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Wednesday, 25 November 2015

" ENTREPRENEURIAL ( Dato' Vida )

INTRODUCTION OF DATO’ VIDA

Entrepreneurs for Vida Beauty is Dato’ Dr. Hasmiza Othman, better known as,
Dato’ Dr.Vida already a familiar name around Perak .

This is because she was recognized with the production and quality of its
products are increasingly prominent in our homeland.

She is a native of Kelantan and has been in the business world is almost 16
years old. She holds a Bachelor in Business Education of University Sains Malaysia
in Penang.

There are further studies which make her get her PHD in Biology at the
University Charles Molnar, Hungary. Before she fully involved with the flow of this
business, she was one of the trainers at the National Secondary School Poi Lam,
Ipoh.
She took the brave decision to leave her career as a teacher and she has
tried successfully. With a bold effort, she has managed to open a total of 38
branches around Perak, Kuala Lumpur, Johor, Kedah, Penang and Kelantan.

Sacrifice her career has yielded very worthwhile to get all her business
planning arrangements. With the layout and organization of all transactions made
arena, she also expects the best no matter airliner Users, Employees, Business
Partners and their work as tens Stockiest, Wholesalers and hundreds of dealers
throughout Malaysia, Singapore and Brunei, which has helped her in her travel
company until now.

Story about Dato’ Dr. Hasmiza

Vida Beauty is a manufacturer of health products and beauty. Products issued

by Vida Beauty is equivalent to the products of others in the market, thus, Vida
Beauty products is the best. Many have tried these products and they are satisfied
with the results. No wonder, many feedback said that Vida Beauty products is said to
be an option for everyone. Now, due to the many requests from customers for every
corner of the country, Vida Beauty has added several new branches and increasing
the number of distributors by the day. Many testimonials from users demonstrate
their satisfaction on the effectiveness Vida Beauty products they have used.

Vida Beauty was established on 1st December 2006 on a small scale and has
begun to expand its retail widely on 1st May 2008. Vida Beauty has started
something that makes the company's image and employee uniforms that symbolizes
the company.

The color theme has also played an important role in efforts to introduce or to
market products to consumers. And with this approach, the results were great and
receive support from all.

With the proper planning and effective plan, Vida Beauty has managed to
have 38 branches in several states of Perak, Kelantan, Penang, Johor, Kedah and
Kuala Lumpur.

So far, Vida Beauty has a total workforce of 120 qualified workers and highly
viscous in helping to improve the targets regulated by the management company.

Employees of the company Vida Beauty have their commitment to achieving

the goals that have been informed by the management Vida from time to time in
order to raise the name Vida Beauty and further expanding the business, Vida
Health Cosmetics and Beauty to the Global and International standards no matter in
terms of advertising, marketing, business or even the promotion of sales through
program offerings in accordance with the positive changes that arrange by Vida
Beauty itself.

Challenges faces by Dato’ Vida

Everyone knows that everything we want to achieve, we will have gone

through many challenges. It is also traversed by Datuk Seri Dr. Hasmiza Othman.

She is an entrepreneur who started from the ground up to be a successful

entrepreneur and is known at this time. Her success was so resounding that is
admired moreover she was one of Bumiputera entrepreneurs.

There are many challenges that usually traversed by entrepreneurs. Among

them are such as conflict between work and home for women entrepreneurs, lack of
capital, fraud among suppliers and distributors as well as preparation for becoming
entrepreneurs itself.
However, as a successful entrepreneur in the 21st century, the obstacles can
be overcome hurdles such as a study on the long-successful entrepreneurs by
entrepreneurs who want to chart success as Datuk Seri Dr. Hasmiza or Datuk Vida
have done.
 From time to time, more new branches Beauty Vida was created because of
too much demand from overseas customers. At the same time, her business has
reached a sufficient level of proud when she first called up to the global and
international aspect of advertising, marketing, business and sales promotion
cyberspace through program offerings
Among the challenges faced by Datuk Vida is when she lost her two children
as a result of an accident of fire in the house employee of the company on August 5,
2013.
She was then the single mother facing this challenge with great courage and
patient. This also resulted in bitter events disturbed her emotions. However, two
other children she has now become a place for pampering and heal grief over the
loss of her two children until this day.
Also, the challenges faced by Datuk Vida recently where she faced ridicule
and accusations of society as spend MYR 3 million to Anugerah Juara Lagu Ke-29
(AJL 29). She received criticism in which she accused advertise her products
excessively when the live broadcast AJL 29th place.
She was also accused of showing love luxury jewelry and expensive clothes.
However, she said that her purpose in doing so was to promote the products as well
as stating that the appearance must be maintained so that people knew of its
products. (Zaidi Kamarun. 2013).
5 ENTREPRENEURIAL TRAITS THAT DATO’ VIDA DEMONSTRATES AND HOW
ASSIST THEM TO BE SUCCESSFUL IN THEIR VENTURE

Dato 'Dr. Hasmiza Othman, fondly known as Dato 'Vida is familiar among
Malaysians as a successful entrepreneur. Datuk Vida is a proactive person. She
always thinks about how to Largent her company.

She starts her business by selling other peoples products. Later, she starts to sell
her own products which consists of soap and day and night creams.

