Project Report

On

Markfed Agrochemicals, Mohali

Submittedto: Submitted by:

Mr. Sanjeev Kumar Jha Karandeep singh

General Manager MBA II (Agri business)

Markfed Agrochemicals Mohali Mata Gujri College, fatehgarh sahib

Date 22/072019
 Acknowledgement

Concentration, dedication, hard-work & application are essential but not only the factors to achieve the

desired goal.All these are supplemented by guidance, assistance & co-operation of People to make it

success.Every complete successful assignment is the result of many hands Join together.

I am thankful to Markfed Agrochemicals, Mohali for providing such a friendly and learning environment

throughout the period of training. I am grateful to Mr. Sanjeev Kumar Jha, Deputy General Manager, for

providing me the opportunity to undertake training at this plant. I am highly indebted to Mr. R.P. Sharma,

Subject Expert, who, given his knowledge and expertise was ever ready to answer our queries. Also I would

like to thank S. Sarabjit Singh Bajwa, Superintendent, for constant support and cooperation throughout the

process of training. This learning process would have been incomplete without the slight contributions of the

staff at Markfed Agrochemicals, Mohali.

 DECLARATION

I, karandeep singh hereby declare that the project entitled ,CUSTOMER SATISIFICATION assigned to

me by Markfed AgroChemicals Mohali, during my major research project for M.B.A, Degree from

MATA GUJRI COLLEGE, FATEHGARH SAHIB is the Original work done by me and the information

provided in the study is authentic to the best of my knowledge

This study has not been submitted to any other institution or university for the award of any other degree.
 ABSTRACT

Agriculture is a very important sector in India. However development of this sector has been slow and

productivity and output as not been up to standard as India has shown immense potential in the past. This

research was carried out to find out whether Markfed can be used to develop India agriculture. Through this

report I have looked at some of the problems that are facing India agriculture today and whether Markfed

can solve those problems.and customer satisification I have also looked in to points that stand in the way

between Markfed and agricultural development and customer satisification . I have also focused on areas

such as the benefits that farmers can gain by embracing Markfed. However for my research to be meaningful

I have taken into consideration that it is possible to provide agricultural areas with good Marketing of

Markfed And also farmers can gain access to databases that contains necessary information about proper

farming.
 Table of Contnets

Acknowledgements………………………………………………………………..

Declaration………………………………………………………………………

Abstract……...………………………………………………………………….…

Table of Contents……...……………………………………………………….….

Introduction…..…………………………………………………………………...

Research Methodology & Objective..……………………………………………

Methodology…………………………………………………………………….

Research Design………………………………………………………………

Genral Asked Question …………………………………………………………

Data Presentation and Analysis………………………………………………….

Summery of Research Finding…………………………………………………..

Recomendation…………………………………………………………………..

Conclusion……………………………………………………………………….

Bibilography……………………………………………………………………..
 INTRODUCTION

The definition of customer satisfaction has been widely debated as organizations increasingly attempt to

measure it. Customer satisfaction can be experienced in a variety of situations and connected to both goods

and services. It is a highly personal assessment that is greatly affected by customer expectations. Satisfaction

also is based on the customer’s experience of both contact with the organization (the “moment of truth” as it

is called in business literature) and personal outcomes. Some researchers define a satisfied customer within

the private sector as “one who receives significant added value” to his/her bottom line—a definition that may

apply just as well to public services. Customer satisfaction differs depending on the situation and the product

or service. A customer may be satisfied with a product or service, an experience, a purchase decision, a

salesperson, store, service provider, or an attribute or any of these. Some researchers completely avoid

“satisfaction” as a measurement objective because it is “too fuzzy an idea to serve as a meaningful

benchmark.”4 Instead, they focus on the customer’s entire experience with an organization or service contact

and the detailed assessment of that experience.

For example, reporting methods developed for health care patient surveys often ask customers to rate their

providers and experiences in response to detailed questions such as, “How well did your physicianskeep you

informed?” These surveys provide “actionable” data that reveal obvious steps for improvement. Customer

satisfaction is a highly personal assessment that is greatly influenced by individual expectations

Some definitions are based on the observation that customer satisfaction or dissatisfaction results from either

the confirmation or disconfirmation of individual expectations regarding a service or product. To avoid

difficulties stemming from the kaleidoscope of customer expectations and differences, some experts urge

companies to “concentrate on a goal that’s more closely linked to customer equity.” Instead of asking

whether customers are satisfied, they encourage companies to determine how customers hold them

accountable Customer satisfaction, a business term, is a measure of how products and services supplied by a

company meet or surpass customer expectation. It is seen as a key performance indicator within business
Customer satisfaction depends on the product’s performance relative to a buyer’s expectation, the customer is

dissatisfied. If preference matches expectations, the customer is satisfied. If preference is exceeds expectation,

the customer is highly satisfied or delighted outstanding marketing insurance companies go out of their way

to keep their customer satisfied. Satisfied customers make repeat purchases insurance products and tell other

about their good experiences with the product. The key is to match customer expectations with company

performance. Smart insurance company’s aim to delight customers by promising only what they can deliver,

then delivering more than the promise. Consumers usually face a broad array of products and services that

might satisfy a given need. How do they choose among these many marketing makers offers? Consumers

make choices based on their perception of the value and satisfaction that various products and services

deliver.

