Admission Brochure

Institute of Management Science

 Contents

Bhartiya Vidya Bhavan 2

Managing Committee 3

Message from the Chairman 4

Message from the Principal 5

About BIMS 6

About our Programme 7

Programme Architecture 10

Corporate Liaison 13

Faculty & Associates 14

Bharatiya Vidya Bhavan
Kulapati KM Munshi Marg
Mumbai 400007.

President: Shri Surendralal G Mehta

Vice Presidents: Shri Murli S Deora

Justice B M Srikrishna
Executive Secretary &
Director General: Shri H N Dastur

Bharatiya Vidya Bhavan was founded by Kulapati Dr. K M Munshi in the year 1938. The
founder members of the Bhavan included Late Dr Rajendra Prasad, Shri C Rajagopalachari,
Pandit Jawaharlal Nehru, Sardar Vallabhbhai Patel & several distinguished scholars,
statesman & leaders of modern Indian Renaissance. From a small beginning Bhavan has
grown into an internationally reputed intellectual cultural & educational movement with
112 Centers, of which 7 are located abroad.

Bharatiya Vidya Bhavan Institute of Management Science, Kolkata (SIMS) is a part of

Bharatiya Vidya Bhavan family & was started in 2000 to offer 2-Year fulltime Management
programme. The MBA programme is affiliated to the West Bengal University of
Technology (WBUT) & it is approved by the All India Council for Technical Education
(AICTE), Ministry of Human Resource Development, Govt. of India & Dept of Higher
Education, West Bengal.
Managing Committee
Chairman: Justice Chittatosh Mookerjee
Bharatiya Vidya Bhavan, Kolkata Kendra

Executive Vice-Chairman: Shri N. Krishnamurthy, lAS (Retd.)

Bharatiya Vidya Bhavan, Kolkata Kendra

Members: Prof. Ranjan Ghosh

Professor, VGSOM
Representative of AICTE

Prof. Amitava Sarkar

Director, School of Management (WBUT)
Representative of WBUT

Prof. Sajal Dasgupta

Director, Technical Education
Govt. of West Bengal

Shri S Radhakrishnan
Managing Director, DPSC Ltd.

Dr. G V Subramanian
Joint Director, Bharatiya Vidya Bhavan
Kolkata Kendra
(Ex-Officio Member)

Dr. Suman K Mukerjee

Senior Professor, Principal & Dean
Bhavan's Institute of Management
Science, Kolkata
(Ex-Officio Member)
Message from the Chairman
Bhavan's Institute of Management Science which was started in the
year 2000 has now become a leading Business Management Institute
in Kolkata. I am very happy to be associated with it.

The Institution has earned a reputation over the years for its
Academic Excellence and for its impressive record of placement. The
Institute provides all the facilities to achieve its objectives of value
based systems by evaluating and proper assessment of the students.

It is gratifying to note that Bharatiya Vidya Bhavan is committed to uphold our age old
traditions and culture and imbibe these values in the minds of our students who are
rightly groomed in all these modern theories and concepts which can surely help them to
cut their niche in the competitive world of business.

I wish our students and the institute all the success in their quest for excellence.

Justice Chittatosh Mookerjee

Message from the Principal
Our students are already performing well in the
industry. It is a pleasure to mention that quite a few
renowned employers like EIH Ltd (Oberoi Group),
lTC, Wipro, IBM, Pantaloons, Lupin Pharma, Asian
Paints, Axis Bank, ICICI Bank, Reliance Group, AC
Nielson, SBI life, Citi Financial to name a few, have
recruited our students this time, My sincere
appreciation is also due to our Alumni, who
facilitated the placement process.

While carrying out summer project and internship, the students of last batch have made
praiseworthy impression in the industry. In addition to their course curriculum and beside
exposing them to the current state of affairs in business through seminars, industry visits
and workshop, students have gone through personality development and soft skill
programmes to groom to be the best-of-the breed managers.

Like every year I would eagerly look forward to another batch of enthusiastic students to
carry forward the legacy of SIMS.

Dr. Suman K Mukerjee

About BIMS
Bhavan's Institute of Management Science (BIMS)
was started in the year 2000 under the agis of
Bharatiya Vidya Bhavan, one of the largest
educational Foundation in the World. Bhavan's
family over 320 Institutes. Since its inception,
BIMS has developed into a centre of excellence in
management education under WBUT. MBA
students of our last nine batches have curved
their riche in the corporated are performing
commendably.

The institute conducts 2-year Full-Time MBA Programme under the West Bengal
University of Technology and is approved by AICTE. The foundation stone of the Institute
was laid by His Excellency Viren J. Shah in 2000, then Governor of West Bengal. The
Institute has received constant patronage and recognition from eminent academicians
and corporate heads in different fields. Apart from theoretical and case study oriented
classroom interactions, students have the best of exposure in the corporate field through
interesting seminars, panel discussions, industry visits and interactions with corporate
seniors.

