Escolar Documentos
Profissional Documentos
Cultura Documentos
COMMUNICATION
ASSIGNMENT
ON
LEADING ADVERTISING COMPANY
IN INDIA
You have to spend money to make money. There are ways to save money,
but typically advertising is not the place to cut corners. It will affect sales, and
that affects the bottom line. Successful advertising may cost some money, but
that is because it works. Check out More Bang for Your Advertising Buck for
cost-cutting tips that won't cut your goals.
Advertise in the right places. our favorite magazine, radio station, or even
television program might not be a favorite of your audience. Know what they
read, watch, and listen to, and advertise in media that reaches your target
market.
don’t allow your budget to run your advertising campaign. If our budget
$5,000 per month for advertising, we have made it very easy from a
bookkeeping perspective. However, if like most businesses we have seasonal
highs and lows, we are spending too much money advertising during down
times and not enough when we want to attract customers. Too many
Diversify. It is all too common for business owners to choose the best place
to advertise based on price and potential rate of returns and then stop. As is the
case with investing, we do not want to put all of our eggs in one basket. Spread
our advertising dollars around.
Test your ads in advance. If we have the time or money to invest in focus
groups, we should test our ads on other people. Do they understand and accept
the message that we are trying to convey.
Ogilvy & Mather was founded in 1948 by David Ogilvy, as "Hewitt, Ogilvy,
Benson, & Mather" in Manhattan. The company became a leading worldwide
agency by the 1960s. Central to its growth was its strategy of building brands
such as American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak,
Nestlé, and Unilever brands Pond's and Dove.
Ogilvy & Mather was built on Ogilvy's principles, in particular, that the
function of advertising is to sell and that successful advertising for any product
is based on information about its consumer.One of the greatest successes was
"Only Dove is one-quarter moisturizing cream". This campaign helped Dove
become the top selling soap in the U.S.
Clients
Ogilvy & Mather board has produced work for a wide range of leading brands,
including:
JWT is one of the largest advertising agencies in the United States and the
fourth-biggest in the world. It is one of the key companies of Sir Martin
Sorrell's WPP Group and is headquartered in New York. The global agency is
led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the
role in 1998. JWT was named Adweek magazine's 2009 "Global Agency of the
Year." JWT's remit is to create stories people want to spend time with.
The company that was to become JWT was founded by William James Carlton
in 1864. Carlton's company was renamed by James Walter Thompson in 1877
to The James Walter Thompson Company, which eventually became J. Walter
Thompson. It was acquired by WPP Group in 1987. In 2005, the agency was
"relaunched" by dropping the name J. Walter Thompson in exchange for JWT.
Business
JWT's network has nearly 10,000 employees in more than 200 offices in over
90 countries, who serve over 1,200 clients.
Bayer
Bloomberg
Cadbury
DTC
Ford
HSBC
Huggies
Johnson & Johnson
Kellogg
Kimberly-Clark
Macy's
Microsoft
Nestlé
Nokia
Rolex
Royal Caribbean
Shell
Tim Hortons
Unilever
United States Marine Corps
Vodafone
JWT consistently ranks among the top agency networks in the world and
continues its dominant presence in the industry by staying on the leading edge-
from producing the first-ever TV commercial in 1939 to developing award-
winning branded content for brands such as Freixenet, Ford and HSBC. JWT’s
pioneering spirit enables the agency to forge deep relationships with clients
including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson,
Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Schick, Shell,
Unilever, Vodafone and many others. JWT’s parent company is WPP
(NASDAQ: WPPGY).
JWT India was awarded the Grand Prix in the Direct category at the 2008
Cannes Lions International Advertising Festival for “Lead India,” a campaign
developed for The Times of India. This Grand Prix, the first for India ever, is
living proof of the power of advertising and JWT’s strength in both the medium
and the message across India.
Key Clients:
Bayer
Cadbury
Diageo
De Beers
Ford
HSBC
Johnson & Johnson
Kellogg’s
Kimberly-Clark
Kraft
Microsoft
Nestle
Nokia
Rolex
Royal Caribbean
Royal Dutch Shell
Unilever
U.S. Marine Corps
Vodafone
Clients
Axe,AxisBank,Bajaj,BBCWorldnews,BharatPetroleum,InternationalBreeze,Brit
annia,Camlin,Cif,Clear,ClinicPlus+,CloseUp,Croma,Dabur,Knorr,KwalityWall’
s,lewisBerger,Liril2000,MCX,Nirula’s,Pepsodent,Saint Gobain,Sonata,Surf
Excel,Tanishq,Tatatea,WillsLifestyle,Fair&Lovely,Fastrack,Fever104FM,Futur
egroup,Ginger,Renew,Hamam,Greenply,Godrej,Havell’s,Hindustantimes,ICICI
Prudential,Idea,Johnson’sbaby,Kissan,Lifebuoy,MarutiSuzuki,MRF,Nestle,
Pure It,Sure,The Hindu,Tilda,UTI Mutual Fund,Vim,Wheel.
Founded in 1980, today their footprint covers over 1,75,000 villages and 4000
towns across 21 states in the country. The Group currently has 1100 employees
in 26 offices.
BIBLIOGRAPHY
http://www.wpp.com/wpp/press/press/default.htm?
guid={9734e4a1-487f-43e1-b45e-6852d89c40ca}
http://www.allbusiness.com/marketing-advertising/marketing-
advertising-agencies/13918743-1.html
http://en.wikipedia.org/wiki/List_of_advertising_agencies
http://www.bestindiansites.com/top-
companies/advertising/index50.html