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Study of Consumer Buying Behavior In


Two Wheeler
Submitted To: Dr. S.K.Pandeyc
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Table of Contents
V apter 1- Introduction ........................................................................................................... 3
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V apter 2 ± Met odology ......................................................................................................... 6
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V apter 3 ± Quantitative Analysis ........................................................................................... 9
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V apter 5- Vonclusion ............................................................................................................ 24
Appendix A -References ......................................................................................................... 25
Questionnaire for exploratory study: ..................................................................................... 26
Questionnaire for quantitative analysis: ................................................................................ 26

Page 2
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Study of Consumer Buying Behavior In Two Wheeler
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Chapter 1- Introduction
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Study of Consumer Buying Behavior In Two Wheeler
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Chapter 3 Ȃ Quantitative Analysis


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Study of Consumer Buying Behavior In Two Wheeler
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Study of Consumer Buying Behavior In Two Wheeler
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Study of Consumer Buying Behavior In Two Wheeler
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Table : Details of factor analysis for respondents w o preferred to buy Motorcycle,
considering features of motorcycles (Vomponent Matrix)

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Study of Consumer Buying Behavior In Two Wheeler
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Factor 1 Factor 2 Factor 3 Factor 4
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Page 21
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Study of Consumer Buying Behavior In Two Wheeler
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  cc&c ( cccccc
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Page 22
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Study of Consumer Buying Behavior In Two Wheeler
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c
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Page 23
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Study of Consumer Buying Behavior In Two Wheeler
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Chapter 5- Conclusion
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cc4 &c
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Study of Consumer Buying Behavior In Two Wheeler
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Appendix A -References
&c@/ c2&!&3 :c&<&c4c.*:c& &c. c3*c%c!
( c,c"c
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c &c
c c

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Study of Consumer Buying Behavior In Two Wheeler
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Appendix Ȃ B Questionnaires
Questionnaire for exploratory study:
2cc*cc/c/
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4c$c( 44c/
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Questionnaire for quantitative analysis:


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c?%c

c
How important are t e factors listed below w ile buying a two w eeler?
c

5= Very Important, 1=not important at all c

c
Question 1-Price of product (Motorcycle)
Question 2-Maintenance cost (Motorcycle)
Question 3-Resale value (Motorcycle)
Question 4-Price of spare parts (Motorcycle)
Question 5-Brand name of t e product (Motorcycle)

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Study of Consumer Buying Behavior In Two Wheeler
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Question 6-Fait in t e brand based on past experiences(motorcycle)
Question 7-Video commercials-television,t eatre etc. (Motorcycle)
Question 8-Audio Vommercials-FM radio etc. (Motorcycle)
Question 9-Hoardings (Motorcycle)
Question10-Print media (Motorcycle)
Question 11-Discount offers from dealers (Motorcycle)
Question 12-Availability of easy finance (Motorcycle)
Question 13-Attractive exc ange offers (Motorcycle)
Question 14-Frequent sports events-like sport rallies (Motorcycle)
Question 15-Velebrity associated wit t e brand (Motorcycle)

Question 16-Dealer available in t e nearby vicinity (Motorcycle)

Question 17-Quick delivery (Motorcycle)


Question 18-Better quality brakes (Motorcycle)
Question 19-Tyres wit better grip (Motorcycle)
Question 20-Ot er safety measures e.g. leg guards, back rest (Motorcycle)

Question 21-Design (Motorcycle)


Question 22-Availability of attractive colors (Motorcycle)

Question 23-Seat design(Motorcycle)


Question 24-Better positioned foot rest(Motorcycle)
Question 25-Good quality suspension i.e s ockers (Motorcycle)

Question 26-Mileage (Motorcycle)


Question 27-Pick-up (Motorcycle)
Question 28-Fuel tank capacity (Motorcycle)
Question 29-Lesser emission (Motorcycle)
Question 30-Headlig t features like fog lig t etc(Motorcycle)

Question 31-Engine Power (Motorcycle)


Question 32-Availability of spare parts (Motorcycle)

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Question 33-Good number of well equipped service stations (Motorcycle) c
c
Question 34-DTSi (Motorcycle)
c
Question 35-Digital display (Motorcycle)
c
c
c
c
c
c
c
c

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