Escolar Documentos
Profissional Documentos
Cultura Documentos
Management
in Small and
Medium Sized
Enterprises (SMEs)
The Interface of Safety and
Security
Series Editor
George Boustras
Director
Centre of Excellence in Risk and Decision Science (CERIDES),
European University Cyprus
Edited by
George Boustras and
Frank W. Guldenmund
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Acknowledgements ix
Editors xi
Contributors xiii
C h a p t e r 1 I n t r o d u c t i o n 1
G E O RG E B O U S T RA S A N D F RA N K W. G U LD EN M U N D
C h a p t e r 2 R i s k A s s e s s m e n t : G e t t i n g the ‘B i g P i c t u r e ’ 5
M AT I LD E A. RO D RI G U ES, P ED RO A REZ ES
A N D C ELI NA P I N TO LE ÃO
C h a p t e r 3 S a f e t y M a n a g e m e n t 29
G E O RG E B O U S T RA S, AT H A NA S I O S
H A D J I M A N O LI S A N D C LE O VA RI A N O U - M I KELLI D O U
C h a p t e r 4 S a f e t y P e r f o r m a n c e i n a n SME
E n v i r o n m e n t 55
A N CA M U T U, F RA N K W. G U LD EN M U N D A N D
P I ET ER VA N G ELD ER
C h a p t e r 5 S a f e t y C l i m at e o f S m a l l - t o -M e d i u m
E n t e r p r i s e s 93
S T EP H A N I E C. PAY N E, M I N DY E. B ERG M A N,
NAT H A NA EL L. KEI S ER A N D X I AO H O N G X U
vii
viii Contents
C h a p t e r 6 C o m p e t e n c e s f o r a C u lt u r e
o f P r e v e n t i o n : C o n d i t i o n s f o r L e a r n i n g
a n d C h a n g e i n SME s 121
U LRI KE B O LL M A N N
C h a p t e r 7 M i c r o -SME s : A S p e c i a l C a s e 143
AT H A NA S I O S H A D J I M A N O LI S A N D G E O RG E
B O U S T RA S
C h a p t e r 8 M o n i t o r i n g a n d M o d i f y i n g a S a f e t y
M a n a g e m e n t S ys t e m 167
F RA N K W. G U LD EN M U N D A N D M ERLI J N M I KKERS
C h a p t e r 9 R i s k C o m m u n i c at i o n in SME s 197
N I C H O LA S PA RI S A N D JA N G U T T ELI N G
I n d e x 213
Acknowledgements
The making of this book has been a true labour of love and friendship.
First, George and Frank thank all contributing authors for their hard
work, their flexibility and their patience. It has been quite a long pro-
cess but we think it was really worth it.
Second, Frank thanks George for his great humour and patience.
When we both started this enterprise, the deadline seemed so far
away. But suddenly it isn’t. Nevertheless, we always strived to keep our
standards high, for us and for our authors. And we definitely think we
succeeded.
ix
Editors
xi
xii Editors
This book aims to be the first practical guide for any small and medium
sized enterprise (SME) owner or manager to establishing a safe and
healthy work environment – indeed, an ‘owner’s manual’. At the same
time, the book is written mostly by academics, because the intent is
to provide a solid scientific basis to this aim. By including a number
of case studies and case examples we try to be of practical use to the
owner and/or manager.
Understandably, this has been a challenging job to coordinate, as
a number of people with different backgrounds and from different
countries have contributed to the book. It has taken longer than we
had initially anticipated, but we hope that the end result will be worth
the wait.
Occupational Safety and Health (OSH) is an important notion
which can function as a particular line of defence for both employees
and employers. OSH is based on a number of directives and pieces of
legislation that are partly grounded in studies and documents released
by the International Labour Organization (ILO). Different countries,
different legal systems and different cultures may differ in parts of
the legislation but all the general concepts are present. The editors
and contributors of this book try to present these core issues, taking
especially the legislation of the European Union (EU) as well as the
United States into account.
Chapter 2 provides an in-depth, both practical as well as theo-
retical introduction to risk assessment. Risk assessment is the main
(and sometimes the only) tool in the hands of the owner/manager
in order to identify the risk profile of his/her organization. Risk, by
default, possesses a degree of uncertainty and is defined by a number
1
2 SAFETY MANAGEMENT IN SMEs
M AT I L D E A . R O D R I G U E S , P E D R O
A R E Z E S A N D C E L I N A P I N T O L E ÃO
Contents
2.1 Introduction 6
2.2 Risk Perception in SMEs 7
2.3 Risk Assessment 9
2.4 Hazard Identification Techniques 11
2.4.1 Checklist 13
2.4.2 Safety Audit 14
2.4.3 ‘What If ?’ Analysis 14
2.4.4 Preliminary Hazard Analysis (PHA) 15
2.4.5 Hazard and Operability Study 15
2.5 Risk Assessment Methods 16
2.5.1 Quantitative Risk Assessment Methodologies 16
2.5.2 Qualitative Risk Assessment Methodologies 17
2.5.2.1 BS 8800:2004 Simple Matrix Method 18
2.5.3 Semi-Quantitative Risk Assessment Methodologies 18
2.5.3.1 Methodology for an Initial Risk Assessment 19
2.5.3.2 Risk Assessment Approach for the
Furniture Industrial Sector 20
2.6 Acceptance Criteria 21
2.7 Final Remarks 24
References 25
5
6 SAFETY MANAGEMENT IN SMEs
2.1 Introduction
feelings and attitudes (Cameron and Raman, 2005; Ji et al., 2011).
In occupational settings, risk perception is also frequently noted as
being important for an effective safety management system (Parker
et al., 2007; Reinhold et al., 2015). It explains how owner/manag-
ers and employees perceive risk and their concerns towards risk and
potential consequences (Aven, 2016). Consequently, it is seen to have
an influence on safety training, risk communication, safety resources,
risk acceptability, risk assessment and risk c ontrol, and even on the
existence of a safety committee (Cameron and Raman, 2005; Parker
et al., 2007).
Misperceptions are frequently related to safety problems. Perceptions
of high risk, resulting from feelings of distrust, fear, powerlessness
and vulnerability (Cameron and Raman, 2005), are particularly criti-
cal for both OSH practitioners and owner/managers. They may cause
incorrect non-acceptance decisions, leading SMEs to spend their
scarce resources on risks that may not be a priority. Furthermore, high
risks may be incorrectly considered acceptable due to a more tolerant
approach towards those risks. This can have significant implications
for owner/managers’ attention to safety issues and workers’ risk behav-
iour. However, despite the importance of all kinds of misperceptions
in the risk assessment process, most of the existing literature on SMEs
focuses on the problem of underestimating risks. This is because lower
risk perceptions tend to make safety systems worse, and are considered
by some authors to be a safety outcome (Hadjimanolis et al., 2015).
In SMEs, risk perception tends to differ between owner/manag-
ers and employees, as shown by Rodrigues et al. (2015a) in a study of
SMEs in the furniture industrial sector. Owner/managers were seen
to underestimate risks, which may lead to a higher level of risk accep-
tance. Furthermore, Hasle et al. (2012) noted that owner/managers
tend to believe that risk in their own companies is under control due
to the low frequency of severe injuries and, consequently, they tend to
overestimate their own knowledge of the necessary control measures.
These misperceptions by owner/managers, in a safety context in which
they are the key figure, are particularly critical.
Usually, the owner/managers of SMEs are responsible for many
different management tasks, including OSH issues. In this frame-
work, their misperceptions may change the approach to risk assess-
ment and control. Examples are related to willingness to conduct
Risk Assessment 9
2.3 Risk Assessment
First of all, the concept of risk assessment used in this chapter will
be explained in more detail because, while this concept appears in
several guidelines and technical manuals, different definitions can be
found. According to the standard ISO 31000:2009, risk assessment is
defined as the ‘overall process of risk identification, risk analysis and
risk evaluation’, which aims to help decision-makers to make informed
choices and to prioritize actions in order to reduce risks to an accept-
able level. Definitions from OHSAS 18001:2007 and BS 8800:2004
contain similar concepts, defining risk assessment as a process that
involves hazard identification and the evaluation of risks to health
and safety that arise from the identified hazards, taking into account
existing risk controls. In a different perspective, Cameron and Raman
(2005) describe risk assessment as a set of risk analysis and evaluation,
while risk identification emerges as a separate process. In this chapter,
risk assessment will be used in the same way as described in OHSAS
18001:2007 and BS 8800:2004.
Notwithstanding the importance of risk assessment for SMEs,
the overall process should be properly planned and organized to be
effective. Important decisions should be made regarding the scope of
10 SAFETY MANAGEMENT IN SMEs
analysis, the necessary level of detail and priority of analysis, the people
who should carry it out as well as the techniques and methodologies to
be used. This is an important step in the overall risk assessment process,
because when assessments are poorly planned, they cannot be prop-
erly developed and their impact on risk reduction will be minimal (BS
8800:2004).
Naturally, risk assessment should be planned according to enter-
prises’ risks and size, as well as available resources and skills. One of
the most important considerations to take into account is the role of
the owner/managers. While larger enterprises have in-house OSH
practitioners to organize and carry out risk assessments in greater
detail, in SMEs, and particularly in small and micro-enterprises,
owner/managers need to perform this process on their own or hire
external services to help them with technical issues. It is also particu-
larly critical to define the level of detail for the assessment and the
methodologies to be applied; only risks of higher magnitude should
be assessed in detail, using expensive, time-consuming methodologies.
