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INTRODUCTION
MVM Ayurvedic Research Lab was established in 1991 by Sri. K M Babu with the
sole purpose of extending the healing touch of this ancient medicinal science. It
was incorporated under the name of his late father Sri. Mani Vaidyan, a renowned
Ayurvedic physician in South Kerala. Sri. KM Babu, while upholding five
generations of Ayurvedic family tradition aspired to bring out the age old benefits
of Ayurveda in a contemporary form by introducing own line of products with the
first product, Krishnathulsi Cough Syrup which eventually became a household
name in Kerala.Krishnathulsi Hair tonic followed this success which also has
received an amazing response from the people. MVM Ayurvedic Research Lab is a
GMP certified company using state of the art technology for manufacturing and
analysing its products.
Production is the basic activity of all industrial units. All other activities
revolve around this activity. The end product of the production activity is the
creation of goods and services for the satisfaction of human wants; the production
activity is nothing but step by step conversion of one form of materials into
another either chemically or mechanically.Production is the nucleus or the center
of entire business operation and is a value addition process.
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INDUSRTIAL PROFILE
ABOUT AYURVEDA
Ayurveda is the oldest India indigenous medicine system, probably with its
roots in the Indus Civilization. In the Vedic period, the osadhisukta of the Rig-
Veda is the oldest documented knowledge about plants and herbal medicines.
The term Ayus means duration or span of life, Veda means unimpeachable
knowledge. The common translation of the Ayurveda is science of life. The earlier
recorded knowledge about Ayurveda is found in the Rig-Veda and the
Atharvaveda, both of the second millennium BC.theAtharvaveda lists eight
divisions of Ayurveda; internal medicine surgery of head and neck,
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foods and toiletries where there may be some overlap with Ayurveda such as
having traditional herbal ingredients in the composition of toiletries.
Thulasi has been used for thousands of years in Ayurveda for its diverse
healing properties. It is mentioned by Charaka in the CharakaSamhita, an ancient
Ayurvedic text. Thulasi is considered to be an adaptive balancing different
processes in the body, and helpful for adapting to stress. Marked by its strong
aroma and astringent taste, it is regarded in Ayurveda as a kind of “elixir of life”
and believed to promote longevity.
The key suppliers in Ayurveda are Dabur, Baidyanath and Zandu, which
together have about 85% of Indians domestic market. Various writers mention
these and a handful of other companies repeatedly about the Ayurvedic business in
India;a brief description is provided for them,arranged here from oldest to newest.
India’s largest Ayurvedic medicines supplier and the fourth largest producer of
FMCG. It was established in 1884, and had grown to a business level in 2003 of
about 650 million dollars per year, through only a fraction of that is involved with
Ayurvedic medicines. Last year, about 15% of sales volume was pharmaceuticals;
the remaining 85% were mostly non-medicine items such as foods and cosmetics
DabursAyurvedic Specialties Division has over 260 medicines for treating a range
of ailments and body conditions from common cold to chronic paralysis. These
materials constitute only 7% of Daburs total revenue. DaburChyawanprash has
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market share of 70% and chewable Hajmola Digestive Tablets has an 88% share.
Other major products are DaburAmla Hair Oil, Vatika and LalDantManjan.
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However, today Zandu has chemicals division and cosmetics division. Its total
sales volume is about 45 million dollars. One of its current projects is to develop a
dopamine drug for a plant extract, applying for new drugs status in the U.S.
CHARAK PHARMACEUTICALS
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product also contains Ayurvedic herbs that act like selective estrogen receptor
modulators as well as asparagus root, which reduces the frequency and intensity of
hot flashes.
Vicco Laboratories
Emami Group
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Several small companies that have grown rapidly in recent years envision
themselves as primary players in the Ayurvedic market. As an example,
ViswakeerthyAyurvedic medicines in India.
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with a formidable presence all over Kerala. The dynamic leadership of Dr. K.M.
