Escolar Documentos
Profissional Documentos
Cultura Documentos
OF BANKING
IN THE POST-
DIGITAL ERA
Accenture Banking Technology Vision 2019
FIVE TECHNOLOGY
TRENDS USHERING
BANKS, ONCE AGAIN,
INTO A NEW WORLD
Good technology disappears. Without us being aware, Mobile and online banking have become the
it can create scaffolding that both supports us in making dominant ways of interacting with banks in markets
better decisions and protects us (from ourselves and such as Southeast Asia, where traditional branch-
external threats). Although we don’t have self-driving based banking never had a chance to really take hold.
cars yet, we do have adaptive cruise control, blind Consider that 74 percent of Thailand’s internet users
spot monitors, voice-controlled entertainment systems, access banking services over mobile devices, versus
lane departure sensors and heads-up displays that a global rate of just 41 percent.1 We can, therefore,
make driving easier and safer than ever before. begin to make the argument that, despite all the talk
of digital transformation, banking—like the rest of
In the same way that good automotive technology the world—is entering a post-digital age where the
improves the driving experience without intruding, priorities of the last few years are fast becoming
banking innovation is becoming increasingly invisible. the table stakes of the future.
References 28
Trend 2: Get to Know Me:
Tap digital identities to re-establish customer intimacy 9
Survey Population and Methodology 29
DARQ
POWER
Appreciate the potential to reshape banking
Trend 1 DARQ POWER
Figure 2. DARQ: The next set of technologies banks will need to master
We asked bank executives to rank which DARQ In banking, DLT adoption is only marginally behind Figure 3. Technologies ranked by banking executives
technology would have the greatest impact on AI at 41 percent. For example, the Depository Trust in terms of which will have the greatest impact
their organization over the next three years. It wasn’t & Clearing Corporation is working to re-platform its on their organization over the next three years
surprising that AI ranked number one at 47 percent, Trade Information Warehouse, which accounts for
well ahead of other industries, such as aerospace and 98 percent of derivatives transactions worldwide, 17% 15% 19%
defense (33 percent), travel (33 percent), downstream to DLT.3 The highest level of DLT adoption is,
oil and gas (30 percent) and retail (37 percent). unsurprisingly, among software and platform players. 47%
It was a little surprising that quantum computing
24% 22%
32%
ranked higher than DLT in DARQ’s potential impact on While XR (including augmented reality and virtual
banking (Figure 3). Perhaps as early adopters of DLT, reality) is currently seen as having minimal impact
26%
bankers are already feeling a little jaded about it. This on banking, 34 percent of banking executives still 29% 20%
was the reverse of the public service, travel, utilities indicate its adoption in one or more business units. 26%
and transportation industries where executives still 16%
Quantum computing is the DARQ technology 14%
place a much higher emphasis on DLT than quantum. 27%
Given the often-ephemeral nature of financial services
furthest from full maturity and not a priority
14% 21%
for most banks. However, Barclays is among
transactions, it wasn’t surprising that XR is viewed
several organizations experimenting with how Distributed Artificial Extended Quantum
as the least impactful of the DARQ quartet in banking.
quantum computing can improve their businesses, Ledgers/ Intelligence Reality Computing
having joined the IBM Q Network and gained access Blockchain
Ninety percent of banks are already experimenting
with one of more DARQ technologies. AI is leading to its quantum computing capabilities.4 The use of
Greatest impact Third greatest impact
with 43 percent adoption across a wide variety of use Quantum computing will certainly be useful for some
Second greatest impact Fourth greatest impact
cases, ranging from credit decisioning to customer specific issues, while Big data analytics will probably
service chatbots. With AI-augmented operations, make sense for the majority of topics.
Global n = 6672; Banking n = 784
a bank can expect cost savings of between 20 and
DARQ matters, but it can’t be left to the scientists to
25 percent.2 The AI adoption rate is slightly higher
just experiment with these technologies in the lab.
among insurers at 48 percent, and markedly higher
Realizing their full potential and maximizing their
in the healthcare payor sector at 61 percent,
transformational impact on banking also requires
where fraud detection is a leading use case.
business engagement and discipline.
2
The data suggests that AI is now a general-purpose tool, with 100 percent adoption
Where do you start by key business processes a realistic goal. DLT, XR and quantum computing should
in deploying DARQ? be used more selectively to streamline processes and increase efficiency, and
each should now be in production implementation somewhere in most banks.
3
A bank’s DARQ capabilities should be a mix of buy and build, driven by resource
Should a bank build or availability, security concerns and collaboration requirements. Public cloud is going
buy DARQ technologies? to make many of the basic functional components widely available, but orchestration
should be more proprietary, as that is what will drive competitive advantage.