The arena for exposing the students with real life issues are conducted through, the 2
most popular seminars held every year namely "n Vision" and "Disha". Eminent panelists
from industry and academicia attend these seminars and share their views on
contemporary issues of business interest and current trend in management. Students get
a first hand touch of corporate intelligentsia and an opportunity to interact with stalwarts.

Industry visits are arranged every year for the students so as to gather 1st hand
knowledge of practical expose in witness the management of production, distribution and
sales processes.

The Institute is always in quest of further perfection and excellence and inspires its
students to look beyond the horizon.
About Our Programme
Bhavan's Institute of Management Science runs Two-Year Full Time MBA Programme
affiliated to the West Bengal University of Technology. It is approved by the All India
Council for Technical Education (AICTE), Ministry of HRD, Govt. of India and Department
of Higher Education (Technical Education), Govt. of West Bengal.

The 1st and 2nd Semesters contain core subjects. In the 3rd and 4th Semesters, students
have to specialize in a particular field of Management. To make the students better
equipped to handle the ever-changing business world, dual specialization is offered.
Students are required to select 3 courses from one area (Major Specialization) and one
course from a different area {Minor Specialization) in the 3rd and 4th Semesters.

Aims & Obiectives

The Institute aims at grooming young energetic minds to make them best suited for the
Industry. It provides an all round development of the students so that not only do they
have a sound theoretical knowledge but also practical competence. The Institute lays
emphasis on project work, case studies, periodic visits to industries and participation in
seminars/panel discussions for enhancement of managerial skills.

Teaching Methodology

Teaching Methodology at Bhavan is a mix of Classroom Learning, Learning Aids, Group

Learning, Case Study and Non-classroom Learning.

Classroom Learning is meant primarily for theoretical and conceptual inputs. Faculty from
diverse areas of specialization and corporate heads was frequently invited to interact with
the students. Books and periodicals from National and International sources complement
classroom lectures. Emphasis is laid on use of audio -visual a ids and software packages.

A prominent constituent of the teaching methodology is Group Learning, which is based

on the fad that peer group learning is very effective. It prepares prospective managers to
be proactive in seeking and acquiring knowledge, rather than having it "imparted" in the
classroom. Free exchange of ideas among members of each group through discussion and
presentation not only leverages on time and effort, but also enhances communications
skills besides inculcating the virtue of self-study.

Case Studies are generously used in classroom interactions to expose the students to real
life issues of business problems. The decision making under 'real life' conditions imparts
that managerial skills in the students this keeping them to develope beyond not confined
to any theory only. The summer project, which forms a part of the curriculum gives the
students the opportunity to work in the industry for 6-8 weeks or more.

Library

The Institute boasts of an excellent library containing all necessary titles of text and
reference books. There is also a wide collection of magazine and periodicals covering
current affairs and other specialized subjects. The stock and services of the library aims at
improving intellectual content of post graduate students, researchers, public and private
sector managers, professional groups and academics. In addition to regular services,
lending of reference work and facility of photocopying, the library is having membership
of British Council Library (BCL) and American Information Resource Centre (AIRC).

Students are motivated to conduct and organise seminars & participate in various
managerial contest to prove their zeal. This grooms them with an overall development to
face any managerial crisis.

Computer Centre

The Institute has a sophisticated Computer Centre with a large number of PCs with multi-
terminal facilities and assortment of management oriented software packages. It is
designed to provide adequate support for computer education. Resources include high-
end IBM servers, HCL servers, thin clients, workstations and printers. The Institute offers
24 hours internet facility which is available for department use on campus network based
on gigabit Ethernet structured cabling through high speed bandwidth. External
networking through internet is available and students can avail net E-mail facilities for
educational use. Hands-on practical sessions are part of the curriculum and compulsory
for all students. The Centre also provides Management Development Programmes on
computer application.

Unique Timing

The Institute operates from 1.00 P.M. to 7.30 P.M. from Tuesday to Saturday. The timing
facilitates ample time for industry-student interactions as practicing managers from
leading industries in theh city deliver lecture beyond their office hours.

Admission Procedure

The Institute admits students on the basis of their Performance in the MAT, conducted by
AlMA, followed by Group Discussion and Personal Interview. The minimum cut off
percentile in such exam is decided by the Institute.