It is also important to take into consideration the size and complex-
ity of the enterprise in the decision about which approach to adopt;
the enterprise can be assessed as a whole when dealing with small,
less complex enterprises, or each specific section and dangerous activ-
ity/process can be assessed separately. Finally, but certainly no less
important, the criteria for deciding whether risks are acceptable or
not should be defined, that is the criteria for deciding whether or not
planned or existing control measures are sufficient (see Section 2.5 for
an in-depth discussion on this issue).
It is also important to keep in mind that there is no simple recipe
for carrying out a risk assessment. There is a wide range of tools and
methodologies that can be used, which can make this process hard
and sometimes confusing for SMEs. Some of the available approaches
are general, while others are specific to particular risks. BS 8800:2004
states that risk assessment should cover all OSH hazards on an inte-
grated basis. According to this standard, when assessments are car-
ried out separately, ranking risk control priorities is more difficult and
unnecessary duplication can occur. However, assessments might need
to be carried out for particular hazards. Furthermore, approaches sim-
pler than those applied in large enterprises need be offered to SMEs
in order to motivate employers to assess risks effectively.
Risk Assessment 11
2.4.1 Checklist
2.4.2 Safety Audit
Safety audit is used by Gould et al. (2000) as having the same mean-
ing as safety inspections. This is a widely recognized way of identify-
ing hazards in SMEs (OSHA, 2005), in which an examination of all
work sites and tasks is performed to determine the existence of hazards.
During the audit, compliance with codes and legislation is analysed and
interviews and checklists are usually used to support the entire process.
It can be performed at different stages of the life cycle, but the
most common way in SMEs is a safety review through regular audits.
In this format, safety audits can make deep changes, while informal
analysis (walk-throughs of the plant) can be performed by inexperi-
enced personnel to identify lapses in safety procedures; an in-depth
review should be used to ensure that the operating and maintenance
procedures comply with the design intent and standards, which makes
the process time consuming and expensive.
2.4.3 ‘What If ?’ Analysis
In some cases, enterprises may not have sufficient resources and an
external consultant may have to be hired for technical support.
The ‘What if ?’ analysis can be also used for risk analysis and
assessment, ranking the actions created in terms of priority (ISO
31010:2009). Because of that, it is not unusual to see this technique
classified as a qualitative or semi-quantitative risk assessment method.
Over the years, several risk assessment tools and methodologies have
been developed and made available to employers and OSH practitioners
to help them make informed choices about risk acceptance and control
measures. Nowadays, there is a broad range of methodologies for assess-
ing occupational risks, which are traditionally classified into three prin-
cipal groups: qualitative, semi-quantitative and quantitative. They differ
in relation to their aim, the resources needed (budget and expertise), data
requirements, ease of application, level of subjectivity and time invest-
ment (Khanzode et al., 2012; Lee et al., 2012; Harms-Ringdahl, 2013).
Despite the high number of risk assessment methodologies avail-
able, it has been seen in recent years that some of the existing ones are
too complex to manage or too simple and subjective, and are frequently
reported as inappropriate for SMEs (Fera and Macchiaroli, 2010). As a
consequence, some researchers have focused their efforts on develop-
ing new methods and procedures that are, according to the authors,
more suitable for application in these settings (see, e.g., Marhavilas and
Koulouriotis, 2008; Fera and Macchiaroli, 2010; Carrillo-Castrillo et al.,
2015; Rodrigues et al., 2015c). These approaches are mostly qualitative
and semi-quantitative. In view of this, the following subsections present
examples of both categories of methodologies; only a brief description
of methodologies related to quantitative risk assessment will be given.
Table 2.2 Risk Matrix with Specific Criteria for the Furniture Industrial Sector from
Rodrigues et al. (2015c)
SEVERITY
LOST WORKDAYS
FREQUENCY OF
ACCIDENTS (%) [0–3] [3–7] [7–21] [21–90] [90–180] ≥180 DEATH
[90–100] T U U U U U U
[80–90] T T U U U U U
[70–80] T T U U U U U
[60–70] A T U U U U U
[50–60] A T U U U U U
[40–50] A T T U U U U
[30–40] A A T U U U U
[20–30] A A T U U U U
[10–20] A A T U U U U
[5–10] A A A T U U U
[1–5] A A A T T U U
[0.5–1] A A A A A T U
Note: A, acceptable; T, tolerable; U, unacceptable.
2.6 Acceptance Criteria
Define the
acceptance criteria
Figure 2.1 Flowchart of the steps of formulating risk acceptance criteria for occupational acci-
dent risks. (From Rodrigues, M.A. et al., Safety Sci., 80, 288, 2015c.)
2.7 Final Remarks
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3
Safety Management
G E O R G E B O U S T R A S , AT H A N A S I O S
HADJIMANOLIS AND CLEO
VA R I A N O U - M I K E L L I D O U
Contents
The aim of this chapter is to lay out the foundation for effectively
dealing with the risks that have been uncovered with the use of risk
assessment. In other words, this chapter builds upon the results of the
previous chapter that presented ways of assessing the various risks.
Literature provides a number of examples and a number of techniques,
and at the same time focuses on paradigms that relate to large(r)
organizations, as they portray a much wider test-bed for the trial of
theoretical concepts, as well as provide a considerable population that
can account for a vast number of observations that can lead to the
development of new theoretical concepts.
29
30 SAFETY MANAGEMENT IN SMEs
3.1 Safety Legislation
OSHA has established regulations for when it may act under the ‘gen-
eral duty clause’. The criteria are as follows:
Small firms are those with fewer than 50 employees, while micro-
enterprises have at most 10, or in some cases 5, workers.
Financial assets are also used to define SMEs. In the European
Union, a new definition came into force on 1 January 2005 applying to
all Community acts and funding programmes as well as in the field of
State aid where SMEs can be granted higher intensity of national and
regional aid than large companies did. The new definition provides for
an increase in the financial ceilings: the turnover of medium-sized enter-
prises (50-249 employees) should not exceed EUR 50 million; that of
small enterprises (10-49 employees) should not exceed EUR 10 m illion
while that of micro firms (less than 10 employees) should not exceed
EUR 2 million. Alternatively, balance sheets for medium, small and
micro enterprises should not exceed EUR 43 million, EUR 10 million
and EUR 2 million, respectively.
In the EU, SMEs are a very important part of the economy, as they
represent around 99% of all enterprises and employ an increas-
ing number of persons (Airaksinen et al., 2015). According to U.S.
Census Bureau data (2012), there were 5.73 million employer firms in
the United States. Firms with fewer than 500 workers accounted for
99.7% of those businesses, and businesses with less than 20 workers
made up 89.6%. Add in the number of non-employer businesses –
there were 23.0 million in 2013 – then the share of U.S. businesses
with less than 20 workers increases to 97.9%.
It is widely reported in the literature that there is a higher risk of acci-
dents in SMEs. A report by EU-OSHA (2011) ‘acknowledges for the
“old” EU-15 member-states nearly 19 million SMEs, employing just
about 75 million people; these SMEs, per se, contribute to around 82%
of all occupational injuries, rising to about 90% of fatal accidents’. The
‘seriousness rate’ as defined by Cagno et al. (2013), that is the number
of days lost per accident is stable in the area of 45–50 days per accident.
Sedlatchek (2012) on behalf of EU-OSHA underlined the importance
of additional support to small companies. In particular, EU-OSHA
(Sedlatchek, 2012) focused on two important needs for small compa-
nies: awareness raising and the need for practical support tools. Sørensen
et al. (2007) carried out a detailed investigation to explore the relation-
ship between firm size and the level of occupational risk. The study
clearly identifies the special character and the increased occupational
34 SAFETY MANAGEMENT IN SMEs
Risk
Planning profiling
Organizing
Policy
Plan Do
Implementing
your plan
Act Check
Learning Measuring
lessons performance
Investigating
Reviewing accidents/
performance incidents/near
misses
Figure 3.1 The Plan, Do, Check, Act management cycle. (From Hughes, P. and Ferrett, E.,
Introduction to Health and Safety at Work, 6th edn., Routledge, New York, 2016.)
Safety Management 37
The first step to set a formal safety standard within the organization is
the adoption of a safety policy. A written OHS policy helps promote
an effective OHS program and a functioning SMS system. Such a
policy should be tailor-made according to the needs of your work-
place and should be regularly reviewed and updated. The aim of this
part of the book is to assist you in writing and applying a policy for
your workplace. This policy communicates a commitment to H&S. It
should be signed by the managing director or the owner to highlight
their and the organization’s commitment to H&S. The H&S policy
must include the following:
• Illustrate the involvement of senior management and repre-
sentatives in the preparation of the policy.
• Be absolutely relevant to workplace’s real needs, not adopted
from another workplace.
• Have a special standing among other organizational policies.
The policy statement should provide a clear indication of the com-
pany’s objectives and plans for OHS. The following issues should be
covered in the statement:
• Senior management’s commitment to the establishment of a
healthy and safe workplace and to the integration of health
and safety into all workplace activities
• The intention to respect safety and health legislation as a min-
imum standard rather than maximum
• Responsibility of all personnel in maintaining a safe workplace
• Accountability of all levels of management for carrying out
health and safety responsibilities
• Importance of consultation and cooperation between man-
agement and employees for effective implementation of policy
• Commitment to regular reviews of the policy and to monitor
its effectiveness
Safety Management 41
• Induction training
• Policy and procedure manuals
• Health and safety committees (as requested by legislation)
• Job descriptions
• Notice board notices and reminders
• Safety talks and meetings
• Senior management membership in health and safety committee
• Demonstration of senior management commitment through
effective response and review to committee recommendation
inspection reports, accident investigations and health and safety
programme evaluations
The same figure – for checking purposes – presents the opinion of the
labour inspectors regarding the availability of PPE in the (just) inspected
premises. According to their opinion, 80.2% (a lot & very much) pro-
vide the necessary PPE. This finding presents a paradox: PPE exists and
workers are not willing to use it. Literature shows a large number of
studies suggesting that this is a common finding. Although the survey
50
Employees Employers
Percent
40
The organization you just inspected provides the
adequate personal protective equipment
20
0 60
Not at all A little
40
Percent
SAFETY MANAGEMENT IN SMEs
Labour 20
inspectors
0
Not at all A little Average A lot Very much
Figure 3.2 Comparison of data findings about the use of personal protective equipment.