GET TO
KNOW ME
Tap digital identities to re-establish
customer intimacy in banking
Trend 2 GET TO KNOW ME
It’s ironic that a primary Eighty-five percent of banking executives believe that Figure 4. Digital demographics are expanding the
digital demographics will give their organization new number of ways banks deliver products and services
use case for new technology ways to identify unmet customer needs. Eighty percent
is recapturing the customer also report that digital demographics will expand the
To what extent is consumer digital demographic
intimacy of the typical 1950s ways they deliver products and services (Figure 4).
Rather than simply relying on traditional segmentation
information expanding the number of ways your
organization delivers products and services to
small town bank branch by parameters such as age, wealth, location and your customer base? (i.e., number of digital devices
truly getting to know customers’ gender, 83 percent of banking executives believe and channels, and consumers’ attitudes and
preferences for interacting with your organization)?
that consumers’ digital demographics are a more
needs, likes, habits, behaviors powerful way to understand customer needs.
and unique quirks. 1 - Extensively
23%
To serve unbanked students in India, lending platform 25%
The ability to observe, catalogue, analyze SlicePay runs “credit” checks by examining applicants’
52%
and interpret the actions of bank customers use of technology, including their posting behavior 2 - Significantly
55%
(while also respecting their privacy) allows on social media.5 Using more than 10,000 data
the design and delivery of rich, individualized points, SlicePay builds applicant profiles that replace 22%
3 - Moderately
experiences that will build customer loyalty in traditional financial histories and provide better 18%
the post-digital age. Sometimes, the value added access to credit for the financially excluded. Given
2%
will be in protection, such as flagging credit card access to enough data, financial services firms are 4 - Somewhat
2%
fraud in real time or predicting that a customer finding that data points, like whether you regularly
will go overdrawn and automatically rescheduling upgrade your phone to the latest version of the 1%
5 - Not at all
operating software, can be an important predictor 1%
a bill payment date. In other situations, banks will
delight customers by helping them optimize their of future credit quality. It turns out that if you let
spending, giving them preferred access to better the little red notification sit on your phone for weeks Global Banking
deals and nudging their behaviors in ways that without acting on it, you may do the same with the
Global n = 6672; Banking n = 784
create better long-term financial health. red letter that drops through your letter box, telling
you that you are behind on your car loan payments.
Digital demographics plus new flexible product Customer intimacy also means meeting the Figure 5. Bank executives expect the amount of data
configuration capabilities are getting banks customer where they are and adapting services to increase about consumers’ digital demographics
much closer to the fabled “segment of one”, where to how they want to interact. It’s what SoftBank, over the next two years
products and services are tailored to the individual Synchronoss Technologies and TBCASoft6 did
in real time. Whether it’s recommending an annual when they realized that existing banking apps needed How do you expect the amount of data your
travel pass to save money versus daily commuter high-speed wireless access, which meant that not all organization manages about consumers’ digital
tickets (and then providing the loan to buy that customers had consistent access to mobile payments. demographics to change over the next two years?
pass) or suggesting the preferred way to pay at To solve this problem, they built a blockchain platform
checkout to maximize reward points, customers to create transparent accounting across mobile 26%
1 - Extensively
should feel that the bank is on their side, helping carriers and a proof of concept that allows payments 27%
them lead better financial lives. Truly getting to using SMS or RCS—two text messaging standards
52%
know customers also increases the protection that that operate reliably on 3G networks. This technical 2 - Significantly
56%
banks can offer those customers. For a long time KYC solution makes an important piece of banking
has been a compliance headache, but in the future, functionality available to all customers, not just those 19%
3 - Moderately
comprehensive customer knowledge will displace who can afford a high-speed wireless connection. 15%
the need for rules-based compliance box checking
3%
procedures. When you truly know someone, it’s a Technology can help banks re-establish customer 4 - Somewhat
2%
lot harder to be deceived by imposters and crooks. intimacy by allowing them to fully understand their
customer needs and behaviors and then deliver rich, 0%
5 - Not at all
Bankers understand that truly knowing your seamless experiences that both delight and protect 0%
customers means managing ever more data. those customers. The same applies to corporates;
Nearly 30 percent of banking executives expect after all, corporates are a sum of individuals. Global Banking
an exponential increase in the amount of digital
Global n = 6672; Banking n = 784
demographic data their organization will manage
over the next two years (Figure 5). This isn’t a banking-
specific issue. Other sectors expect the same,
for example healthcare (55 percent), software
and platforms (39 percent) and media (37 percent).