Customer value is the difference between the values the customer gains from owning and using a product

and the costs of obtaining the products customers from expectations about the value of various marketing

offers and buy accordingly. How do buyers from their expectations? Customer expectations are based on past

buying experiences, the opinion of friends and marketer and competitor information and promises.

Customer satisfaction with a purchase depends on how well the product’s performance lives up to the

customers’ expectations. Customer satisfaction is a key influence on future buying behaviour. Satisfied

customers buy again and tell others about their good experiences dies-satisfied customer’s of ten switches to

competitors and disparage the products to others. An insurance provider open only to active duty, retired and

separated military members and their immediate families and therefore not included in the rankings, achieved

a satisfaction ranking equal to that any insurance company.

In general, customer satisfaction with auto insurance providers decreased significantly, with 20 of the 21

companies surveyed decreasing in satisfaction from the previous year. Insurance is the only carrier that did

not experience a decline in satisfaction. Though consumers report their insurance carriers are resolving their

claims and problems faster. Businesses survive because they have customers who are willing to buy their

products or services. However, many businesses fails to “check in” with their customers to determine

whether they are happy or not and what it will make to make or keep them happy.
 According to U.S consumers’ affairs department, it costs five times more to gain a new customer than to

retain an existing one. Other studies have repeated that with just a five percent increase in Customer

retention’s a firm can raise its profitability customers spend salary at first, but with succeeding years of good

experience, they will spend increasingly more.

Depending on the industry and the nature of the bad experience, dissatisfied customers will complain to 10 to

20 friends and acquaintances, which is three times more than those with good experiences are. Hence, the

negative information is influential, and consumers generally place significant weight on it when making a

decision. If that is not the reason enough, fierce competitor is needed more and more to differentiate firms

from one another. With technology available to virtually every one today, the traditional features and cost

advantages are no longer relevant. Still product and service quality provides an enormous opportunity to

distinguish a firm from the rest. . Whether to improve an existing product or service or whether firms are

planning to launch something new. There is no substitution for “getting it from horse’s mouth” When you

talk to your customer directly, to increase your odds for achieving success you “mistake-proof” your

decisions and work on what really matters. When you routinely ask the customers for feedback and involve

them in business they, in turn, become committed to the success of your business.
 Introduction About Punjab Markfed

The Punjab State Co-op Supply & Marketing Federation Ltd. known as “Markfed” was registered in 1954.

At the time of registration, it began with one bicycle, three employees, thirteen members and a capital of

Rs.54,000/-, it has now achieved meteoritic volumes and has grown to become the largest marketing

co-operative in Asia with an annual turnover of over Rs.11600 Crores during 2013-2014 with 1932

employees.

Markfed operates through 17 District offices over 100 Branch offices in Mandi Towns and 9 processing and

trading units. Markfed’s net worth as on 31.03.12 is Rs.70 Crore and the number of members has expanded

to 3051. Markfed has emerged as a very solid and stable organization committed to the service of the farmer

community of the State of Punjab.

Markfed has been awarded National Productivity Awards in various fields like co-operative marketing

activities, food processing, cattle feed production etc., to name a few.

Several innovative incentive schemes have been introduced for the benefit of the farmers and the member

co-operative societies. Markfed has also introduced an insurance scheme which provides compensation in

case of accidental death or permanent disablement of its farmer members.

Markfed contributes to research & development through the Punjab Agricultural University, Ludhiana

(Punjab).

Markfed has been regularly distributing its profits as dividend to its members, contributing to co-operative

development and the Common Good Fund. A fair amount is also re-invested in the setting up of new projects,

modernization and diversificati on of existing plants.

 AIMS AND OBJECTIVES

 To promote sustainable development of Punjab Agriculture community through supply of reliable

high quality inputs and services as well as efficient procurement and marketing of agricultural

produce.

 To be a globally renowned cooperative federation

 To optimize the return to ensure the overall development of agricultural community through operation

across the agriculture value chain.

 The main aim of Markfed is to safeguard the interest of the farmer.

 Markfed played an important role in the green revolution by helping in realization of market rates of

farm products thereby generating employment.

 Adopting and promoting the latest techniques in the agricultural sector.

 Upliftment of the rural population which is solely dependent on agriculture.

 ACTIVITIES

DOMESTIC OPERATIONS-

Procuring & Distribution Operations:

Markfed, being a State Government procuring agency is engaged in Procurement of agricultural produce. It

procures wheat, paddy, Cotton, oil-seeds like mustard, sunflower on behalf of Govt. of India through FCI /

NAFED as part of Minimum Support Price (MSP) policy / Price Support Scheme. The food-grains business

comprises more than 85% of the business turn-over of the Markfed.

Procurement of Food Grains:

1. Wheat- During the year 2013-14, Markfed procures wheat on behalf of Govt. of India and is also

responsible for supply of wheat under Atta and Daal Scheme of Punjab Govt.

2. Paddy- Markfed plays a vital role in paddy procurement in the state. The milling of paddy is done under

the Custom milling Policy of Food Civil Supplies & Consumer Affairs, Govt. of Punjab.

