Brew Mobile Platform - Brew MP

By Mahesh Moorthy

1
The Origins of Brew —The Virtuous Cycle

EVERYBODY WINS
OEMs | Operators | Qualcomm | Developers | Consumers
Brew Evolution: 2002 - 2008

The BDS
A revenue sharing negotiation
BREW marketplace and downloader for
Distribution carriers, developers, and Qualcomm
System

The BREW Client

An execution environment for apps
BREW downloaded from the marketplace
Client
Also had a lesser known
usage outside of the BDS as
a powerful device app
software platform
Brew’s Worldwide Traction

MORE
THAN 250M+
1400+
$3B+
70+ BREW
BREW-
ADDRESSABLE
DEVELOPER
-ENABLED
DEVICE
HANDSET
BREW
PARTNERS
EARNINGS
DEVICES
MODELS
The Wireless Market Has Changed

End users are demanding smartphone

features on their everyday devices
SO WHAT’S NEXT?
It’s Time to Make Every Phone Smart
“We’re not just talking about opportunities of
millions…but 100s of millions of devices.”
10s of millions…but
 Brew MP™: A Fully Realized Operating System

APP UI & CORE WEB DOCUMENTATION

STORES APPS

PLATFORM SDK & DEVELOPER

TOOLS SUPPORT

8
The Wireless Market Has Changed

Qualcomm
Brew Mobile is focused(Brew
Platform on proliferating
MP) enables 3Gmanufacturers
devices and
andtechnology
operators toand Brew
offer MP robustlyexperiences
differentiated supports that
on all
tiersmission
of devices
 How Is BMP Different from Brew?

• “Closed platform” • Open, extensible

accusations

• Supports open market and

• Carrier revenue share model operator market models

• Sold to operators • Licensed to manufacturers

10
Brew MP Unification of Products and Roadmap

Brew 3x All Chipset

APIs

Brew 4x New BMP Features

Java Commercial Grade

UIs

Proven technologies + unparalleled platform

capabilities for the mass market
Brew MP Traction and Deployment Status

Early 2010: New Mid 2010: Tier 1

Tier 1 operators are Brew operators
using Brew MP as a are using Brew MP for
platform for mass their smartphone
market devices devices

2010: Tier 1 Brew MP

2009 Manufacturers
are building entire UI
and device families on
becomes a
viable platform
for Open
Brew MP Market
Devices
Qualcomm Proprietary
Brew MP: A Fully Realized OS
Platform Overview
Brew MP Architecture

• Modular and scalable across tiers Keypad and Touch UIs Lua
• Flexible and extensible by 3rd parties Flash Widgets
Phone Social
Games
Apps Networking
• Signed code and secure execution Java WinMgr
Media
• Broad and deep APIs span the OS Apps
Browser Store Messaging WebKit Fonts

• Improved standards-based
MM framework Application Framework (AEE)

• HW accelerated engines MM Framework Telephony

Sync
• Robust runtime language support Codecs HTTP(S)
Peripherals
OpenGL ES Settings
and
• Keypad, hybrid and touch SSL Sensors
H.264 Databases
UI solutions 2D Graphics
UDP/TCP BT
Security
Brew MP Surface Manager

Brings the power of hardware

Kernel and Core OS Services
acceleration to developers across
all device tiers Hardware Abstraction Layer
Brew MP: A Fully Realized OS
Hardware Profiles
Developers Face Fragmentation

• Not all APIs available on all devices

• Not all APIs implemented consistently
• Difficult to develop content and assets across multiple devices
• Multiple ways to get apps to market
Hardware Profiles

• Identifies classes of devices

– In terms that affect developers
– Maps to one or more potential chipsets
• Alternate HW characteristics possible
– Considered “special” by developers
• Enforced by eco-system
FWVGA 800Mhz
Profile 3
4G/512M 1 Touch
Hardware
HVGA 600Mhz Capabilities
Profile 2
2G/256M 1 Touch

Profile 1 QVGA 300Mhz

256M/128M 1 Touch

2010 2011 2012

API Levels

Increasing
Functionality
• Identifies a minimum set of required Brew MP
– Interfaces and classes
– Supported set of metadata
• Additional functionality allowed
– Considered device/carrier specific API Level 1
Classes
• Qualcomm certifies compliance level Interfaces
MetaData
2 3

– Utilizing Device Validation

• Applications must declare
– Minimum level required
– Additional functionality used
Certified
Brew MP: A Fully Realized OS
UI & Core Apps
 Turnkey UI Solutions