Safety Management 51
instrument aimed at investigating the reasons behind this fact, there was
a wider hesitation to uncover these reasons. To the limited response in
this question, the vast majority reported that they did not want to use
the existing PPE as they felt uncomfortable with their use.
Figure 3.3 presents an analysis similar to Figure 3.2, focusing on general
protective measures (GPM) this time; 97.8% of the respondents (employ-
ees) reported that they did not want to use the existing GPM (e.g. venti-
lation); 97.8% of the employers report that they p rovide adequate GPM
and 76.9% of the labour inspectors confirm that (a lot & very much).
The mentioned real-life example aims to illustrate the importance
of the role of the manager in an SME. A successful owner/manager
would not only offer the appropriate PPE and GPM to all the work-
ers in order to satisfy the legal requirements, but in consultation with
the employees, would have (1) designed an appropriate change man-
agement scheme, while taking into account possible resistance and
80 60
Percent
Percent
60 40
40
20
20
0 0
Not at all A little Personal Not needed Other
discomfort (please
from their use If not why? explain)
I am willing to use the existing
General Protective Measures
(e.g. ventillation) If not why?
100 40
80
30
60
Percent
Percent
20
40
10
20
0 0
Not at all A little Personal Not Not Other
discomfort needed provided by (please
from their use employer explain)
If not why?
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54 SAFETY MANAGEMENT IN SMEs
A N C A M U T U, F R A N K W. G U L D E N M U N D
A N D P I E T E R VA N G E L D E R
Contents
Taking care of business and also doing this in a safe way is often chal-
lenging for small and medium sized enterprises (SMEs). In order to
carry out the latter, the enterprise needs to ponder safety, develop a
vision and, ultimately, express this vision in a safety policy. Not only that,
the policy has to be implemented, which basically means that (some
sort of ) a safety management system has to be put in place, which has
55
56 SAFETY MANAGEMENT IN SMEs
role, the types of audits and the selection of the auditor is needed in
order to be able to conduct eventual OHS internal audits or to be
prepared for an external audit. Section 4.3 discusses the auditing of
a complete management system of OHS. In the appendixes to this
chapter, there are practical documents to be used for various OHS
management actions.
The chapter does not claim to be complete, and information given
in it is structured as general as possible, in order to address various
profiles of activities an SME might have. Where available, references
were made to sector-specific documents. These can be used as a practi-
cal starting point when addressing OHS management at SMEs.
Europe
Non-binding
Binding documents
documents
Recommendations
Regulations
Directives
Decisions
Opinions
Converted
to national Under
legislation conditions
International
National legislation
Regional
Standards
National
Acts
Guidelines
Point to
Decrees Technical
notes
Codes of
practice
Figure 4.1 Binding documents (grey) and non-binding documents in Europe (white).
* Compliance with a standard cannot confer immunity from legal obligations. Legal
obligations prevail over any standards in use.
S a f e t y P e r f o r m a n c e i n a n S ME E n v i r o n m e n t 61
‘groups’ covered by standards and codes. Please note that this is not an
exhaustive list and various other standards and codes can be added to it.
At the same time, various other safety ‘groups’ can be defined and created:
• Product safety standards and codes cover product safety and/
or certain risks with certain products – for example, ISO
11540:2014 Writing and marking instruments – Specification for
caps to reduce the risk of asphyxiation, IEC EN NEN 60204-
1:2005 Safety of machinery – Electrical equipment of machines –
Part 1: General requirements and many others and Practical
Rules applicable to pressure equipment.
• Installations safety standards and codes cover safety aspects
to be accounted for in various installations – for example,
NEN 3140:2015 Operation of electrical installations – Low
voltage; ISO EN NEN 13623:2009 Petroleum and natural
gas industries – Pipeline transportation systems; and Energy
Institute Model Code Of Safe Practice, Part 1 (IP1 2010
Electrical Safety Code).
• OHS standards and codes cover general OHS aspects – for
example, ISO 45001 Occupational health and safety manage-
ment systems – Requirements with guidance for use – draft
and Occupational Health and Safety Management Systems –
Requirements (officially BSI OHSAS 18001).
The main disadvantage of applying codes or standards comes from their
‘replication of a safe product, process, service or situation’ capability. That
means that the ‘safe product, process, service or situation’ was already
applied, tested or encountered, and therefore, following the exact prescrip-
tions of a standard or code limits the amount of innovation that could
have been applied otherwise. In the case of SMEs, known for their ‘inno-
vation capabilities’, some standards might turn out to be too ‘restrictive’.
At the same time, some valid and in-use standards or codes are not
fully updated to current technologies and capabilities. Following these
standards or codes could result in ‘outdated’ products or services that
would, in turn, impact the revenue of the SME or could result in non-
conformities with the actual legal framework in force. Other standards
or codes were withdrawn without publishing any other documents to
replace them, so following a certain ‘official guidance’ in such a situa-
tion is actually not possible.
62 SAFETY MANAGEMENT IN SMEs
4.1.2 OHS Standards
* Compliance with a standard cannot confer immunity from legal obligations. Legal
obligations prevail over any standards in use.
ISO 45001 ISO 45001 expected
officially proposed publication
Committee stage II Inquiry stage II
01/03/2013 01/12/2017
Figure 4.2 Timeline of ISO 45001. (Adapted from International Organization for Standardization, ISO 45001 – Occupational health and safety, ISO, Geneva, Switzerland,
2015, available at: http://www.iso.org/iso/iso45001, accessed on 1 July 2017.)
S a f e t y P e r f o r m a n c e i n a n S ME E n v i r o n m e n t
63
64 SAFETY MANAGEMENT IN SMEs
OHS aspects at a certain type of facility, this is definitely not the stan-
dard for that. It is a standard to be used in approaching OHS as a
long-term investment that continuously needs attention and strives for
continual improvement.
BSI OHSAS 18001 has been developed with the aid and input
of several European Notified Bodies (NoBos). It incorporates the
management review (as stated in ISO 9001 and ISO 14001) and the
plan–do–act–check system in a more detailed model, as shown in
Figure 4.3. The given model is recognized by NoBos, can be followed
by externals, and compliance with it can be certified.
Policy
Management Planning
review
OHS
Checking and
Implementation
corrective actions
Figure 4.3 OHS management system model for the 18001 standard. (Adapted from British
Standard Institution, BSI OHSAS 18001 – Occupational health and safety management systems:
Requirements, p. 22, BSI, London, UK, 2007.)
S a f e t y P e r f o r m a n c e i n a n S ME E n v i r o n m e n t 65
to the users. The OIRA tool, unlike its Dutch version, ‘communicates’
with the user in a question-and-answer interactive way, generating at
the end a custom-made template for the user to download and apply at
his or her facility as an action plan for future OHS actions. The OIRA
tool gives OHS tips and supports each question with an explanatory
document and/or legal text. It also allows the user to measure the risk
or to indicate the ‘priority’ of activities identified as ‘risky’. The priori-
ties given are to be found in the action plan in the order of the actions
to be taken.
It might be that other countries have their own OHS-supporting
tools. A scan of the locally available ‘tools’ is recommended. If none is
available, the OIRA tools and the Dutch ‘OHS catalogues’ can always
be used as a source of inspiration.
4.2.2 Auditor
to ask relevant questions for the audit criteria that would also support
the achievement of the goal of the audit. This interest should be mani-
fested in the planning phase of the audit as well as during the site visits
and documents revision. The auditor should be able to detect ambigu-
ity and be able to clarify situations without assuming facts. Take, for
example, the statement the long drill was boring. A possible meaning
can be that the amount of time that the drill was boring was long or that
a long drill was used for boring. The role of the auditor in a similar case
is to ask extra clarifications in order to record the correct action and
situation without making personal assumptions and jeopardizing the
truth. The auditor should be respectful, ethical, diplomatic and pos-
sessing good communication skills. At the same time, (s)he should be
willing to consider alternative ideas or points of view and be able to
effectively interact with others including audit team members and the
auditee’s personnel. Reference 12 gives an extensive list of personal
skills (see Appendix 4A.4) that an auditor (ideally) should possess.
The list is not restrictive – extra personal skills could be added to it,
and it is not compulsory – an auditor is not required to possess all
skills named therein. The most important personal skills remain the
ones mentioned here. When selecting an internal (to the enterprise)
auditor, one should strive to identify the person having most of the
named personal skills.
The required professional skills are specific to the activity audited.
The auditor should at least be familiar with the basic terminology used
in a specific branch of activity. (S)he should understand the p rocess (to
understand it, does not necessarily mean to be an expert in the process
being audited) and should have basic knowledge of OHS legislation in
force and applicable to certain processes and/or equipment. Acquiring
the necessary vocabulary for the audited activity can be a step in the
pre-auditing phase (for simple audited activities or for activities that
the auditor is familiar with), or it can require a specific education from
the auditor (when the audited activity requires in-depth knowledge).