Distribution & Trading Operations:

1. Fertilizer

Markfed has been appointed as a nodal agency for procurement & distribution of DAP fertilizers through

cooperatives since last three years. It holds a market share of 45% in the state of Punjab. The state always

relies on Markfed for the rescue of Punjab Farmer. Markfed distributes about 8.00 Lac MT urea and 3.50 Lac

MT DAP annually.
2. Agro-Chemical

To facilitate efficient crop management, Markfed has an Agro-Chemicals unit at Mohali, to formulate about

29 pesticides mostly ISI marked. This unit is ISO: 9001-2015 certified. It has tied up with leading MNC

Syngenta and D.I.Dupont for providing quality agrochemical products. Apart from this the department is

providing and distributing quality BT seed and Wheat seed to farmers in Punjab.

3. Cotton

Markfed is doing the business of purchasing Cotton Pressed Bales on commission basis for Spinning Mills

and has purchased 8687 Cotton Bales upto July 2013.

Manufacturing Operations:

Markfed takes pride in having its own Agro based processing units for manufacturing SOHNA brand

Vanaspati, Refined Oils, Processed & Canned foods and Rice besides Cattle feed. Markfed’s SOHNA brand

has become a household name for these products. Through these state-of-art manufacturing facilities

Markfed produces world-class products. Markfed Canneries which has obtained certification for ISO 9001

and Global HACCP This certification by world recognized body ensures trust, confidence among overseas

buyers who are very conscious about inspections, safety and hygiene standards followed by the

manufacturing unit. Global HACCP would ensure complete documentation of the processes followed by the

plant to eliminate all risk factors. Markfed produces world-class products which have carved a niche for

themselves in several markets.

Markfed Canneries

The cannery unit was set up in the year 1972 and is producing Ready To Eat canned food products like

Sarson ka Saag, Daal Makhni, Chatpata Chana, Karhi- Pakora Palak Paneer, Black Chana, Mushroom Matar,

Alu Methi, Alu Palak, Lobia, Karahi Paneer etc. Besides this, the bottled food products i.e. Tomato Ketchup,

Tomato Puree, Mixed Fruit Jam, Vinegar, Honey and Fruit Drinks are also produced. This is mainly an

export-oriented unit and about 80% of ethnic food is exported to countries like America, Europe, Middle East,

Australia etc. Based on requirements, the unit also supplies these materials to Indian Army through Army
Purchase Organization (APO). Unit has recently started packaging and marketing of spices & Spinach puree

in 2013 on pilot basis.

Markfed Vansapati & Allied Industries, Khanna

This Plant was started in the year 1971 to promote Oil Seed Farming and to provide cooking medium to rural

& urban markets. MVAI Khanna produces range of Edible refined oils & Vanaspati including Cotton Seed,

Sun Flower, Mustard and Soybean Oils. The unit also manufactures Kachi Ghani & Paki Ghani Mustard Oils.

For better logistics/marketing, the plant also outsources Vanaspati , Atta & Salt.

Cattle feed Plant

To promote sale of quality cattle feed, Markfed has two units which manufacture cattle feed for Dairy

Farmers and these are located at Kapurthala and Gidderbaha.

In the year 2009-10 the capacity of both the plants was been enhanced from 100 TPD to 150 TPD

The animal feed manufactured here is popular in Punjab, Haryana, HP, J&K, Rajasthan and Delhi and sold

through dealers & cooperative societies.

Markfed Modern Rice Mills

Markfed has 3 rice mills with 4-ton paddy milling capacity per hour each. Three units at Nawanshahr,

Machhiwara and Bagha Purana are operational. Besides custom milling of paddy, Markfed Modern Rice Mill

at Nawanshahr is also producing Basmati rice which is known for its quality throughout the world and this

unit has been given ISO-9001:2000 and Global HACCP certification. Markfed processes Pakistani Basmati,

B-386, PB-1121, PB-1 and Sharbati varieties of Basmati. Basmati is exported to Middle east, Australia and

USA.
 International Operations

Markfed has carved a distinct identity for itself by setting up a number of export-oriented units to process

agricultural produce. Markfed helps farmers by procuring their produce and organizing exports. A vast

range of products from Markfed have found markets in the Middle East, UK, USA, Canada, Australia, New

Zealand etc.

About 2.5 million cans of Ready to eat delicacies containing farm fresh Sarson Ka Saag, Chatpta Chana,

Rich Creamy Dal Makhni and other delicious Punjabi delicacies & other Indian vegetable curries are

exported around the world.

Markfed has been declared the nodal agency by APEDA (through Ministry of Commerce & industries) for

setting up the AEZ (Agri-Export Zone) to facilitate Potato export from Punjab. The zone entails partnership

of farmers, processors, exporters, the State and the Central Government agencies to coordinate for end to end

development of potatoes and its processed output from farm to consumers. To facilitate export of Potato to

European Union various activities have been undertaken:

Study of Quarantine Pests and other problems in Potato

Organizing Global GAP certification

Organizing Integrated Nutrient Management/Integrated Pest Management studies

Organizing Farmer training camp for rectification of problems faced by farmers for Potato cultivation and

suggests methods for improvement in yield of Potato

Markfed, as nodal agency for the project would coordinate the efforts of various organizations like NHB.