2 How will you optimize your use Create an individualized view of consumers that draws on all available sources of
both external and internal data. From that 360-degree view, understand why, when
of increasing data, tapping into and how your customers use and get value from banking services. Use that insight
customer technology histories to to ensure that every new product or service you create is tuned to meet highly
build and evolve your understanding personalized needs and that customers feel that the bank truly understands them
and is proactively supporting them in their financial lives.
of individual customers?
HUMAN+
WORKER
Catch up the bank to employees’ digital maturity
Trend 3 HUMAN + WORKER
New technologies can have PayPal, for example, partnered with an online Figure 6. Nearly three-quarters of banking executives
learning platform to offer its employees on-demand, agree their employees are more digitally mature than
just as much impact on a bank’s self-directed video learning.7 Not only does the their organization, resulting in a workforce “waiting”
workforce as they do on a bank’s partnership offer on-demand training, it also for the organization to catch up
customers. The result will be the provides PayPal with better insight into the skills its
workers want to develop and how best to meet those 71%
74%
creation of “human+”, where needs. As employees browse through and engage
each employee is empowered with the platform’s curated videos, PayPal gets in-
depth, backend analytics about which topics get the
by a combination of their own most interest and which materials are most effective.
personal skillset and knowledge 40% Agree
41%
Our survey indicates that, rather than exhibiting
plus a constantly changing set of Luddite resistance and fearing that technology
technology tools—from learning will displace them, bank employees are eager
platforms to AI decision support. to embrace technologies that can improve their
performance. Nearly 75 percent of banking
executives believe their employees are more
digitally mature than their organization, resulting 34% Strongly Agree
in the workforce “waiting” for the organization 30%
to catch up (Figure 6). This is slightly ahead of
the cross industry average (71 percent), but less
than that of some sectors like healthcare payors
Global Banking
(90 percent) and even software and platform
(76 percent), where you would expect high
levels of tech maturity. Global n = 6672; Banking n = 784
Unsurprisingly, our survey also indicates that the pace At another multinational financial services Banks need to innovate at the speed of both their
of change in the workforce is expected to increase cooperation, virtual reality is helping associates to customers and their workforce. With increasingly tech
rapidly in the future. Over the past three years, only be trained to handle incoming customer calls and savvy employees, banks need to adapt their operations,
11 percent of bank executives say that the majority improve their soft skills. The VR solution transports HR approaches and technology strategies to support
of their workforce has transitioned into new roles staff into the homes of fictional customers so that new ways of working and become comfortable
requiring substantial reskilling (Figure 7). But over they can see the impact of their responses to queries with the fact that we are entering a period where
the next three years, this number is expected to reach both during and after a simulated telephone call.9 workforce fluidity will become business as usual.
43 percent. Eighty percent of bank executives believe
that increased employee velocity—the speed at which Figure 7. More of the banking workforces to require substantial reskilling in the next three years
members of the workforce move between roles and
organizations—has increased the need for reskilling in 5% 4%
6% What percent of your workforce
their organization. Understanding this mass migration
13% 17% 5 - More than 80%
has moved/will move into new roles
will itself require the increased use of AI in the HR requiring substantial reskilling within
function, a trend not unique to banking. 16% your organization due to the impact
of technology?
A good example of human+ in action is Morgan 28% 26% 4 - 61%-80%
Stanley’s WealthDesk platform that takes advantage of
Global n = 6672; Banking n = 784
AI to help advisors better target their communications 31%
to clients.8 After extensive training on the platform
this year, Morgan Stanley expects full adoption of
28% 3 - 41%-60%
WealthDesk by its more than 15,000 advisors. The 33%
communication will still be personal, but advisers
will be guided with respect to topic and timing
to improve customer engagement and response. 42% 17% 2 - 20%-40%
21%
12% 1 - Less than 20%
2 How might you industrialize bank Invest in training, to adapt your talents but also to provide the workers with a
market value—it is interesting to see that the training budget has hardly grown
workers’ transitions to new digital- over the last few years, and is a typical target of cost reduction campaigns.
driven roles and help them develop
Refresh your training approach by prioritizing skills for development,
the skills they need to succeed? expanding self-learning and allotting time during workdays for your people
to spend more time on training. Training should no longer be an episodic
classroom activity, but something that is embedded in day-to-day tasks.