Fee Structure (Fees Payable for Two Years)

1st Year On Admission Rs. 85,000/-

Beginning of 2nd Semester Rs. 85,000/-
2nd Year Beginning of 3rd Semester Rs. 85,000/-
Beginning of 4th Semester Rs. 85,000/-
Caution Money (Refundable) Rs. 5,000/-
(Payable at the time of admission)
Membership Fees for Bhavan's Journal (Payable at the time Rs. 400/-
of admission)
Student's Activity Fees Rs. 10,000/-
(Payable at the time of admission)
BIMS Alumni Life Membership Rs. 5,000/-
(Payable at the Beginning of 4th Semester)

University Registration and Examination Fees to be paid separately. Fees once paid ore not
refundable under any circumstances.
Programme Architecture
Core Subjects

Semester- 1

• Business Economics I
• Business Communications
• Management Information Systems I
• Organizational Behaviour I
• Quantitative Methods I
• Fundamentals of Accounting
• Indian Social Structure & Values & Ethics in Business
• Business Laws

Semester- 2

• Business Economics II
• Organizational Behaviour II
• Quantitative Methods II
• Production & Operations Management
• Management Information Systems II
• Human Resources Management
• Financial Management
• Marketing Management
 Semester- 3

• Management Accounting
• Operations Research
• Project Work & Viva

Semester- 4

• Project Management & Entrepreneurship Development

• Strategic Management
• Comprehensive Viva Voce

Note: Dual specialization is available to students who need to select three courses from one area
(Major Specialization) and one course from another area (Minor Specialization) in the 3rd and 4th
Semesters. Specialization in an area will be considered if at/east five students opt for it.
Programme Architecture
Dual Specializations

Marketing

Semester- 3 Semester- 4

• Sales & Distribution Management • International Marketing

• Advertising & Sales Promotion • Service Marketing
• Marketing Research • Consumer Behaviour

Finance

Semester- 3 Semester- 4

• Tax Planning & Corporate Taxation • Financial Institutes & Markets

• Corporate Finance • International Finance
• Security Analysis & Portfolio Management • Derivatives & Risk Management

Human Resource

Semester- 3 Semester- 4

• Employment & Compensation Administration • Sales & Distribution Management

• Human Resource Planning • Advertising & Sales Promotion
• Labour Laws • Marketing Research

Systems

Semester- 3 Semester- 4

• Database Management • Software Management

• Systems Analysis & Design • E-Business
• Computer Aided Management • Fundamentals of Networking
 Corporate Liaison
An active Corporate Relations Secretariat, with an exclusive Placement Cell maintains
close touch and rapport with the Corporate world to facilitate 'Final Placement' &
Summer Projects (6-8 weeks duration).

Final Placement Summer Internship

Axis Bank Lupin Lab Apollo Life style New Kenilworth Hotel
AC Neilson Metalogic Systems BHEL NJ India
Asian Paints Mudra Communications Britannia Industries IOC
Albert Davis N K Realtors CESC lnduss Food & Eqpt
Axiom Estates NJ India Investment Coal India Ltd NIIT
Bajaj Allianz-GIC Nestle Dey's Medical Manufacturing NIS
Barclay Finance Om Leather Export DVC ONGC
Cipla Peerless Finance DBS Cholamandalam Parryware
Citi Financial Pepsico Eveready Industries Pepsico
Centurion Bank Prentice Hall of India Future Groups (Pantaloons) Ranbaxy
EIH (Oberoi) Reliance GIC Godrej Agrovet Reliance Communications
Frankfinn Reliance Communication Godrej Consumers Reliance Money
HSBC EDPI Sterling Resort Grasim Industries SEIMENS Info System
Hyatt Regency SREI International HCL lnfosystems Tata Steel
India Today-Response SBI Life Indo Style Tata Motors
lTC Ltd South Indian Bank lTC Tata Powers
IDBI Times of India-Response Lab Vantage timesjob.com
ICICI Bank timesjob.com Metro Tyres Will Asset Management
IBM
Faculty & Associates
Faculty

Suman K Mukerjee MA, PhD

Sujit Mukherjee BE, MBA, M Phil
Amitava Guha B Sc (Engg), PGDBM
Semanti DebRoy Sen M Sc
lndrajit Sinha B Tech, MBA, M Phil
Subir Chakraborty BE (Mech.), GR. (OR), FICWA,
Anindya Majumder MBA, LLB
Asok Basu FCA, FCS
Tapash Ranjan Saha M Com, FICWA, MBA, PhD
Anindita Chatterjee M Sc, PhD
Goutam Banerjee MA
Sutapa Banerjee MA, PhD
Pranab Bhattacharya M Com, LL.B, PhD
Shankar Bhaduri MA, M Com, FCA, FCS
Supriya Dey MA, PhD
Shankar Chandra Ghosh M Sc, PhD
Deepankar Sinha M Sc, MCA, Ph D

System Coordination

Rana Ghosh Dastidar B Sc, GNIIT

Tapan Das BA, Dip in Comp

Library

M Bhattacharyya MA, B Lib Sc.

Shyamal Bar M Com, BUS
Placement Cell

Col. A Chatterjee LL.B, DIBM

Debarati Bosak B.Sc (Hons), PGDMSM

Administration

D. Sengupta B.Com, PGD-EDP

B. Debnath M.A
S. Paul B.Com, DFA
C. Mukherjee B.A