NFPI, APEDA, ICAR, MOA, Revenue department and the various State Government agencies like the

Department Of Agriculture and Industries and will also act as the main link between Central and State

agencies and the stake holders who are farmers, exporters and processors.
 MARKFED AGROCHEMICALS, MOHALI

To facilitate efficient crop management, Markfed has an Agro-Chemicals unit at Mohali, to formulate about

25 pesticides mostly ISI marked. This unit is ISO: 9001-2015 certified. It has tied up with leading MNC

Syngenta and D.I.Dupont for providing quality agrochemical products. The plant is solely responsible for

pesticide formulation within Markfed and supplies it through cooperative societies spread throughout Punjab.

The plant consists of two units – liquid plant and dust plant. The liquid plant manufactures the pesticides in

liquid form whereas the dust plant formulates pesticides in the form of powder. Various kinds of

formulations take place which shall be mentioned later on in this report. It also has a testing laboratory for

quality testing which is done in accordance with the standards set by the BIS (Bureau of Indian Standards).

Types of Pesticide Formulations

Pesticides are manufactured in concentrated forms with purity above 90% and hence cannot be used directly

by the farmer. So this technical grade material is converted into usable concentration which is safe for crops

and has a prescribed dosage. To achieve this formulation is done.

1. Wettable Powders (WP) – Powder formulations that on dilution with water yield stable suspensions are

called wettable powder suspensions. These are usually more effective than dust as dust is poorly retained

on the surfaces. Emulsions are easily adsorbed and as a result a considerable amount on fruits is retained.

The particles of suspension adhere well to the surfaces and they do not penetrate and can be washed off

easily.

Requirements-

i) Stability in storage and absence of caking.

ii) Rapid formulation of suspension and slow settling of solid particles.

iii) Good wettability and spreading power.

iv) Retention on sprayed surfaces for prolonged time.

Effectiveness of the suspension depends on the degree of dispersion of the actual ingredient.
To increase the retention on plant surfaces, special stickers are added. The raw materials are
dispersing/suspending agents, wetting agents and inert fillers like silica and hydrophilic diluents i.e. hydrated
aluminium oxide, synthetic calcium silicate.

Examples are Copper oxychloride 50%WP, Mancozeb 75% WP

2. Dusting Powder (DP) – The technical grade material is mixed with inert i.e. soap stone, clay, etc and

pulverized to particle size of 200 mesh. In grinding process pesticide particles are coated by diluents. The

powder is dusted over the required surface.

Example - Melathion 5% DP

3.Soluble Powder (SP) – The technical grade material is itself soluble in water. It is diluted with fillers

which are also water soluble. In this formulation, suspending wetting agents are not required or are required

in very small quantity. The technical along with fillers are grinded to the required mesh size.

Example – Acephate 75% SP

4.Soluble Liquid (SL) – Technical material that is soluble in water can be used as such after mixing them

with water soluble organic solvents or water. Such chemicals are salts of organic acids with different bases

and some organophosphorus insecticides and fungicides.

Example- Monocrotophos 36% SL, Imidacloprid 17.8% SL

5.Granules (GR) – Granulated formulations are widely used for the control of soil inhabiting and above

ground level pests. The most important method in preparation of granulated formulation is impregnating of

prepared granules with liquid pesticides and subsequent screening. Kaoline and Betonites are used as diluents.

For granulation in addition to diluents and pesticides various binding agents based on synthetic raisin are

used.

The most widely used formulations have grain size from 0.2mm. Their application is less affected by winds

and converts them in dusts and liquids.

Example – Cartap Hydrochloride 4% GR

6.Emulsifiable Concentrate (EC) – One of the most commonly used type of formulation of pesticides is

Emulsifiable concentrates. They upon dilution with water give stable emulsion suitable for spraying on plants

and surfaces.

The technical grade material is in the form of liquid or solid which is diluted with inert filler solvents which

are mainly petroleum solvents i.e. Kerosene, Heavy Aromatics, etc. The combination so formed is insoluble

in water to make in the form of emulsion. Apart from emulsifier, suitable stabilizers are added.

Examples – Butachlor 50% EC, Pendimethalin 30% EC

7.Water Dispersible Granules (WDG) – It is a pesticide formulation consisting of granules to be applied

after disintegration and dispersion in water. The granular product has distinct particles within the range 0.2 to

4 mm.

PRODUCTS

1. MARK PENDI(Pendimethalin 30% EC) -

It is an herbicide of dinitroaniline class used in pre-emergent and post emergent stages used to control annual

grasses and broad leaf weeds. The crops for which it is used are tomatoes, onions, cauliflower, garlic,

ladyfinger, pulses, wheat, maize, etc.

 2. Marksulfo(Sulfosulfuron 75% WG)-

It is a post emergent herbicide for control of phalaris minor as well as certain broad leaf weeds of wheat.

3. Markclodina(Clodinafop Propargyl 15% WP) –

It is a pesticide for wheat and mainly used against phalaris minor.

 4. Markgrip(Metsulfuron-methyl 20% WP) –

It is a pesticide used to control broad leafed weeds as well as some annual grasses for the crops of wheat and
paddy.

5. Markpower(Sulfosulfuron 75%+ Metsulfuron 5% WG) –

It is a selective weedicide used for control of different weeds on crops such as wheat and sugarcane.

6. Markazine(Atrazine 50% WP)

It is an herbicide of pre-emergent and as well as post emergent broad leafed weeds in crops such as maize

and sugarcane and on turf such as golf courses and residential lawns. It was banned in the European Union in

2004.