A general auditor training is usually not necessary as professional
skills are job specific and they are not covered by auditor formation
trainings, whereas personal skills of the auditor is a matter of ‘to have
or have not’, as they are difficult to ‘train’. An auditor training could
be a solution when there is the intention to use the auditor for sev-
eral audits. For example, the auditor could audit the product quality
70 SAFETY MANAGEMENT IN SMEs
4.2.3 Types of Audits
Having the audit criteria defined and having the right person for the
job (auditor) are necessary to identify the possible types of audits to
be conducted – advantages and disadvantages for each type and what
exactly needs to be audited.
There are three main types of audits, and a summary of their main
advantages and disadvantages is provided below:
1.
Internal audits – first-party audits. Internal audits can be con-
ducted by the SME’s own personnel, and the audit criteria
can be based on any OHS rules or regulations* that the SME
might consider relevant for its activities. It can be performed
on a regular basis, as the costs associated with it are mini-
mal. Performing an internal audit before involving second or
third parties (externals) can pre-identify possible shortcom-
ings and save time and money with a pending external audit.
It is a very useful tool for internal OHS level evaluation and
can be used as an OHS monitoring tool (see also Chapter 8
for monitoring OHS). As it is conducted with the support of
internal resources – insiders familiar with the SME activities
– it tends to focus more on the ‘visible’ activities or work-
floor activities (such as processes on site, personal protective
equipment, etc.) and less on ‘non-visible’ activities or the back
* When the audit criteria is derived from legal requirements, standards or codes, meet-
ing the audit criteria results in ‘compliance’, and not meeting the audit criteria results
in ‘non-compliance’.
S a f e t y P e r f o r m a n c e i n a n S ME E n v i r o n m e n t 71
3.
External audits – third-party audits. External audits – third-
party audits – are audits performed with the management
systems certification as scope. In the case of the OHS, a suc-
cessful third-party audit would need to result in an OHSAS
18001 certificate such as the one shown in Figure 4.4. Third-
party audits are performed by certification (notified) bodies (or
NoBos), and they have the advantage of being completely inde-
pendent, performed at the request of the SME, and therefore
are unbiased. Third-party audits are carried out by an auditor
having the required personal and professional skills, who is able
to attest conformity to an OHS management system. The cer-
tification body has another advantage for the SME – it brings
up-to-date knowledge in terms of legislation in force, eventual
modifications and the impact of this legislation on the SME.
Unfortunately, due to the increasing number of certification
bodies available, the prices for the certification processes grad-
ually decreased, reaching now minimal rates. This had a direct
impact on the time allocated to such an audit and implicitly
on the quality of the third-party audit. The OHS third-party
audits are performed nowadays with a minimum of allocated
resources, and they mainly focus on document control rather
than actual OHS implementation. The results of the audit are
very much dependent on the experience of the auditor and his
or her ability to select relevant OHS aspects to check during
the auditing process. For the SME going for the BSI OHSAS
18001 certification as a permit requirement, as a contractual
agreement or voluntarily, the selection of the certification body
should be based on experience (and quality) and not the price.
In Appendix 4A.6, SWOT – external – third-party audit, a
SWOT analysis of the external audit is given.
The general conclusion is that all these types of audits have advantages
and disadvantages. The ideal situation would result from a c ombination
of audit types – for example, a more frequent execution of the internal
OHS audit (incorporating also elements of the OHS as expected to be
encountered during a second-party audit) complemented by a yearly
external third-party audit.
S a f e t y P e r f o r m a n c e i n a n S ME E n v i r o n m e n t 73
Figure 4.4 OHSAS 18001 certificate – Dutch example – property of Lloyd’s Register Quality
Assurance – Netherlands.
74 SAFETY MANAGEMENT IN SMEs
4.3.1 Policy
The OHS policy is a document that defines and authorizes the scope
of the OHS management system. It officially needs to be developed
by (or with the direct involvement of ) top management – in the case
of the SME most likely the entrepreneur and owner of the SME but
the involvement of all employees (in the form of feedback or surveys)
is recommended. It is a document ‘describing how you will manage
health and safety in your business’, and it ‘will let your staff and others
know about your commitment to health and safety’ [13]. An OHS
policy template, simple to use and very straightforward, is given in
Appendix 4A.7.
The policy needs to reflect management commitment to the pre-
vention of injury and ill health, continual improvement of OHS
management and performance, compliance to legislation and other
requirements to which the organization subscribes that relate to its
OHS hazards.
The practice following the policy can be summarized in five essen-
tial characteristics:
1. The actions as stated in the policy need to be implemented – for
example, if policy is to reduce the number of cuts, e mployees
should be provided training about the risks of cuts, training
about the benefits of using gloves and the usage of gloves should
be supervised.
2. Policy needs to be documented, although BSI OHSAS
18001 limits the number of documents ‘to be created’, the
OHS policy indeed needs to be documented; the OHS policy
S a f e t y P e r f o r m a n c e i n a n S ME E n v i r o n m e n t 75
Policy
Policy
improvement
Organizing
Planning and
Auditing
implementing
Measuring
performance
Reviewing
performance
Feedback loop
to improve
performance
and/or visitors and not directly related to the work flow, tempo-
rary changes.
3. Nature, complexity and significance of the uncontrolled
hazard – consider besides ‘technical risks’ also the ‘human
behaviour risks’.
Most SMEs (and not only these!) perform the risk assessment in order
to come up with a ‘required document’ and therefore miss the overall
role of this action. They do not focus on determining the OHS risks,
as they assume (wrongly or not) that the ‘risk controls’ implemented
on site are effective and used. At the same time, lack of experience and
lack of dedicated and trained personnel for performing the risk assess-
ment can lead to a ‘theoretical’ risk assessment that has no links with
the addressed site and its potential OHS risks.
Similar to the policy, the risk assessment should be updated peri-
odically. No situation exists that ‘no changes occurred’. A pregnancy
among one of the employees requires a new risk assessment to be per-
formed based on this ‘new situation’; the replacement of an installation
with a new one performing exactly the same job requires a new risk
assessment, as the introduced risks can be of a different nature; and
even more examples can be added. As a rule of thumb, at least a yearly
update of the risk assessment is necessary.
Most SMEs know their occupational risks. When risks are unknown
(start-up SMEs), ‘tools’ such as the Dutch OHS catalogues or OIRA
can be used – see also Section 4.1.2 and Appendix 4A.7.
4.3.2.2 Legal Requirements
Most SMEs are aware of the demand of a so-called legal register,
and they have such a document on-site. It is a super-sized document
containing all legislation applicable to the SME. It is a ‘collection’ of
legislation – not all the time updated – without any knowledge on
how this is related to the specific SME.
More interesting is that legislation can have a different interpreta-
tion in a different context; therefore, citing a legal text but missing the
interpretation is not of any value to the SME. The role of the legisla-
tion is to add value (knowledge from experience) to the SME. Certain
legal requirements are also safety related, as legislation was published
to prevent such incidents reoccurring.
78 SAFETY MANAGEMENT IN SMEs
4.3.3 Measuring Performance
4.3.4 Reviewing Performance
4.4 Concluding Remarks
4A Appendix
4A.1 National Standardization Bodies in the EU
COUNTRY ACRONYM NATIONAL STANDARDIZATION BODIES (FULL NAME)
Belgium NBN Bureau de normalisation
Bulgaria БИС Български институт за стандартизация
Czech Republic ÚNMZ Úřad pro technickou normalizaci, metrologii a státní
zkušebnictví
Denmark DS Fonden Dansk Standard
Germany DIN Deutsches Institut für Normung e.V.
Germany DKE Deutsche Kommission Elektrotechnik Elektronik
Informationstechnik im DIN und VDE
Estonia EVS Eesti Standardikeskus
Estonia TJA Tehnilise Järelevalve Amet
Ireland NSAI National Standards Authority of Ireland
Greece ΕΣΥΠ/ΕΛΟΤ Εθνικό Σύστημα Υποδομών Ποιότητας/Αυτοτελής
Λειτουργική Μονάδα Τυποποίησης ΕΛΟΤ
Spain AENOR Asociación Española de Normalización y Certificación
France AFNOR Association française de normalisation
Croatia HZN Hrvatski zavod za norme
Italy UNI Ente nazionale italiano di unificazione
Italy CEI Comitato elettrotecnico italiano
Cyprus CYS Κυπριακός Οργανισμός Τυποποίησης (Cyprus
Organisation for Standardisation)
(Continued )
82 SAFETY MANAGEMENT IN SMEs
(Continued )
83
84
du soutien au développement
rural; (6) la loi modifiée du 4
décembre 1967 concernant
l’impôt sur le revenu.
(Mémorial A - No 8, 27 mai
2010, pp. 1489–1507)
(Continued )
AUDITOR’S FINDINGS AND
AUDIT QUESTIONS OBSERVATIONS LEGISLATION ROOT CAUSE RISK RECOMMENDATIONS ACTION PHOTOS
What is the exact Délégués à la sécurité
number of dedicated - modalités de formation
workers? What are (règlement grand-ducal
the trainings they 2004)
received?
etc.
(Continued )
85
86
documents are
available.