SECURE
AND PROTECT
EVERYONE
Embrace interconnectivity while improving cyber resilience
Trend 4 SECURE AND PROTECT EVERYONE
The more connected we are, As the spiderweb of interconnectivity grows, Figure 8. Trust and security posture are becoming
the potential points of weakness and vulnerability important considerations of ecosystem partners
the more vulnerable we become. also multiply. Sometimes, the two are addressed
If we all lived in cabins in the simultaneously. When the PSD2 regulations enabling
woods, we might have to worry third-party payments initiation from bank accounts
was enacted in Europe last year, it came with
about bears, but certainly not a requirement for strong, two-factor authentication 50% 51% 49% 54%
cyberattacks. We are inexorably that will go into effect later this year. Only time
will tell whether European authorities got the
moving towards a completely balance right between security and an engaging,
interconnected world, and easy-to-use customer experience, but at least
banks need to master an there was an attempt to recognize and mitigate
the risk of increasing the points of connection.
ecosystem-dependent business
42% 41%
model that not only relies on Unfortunately, our survey indicates that bank 41% 38%
executives may not have fully woken up to the
traditional third-party partners, downside risk of a far more fragmented and
such as credit bureaus and interconnected banking system. Despite a clear
8% 7% 9% 8%
payment networks, but a whole and global trend towards Open Banking in which
partnerships are critical to success, only 51 percent Global Banking Global Banking
host of new customer-facing of banking executives believe customer trust in their
Customer trust in the Security posture of the
and back-office collaborators. ecosystem partners is extremely important (Figure 8).
ecosystem partner ecosystem partner
That is higher than the 37 percent of public service
executives who think trust is important, but still
Extremely important Somewhat important
a surprisingly low number. The lack of focus on
this issue is also apparent in the fact that only Very important Not important at all
54 percent believe that the security posture of
their ecosystem partners is extremely important. Global n = 6672; Banking n = 784
GLOBAL PAYMENT
PROCESSORS CONVENE
CYBERSECURITY SESSION
10
Our survey findings also suggest that banks are Figure 9. Barely one-third of bankers know their
not doing enough to ensure that their partners are ecosystem partners are working diligently to be
worthy of end-customers’ trust. Only 31 percent know compliant and resilient with regard to security
for a fact that their partners are working diligently
on security issues, while more than two-thirds trust We
and hope that is the case (presumably with some
finger crossing, as well). However, it could be worse. 29%
know
31%
Among life sciences executives, only 19 percent know
that their ecosystem partners are working on security, 56%
trust
so in many labs around the world both fingers and 57%
toes are being crossed in the hope that partners
14%
are not creating systemic vulnerabilities. hope
10%
more ecosystem-driven business? auditing their own practices. Take on the topic at the board level, using
tools to estimate the cost of non-security as well as the cost of fixing the
gaps to prioritize strategic investments.
2 What measures will you take Knowing that privacy is paramount, shift from a compliance-centered
security mindset to an active cybersecurity stance that eliminates fraud
to maintain your role as a trusted within and beyond the bank, embeds privacy into platforms and makes
custodian of data privacy, for highly-confident, ecosystem-driven businesses.
ALWAYS-ON
BANKING
Uncover discrete moments of opportunity in real time
Trend 5 ALWAYS-ON BANKING
The joke used to be that bankers’ These few examples suggest that the bar is being Figure 10. Most banks see the importance of the
raised to the point where being competitive will integration of customization and real-time delivery
hours were 9 a.m. until 4 p.m., mean not only having the right products and to their business
with a couple of hours off for services but being able to recognize the exact
lunch. That was in the days point in time when they are needed and having
the ability to present your proposition to the
87% of Banking executives agree that the
integration of customization and real-time delivery
of mid-afternoon transaction customer in an appropriate and engaging way. is the next big wave of competitive advantage
cut-offs, batch processing and
Bankers see it, too. Eighty-seven percent agree
multi-day clearing and settlement. 85% 87%
that the combination of customization and real-time
delivery will underpin future competitive advantage
Technology is now creating a world where banking (Figure 10). This is only slightly behind insurance
is increasingly 24/7 and real time. This always-on executives at 90 percent. However, there is a gap
world creates momentary markets, where if you don’t between belief and execution; only 38 percent
46% 48% Agree
capture the opportunity quickly, it may well disappear. of banking executives report that their organization
Auto insurance can now be bought by the mile or by is prioritizing a customized approach to delivering
the hour.14 Merchants on Alibaba can get micro-loans products and services and a mere nine percent
within minutes to finance working capital for only are prioritizing on-demand delivery.
a few hours.15 Through its online platform, Rocket
Mortgage can offer initial mortgage loan decisions
in as little as 8 minutes.16 BNP Paribas’ neo-bank,
30% 39% Strongly Agree
Nickel, opens a new account every thirty seconds.17
Global Banking
The viability of in-the-moment experiences will Figure 11. When do you think 5G will have a significant impact on your industry?
be helped by new communications technologies.