7. Markchlor(Butachlor 50% EC) –

It is used as a selective pre emergent herbicide. It is widely used in India for the protection of paddy.
 8. Markpretila(Pretilachlor 50% EC) –

Pretilachlor is used to control annual grasses, broad-leaved weeds and sedges in rice and works by inhibiting
cell division.

9. Markglypho(Glyphosate 41% SL) –

It is a non selective weedicide for paddy.

 10. Markdor(Imidacloprid 17.8% SL) –

It is an effective insecticide for cotton, wheat, paddy, sugarcane, etc.

11. Marktap(Cartap Hydrochloride 4% GR)

It is a granular formulation in which the active agent is cartap hydrochloride. It is used in paddy and

sugarcane.
 12. Markphate(Acephate 75% SP) –

It is an insecticide with moderate persistence and it is mainly used against leaf miners, caterpillars, thrips,

aphids, etc.

13.Markpyriphos(Chlorpyriphos 20% EC) –

Chlorpyriphos (CPS) is a pesticide used on crops, animals, and buildings, and in other settings, to kill a

number of pests, including insects and worms. Chlorpyriphos was patented in 1966 by Dow Chemical

Company.
 14. SOHNA MELATHION(Melathion 50% EC) –

Melathion is an organo phosphorus insecticide which is used against sucking pests of various crops.

15.Markdelta(Deltamethrin 2.5% WP) –

This insecticide is used as protection of wheat and paddy stored in godowns against various insects.
 16.DDVP(Dichlorvos 76% EC) –

Dichlorvos is an organophosphate widely used as an insecticide to control household pests, in public health,

and protecting stored products from insects. The compound has been commercially available since 1961 and

has become controversial because of its prevalence in urban waterways and the fact that its toxicity extends

well beyond insects. The insecticide has been banned in EU since 1998.

17. Markseed(Tebuconazole 2% DS) –

Tebuconazole is a triazole fungicide used agriculturally to treat plant pathogenic fungi

.
 18. Markvax(Carbendazim 50% WP) –

Markvax is broad spectrum systemic fungicide, very effective in the control of fungal diseases of various

crops.

19.Markzole(Propiconazole 25% EC) –

Propiconazole is used agriculturally as a systemic fungicide on turf grasses grown for seed and aesthetic or

athletic value, wheat, mushrooms, corn, wild rice, peanuts, almonds, sorghum, oats, pecans, apricots, peaches,

nectarines, plums, prunes and lemons.

 20. Markzeb(Mancozeb 75% WP) –

Mancozeb is a dithiocarbamate non-systemic agricultural fungicide with multi-site, protective action on

contact.

21. Marksulphur(Sulphur 80% WDG) –

It is a contact fungicide which is promoted for termination of various crop diseases and also used as fertilizer

for sulphur deficiency.

Toxicity Labels

Toxicity labels are mandatory labels employed on pesticide containers in India identifying the level of

toxicity (that is, the toxicity class) of the contained pesticide. The scheme follows from the Insecticides Act

of 1968 and the Insecticides Rules of 1971.

Extremely Toxic (1-50mg/kg)

Highly Toxic (51-500mg/kg)

Moderately Toxic (501-500mg/kg)

Slightly Toxic (>5000mg/kg)

 NEED FOR THE STUDY

Customer satisfaction survey is a systematic process for collecting consumer data, analyzing this data to

make it into actionable information, driving the results throughout an organization and implementing

satisfaction survey is a management information system that continuously captures the voice of the customer

through the assessment of performance from the customers’ point of view

Limitation of the Study

 Time factor was the main limitation for the study as the project was restricted to small period.

 The sample taken for research was concerned only for 50 customers rather than lakhs of customers

scattered around the india.

 The research was limited only to the Fatehgarh Sahib distt so the result can’t be generalized to the

whole india .

 Since the project has to be completed within a short period of time the information collected could be

biased.

 Some of the premium segments could not be met due to time lack and by not obtaining prior

appointment due to tight schedule of the respondents

 RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the problem. It may be understood as a science of

studying how research is done scenically. In it we study the various steps that all generally adopted by a

researcher in studying his research problem with the logic behind them. The scope of research methodology

is wider than that of research method.

RESEARCH OBJETIVES

Through this research I will try to establish a positive relation between agriculture Farmer and Krishi

vigyan kendra; how KVK can be used and the benefits that can be attained for agriculture.

 To know the level of satisfaction of customers towards Markfed?

 To Known the main problems faced by farmers in relate to farming?

 To Know What can Markfed provide to solve farming problems and how?

 To what extent can Markfed help farmers?

 To know the features that attracts the customer to visit the markfed ?
 METHODLOGY

Survey method:

A Survey is a complete operation, which requires some technical knowledge Survey methods are

mostly personal in character. Surveys are best suited for getting primary data. the research obtains

information from the respondents by interviewing them.

Primary Research

For my primary research, I will conduct a survey of markfed agro chemicals mohali . To do this I will

develop a questionnaire with a range of questions to get a useful set of data that will help me answer my

research questions.

Secondary Research

For my secondary research I will use the website of www.markfedpunjab.com/ (Google, Yahoo, Mozilla),

magazines, newspapers, journals, government publications and similar research reports.