S a f e t y P e r f o r m a n c e i n a n S ME E n v i r o n m e n t 87
Appendix 1 Appendix 2
Strengths Weaknesses
Can be used as preparation for external audit Company blindness
Communication can be very efficient Use old evaluation techniques
Auditor has the know-how if the audited party Under-reporting due to job security fear
Cheap – compared to external third-party audits
Opportunities Threats
Inside in the OHS aspects of the company Under-reporting when management mistakes
are involved
Possibility to directly act on findings Result manipulation (in the interest of the
audited party)
Colleagues might go easy on each other
Strengths Weaknesses
Independent Lack of information about audited process
Transparent Lack of technical knowledge about audited process
Qualified auditor Expensive
Saving internal resources (personnel; time) Time consuming
Opportunities Threats
Certification Ethics of the auditor
Fresh vision Audited party decides what to show and not to show
Avoids ‘company blindness’
S a f e t y P e r f o r m a n c e i n a n S ME E n v i r o n m e n t 89
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5
S a f e t y C l i m at e o f
S m a l l - to -M e d i u m
Enterprises
S T E P H A N I E C . PAY N E ,
M I N DY E . B E R G M A N ,
N AT H A N A E L L . K E I S E R A N D
X I AO H O N G X U
Contents
93
94 SAFETY MANAGEMENT IN SMEs
The distinction between safety culture and safety climate parallels the
distinction between organizational culture and organizational climate.
Here we adopt Guldenmund’s (2000) definition of safety culture:
‘those aspects of the organizational culture which will impact on atti-
tudes and behaviour related to increasing or decreasing risk’ (p. 251).
Building on the general definition of organizational climate, we adopt
Zohar’s (2003a) definition of safety climate as employees’ shared per-
ceptions of policies, procedures and practices regarding workplace
safety.
96 SAFETY MANAGEMENT IN SMEs
Climate level and strength are two important properties of safety cli-
mate. Conceptually, safety climate level refers to the average employee
perception of climate within the group. It can be interpreted in terms
of overall ‘goodness’ of safety climate for the group. Operationally,
safety climate level is simply the mathematical mean of individual
employee responses to the climate measure within the group (Chan,
1998; Schneider, Salvaggio, & Subirats, 2002). Climate strength refers
to the within-group variability of individual climate perceptions. The
less within-group variability, the more the agreement among the
employees within the group and the ‘stronger’ is the climate (Schneider
et al., 2002). Climate strength is operationalized as the within-group
standard deviation of all employee responses to the safety climate
items (Schneider et al., 2002). Some research has shown that the rela-
tionship between climate level and organizational outcomes is stron-
ger when climate strength is high than when climate strength is low
(Schneider et al., 2002), because a stronger climate is more influential
on individual’s behaviours – via normative social pressures – than a
weaker climate (O’Reilly & Chatman, 1996). This suggests that safety
climate is more likely to reduce workplace injuries when employees
perceive the organizational environment the same way.
* Counting events is itself complicated (Bergman, Payne, Taylor, & Beus, 2014). Here,
we refer to fewer events overall (i.e. the count of events). However, rates of events can
also be considered (e.g. number of car accidents per miles driven; number of product
errors per 1000 products produced; number of product errors per 1000 employees).
Compared to large organizations, SMEs should have a smaller total number of unsafe
incidents because of their size, but they might have higher rates of unsafe incidents.
Information from the European Agency for Safety and Health at Work (2003) indi-
cates that SMEs have higher rates of unsafe incidents (on average), although there are
multiple reasons that this occurs beyond the size of the organization.
100 SAFETY MANAGEMENT IN SMEs
5.7.1 Attraction/Selection/Attrition Influences
leave the organization (either via quitting or being fired), again rein-
forcing the organization’s goals and values.
The ASA framework suggests that organizational goals and sub-
sequent structure and processes concerning safety affect the type of
people organizations hire and the employees who stay. Consequently,
the individual characteristics of employees are key to the development of
safety behaviour and climate. An organizational structure that supports
safe behaviour is likely to attract individuals who are safety conscious.
As this process continues, individuals who have similar safety-related
characteristics (e.g. conscientiousness) will likely stay with an organiza-
tion that supports safety and those that have dissimilar characteristics
are likely to leave. Consequently, safety climate will develop based on
homogeneity in individual characteristics. However, if an organizational
structure does not support safety, this will likely perpetuate the attrac-
tion and selection of individuals who are not safety conscious.
5.7.3 Leadership Influences
Lewin, Lippitt and White’s (1939) assertion that ‘leaders create climate’
underscores how fundamental leadership is to climate development.
Dragoni (2005) describes the influence of leadership on climate as a
social learning process wherein group members observe and interact
with their manager in the process of interpreting their environment.
Subordinates often observe leader behaviour, which helps to inform
group members about the relative priorities and values of the leader and
organization (Ashforth, 1985; Zohar, 2003a,b, 2010). Safety climate
104 SAFETY MANAGEMENT IN SMEs
5.7.4 Socialization Influences
the paid workday helps emphasize the importance of the survey and
increases the likelihood that employees will participate. Second, partici-
pating employees must know that their responses will not cause employ-
ment problems if they have something negative to say; employees must
be assured – and it must be true – that their individual responses will
not be tracked to themselves and their supervisors will not be informed
of their individual responses. Anonymous responding processes
(e.g. removing tracking information in electronic surveys, using paper
and pencil surveys, using external vendors or academic–industry part-
nerships to conduct the survey) help with this latter issue. Ensuring
anonymity or confidentiality of responses becomes more difficult – and
more important – as organizational size decreases or as smaller units
within the organization are indicated via the survey instrument.
Additionally, the survey needs to be frequent. Our own research
(Bergman et al., 2014) demonstrates that the ability of safety climate
assessments to predict severe incidents (e.g. injuries meeting OSHA
recordable guidelines, damage to processes or property greater than
$10,000) is very high in the first month following the safety climate
assessment, but by the end of that quarter the ability to predict nearly
disappears. This is probably because (1) the organization responds to
serious incidents, changing conditions on the ground, (2) serious
incidents change individual perceptions of the climate, or (3) both.
Thus, frequent assessment – probably monthly – is needed to have a
strong safety climate assessment programme.
Because the assessment needs to be frequent, it also needs to be
short – on the order of 5 min (or less) to complete. However, the num-
ber of questions depends on the education and reading skills of the
employees being surveyed as well as the length and complexity of the
questions. It is difficult to state exactly the maximum survey length,
but 15 relatively short questions (e.g. How much do you agree with the
statement: My supervisor disciplines people who do not wear PPE?)
is a good target length. These characteristics of a good safety climate
assessment programme will also help encourage a higher response
rate. Although safety climate assessment needs to be frequent, having
it short and allowing paid time on the job to complete the assessment
should make it more likely that people will complete the assessment.
Additionally, communicating the importance of the assessment will
also encourage employees to complete the survey.
110 SAFETY MANAGEMENT IN SMEs
5.12 Levels of Analysis
* Average ratings of safety climate items at the individual employee level have been
referred to as psychological climate ( James & Jones, 1974). This assessment can still be
practically meaningful, as research has shown that this operationalization of climate
has significant relationships with workplace safety behaviour and injuries (Beus et al.,
2010; Nahrgang et al., 2011).
SAFETY CLIMATE OF SMALL-TO-MEDIUM ENTERPRISES 111
5.14 Conclusion
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6
Competences for a
C u lt u r e o f P r e v e n t i o n
Conditions for Learning and Change in SMEs
ULRI KE BOLLMANN
Contents
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122 SAFETY MANAGEMENT IN SMEs
6.1 Work Is Changing
Strategy on Health and Safety at Work 2002–2006. The call for a cul-
ture of prevention to be implemented at national level across the globe
followed in 2008 at the XVIII World Congress on Safety and Health
at Work in Seoul, South Korea.
The term ‘competence’ in its current usage comes from the field of psy-
chology. Robert W. White introduced the term into the psychology of
motivation back in 1959. A year later, Noam Chomsky established the
concept of linguistic competence and the correlating distinction with
performance (Heckhausen, 1976). In the 1970s, the term ‘competence’
found its place in pedagogy. In vocational training and work sciences,
competence superseded qualification as a term in the last decade of
the twentieth century (Faulstich, 2015). This ‘competence-focused
revolution’ can also be attributed to the changed framework condi-
tions in the world of work (Sprafke, 2016). Since 2000, the term ‘com-
petence’ has been increasingly used, particularly in connection with
the Programme for International Student Assessment studies and
the measurability of competences has become a dominant issue. This
increasing use and narrowing of the term ‘competence’ culminated in
the OECD Skills Strategy of 2012, which states that competences
‘have become the global currency of the 21st century’ (OECD, 2012).
In terms of a culture of prevention, the term ‘competence’ is dis-
cussed in this chapter based on two meanings: competence in the
sense of abilities, skills and know-how, and competence in the sense
of ‘responsibility’ (Schaller, 2009). The older meaning of competence
as responsibility goes back to the concept of competence in public law
of the Roman Republic (Redecker, 1976 based on Ulpian, Digesta).
Since the 1990s, the first meaning has typically been divided into
four competence areas: technical, methodological, social and personal.
However, this at first seemingly clear schema has a tendency to ‘over-
flow’: ‘Nowadays, one speaks also of emotional, creative, moral and
even spiritual competences. Ultimately, you can put the word “compe-
tence” at the end of any activity’ (Faulstich, 2015; Weinert, 2001). As
a result, a large catalogue of competences has been emerging which is
supposed to express what someone should know and be able to do, as
well as how to measure these competences.
124 SAFETY MANAGEMENT IN SMEs
6.3 Development of Competences
6.3.1 Safety Competence
A key element for the safety climate and safety culture in a company
are rules and regulations, as well as the employees’ attitude towards
these. In this context, a distinction can be made between two models: a
classical, rational top-down approach, which views rules as something
static and the infringement of rules as negative behaviour, and a bot-
tom-up approach, which perceives rules as dynamic, local and situated
constructions. In the first case, the employee is at the forefront and
is not allowed to make mistakes; in the second case, the employee is
considered to be an expert whose competence is to adapt to the diver-
sity of reality (Hale and Borys, 2013; based on Dekker, 2003). A good
error-learning culture, in which an error is not seen as a violation of
rules but rather a learning opportunity, is thus a prerequisite for the
development of safety competence. This competence cannot be sub-
stituted with a rule. On the contrary, it is rather the unwritten rules,
the tacit rules and motivations that we can comply with or violate
which make up the structure of organizational culture. The term ‘rou-
tines’ is used to describe these unwritten rules. Routines result from
experiences and repetition in a social context ‘in a way that is essen-
tially informal and not written down. They form […] the repository of
organisational memory, and as such are necessarily subject to change
as learning takes place’ (Hale and Borys, 2013 based on Becker, 2005).