Kutty, complemented by the energetic drive of his team of young enthusiastic
professionals has taken viswkeerthyAyurvedic Pharmacy to new heights. The
philosophy behind the inception was to “serve Humanity through Ayurveda- the
Authentic Way” by propagating and practicing genuine Ayurveda and producing
quality Ayurvedic medicines. Today, this philosophy has taken Viswakeerthy to
new heights of Ayurvedic excellence. Realizing the importance of standardization
of medicines and the modernization of production, Viswakeerthy took the
significant step of updating the technology of the existing pharmacy and
establishing a sophisticated private limited company, Viswkeerthy Herbals Pvt.
Ltd at Kalpakanchery, Malappuram District of Kerala.
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COMPANY PROFILE
Brief History
The proprietor realizes the reasons for the failure and re-oriented the
business. They decided to introduce a new product called “Krishnathulasi cough
syrup”. The management formulated some new marketing techniques like giving
more importance to advertisement. As a result, the sales turnover went up and the
firm becomes profit.
The name MVM is derived from the name of their beloved father Mani
Vaidhyan. Mr. K.M BABU, the managing director is the backbone of the
organization. The initial investment of the company was only 6 lakhs. The
company commenced its commercial production during 1993 and with a short
span it has grown into dominant establishment. The company could provide
employment to more than 70 persons directly and they also provide opportunity to
the distributors.
After the manufacture of cough syrup the company developed one more
product called “Krishnathulasi hair tonic”. The company markets its products to
different gulf countries through distributors. The company has scored a 100%
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growth rate with its innovative product range and drug category license are
awaited from different countries. The company achieved the standard of ISO 9002
certification from well-reputed international agencies. All the machineries keep the
GMP standard and are based on the latest technology and gives high performance
and least wastages. The introduction of most modern equipments and
implementation of high quality standards helps to stand in a par with international
standard.
From a dream seen by a visionary, Mr. K.M BABU, MVM has come a long
way. Originated from a small makeshift research and developed center and Clinic,
the first product hit the market. From such a humble beginning to research to the
level of one of the Kerala’s largest Companies has been a saga of dedication,
commitment and application. Today Krishnathulasi has established an
overwhelming presence across the globe with a vast range of products and services
in Ayurvedic sector. The company has recorded a phenomenal growth rate during
the current year while totaling the sales more than Rs 5 core. Moreover
strategically sound marketing sense and techniques, employed by a talent pool of
professional has seen to the increasing presence of the company’s products in the
shop shelves around the world.
The company has full-fledged R&D facility where original research work is
done on various divisions are headed by doctorate holders with long experience in
Pharmacology, Biochemistry, Photochemistry etc… The company has also
initiated a scheme for the cultivation of the spices described in the famous
Hothouse Malabaricus, the renowned 17th century work. A large number of these
spices are lost or unidentifiable today. The objective is to identify those presumed
lost and create a biological environment suitable for the spices for the benefit of
the future generation.
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INITIAL CAPITAL
The MVM Ayurvedic Research Lab established in the year 1991 and the
business commenced for Rs.600000. This unit was not profitable in its initial
stages.
PRODUCT PRODUCE
MEANS OF FINANCE
WAGE SYSTEM
The organization follows a time rate system of wage payment. They pay
remuneration to the workers on monthly basis. As production is carried out under
strict supervision, it does not give rise to idle time.
Provident fund
Employers – 12%
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Employees – 12%
ESI
Employer – 4.57%
Employee – 1.75%
Chairman : K M Babu
Place : Pooyappally
District : Kollam
Vision
The company has an inspiring and ambition vision for future growth. The
vision targets the systematic popularization of Ayurveda so that by every human
being shall use Ayurveda at least for meeting a part of his or her general health
care needs.
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Mission
The company is vowed to explore the vast Indian flora to bring out life saving
herbal preparations with no side effect and 100% efficiency. The Utmost purity
and superlative standards are maintained by conscientious research and strict
quality control measures for the people to enjoy the benefits of traditional
Ayurveda medicines.