 RESEARCH DESIGN: -

I have used Descriptive Research design tool to study the impact of workplace environment on employee

performance. Descriptive Research studies are those studies, which are concerned with specific predictions,

with narration of facts and characteristics concerning individual, group or situation. Research refers to the

search for knowledge in common or a systematic effort to new knowledge. It is a pursuit of truth with the

help of steady, comparison and experiment.

The purpose of research is to discover answers to questions through the application of scientific procedures.

Research methodology is a way to systematically solve the research problems. This research titled

“Customer Satisfaction toward Markfed”. The methodology used for the study consisted of the following

aspects:-

1. Research Design.

2. Sample and its size.

3. Research Instrument.

4. Statistical Analysis.

SIZE OF SAMPLE: - I have selected 50 respondents for research work

SAMPLING UNIT: - Farmers inDamheri Co-operative Society Fatehgarh Sahib.

SAMPLING TECHNIQUE: - Convenient sampling.

DATA ANALYSIS TOOL:

 To analyze the data attained through questionnaire following tool was used:
 Tables, percentage, and pie –charts
 These tools were used for analysis of the responses of all respondents.


 Methods of Sampling

Random sample method:

The method adopoted here is random sampling method. A Random sample is one where each item

in th3e universe has as an equal chance of known opportunity of being selected.

Research Instrument

Questionnaire:

A questionnaire is a carefully complied logical sequence of questr5ions directed to a define

objective. It is the outline of what information is required and the framework on which the data is built upon.

Questionnaire is commonly used in securing marker information that its preparation deserves utmost skill

and care.

Collection of data:

One of the important tools for conduction market research is that availability of necessary and useful

data. Date collection is more of an art than a science. The methods of marketing research are in a way the

methods of data collection. The sources of information fall under two categories.

Internal sources:

Every company has to keep certain records such as accounts, reports etc. these records provide

sample information which an organization usually keeps collection in its working.

External sources:
 When internal records are insufficient and required information is not available, the organization will

have to depend on external sources. Of data are.

a) Primary data:

The data collected for a purpose in original and for the first time is known as primary data. The

researches collect this data to study a particular problem.

Here the primary data is data collected through questionnaire by directly meeting the customers

b) Secondary Data:

The data, which is collected from the published sources i.e., not originally collected of the first rime

is called secondary data.

Here the secondary data is data collected from the company’s brochures, pamphlets, catalogues and

the website.
 Genral Asked Question Related to MARKFED

I directly meet to the Sectary Narinder singh who is the sectary at Co-operative society Damheri, fatehgarh

sahib and asked some frequently question related to my research .he gives the many information about the

MARKFED marketing process and gives the view about marketing in agriculture.The Damehri Co-operative

society was registerd at 1925 under lahore at the society act 1912. he gives the various important view about

the modern agriculture and describe the various problems about the problems which are faced by the

farmers .

Certificate of co-opertive society damheri register

Sectary Narinder singh also makes the modification his society and make the mini mall which are help to

provides the facility the farmers to buy products and help to easy marketing of the product.according to data

from 1925 to2015 the society has only 1 lakh profit per year but after modification of the society , now

society has makes3 lakh profits per year and this is the big success for the co-operative society.In Dmaehri

Co-operative society they are 6,37,185(aprox7 Lakh) Markfed Banspati purchased,46,95,000 (aprox47

Lakh) fertilizers and 31,000 pesticides are purchased from1.4.2018 to 31.3.2019.

Figure mall making in co-operative society, damheri

1: What is District profile of Fatehgarh sahib ?

The district Fatehgarh Sahib is spread over geographical area of 114779 hectares with a population of

386950 persons which comprises 207937 males and 179013 females. The net sown area of the district is

102028 hectares with cropping intensity of 180 percent. The net irrigated area is estimated to be 102012

hectares which is 100% of net sown area. Total number of land holding in the district is 22473 which

accounts for a total of 95321 hectare area. The major crops in the district are wheat and paddy covering an

estimated area of 84000 and 85000 respectively. District is subdivided into 4 sub divisions. There are 445

villages as per 2001 census and 436 panchayats in the district. The literacy rate of the district as per 2001

census is 60-66% with highest literacy rate in Bassi Pathana tehsil. As per 2005-2006 census farmers are

having medium land holdings of 4-10 hectares followed by semi medium landholdings of 2-4 hectares.

Negligible percentage of farmers have large land holding i.e.10 hectares or more.

The climate of the district is extreme being very hot and humid in summer and cold in winter. The

temperature ranges from 45°C in May-June to 4°C in December-January. It has subtropical continental

monsoon climate. The rainfall is comparatively satisfactory.

The district falls in the south-eastern part of Punjab. The Sirhind and Khera blocks have sandy loam soil

with medium quality irrigation water. Amloh and some parts of

Sirhind have silt loam soils with medium quality irrigation water which is pumped through deep tubewells.

Bassi Pathana and Khamano blocks have clay loam soil with good quality underground and canal water.