A direct link can be made between organizational routines and
actions when faced with unpredictability and uncertainty. As opposed
to a model of rationally planned safety, Karl E. Weick developed an
C o m p e t e n c e s f o r a C u lt u r e o f P r e v e n t i o n 127
6.3.2 Health Competence
Employees are treated fairly Employees are properly remunerated; treated Ability to tolerate and be fair
equally regardless of age, gender, ethnicity,
religion or health status
(Continued)
Table 6.2 (Continued) Competences for Developing a Culture of Prevention
currently analysed within a DGUV-KOSHA project on developing International Leading Indicators for a culture of prevention at enterprise and societal levels. For example, a
healthy balance between trust and mistrust is a prerequisite for a good error-learning culture within an enterprise (Hale and Borys, 2013). Conversely, empathizing with
superiors can contribute to a lack of safe and healthy behaviour (Wiencke, 2016).
C o m p e t e n c e s f o r a C u lt u r e o f P r e v e n t i o n 135
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AT H A N A S I O S H A D J I M A N O L I S
AND GEORGE BOUSTRAS
Contents
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144 SAFETY MANAGEMENT IN SMEs
7.1 Introduction
7.1.1 Importance of Micro-Firms in the Economy of the
European Union and of the Major World Economies
There are several theories and models which have been used as frame-
works in safety management research. Since safety management is a
multidisciplinary area, they originate from different disciplines and
knowledge areas. The applicability of these theories in micro-firms is
an issue that has not been examined to a significant extent in the liter-
ature. They include models of accident causation (Hale and Glendon,
1987) and health promotion models like the demand support control
model (Karasek, 1979), the job demands-resources model (Bakker
and Demerouti, 2007; Bakker et al., 2003; Li et al., 2013), and the
local theory of work environment ( Jensen, 2002; Pandey et al., 2010).
Theories drawn from social psychology like Bandura’s social cogni-
tive theory (Bandura, 2001; Baranowski et al., 2002) and the social
identity theory (Terry et al., 2000) are also frequently mentioned in
the literature. The social cognitive theory of Bandura includes four key
constructs: environment, reinforcement, self-efficacy and situation.
In the case of safety performance, these determinants are, respectively,
safety conditions, safety policies and procedures (reinforcement),
safety self-efficacy (ability to solve safety problems) and perceptions
about how safety measures and procedures affect the ability to per-
form safely the work tasks (Parker et al., 2007).
The well-known theory of planned behaviour of Ajzen (1991) is
also used in some studies. The behavioural safety approach (Luria
et al., 2008) as expressed by these theories focuses on behavioural
change and its contribution to safety. These theories illustrate dif-
ferent aspects of the complex processes involved in safety manage-
ment, but further discussion of these issues is beyond the scope of
this chapter.
148 SAFETY MANAGEMENT IN SMEs
undertaking riskier work from them (MacEachen et al., 2010). The
pressure to produce versus the pressure to comply with safety rules,
which is higher in micro-firms due to survival considerations, becomes
critical in the current era of financial crisis in several economies. Safety
is then seen not as a necessary feature incorporated into the produc-
tion process, but rather a production constraint.
Safety performance is a key construct in safety research, but its
definition and measurement is problematic and controversial. Defining
safety performance presents special difficulties in the micro-firm. For
our purposes, a simple definition is used. It may be seen as the capa-
bility to comply with safety legislation and conform to legal require-
ments for documentation with a formalized system. Compliance
to safety legislation is then considered as an imperfect but practical
measure of safety performance. The use of accidents or incidents as a
safety performance criterion, as frequently used in quantitative s tudies
involving larger-sized firms, may not be appropriate for micro-firms
because of problems of under-reporting and other reasons (e.g. inad-
equate and unreliable statistical data).
Safety performance is influenced by a large number of factors
including technical, individual, social and organizational factors
(Cagno et al., 2014). These factors are briefly presented below and
then classified in Table 7.2 as barriers and facilitators together with
the expected safety outcomes.
Technical factors are those related with the production process and are
studied in safety engineering and design (Luria et al., 2008). Availability
of general and personal protection equipment (PPE) to employees
is important, but also their willingness to use such equipment on a
routine basis (Hadjimanolis et al., 2015; Rongo et al., 2004). One of the
major problems of micro-firms is that they have a low risk perception
of work hazards and a tendency of underrating risks as frequently also
happens in small firms (MacEachen et al., 2010). A shared representa-
tion of risks between workers and managers is often missing in this cat-
egory of firms, as it is also sometimes happening in larger firms as well
(Prussia et al., 2003). Technical factors are of lesser importance today
than in the past in large firms, due to automated machinery incorporat-
ing safety features and highly reliable technological systems. This is not
the case in several micro-firms with old technology machines, which
are not always properly maintained, and outdated control systems. Due
to the limited internal knowledge base of micro-firms and little use
of external safety consultants, risk assessment is frequently inadequate
or completely missing. Safety barriers and protecting systems are also
probably deficient in a large number of micro-firms.
Individual factors include age, education, experience, and tenure of
workers. For example, experienced (and usually older) workers may not
use PPE because they think that their experience in handling materi-
als and machinery will protect them. On the other hand, some stud-
ies suggest that young employees are more likely to have an accident in
the workplace, perhaps due to insufficient knowledge and skills or care-
less work practices (Lin et al., 2008). Education of workers is important
for their safety behaviour. One reason may be its relation to the level of
understanding of safety instructions and regulations.
Social factors include teamwork, ethnic origin, social characteris-
tics and dynamics of the workplace relations (Eakin and MacEachen,
1998). Social relations within groups in the workplace have a different
meaning than in other categories of firms where there are more work-
ers organized in differentiated task groups with designated supervisors
and without the continuous presence of the top manager.
Organizational factors referring to management, structure and
culture of the firm are of particular importance. They are interrelated
with the technical, individual and social factors mentioned earlier.
Organizational factors are difficult to distinguish from social ones; for
example, authority and power relations in the firm involve both social
and organizational aspects (Eakin et al., 2001). Organizational factors
are frequently considered in research studies and are discussed in the
following, separately in detail.
152 SAFETY MANAGEMENT IN SMEs
relatively limited. The main sources of knowledge for health and safety
management form the suppliers, state agencies, consultants and trade
unions ( James et al., 2004). Another important source is the personal
and professional networks of O/Ms. Regarding suppliers, the informa-
tion provided on safety may be affected and biased by their interests
and the need to present a positive image of their products. While state
agencies are more reliable sources of information, small and micro-
firm owners may be reluctant to contact them suspecting that such an
inquiry may lead to inspection and fines.
Safety management as a practical activity has received a lot of
attention in both academic literature and publications of inspection
authorities or professional societies (Bragatto et al., 2015). In large
firms, authors propose integrated management systems (e.g. a combi-
nation of quality management, environmental management and safety
management). While the integration of management systems is an
engineering approach, behavioural scientists have proposed a human-
centred approach. DeJoy (2005), for example, has proposed an integra-
tive approach both culture- and behaviour-based.
The practical application of a safety system requires safety lead-
ership and management commitment, development of specific skills
for safety, and appropriate health and safety measures and techniques
according to the industry and the specific job hazards of the firm
(Bragatto et al., 2015). Low-cost tools like checklists and a simple
record-keeping system are also necessary measures. Delegation of
responsibility for health and safety to a trusted worker or even the
owners’ wife in family firms has advantages in case the O/M does not
have the time to deal with safety issues, but also disadvantages if work-
ers perceive such delegation as low priority given to safety (Martin and
Guarnieri, 2014).
Training has been identified as an important factor with a posi-
tive impact on safety performance in large and small firms (Walters,
2001). It can take the form of internal (within the firm) and external
training. In micro-firms, it is usually informal on-the-job training
and learning. The content of learning could include safety principles
and guidelines and the appropriate use of personal protective equip-
ment. Supervisors play an important role especially in internal train-
ing. The role of motivational barriers to training of employees has
received relatively little attention in small and micro-firm research.
156 SAFETY MANAGEMENT IN SMEs
While explicit and direct costs of injuries are easily determined, indi-
rect and implicit ones are frequently not easy to calculate and therefore
overseen. At the societal level, injury costs for the individual, human
costs, and societal treatment and welfare costs have to be taken into
account (Haslam et al., 2010). Safety and health are essential factors
for well-being in the workplace. The latter directly affects motivation
and a positive work climate and eventually employee productivity. An
issue affecting employee morale, but rarely considered in micro-firms,
is the assignment of modified work to injured workers for easier return
to work (Andersen et al., 2007). Even if the O/M is favourable to such
an arrangement, the fact is that many micro-firms cannot provide less
demanding work tasks to injured workers during their first weeks of
return (MacEachen et al., 2010). A detailed cost–benefit analysis for
proving the business case of investment in health and safety measures
is frequently beyond the capabilities of a micro-firm.
Many countries have prepared their own national health and safety
policy adapted to their particular economic and social conditions.
European standards and regulations have been adopted by the
European Union countries and incorporated in their national health
and safety policies. Specific programmes and interventions are, how-
ever, decided at the country level. There is probably a considerable gap
between developed and developing countries in the design and appli-
cation of policies and programmes.
