A. Executive SummaryA.1.

Problem High heeled shoes are now becoming a staple item in the fashion
industry today. Through the aid of the mass media, fashion trends set by the most influential artists in
the show business, fashion designers and models in the modeling industry and other highly followed
people in their respective fields reach almost every woman today making them more and more
conscious about what they are wearing. Even teens do not allow themselves to be left behind these
latest fashion trends. High heeled shoes also prove appropriate finish for corporate and office uniforms.
For cocktail events and special occasions like weddings and anniversaries, high heeled shoes are the best
footwear to strap.

However, it is undeniable that the wearing of high heeled shoes daily and for a prolonged period of time
may cause a little bit of a hassle because the unequal elevation could cause the user discomfort and
could also be a root of some foot ailments.A.2. SolutionThis is the very reason why Heeletix Shoe
Manufacturing will launch Heeletix. Heeletixwill combat the very reason why some other people refuse
to wear high heeled shoes that is thepossible discomfort the user may experience. As the first
manufacturing company to presentadjustable high heeled shoes in the country, there is a gigantic
possibility that the market’sattention will be captured. Heels that could be adjusted from a high inched
elevation to a lowinched elevation is something only a few if there already are Filipinos who have heard
of suchkind of shoes is a very new twist in the innovation of high heeled shoes today. A lot of highheeled
shoe wearers will be attracted to this product because not only is it very new in the marketbut very
convenient as well for them who know a little bit of the drawbacks of using high heeledshoes.A.3.
Market

The company intends to satisfy its target market mainly comprising of the ladies inBaguio City within the
age range of 15 to 65. A considerable number of our respondents comefrom this age range as this age
range provides the most possible users of high heeled shoes.Teens are very fashionable today and as
high heels are elements of fashion, it is not surprisingthat they make full use of such. Older women who
are working use high heels for work and thegeneral retirement age is 65 so it could be presumed that
even women in their late fifties andearly sixties still wear high heeled shoes.

A.5. Financial HighlightsThrough the proper management of the Php 16,000,000.00 initial investment of
theproprietor, the company will be able to start and carry on operations smoothly. Continuousefficient
management of the company will give out continuous favorable peso amounts in thefinancial
statements of the company. Evidenced by the five year projections of net incomestarting from 2015 in
its Income Statements, the company will consistently generate profits forsaid five years. Projections
made and assumed in this study are based on possible economicconditions that may affect the
profitability and management of the company. Its profitability

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