The sirhind and khera blocks have less ground water as compare to the bassi block .bassi block have good

sandy soils which is good for vegetables while the khera blocks or sirhind have only major two crops rice and

wheat.

now the pepole are aware about the there work and they are adopt new farming ways for exampale

organic farming and sustainable farming in fatehgarh sahib

At the amloh block pepole are also start to doing the mushroom cultivation,piggery,fishing and dairy

farming .they start adopt new technoogy of farming

At khera block,village sadhugarh pepole start doing organic farming which help us to increase our soil

fertility and health of the pepole .it also help us to increase the income of the farmer.In Dmaehri Co-operative

society they are 6,37,185(aprox7 Lakh) Markfed Banspati purchased,46,95,000 (aprox47 Lakh) fertilizers

and 31,000 pesticides are purchased from1.4.2018 to 31.3.2019.

2:Distribution soil health card?

Soil Health Card (SHC) is a Government of India’s scheme promoted by the Department of Agriculture &

Co-operation under the Ministry of Agriculture and Farmers' Welfare. It is being implemented through the

Department of Agriculture of all the State and Union Territory Governments. A SHC is meant to give each

farmer soil nutrient status of his/her holding and advice him/her on the dosage of fertilizers and also the

needed soil amendments, that s/he should apply to maintain soil health in the long run..

SHC is a printed report that a farmer will be handed over for each of his holdings. It will contain the status of

his soil with respect to 12 parameters, namely N,P,K (Macro-nutrients) ; S (Secondary- nutrient) ; Zn, Fe, Cu,

Mn, Bo (Micro - nutrients) ; and pH, EC, OC (Physical parameters). Based on this, the SHC will also

indicate fertilizer recommendations and soil amendment required for the farm
3: what type of Seeds are available in Markfed ?
4: what type of Fertilizers are available in Markfed ?

Markfed has diffren diffrent types of fertilizers .Markfed has contains many types of urea,pesticides,and

many agro chemicals.markfed also contains cattlefeed , Banspati etc.the various markfed materils are under

follwing:

Fig Diffrent cattle feed aviable At Markfed

Fig Diffrent Banspati rice of Markfed

 Data presentation and Analysis

SURVEY PROFILE:

The total sample size for the conducted survey was 50. All farmers are belongs diffrent village in district

fatehgarh sahib. The farmer have also diffrent difrrent qualification The sample was asked to fill out

carefully made questionnaires that were developed to answer the research questions .I asked frequently

question to the farmers which are presents durning the training programme in to the Co-operative society

Damheri, fatehgarh sahib and they help me to conduct the survey on the basis of research about the

MARKFED are usefull to developing the farmers .

All farmers are fully support me and they give there best to fill my questionaries research survey which help

me to complete my research work .in this research I am very thankful to Sectary Narinder Singh sahib who

help me to arrange to conduct the survey between the farmers .

ANALYSIS AND INTERPRETATION OF DATA

The sample size is 50 Farmers in Co-operative Society Damheri, Fatehgarh Sahib. Selected on the basis of

convenient sampling. The Analysis and Interpretation of Data of the farmers are under follwing:
1: What do you think is the current condition of the agricultural sector of India?

Excellent; we are really doing well

Good; we are producing enough for ourselves and are exporting as well

Moderate; nothing fancy but we are ok

Not well; we could use some help

Dreadful; we hardly have enough for ourselves

Intention: For my first question I wanted to find out what the general public thought was the current

condition of agriculture in our country.

Result: From my survey I discovered that a half the sample thought that the condition of agriculture in

India was in a moderate state. Not much nor less

2: Do you think the agricultural sector in India needs any development?

Absolutely; it is a crucial part of our economy

Yes; our country depends largely on it

No; it is going on pretty fine

Absolutely not; there’s more important things that needs development

Intention: This question was asked to find out if people knew how important agriculture is to India.

Result: Through my survey I discovered that a majority believes that India agriculture lacks some

attributes and needs some development.

3:What do you think is the main problem with agriculture today in India?

Farmers lack the knowledge and skill needed to farm.

Improper farming methods

Inefficient technology

Other: _________________________

Intention: This question was asked to find out how informed the general public was about agriculture.

Result: This question indicated that the major problems with agriculture today are lack of knowledge by

farmers and inefficient technology.

4: Do you agree that MARKFED can be used in agriculture?

Agree

Disagree

Intention: By this question I tried to find out how many people thought it is possible to link agriculture with

MARKFED.

Result: This question revealed that everyone believed that it was possible to link IT and agriculture.
5: what is the current farming problems faced by the farmers?

Stubble burning

Execisve use of fertilizers

Deep ground water

Intention: This question was asked to find out to which problems are most faced by the farmers.

Result: The survey showed that 75% farmers are worried about stubble burning ,20% farmers are about deep

ground water and 5 % farmers are worrried about execisve use of fertilizers.
6:what type of farming done in fatehgarh sahib?

Organic farming

Natural or modern farming

Intention: This question was asked to find out to what type of farming done in Damheri .

Result: The survey showed that only 1% farmers done oraganic farming while other 99% farmers done

modern farming.
7: IS FRAMER SATISFIED WITH MARKFED SERVICES?
HIGHLY SATISFIED
MODERATILY SATISFIED
SATISFIED
UNSATISFIED

Intention: This question was asked to find out to who many farmers are satisfied from Markfed Services? .

Result: In this fig. show that the 50% farmers are satisfied, 24% farmers are moderately satisfied, and 20%

farmers are unsatisfied and rest 6% of the farmers are highly satisfied.
8: Farmers Opinion About The Product Quality of Markfed Products?