There is a hot debate especially in advanced countries like the
United States and the United Kingdom regarding the balance required
between legislation enforcement by the authorities, like inspection,
safety audits and risk assessments, on the one hand, and self-regulation
of firms, on the other hand (Baldock et al., 2006). For small firms and
especially micro-firms, detailed regulations and conformance require-
ments represent a significant burden, which could even threaten their
very survival. National safety policies do not usually take into account
the size of the firm at their design phase for the required records and
systems. Some countries have considered the possibility of providing
special grants for safety compliance. Special measures for small and
micro-firms are not used in most countries.
158 SAFETY MANAGEMENT IN SMEs
This chapter summarized the safety issues of particular concern for the
micro-firms. It has tried to show the importance of safety as a social
issue in this category of firms, which are economically and socially
significant in both advanced and developing countries.
The chapter highlighted the impact of size and special features of
micro-firms on safety problems and their management. The study of
safety in this category of firms is justified despite the difficulties raised
by their heterogeneity. Such research could also help safety authorities
to design specific regulations and interventions tailored to the needs
of micro-firms.
The aim for a healthy and safe workplace should also be applied in
the case of micro-firms. Initiating activities is the difficult first step
for a positive change in safety conditions. Micro-firms are suspicious
about authorities and their inspection and intervention activities. The
relations with inspection bodies are not, therefore, always favourable.
Safety authorities have to find ways to show micro-firms that their
primary aim is to help rather than punish them for safety violations.
Due to the large diversity of micro-firms, safety problems are differ-
ent and solutions may vary. Intervention should aim to help firms to
use their existing knowledge of their conditions in combination with
outside help for the choice of the proper solution for each case.
Some general guidelines for micro-firms would include as a first step
a risk assessment and setting priorities according to likelihood of haz-
ards ( Jorgensen et al., 2011). In a second step, the micro-firm should
proceed to the development or use of available and easy-to-understand
self-diagnostic tools and follow guidelines and action plans based on
self-diagnosis (Itani et al., 2006). In many cases, it is possible to find
low-cost and resource-sparing technical solutions to safety problems,
which are affordable to micro-firms (Walker and Tait, 2004).
As explained earlier, lack of awareness of the safety conditions is
a major issue; therefore, developing and monitoring relatively simple
safety indicators, for example a record of incidents and accidents and
the number of workdays lost due to workplace accidents, would lead to
better appreciation of the problems, feedback and continuous improve-
ment ( Jensen, 2002). Similarly, the use of safety signs in the workplace
is a constant reminder of the need to take safety precautions.
160 SAFETY MANAGEMENT IN SMEs
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MICRO-SMEs 165
Contents
167
168 SAFETY MANAGEMENT IN SMEs
8.1 Introduction
Risk control
system Learning system
At the beginning of the twentieth century, large accidents were rarely inves-
tigated, let alone small accidents or incidents. It was not common knowl-
edge that it is useful to investigate an accident and understand why that
accident could happen. It is useful to understand the causes of an accident,
because precautionary actions can be taken to prevent similar accidents
from happening in the future. In that time, people were only concerned
with the effects of and damage resulting from the accident. Although this
was not common knowledge at that time, it does not mean big accidents
(or disasters) were never investigated. A prime example is the first disaster
of Dutch national importance in the city of Leiden in 1807. On January
12, a ship with 37 tonnes of gun powder aboard exploded in the city cen-
tre. This resulted in a devastating scene: approximately 160 deadly victims,
2000 wounded and 218 houses completely destroyed. It was recently found
out that immediately after the disaster an investigation by the State was
started. The investigation’s prime aim was to find out who could be held
responsible for the explosion, but there was also a desire to understand the
causes of the accident. It turned out that a complex of causes led to the
disaster: bad luck, weather conditions, lack of control and supervision, lack
of regulation, small mistakes, malpractice and conflicting goals (rush to get
the powder to its destination). In response to this disaster, a new law was
introduced that forbade transportation of explosive goods through densely
populated areas. This law also contained regulations for using specific signs
(a white banner with the word ‘gunpowder’ on it), regulations for inform-
ing local authorities en route, the ship’s cargo hold had to be upholstered
with rugs and hides, and so on. In the end, a lot was learned from this
major disaster.
This example of an investigation was not common practice in those
days. It took another century to really shift attention after an accident
from effects to causes. In 1931, William Herbert Heinrich introduced his
‘domino theory’ – which is, actually, one of the first ‘safety models’ – calling
170 SAFETY MANAGEMENT IN SMEs
First of all, what is the difference between safety incidents and acci-
dents? These terms are often used interchangeably, but is that also
correct? Incidents and accidents are usually described as ‘unplanned’
events in the past. In most definitions, the difference lies in the
MONITORING AND MODIFYING SMSs 171
8.3.1 Who Investigates?
8.3.2 Depth of an Investigation
8.4 Phases of an Investigation
Data collection
Creating timeline
Incident/accident
Analysis: change,
(root) causes, barriers
Conclusions and
recommendations
Report
Time
8.4.1 Data Collection
8.4.2 Creating a Timeline
8.4.3 Analysis
With all the data gathered and with an overview in the form of a time-
line, the analysis phase starts. The aim of the analysis is to understand
why things happened the way they did or how could they happen. In
the timeline, all relevant events and actions are plotted. An easy way
to create understanding is to ask ‘why’ this could happen. For example,
MONITORING AND MODIFYING SMSs 177
8.4.5 Report
or accident. For this new way of thinking, new models are developed,
such as the functional resonance analysis method (FRAM). We will
not elaborate on this model, but for further reading see the book by
Hollnagel (2012) about FRAM.
We like to stress that investigation methods or models are a tool and
an aid. Whatever model you choose, to simply fill a model with data
is never the aim. So, keep in mind that it is not a problem to use the
model in the way you want, as long as it helps you understand why this
particular incident could happen and to facilitate the learning process.
There is much literature on human error and how this leads to incidents.
This notion started already with safety pioneer William Heinrich, who
stated that 88% of all accidents are caused by ‘unsafe actions’ of persons.
There has been much (scientific) debate on this ratio, but this assumption
(or ‘myth’ as it is often qualified; see Manuele (2013)) has negative conse-
quences for a good incident investigation as well. This assumption leads
to an individual approach towards the investigation. If the investigation
concludes ‘human error’ caused the incident, the solution is to take this
individual out of the (production) process. But this does not make the
operation safer; there is probably a good chance that another operator
MONITORING AND MODIFYING SMSs 181
will make a similar mistake that can lead to another incident. The learn-
ing effect is therefore zero. It is good to keep in mind that ‘human error’
is a symptom for trouble deeper in the system and can be a starting point
of an investigation, but never the conclusion. For further reading about
human error, we suggest Dekker’s Field Guide to Human Error (2014).
Another negative side effect of this focus on individuals contributing
to an incident or accident is that it easily leads to blaming an individual
and punishing this person. ‘If someone could have prevented an incident,
he or she should be punished’, so the reasoning goes. However, almost
every person goes to work to do his or her job well. They work in circum-
stances with limited information, they improvise to get the job done, deal
with goal conflicts (e.g. between doing the job in time and safety) and so
on. Operators achieve good results with their flexibility and creativity. In
this process, they can make mistakes with adverse consequences, but most
of the time their decisions make organizations successful. Investigators,
for that reason, should focus on understanding why things happened as
they happened and why people acted the way they did but should stay
away from blaming operators. If interested in reading more about this
subject, we suggest the book Just Culture from Dekker (2016).
We will now turn our attention to safety interventions, which might
be one recommendation coming for an incident or accident investiga-
tion. After that, we will turn our attention to one specific safety inter-
vention, behaviour-based safety.
Event
Post-event
1. Provide a rapid treatment response for host, that is
counter-continuation or extension of exposure of haz-
ard through rapid detection (warnings) and evaluation
of damage
2. Provide treatment and rehabilitation for the host, that is
provide quick emergency response to stabilize the expo-
sure to hazard
* Fault trees apply so-called Boolean logic. In practice, this means that events in the
tree can be the result of either one underlying cause, or a combination of causes. In
the first case, an OR-gate is applied, in the second an AND-gate. In the bowtie, only
OR-gates are used, which means that events in the tree only have one underlying
cause, not a combination of causes.
MONITORING AND MODIFYING SMSs 185
Hazard
Scenario
Scenario
Central
event
Barriers
Threats Consequences
along with the barriers that prevent those scenarios from occurring or
developing into significance. Being aware of these scenarios and the
associated barriers is compulsory knowledge for those managing haz-
ards and risks in the company, as well as those involved in prevention
or repression of the scenarios.*
* Bowties can be put to other uses as well. For instance, the scenarios making up the
bowtie and the barriers inserted into those can be used in an audit; this is sometimes
also called scenario-based auditing. The scenario in this approach is taken as a start-
ing point and the audit explores and evaluates how well the scenario is managed. Of
course, the audit should focus on major hazard scenarios, as these should definitely not
materialize into effect. Furthermore, it could be argued that safety management boils
down to ‘barrier management’. In this view, management should provide or ‘deliver’
sufficient controls (rules and procedures, norms, benchmarks, etc.) and resources (peo-
ple, money, time, etc.) to ensure barriers are functioning according to specification.
An audit in this case would be aimed at such ‘barrier management’ and its results
could be used to evaluate the quality of barriers and, ultimately, impact various risk
quantifications (Guldenmund, Hale, Goossens, Betten, & Duijm, 2006). Finally, most
safety-related behaviour could be framed as behaviour related to safety barriers. Again,
the bowtie and its scenarios can be used to increase safety awareness, making appar-
ent that actions do not stand on their own but fit into scenarios where one action has
consequences down the escalation path. It should be stressed, however, that standard
bowties provide a deterministic view of reality, whereas actual circumstances might
deviate significantly from how these have been captured in the bowtie.