9%
Consistent with our cross-industry findings, 1 - This year
9%
55 percent of banking executives anticipate that
5G will have a significant impact on their industry 53%
2 - Within 1-3 years
within one to three years (Figure 11). How will it 55%
happen? Seventy-eight percent of bankers think
22%
5G will revolutionize their industry by offering 3 - Between 4-5 years
20%
new ways to provide products and services—
including faster video transmission and so forth. 8%
4 - Between 6-7 years
8%
Banks that have the ability to identify, understand 4%
5 - Between 8-10 years
and respond to consumer moments in real-time 4%
will build greater loyalty in their customers.
2%
6 - More than 10 years
2%
0%
7 - Never
0%
2%
8 - Don’t know
2%
Global Banking
Global n = 6672; Banking n = 784
2 How can your bank prepare Update your technology strategy to include innovative back-end
technology and approaches, like AI, microservices and agile development,
to deliver to momentary that enable quick responses to on-demand moments of opportunity.
markets of tomorrow? Focus on time-to-market, to enjoy the first mover advantage.
PREPARED
is emerging. The differentiation value of digital,
alone, will fade. Banks should assess these five
technology trends in that light, figuring out how
IS YOUR
best to deploy them to set themselves apart
and bolster their core businesses to create
new value and growth.
BANK?
We can help, bringing our banking experience
and capabilities within an innovation-led
approach to support our clients in adapting their
journeys to a thriving future. Let’s talk about it.
3. Cointelegraph, “‘Wall Street’s Bookkeeper’ Enters 8. CNBC, “Morgan Stanley Launches New Advisory 14. Forbes, “11 Quick Ways to Save Money on Car
Test Phase of DLT Replatforming Along With Technology Platform,” November 20, 2018. https:// Insurance,” December 10, 2017. https://www.forbes.
15 Major Banks,” November 16, 2018. https:// www.cnbc.com/2018/11/20/morgan-stanley- com/sites/robertberger/2017/12/10/11-quick-ways-to-
cointelegraph.com/news/wall-streets-bookkeeper- launches-new-advisory-technology-platform.html save-money-on-car-insurance/#7303219e4a88
enters-test-phase-of-dlt-replatforming-along-with-
15-major-banks 9. Finextra, “Fidelity Exploits Virtual Reality for 15. CNBC, “China Wants to Boost Loans to Small
'Empathy Training’,” October 16, 2017. https://www. Businesses. Tech Companies May Be the
4. CIO Review, “The arrival of quantum computing finextra.com/newsarticle/31196/fidelity-exploits- Answer,” January 28, 2019. https://www.cnbc.
in the financial sector,” August 6, 2018. https:// virtual-reality-for-empathy-training com/2019/01/29/chinese-fintech-companies-find-
www.cioreview.com/news/the-arrival-of-quantum- new-opportunities-in-business-loans.html
computing-in-the-financial-sector-nid-26868- 10. Bloomberg, “Global Payment Firms Hold First
cid-189.html Cyber War Game,” October 9, 2018. https://www. 16. Quicken Loans, “Quicken Loans Becomes Largest
bloomberg.com/news/articles/2018-10-09/global- Home Lender in America, February 1, 2018. https://
5. ETtech, “The New Lending Game, Post- payment-firms-hold-first-cyber-war-game-to-test- www.quickenloans.com/press-room/2018/02/01/
Demonetisation,” January 6, 2017. https:// readiness quicken-loans-becomes-largest-home-lender-
tech.economictimes.indiatimes.com/news/ america/#AIroGergVKaOqAHW.99
technology/the-new-lending-game-post- 11. CIO, “Agile Security in the Cloud: Lessons from
demonetisation/56367457 Xero,” June 29, 2016. https://www.cio.co.nz/ 17. BNP Paribas, “Banks and neo-banks Working to
article/602522/agile-security-cloud-lessons-from- Serve the Customer,” June 28, 2018. https://group.
6. BankingTech, “SoftBank Trials Blockchain-Based xero bnpparibas/en/news/banks-neo-banks-working-
Mobile Payments,” September 12m 2018. https:// serve-customer
www.bankingtech.com/2018/09/softbank-trials- 12. Cybersecurity Excellence Awards, “Project Xero:
blockchain-based-mobile-payments Agile Security in the Cloud,” January 13, 2017. https://
cybersecurity-excellence-awards.com/candidates/
aaron-mckeown-xero