum 250mg Vial

13 FULCEF T Ceftriaxazone1gm+ Tazobactum Vial

14 MEGACIN 100 Amikacin 100mg Vial

15 MEGACIN 250 Amikacin 250mg Vial

16 MEGACIN 500 Amikacin 500mg Vial

17 EXCELENT Meropenum 1gm Vial

18 EXCELENT 250 Meropenum 250mg Vial

19 NEUROLIN Methycobalmine 1500 mcg Inj 5*1 ml

20 NEUROLIN B Methycobalmine 1500 mcg + B-complex Inj Disp Pak

21 PROSAC Pantoprazole 40 mg Vial

22 RABILAN Rebeprazole 20mg Tray Pack Vial

23 SACNAX Cefoperazone .5gm & Sulbactam .5gm Vial

24 SUNATE Artisunate 60 mg Vial

24 OCTACIN Oxytocin Inj 5*1 ml

26 SACLOT-M Methyl Ergometrine Inj 5*1 ml

27 TAZUP Piperacillin 4000 mg + Tazobactum 500 mg Vial

Pharmaceutical Liquids
Appropriately formulated, our gamut of pharmaceutical liquids
is used for the treatment of ailments and diseases. Consumed
orally, these pharmaceutical liquids are developed using
standardized medical material that possess therapeutic
properties. These pharmaceutical liquids are tested and
certified for ensuring superior quality and reliability.

Specifications:

PRODUCT
S.No COMPOSITION PACKING
NAME

1 CALOSAC Calcium Carbonate + D3 + L-Lysine Syp. 200 ml.

2 EMISET Ondansetron 2 mg/5 ml 30 ml

3 EXIT Lectulose solution 100ml

4 FEMISAC Uterine Tonic (Herbal) 200 ml

5 GROWSAC B Complex & L Lysine sy. 200ml

6 HEPATITE Tricholine Citrate 0.55 g.+ Cyproheptidine 200 ml

7 LIVESAC Herbal Liver Tonic 200 ml

8 NIMSAC-P Nimesulide + Paracetamol Susp. 60 ml.

9 CLINDIN Chlorhexidine Gluconate + Sodium Floride+Zinc Chloride 100 ml

10 OXYVIZ Multi vit. + Multi Mineral + Antioxidant 200 ml.

11 SACFER Carbonyl Iron + Folic Acid 200 ml.

Protein Hydrolysate (60%) + Vit

12 SACPRO 200 ml.
B1,B6,B12+Niacinamide

13 SACQUIN Quinine Sulphate Syp 60 ml.

14 SACRYL D Dextromethorphan 10 mg+Ammonium Chloride + CPM 100 ml

15 SACTHRO Azithromycin 100 mg /5 ml 15 ml

16 SACZYME Fungal Distase + Pepsin 200 ml.

17 ULCICOAT Sucralfate 100 mg 200 ml.

18 ULCICOAT MS Megaldrtae & Simethicone Susp. 170ml

19 ULCICOAT -O Sucralfate +Oxethiazine 100ml

Pediatric Drops
We offer to our client superior quality of pediatric drops which
are widely prescribed for their broad spectrum of applications.

Specifications:

PRODUCT
S.No COMPOSITION PACKING
NAME

Multivitamin with Mecobalamine

1 GROWSAC 15ml
Drops

2 HEPATITE Cyproheptidine Drops 15ml

3 SACFER Haemetenic with Vitamins Drops 15ml

4 SACSPAS Dicyclomine antispasmodic Drops 15ml

5 SACZYME Digestive Enzyme Dr. 15ml

6 SACZINE COLD Antcold Drops 15ml

Dry Syrups
• We supply a large of dry syrups that is used for the
treatment of various ailments. Developed using
standardized raw material, our dry syrups is free from
side effects and is highly effective.

Specifications:
 PRODUCT
S.No COMPOSITION PACKING
NAME

1 CEFODIME Cepodoxime proxetil 50mg. 30 ml

Amoxycilline 200 mg + Clavulanic Acid 28.5

2 DEFENDER 30ml
mg/5ml

3 EZYMOX Amoxycillin 125 mg 30ml.

4 WARRIOR Cefuroxime 125 mg 30 ml

5 XIMSAC Cefixime 50 mg. 30ml.

Eye And Ear Drops

We offer eye drops and ear drops that are antibacterial in
nature. Used for treating various problems related to eye and
ear, our range is widely demanded by pharma industry.
Specifications:

PRODUCT
S.No COMPOSITION PACKING
NAME

1 Otech-M Moxifloxacin Eye /Ear Dr 5ml

Oflaxacin and Dexamethasone Eye/Ear

2 Otech D 10ml
Dr

3 Dolosac KT Ketorolac Tromethamine Eye/Ear Dr 10ml

4 Nasosac Xylometazoline Hcl Nesal Dr 10ml

Medical Shampoo
Medical shampoo is one of the integral parts of personal
hygiene in the contemporary scenario. We export a large
variety of hair care products such as shampoo, hair dye etc.
Specifications:

BRAND NAME COMPOSITION PACKING

ENDRUFF Ketoconazole 2% w/v + ZPTO 1 %

w/v

Quality assurance-
Our firm takes special care on maintaining the quality and
purity of all kind of pharmaceutical formulation.each medicine
are strictly tested which helps us in delivering impeccable
range of formulations and madicines.The department maintain
hygiene and cleanliness all through the unit and testing
process to assure the client of the purity of range.our team of
quality analysts keep a strict vigil on the formulation procedure
to provide flawless formulation and madicines to aur clients.
We taste our range on following parameter:

• Composition

• Purity

• Toxic value

• Effectiveness

• Side effects

• Impurity test

• Moisture content test

Research and Development

Research and development department is directed by a
team of qualified researchers and developers.they are
involved with researching new application and formulations
to upgrade the existing range available with us.This further
initiates in improving their composition and other
properties.Our laboratory posses the latest testing
equipments that reformulate the range and help us in
offering an effective range of
medicines,sprays,gel,tablets,protein powder,topical
preparation,pharmaceutical eye drops,ferrous sulphate
tablets and pediatric drops etc.
Our Team-
The undaunted spirits of our dedicated team has helped us
proffer quality range like powder,topical
preparation,pharmaceutical eye drops,ferrous sulphate tablets
and pediatric drops etc.to our clients.this has created a positive
image for the firm.our staff belongs from a strong medical
background.they help in the formulating and ensuring that the
range manufactured at our unit is at par with the international
quality standards and safe and sound treatment options
against muscle pains and infection.

The team member include:

• Pharmaceutical experts
• Doctor
• Quality analyst s
• Research & developers
• Skilled technicians

The team works effortlessly for developing various original

formulations that cater to the requirements in the
pharmaceutical industry.the team thus,help us in dispensing
maximum satisfaction to our clients.

Why sac pharma.-

We have been able to carve a niche for ourselves in the
industry because of the following reasons:

• Innovative approach
• Delivering quality range
• Efficient teamwork
• Competitive price range

Features of product offers:

• Highly effective
• Effective against many infections and diseases
• Safe
• Reasonable price etc
• Superior quality
• Available in different strengths as per the medicinal
composition
• Easy to use
• Successful against many infections and diseases
• Competitive price etc
• Packaging: durable and safe packaging

Questionnaire-
Strategic thinking-
 Have you visualized what your product line will be in the
future?
 a) Yes

b) No

 Do you avoid simple projecting the past forward?

a) Yes

b) No

 Have you identified and profiled future customer and their

need?

a) Yes

b) No

 Have you identified future change in your competitive

arena?

a) Yes

b) No

 Have you defined what really matter to customer?

a) Yes

b) No
Strategy development
 Have you identified where you are and where you want to
go?

a) Yes

b) No

 Are you aware of the trade offs you may need to make in
developing your strategy?

a) Yes

b) No

 Have you look throughout customer value chain to identify

potential new areas of competitive advantage?

a) Yes

b) No

Product line planning

 Is the breadth and depth of your product line manageable?
 a) Yes

b) No

 Have you identified potential changes to your tangible

product?

a) Yes

b) No

 Have you identified potential changes to your total

solution?

a) Yes

b) No

 Do you add features in product or solution to be best

meet the needs of different market segment?

a) Yes

b) No

 Have you considered global opportunities for your product &

services?

a) Yes

b) No
 Are you aware of your competitors present in market?

a) Yes

b) No

 Can you adapt your product to fit in other countries?

a) Yes

b) No

ACKNOWLEDGEMENT
No project report ever reflects the efforts of a
single individual. The report owes its existence to
the constant support and guidance of a number
of people. I am grateful to all of them

I owe a never-ending debt of gratitude to

Mr.shishir jain, faculty guide, for her expert
guidance and support.

I would like to thank the respondent sac pharma

for giving their valuable time and providing
information about there product line and strategy
they use in there pharma industry

I am also grateful to all those who have either

directly or indirectly contributed towards the
completion of the project, for their support and
encouragement.
PREFACE

As a part of our course curriculum I made a

project report on topic role of product manager in
pharmaceutical industry.

Today pharmaceautical firms are focus mostly

on their product quality, strength of
product,packaging,and on customer satisfaction.

I got an opportunity to work upon this topic.

Where I work on the project entitled “role of
product manager in pharmaceutical industries”all
the strategies they used in positioning the new
product and existing product,product line
planning and strategy implementation.
Analysis-On the basis of questionnaire asked to the
product manager and after studying all the products offer by
sac pharma we analyse that product manager play a key role
in strategy thinking,strategy development and product line
planning.sac pharma is not very big pharma industry and have
few product line so they emphasis more on making strategy
inorder to increasing there product line in future and secondary
they focus on satisfying the customer need by adding features
on the basis of customer delight(taste,quality,price).In future
sac pharma is trying to be a part of global market and want to
serve the global arena.they are also aware of their compititors
and their product line present in the market so that they
analyse the change occur in market and give quick responce to
them by adding features and satisfied the customer need.as a
pharma industry they give more importance to packaging
inorder to maintain durability,safety ,effectiveness and
availability. sac pharma have been able to carve a niche for
their in the industry because of the following reasons:

• Innovative approach
• Delivering quality range
• Efficient teamwork
• Competitive price range

firm takes special care on maintaining the quality and purity

of all kind of pharmaceutical formulation.each medicine are
strictly tested which helps us in delivering impeccable range
of formulations and medicines.The department maintain
hygiene and cleanliness all through the unit and testing
process to assure the client of the purity of range.our team
of quality analysts keep a strict vigil on the formulation
procedure to provide flawless formulation and medicines to
aur clients.

Institute of management
studies
 A PROJECT
ON
Role of product manager
in pharmaceutical
industry

SUBMITTED BY
SUBMITTED BY
Triveni vijaykar Mr.
shishir jain
MBA(M.M) Sec.A