Excellent
V.Good
Good
Poor

Intention: This question was asked to find out to the Product Quality Of Markfed Products? .

Result:In this fig. show that 40% farmers are saying the quality of Product is good, 34% farmers say

v.good, 20% farmers are saying the quality of Product is poor and 6% farmers are saying the quality of

product is excellent.
9: which Company gives the more margin of Fertilizers (Urea) ?
IFFCO
NFL
UTTAM
Other

Intention: This question was asked to find out towhich company help to supply more fertilizers in

Markfed ? .

Result:In this fig. According to Sectary Narinder Singh 40% Supply IFFCO, 34% are Supply NFL, 20%

are Supply UTTAM and 6% are supply other.

 Summery of Research Findings

Through my research I was able to find out that the general public did think tha there are only 65% customers

who are satisfied from the KVK services . it was possible to use Krishi vigyan kendra customer satisfcation

and to develop the agricultural sector.100% of the sample surveyed responded that it was possible to use

KVK to develop new techniques in agriculture.

There are areas where KVK can provide valuable information that can change the face of India

agriculture.30% of the sample thought that farmersits dificult to adopt new techniques which are determing

by KVK & 65% of the sample thought that KVK could help develop India agriculture

85% of the sample thought farmers would accept the the information recived from KVK give the new ideas

did not contradict with the old ones. For example KVK can give out useful ideas about farming that could

result in positive results for example of stuble burnig can be controlled by many methods But the farmers

may not chose to accept the new ideas because they might be quiet different from what they knew from

before. This could be a major challenge for KVK to solve the issues related to the farming.
 PROBLEMS (WEAKNESSES) OF MARKFED

 Shortage of Funds – C Markfed is working with inadequate working capital, a

huge amount of income used for payment of interest. Societies are not in a

position to provide trade credit to buyers because of shortage of funds so the

societies are not efficient and viable.

 Insufficient Godwons – Most of the societies do not have sufficient godowns

to keep the produce. A bulk of stock stored in open storage centre.

 Lack of Transport Facilities – A bulk of stock blocked in open storage centre due to

lack of transport facilities.

 Malpractices – Most of the marketing societies suffer from a number of

malpractices. Cases of favoritism in granting pledge loans, misuse of funds,

false entries of sales, etc., are the common malpractices existing in marketing

societies.

 Untrained Personnel – Most of the staff of the marketing societies is untrained,

unqualified, incompetent and inefficient. They lack requisite business

experience and training.

 Lack of Coordination and Supervision – No encouragement given by Apex

Society like NAFED to primary cooperative marketing societies. No incentives

to marketing societies.

 Poor Management – The management of the marketing societies in most cases

does not come up to the standard necessary for conduct of such varied functions

as are assigned to them under bylaws.

 Recommendation

 Financial and Technical Assistance – The activities of marketing cooperative

societies should be further diversified. For this purpose necessary financial and

technical assistance should be provided to them by the state government.

 Proper Storage Facilities – The marketing cooperative societies must have

proper storage facilities in order to spread the sales over the entire period of

demand which is in the interest of both the producers and consumers.

 Supervision – The supervisory staff of cooperative department should see that

the marketing societies are not dominated by traders. The Registrars should

evaluate the working and take steps to ensure that function effectively and serve

the desired purpose.

 Coordination – Proper coordination of functions between the primary

marketing societies and similar organizations at higher levels should be

Involved .

 Training Facilities – Existing untrained managers should be trained. There is

need to setup central committee for education and training on regional and state

levels. The state government should provide training facilities to the trainers

immediately after their recruitment.

 Grading and Standardization – Marketing societies should endeavor to

undertake the sale of their members' produce after grading and

processinginvolved. Organization of societies should be run on democratic lines.

 CONCLUSION

This report is to summarize the operations at the Markfed Agrochemical Plant, Mohali. The plant not only

works for profit, but also for regulation of prices. Its sole purpose is to serve the farmers of Punjab by

providing them with quality pesticides at a reasonable price. The production takes place tirelessly to quench

the need of pesticides by the agricultural community. The plant makes use of the latest techniques and

machinery to achieve this. The plant creates a balance between man power and automation to ensure smooth

functioning. The plant maintains its quality by regular inspections and adequate testing. The plant has an

excellent quality control laboratory which has the latest instrumentations and a team of experts who leave no

stone unturned to ensure quality of the products. The plant is apt to fight any sort of emergency. Safety of

workers is highly prioritized by providing them a safe environment to work in. Appreciable work is being

done at the plant to improve the productivity of the crops in the state of Punjab.
 Bibliography

1. Saravanan, Raj. "Mobile Phone Applications for Agricultural Extension in India" (PDF). FAO. Retrieved 10
May 2018
http://www.fao.org/e-agriculture/sites/default/files/uploads/kb/2015/03/mextension_india_saravanan_raj_.pdf

2. Chand, Ramesh. "NITI Policy Paper No.1/2017 : Doubling of Farmers income Rationale, Strategy Prospects and
Action Plan" (PDF). National Informatics Center (India). p. 21.
Retrieved 10May 2018.http://agricoop.nic.in/sites/default/files/NITI%20Aayog%20Policy%20Paper.pdf

3. The Markfed official website http://www.MarkfedPunjab.com/

4. Punjab Agriculture University official web site https://www.pau.edu/