There are multiple software packages commercially available to build bowties with,
8.7 Behavioural Interventions
8.7.1 Behaviour-Based Safety
8.7.1.1 Introduction
BBS programmes are rooted in two theoretical notions: the work of safety
pioneer William Herbert Heinrich and Behaviourism. To start with the
first, Heinrich proposed two ratios that have been embraced by the safety
community at large. The first pertains to the general cause of accidents.
According to Heinrich, 88% of the (his) accidents are caused by an ‘unsafe
act’, 10% by ‘mechanical error’ and 2% is unknown or undecided (so-
called acts of God). He based this ratio on thousands of accident reports.
Working for an insurance company, Heinrich had these reports at his dis-
posal. While much doubt has been cast on this ratio later on, it still serves
as an important justification to embark on a BBS programme. Another
model Heinrich added to the safety practitioner’s repertoire is his (in)
famous accident pyramid (or triangle). According to him, before a major
injury accident takes place, 29 minor accidents and 300 incidents with no
further injury will happen. Put in other words, for serious injury accidents
to happen, there is an accumulation in the amount of ‘accident energy’
that discharges at the 330th time into a serious injury. Although sound-
ing a bit ridiculous now, it also still functions as a justification to focus on
minor incidents, hereby keeping the serious ones out of the workplace.
188 SAFETY MANAGEMENT IN SMEs
Operant conditioning
Reinforcement
Punishment
Increasing behaviour
Decreasing behaviour
Figure 8.5 The central terms in radical Behaviourism and their application.
2.5. Record
Observation and 2.6. Evaluate, adjust performance, 2.3. Goal setting 2.2. Provide (initial) 2.1. Carry out
feedback process programme monitor programme feedback observations
2.4. Adapt
workplace, systems,
methods
Figure 8.6 Overview of full BBS-programme. (From Health and Safety Executive, Behavioural Modification to Improve Safety: Literature Review, HSE Books,
SAFETY MANAGEMENT IN SMEs
8.8 Conclusion
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9
R i s k C o m m u n i c at i o n
i n SME s
N I C H O L A S PA R I S A N D JA N G U T T E L I N G
Contents
9.1 Introduction
In recent years, risk management has become a central issue for health
and safety in the workplace (e.g. Boyle, 2012; Quinlan et al., 2010).
Risk management comprises the whole process of risk identification,
estimation, evaluation, reduction and control. And for effective risk
management in the health and safety domain, c ommunication about
risk is recognized as an essential ingredient. Many definitions of
197
198 SAFETY MANAGEMENT IN SMEs
However, some more work has been done on the related area of safety
culture and climate (see also Chapter 5 in this book). Our assumption
is that risk communication may have a major positive impact on safety
culture and climate (see also Guldenmund, 2000).
Early studies in risk perception were aimed at finding explanations
for individual differences in risk perception and the determinants of
those differences. Among the determinants that were studied were
knowledge of the subject matter and personal control over the risk
(Slovic et al., 1982), individual information processing with heuristics
(see, e.g., Tversky and Kahneman, 1974), social elements like trust in
others as adequate risk manager (e.g. government, experts or compa-
nies; e.g. Renn and Levine, 1991), the availability of information in the
journalistic media (e.g. Kuttschreuter et al., 2011) or the social media
(e.g. Terpstra et al., 2012), and cultural determinants (e.g. Kasperson
and Kasperson, 2005). More recently, the influence of affect (emo-
tional reactions) on risk perception and the processing of risk-related
information is studied (e.g. Visschers et al., 2012), and researchers
are active in trying to understand risk-information-seeking processes
(e.g. Ter Huurne and Gutteling, 2008; Yang et al., 2014).
Risk communication has long been based on the idea that, strictly top-
down, it is essential to teach the public to synchronize their perceptions
with expert opinions (Gurabardhi et al., 2004). However, studies indi-
cated that the effectiveness of these top-down approaches was relatively
low (with effectiveness being defined as meeting some preset goal in
terms of attitude change, behaviour change, increase in knowledge, etc.)
(e.g. Visschers et al., 2012). Due to the lack of empirical success, scholars
and practitioners have been studying new ways to get the job done, and
‘people-centred’ approaches were developed, which include, among oth-
ers, increased stakeholder participation (individuals and also their rep-
resentatives, and NGOs), responsibility shifts to the public (increasing
their resilience), greater transparency in risk/uncertainty communication
and social/institutional capacity building (Scolobig et al., 2015). In the
occupational health and safety domain, we can think of the use of safety
representatives or safety committees in this respect.
Human communication processes are complicated because they
involve the attribution of meaning, and social interaction. The concept
of meaning is two-sided. On the one hand, the symbolic meaning is
implemented (or ‘framed’) by the sender of the information, but the
200 SAFETY MANAGEMENT IN SMEs
the individual’s threat appraisal and coping appraisal; that is the per-
ceived likelihood that the individual is able to successfully deal with
the risk. An irrelevant threat will be ignored, a relevant threat will suc-
cessively be appraised for potential individual coping (on indicators as
perceived self-efficacy ‘I believe I can cope adequately with the risk’ and
response efficacy ‘executing the advice will actually reduce or minimize
the risk’). When coping is seen as potentially successful, the individual
will adopt the risk-mitigating activity, otherwise fear control may lead
to denial of the fear (‘it is not going to happen to me’). These notions
also lead to the very important conclusion that for risk communication
to be successful, it has to have this mix of aspects that create awareness
for the risk, but it is a must at the same time to provide information or
advice on how the individual can cope with the risk, thereby increas-
ing the efficacy beliefs. When this last part is overlooked by the ‘risk
communicator’, risk denial or avoidance might be the result, and this
is a poor outcome of the communication process because it will not
motivate the individual to take preventive or mitigating actions.
Identify what the target audience has to do: If, for example, a new
safety directive is in effect, the action must be tailored to the
needs of the different stakeholders, be they the top manage-
ment or labourers, and translated into steps to be taken, if the
implementation is to be effective.
If necessary, identify the resources required to implement actions:
Managers are not, in general, health and safety experts, so they
may need training or protective equipment for their depart-
ment. These needs must be assessed.
If possible, predict likely reactions and take pre-emptive action: The
health and safety professional may come in contact with the
top management or the finance department, as the case may
be, in order to assess the cost of the actions.
Decide on an appropriate medium for the communication: Various
media, oral, written or otherwise, may be utilized in order
to convey the designed messages. More information is given
later in this chapter.
Communicate using the chosen medium: This will require careful
delivery of the messages aiming at changing the attitude of
the audience.
Monitor the effects of the communication: This step may not necessarily
involve special methods and complex questionnaires. It may only
require careful examination of the effects of the action taken.
A tabled version of the seven-step procedure of Boyle is given in
Table 9.1, together with examples of action for each step.
As a last remark, the same procedure applies whether the audi-
ence is workers or managers (senior, middle or line). What differs is
the media that will be used in each case. Below is a list of the avail-
able media, their applicability and their limitations (Lundgren and
McMakin, 2009).
used, as the line between being overly technical and overly simplistic
may be fine. To sum up, this method can be exploited when the risk
to be communicated is either known or with a slow onset, because the
material is not generally readily available and will have to be gener-
ated for this sole purpose. Technical reports refer to personnel who are
in a position to understand technical terms and are not suitable for a
broader audience.
9.4.3 Face-to-Face Communication
the advantage that it is interactive by nature and the audience may ask
questions or make remarks. Also, opposing views may become appar-
ent and thus easier to solve. Furthermore, if the person or persons
that convey a message are credible, then the communication becomes
very effective. Finally, specific groups may be targeted to receive oral
messages, whereas written messages are much easier to be ignored.
Oral presentations have the limitation that the audience cannot take
away any material for future reference, unless the oral communica-
tion is given away on paper as well. On top of that, oral messages may
be more easily misunderstood compared to written ones and if the
person conveying the message is not credible or an expert on the sub-
ject the result may be disastrous. Finally, audiences may be too over-
whelmed or hostile to listen to the message and ask for clarifications.
It is important that the person or persons communicating the mes-
sages should be both experts in the field and also well prepared from
a public relations point of view, in order to be acceptable by both the
organization and the audience.
9.4.4 Stakeholder Participation
the method is that it can work only if the risk communication effort
will occur over time. It is obvious that no dialogue can be done during
emergency situations; however, the participatory process may result in
better emergency messages too.
9.4.5 News Media
Table 9.2 Boyle’s Seven-Step Process Related to Application of Risk Communication Tools
COMMUNICATION
MEANS/BOYLE’S 7 STEPS 1 2 3 4 5 6 7
Printed information materials + + + −/+ Make educated + +
Visual representation of risk −/+ + + −/+ choice based on + +
Face-to-face communication + + + −/+ this table/chapter −/+ +
Stakeholder participation + + + −/+ + +
News media − + + − −/+ −/+
E-communication −/+ + + − −/+ −
−, Difficult; −/+, relatively difficult; +, relatively easy. Boyle’s (2012) seven-step process: 1 =
Identify target audience, 2 = Identify what target audience has to do, 3 = Identify resources required
to implement actions, 4 = Predict likely reactions and take pre-emptive action, 5 = Decide on appro-
priate medium for communication, 6 = Communicate using chosen medium, 7 = Monitor effects of
communication.
9.7 Way Forward
9.8 Conclusions
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214 Index