Later on, she starts to produce her own health drinks, Pamoga in 2010 with the
hopes to compete with the international brands. Pamoga which is made from
pomegranate and sea cucumber receives a good response from the customers
which allows Datuk Vida to have her own company building in Ipoh. After receiving
good respond, Vida Beauty, which is Datuk Vida’s company started to producing
whitening drinks in 2013.

This shows, that Datuk Vida is a proactive person. She always try very hard to
expand her business empire through her company, Vida Beauty, where she always
be proactive to find any business opportunity that will bring good impacts to them.

In addition, Dato Vida is famous for having visions and goals in life. To be successful
in life and business, she strives hard to ensure all her sacrifices worthwhile a good
results.
Due to her proactive attitude in managing her business, she always ensures that she
can achieved her objectives regardless of the challenges that comes. For Vida
Beauty, nothing is impossible as long as you have the will to be successful.

She has a vision to become a businesswoman since she was still school. Although in
the first place, she only do business to help her mother, but, later, she started to love
business and she has a vision to become a successful businesswoman.

She started doing business by selling other people’s nasi lemak. From the profits she
get by selling nasi lemak, she bought a motorcycle for her transport to and back from
school.

When she was in university, she started to sell things from Kelantan like sarongs to
support her life in the university. During semester break, she works as a part-timer at
the factory and fast food restaurant like KFC. (Qu Puteh cetus fenomena 2015).

After becoming a teacher, she still cannot forget business. She give notice of 24
hours resignation as a teacher and started a salon shop. That was where she started
to involve with the beauty and cosmetics products. She even tried to make her own
cosmetics products.

Vida Beauty now have more than 400 stockiest all around Malaysia including in
Brunei and Singapore with 130 workers. Vida Beauty was established on 1st
December 2006 on a small scale and has begun to expand its retail widely on 1st
May 2008.

With the proper planning and effective plan, Vida Beauty has managed to have 38
branches in several states of Perak, Kelantan, Penang, Johor, Kedah and Kuala
Lumpur. So far, Vida Beauty has a total workforce of 120 qualified workers and
highly viscous in helping to improve the targets regulated by the management
company.

Datuk Vida has a vision to be success in the field she involves which is beauty,
health and cosmetics field. She has a vision on how to develop her interests to be
sources of income. With her good vision, now, she is one of the successful
businesswoman in Malaysia.

Datuk Vida is also an open risk taker. She took a brave decision to leave her career
as a teacher with 12 years of teaching experiences by a 24 hours resignation letter
to focus on her business and successfully open a total of 38 branches around Perak,
Kuala Lumpur, Johor, Kedah, Penang and Kelantan.

By sacrificing her career, she is able to get all her business planning arrangements.
She started her cosmetics business, become successful with hundreds to thousands
of users, employees, business partners, stockiest, wholesalers and dealers
throughout Malaysia, Singapore and Brunei which has helped her in her company
until now.
Datuk Vida shows that if we want to be successful, we need to be brave and take the
risk. If she do not have the courage to leave her work as a teacher, then she will
never know her capability in handling a multimillion company. She is brave enough
to leave her stable job in order to run a business that she never know the future of.
She may be fail in doing her business, but she never think about failure. She always
thinks positively and that makes her one of the successful businesswoman in
Malaysia.

Datuk Vida, the founder of Vida Cosmetics, is a very observant person. She knows
how to grab the opportunity that other did not see. For example, Datuk Vida is willing
to sponsor RM 3 million in the Anugerah Juara Lagu (AJL) 29 and RM 2 million in
singing reality program, Gegar Vaganza, in order to promote her cosmetics products,
Qu Puteh. (Arif Nizam Abdullah, 2015)

Datuk Vida knows how to market her products. She always see new opportunity as
she observe the most effective ways to promote her products. As AJL is the most
prestigious music award in Malaysia and have the most viewers during the live
broadcast, she uses that opportunity to attract more customers with the
advertisement in the television by using its popular tagline “ Qu Puteh, Qu Puteh,
Barulah Puteh.” As a result, the Qu Puteh products received a big hit from the
customer. (Arif Nizam Abdullah, 2015)

This shows that as an entrepreneur, Datuk Vida observe all the important aspects
that may contribute to her successful business factors like the marketing strategies
which plays an important roles in deciding the future of a products. If the product has
a good marketing strategies, then the products will be successful.

Datuk Vida is also an entrepreneur that poses failure is an option. As an

entrepreneur, she had once failed while doing her business. But she never give up
and tried harder later on. She had lost millions for a failure marketing strategy as her
product do not get good responses from the consumers.

But she never give up. She comes up with a new marketing strategy which is by
using the advertisement in the television after she makes research and get to know
her weakness from her past failure. Her new marketing strategy which is to go for an
advertisement in the television is a success as almost all the people in Malaysia
have a television at home.

Thus, it Largent her company’s target customers. With Datuk Vida herself appears
on the advertisement with her finger on both her cheeks and the interesting product’s
tagline, “ Qu Puteh, Qu Puteh, Barulah Putih” makes people remembers her
products thus increase her customers. (Zaidi Mohamad, 2015)

Datuk Vida is a prove that everyone can fail. But what makes a successful persons
different to a failure is how they managed themselves after their failure. Failure
person continue to disappoint his own failure but a successful person turns the
failure into a success by working hard and never give up.