Contacts

Core Device Components SMS

Calls
• Leverages 3Pre partner solutions Multi Media
Music Player

• Webkit, fonts, etc. Camcorder

FM
Voice Recorder

Reduced Time-to-Market Games

• Pre-integrated and tested apps and File Manager

engines Brew

Reduced Cost
• Pre-licensed components
come with Brew MP
• Reduced integration cost (NRE)

For more details and demos, please visit Brew MP booth at this summit
Keypad UI

Small footprint pre-integrated UI

Contacts
• Reduce software effort and
improve TTM SMS

• Supports English, Chinese, Hindi Calls

Multi Media
Music Player

WYSIWYG tools for UI modification Camcorder

FM
Voice Recorder

Games
Brew / Brew MP SDK support
File Manager

Brew
Support for additional Brew apps
Touch UI

Near turnkey solution

• All necessary UI widgets
• Broad set of platform services

Market competitive
• Pushes beyond basic
smartphone features
• Preserve ability to retain
low cost profile

Stable and consistent platform

• Full Brew MP SDK + turnkey
extensions
• Improved tools
• Ensures a consistent implementation
UI Customization Tool

• WYSIWYG UI Customization
• Supports keypad and touch UIs
• Drag ‘n Drop widgets
• Customizable properties
• Extensible for new widgets
• Preview and simulation support

For more details and demos, please visit Brew MP booth at this summit
Brew MP: A Fully Realized OS
SDK & Tools
Recently Introduced Tool Features

Multiplatform SDK SDK Manager

SDK Tools now support multiple Locally manages the install and
platform versions for targeted activation of platforms and tools
development and simulation

New Simulator6 Target Manager

Rebuilt Simulator with interactive Utility to centrally manage both
Flash based skins, and simulated and device targets
extensible simulated builds

Developer Mode Click2Run

Universal USB device driver for
seamless connection c2r For one click compile, install and
run or debug
management
Brew MP Simulator

• Multi-touch simulation
• File system of device represented
on local drive of PC
• Flash based device skins for
better interactive simulation
• Simulates specific device
version of Brew MP
• Operator and OEM extensible

The Brew MP Simulator allows developers to switch between versions without switching tools
Brew MP Developer Site

• Single site for Brew MP and Brew

development resources
• Open access to content
• Revamped reference and docs
• Integration with SDK and tools
• Comprehensive device database
• Distribution opportunities

Launching late July

• developer.brewmp.com
 Brew MP OS Advantages

Robust Deep Complete,

development integrations open SDK
across all and customization available now
device types

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Brew MP Work Across All Device Types

80% of market
Smartbook/ Latest top HW Low-cost Feature-rich Low-cost,
Mid-tier
Netbook Smartphone Smartphone Mid-tier handset Low-tier

Symbian Foundation Platform

Win Mobile

Android
Brew MP: A Fully Realized OS
Ecosystem Support
Ecosystem and Marketplace

Real $3B+ PAID TO

Monetization DEVELOPERS
Operator Driven Open Market
Global
Reach

Local GLOBAL LOCAL REGIONAL

Relevance APPS APPS BILLING
Widespread OEM Traction

Commitments made across chipset product lines

 Widespread OEM Traction

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Bringing Great Apps to
Mass Market Devices
Brew MP 3Pre Strategy

• Core to Brew MP’s strategy is successfully integrating core software from

leading 3rd party software developers in categories such as:
– Messaging, Browsing, Multimedia, Navigation and LBS, Virtual Machines, Text Input,
Mobile Device Management, etc.

• The unique approach taken with Brew MP is to work with key partners in order to
offer commercial quality applications that are pre-integrated, pre-optimized and
pre-distributed

• This approach allows Operators and Device Manufacturers to more rapidly

implement new services at a lower cost

• Developers lower development costs by writing to a single platform and address

the challenge of fragmentation still prevalent in the volume-tier
 3Pre Model

3PrePre-
Model Pre- Pre-
integration optimization distribution

OEM

•Leverage new BMP

APIs/features •Optimized for Brew MP •Reduce OEM integration
•Validate current APIs •End to End validation effort
•Tools: SDK and Chipset •Tools: Chipset Target •Improve Time to Market
Target

36
Sample of current 3Pre Brew MP partners
Brew MP & India

Key aspect of QC’s open market strategy

Platform App Store & UI Tools & Local

Ecosystem Customization Engineering
Support
Recap
So Why Choose Brew MP?

Free to Accelerate time

End to End Solution
manufacturers to market

Brew MP can meet your OS needs now

Enables low-cost Rich chipset

Customizable
smartphones roadmap
EVERYBODY WINS
OEMs | Operators | Qualcomm | Developers | Consumers