Motto
LokhaSamasthaSukhinoBhavanthu
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ORGANISATIONAL STRUCTURE
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Organizational Chart
Managing director
General Director
Manager
Area Sales
Manager
Finance Officer
Assistant Marketing
Manager
Manager
Purchase
Administrative
Officer Manager Stores
Manager Exports
Manager
Quality Inspector Operations
Manager Works
Manager Production
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Plant 1 (Mill) Plant 2 (Hair)
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PRODUCT PROFILE
OTC PRODUCTS
COMPOSITION
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Dosage:
Hair Tonic is a highly effective remedy for falling hair and premature graying. Use
it and rejuvenate your hair from the root up. A Heritage passed on to generations…
Krishnathulsi Hair Tonic is a novel product from the marvel of Indian traditional
medicinal system – Ayurveda, used for the relief of headache, alopecia, dandruff
and fungal infections on the scalp. The unique traditionally approved Ayurvedic
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green herbs and natural oils in Krishnathulsi hair tonic act directly on the hair
roots and follicles to improve blood circulation and hair growth to impart a strong
lustrous black hair with continuous use.
COMPOSITION
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Citrus Limon (Lime) is used for checking dandruff and improves hair
growth.
DEPARTMENT PROFILE
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PERSONNEL DEPARTMENT
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The R&D department is well equipped to carry out any type of research in the
field of ayurveda. It is the core area for MVM as all products are developed there
under the keen supervision of Dr. Vincent. Mrs. LeelammaBabu is the chief of
R&D department. Under R&D department there are five departments- Department
of Pharmacology, Dept. of Quality control Dept. of Chemistry and Dept. of
Botany. Dept of Chemistry has two divisions- Dept of Biochemistry and Dept. of
Analytical Chemistry.
PURCHASE DEPARTMENT
The purchase departments make all purchase for the company. The purchasing
function has emerged as a specialized organizational activity.Mr.Isac is the head of
purchase department. The company makes all the purchases only after obtaining
purchase requisition from the stores department. Purchase department has
appropriate store coding for all of its raw materials and for packing materials.
Cartoons and wrappers are purchased on job order basis.
Packing materials are purchased from Sivakasi in Tamilnadu and plant was
purchased from Thankasi. Most of the raw materials are purchased from outside
Kerala, especially from Tamilnadu. Some are cultivated in the Company’s own
garden.
STORES DEPARTMENTS
The success of every business depends to a large extent on the efficient storage
and material control. Stores department shall check the material received and
confirm that the material supplied meets all purchase order chart condition.
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MARKETING DEPARTMENTS
FINANCE DEPARTMENT
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source of borrowed fund. They also have a good foreign exchange record by
export in their product. Internal audit is done during the years in the organization.
PRODUCTION DEPARTMENT
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PA P
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Production is the basic activity of all industrial units. All other activities
revolve around this activity. The end product of the production activity is the
creation of goods and services for the satisfaction of human wants; the production
activity is nothing but step by step conversion of one form of materials into
another either chemically or mechanically. The basic inputs of the production
process are man, machines, plants, services and methods. Production function is
the most important function in an organization around which other activities of an
enterprise.
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The production department manufactures goods for the business which are
then sold in order to bring revenue for the business.
The production department is also responsible for the designing of the
goods or products of the business which are sold to other businesses or to
the general public.
Every aspect of production is controlled by the production department. By
controlling production, the department efficiently uses things such as
labour, machines and materials judiciously in order to prevent any wastage.
The production department makes sure that it produces goods or products at
very low costs in order to maximize profit.
The production department works in collaboration with the purchasing
department of the company in order to make sure that materials needed for
production are always available.
The department also makes sure that the machines and equipments used in
production are serviced and properly maintained all the time.
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There are nearly 50 workers, both male and female, working under
production and packing section respectively. These workers are paid on monthly
basis. For any overtime work, extra charges are paid and transport facilities are
also provided. Other facilities such as canteen are also provided to the workers.
Production Process
.Pulverization
Grinding
Boiling
Finishing
Packing
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CONCLUSION
Internship study gave a greater opportunity to learn before fully entering the
working world. The experience of 12 days study gave me a clear cut view about the
company and its functions. This study also provide the important aspects and the role of
production Department in an organization.
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materials and other inputs into finished goods or services. In between the processes of
production, the department works to improve the efficiency of the production or assembly
line so that it can meet the output target set by the company management and ensure
finished products offer consumers the best value and quality.
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INTRODUCTION
Vidya intro
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