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Karisma Amjad
Lecturer
Department of Social Work
Asian University of Bangladesh
Decision about Research Design
Qualitative Quantitative
• Case Studies • Experimentation
• Narratives • Secondary Research
Secondary Data Analysis
• Phenomenology Official Statistics
• Ethnographic Existing Statistics
Archival Data
• Grounded Theory
• Survey Research
• Ethnography
• Content Analysis
Differences
Quantitative Qualitative
• Qualitative Research is about • Qualitative Research is about
MEASUREMENT UNDERSTANDING
Quantitative Qualitative
• Application Examples • Application Examples
Quantitative Qualitative
• Methods • Methods
How many? Who? What? How? Why? Why not? What if?
Where? When? Group discussions (focus groups)
Survey Depth interviews,
Audience counts Observation
Geodemographic analysis of Ethnography
databases Accompanied visits
Strength.…1
Quantitative Qualitative
• Result from sample surveys • Open-ended questioning
can be generalized reveal new or unanticipated
phenomena
Quantitative Qualitative
• Results can be broken down • Provides a holistic
by socio–economic group interpretation of the detailed
for comparisons process that have and are
shaping people’s lives
Quantitative Qualitative
• Transferability of dataset to • Data on marginal groups that
other analysts means that surveys often cannot locate
analysis is not dependent on e.g. illegal migrants, the
availability of an individual homeless, child –headed
households
• Precise professional or
disciplinary minimum • Participatory methodologies
standards exist for much empower, rather than
survey work objectify respondents
Weakness….1
Quantitative Qualitative
• Sacrifices potentially useful • Difficult to demonstrate the
information through process scientific region or the data
of aggregation collection exercise
Quantitative Qualitative
• Commonly under-repots on • Analytical methods are
difficult issues, e.g domestic poorly specified and vary
violence from researcher to
researcher
Quantitative Qualitative
• Often results cannot be
• Often wasteful in that large generalized as it is unclear
amounts of the dataset are ‘whom’ they represent
never used
• Relatively expensive in
terms of money
Weakness….4
Quantitative Qualitative
• Poorly trained enumerators
can make mistakes and • Findings less likely to
inadvertently influence
responses influence policy as they
lack the legitimacy of
science and the precision
• Enumerators may falsify/
invent data
13
Thanks
Karisma Amjad
Lecturer
Department of Social Work
Asian University of Bangladesh