PUMA FOC Manual

Joy of Puma
Revolutionizing The Factory Outlet Center

Draft 7.0 June 28, 2012
Contents
0I. Introduction
I. Concept Design Solution 5
Solution 1. Real 6
Solution 2. Sustainability 7
Solution 3. Authenticity 8
Solution 4. Culture 9
Solution 5. Sports & Lifestyle 10
Solution 6. Joy 11
02. Store Design Manual 13
IA. Catwalk Store Principles 16

1. The Basic Store 17
2. Zoning 19
3. Catwalk 20
4. Store Grading 22
5. Catch Customer 24
6. Customer Flow 25
7. Layout Examples 26
IB. Pinwheel Store Principles 29

2. Zoning 32
3. Pinwheel 33
4. Store Grading 35
6. Customer Flow 38
7. Flexibility 39
8. Back of House 40
IIA. Catwalk Fixtures 44

1. Fixture Matrix 45
2. Fixed Wall Unit 46
3. Footwear Impact Area 49
2
IIB. Pinwheel Fixtures 52
2. Wall Units 54
3. Focus Area 57
4. Mid-Room Apparel 59
5. Mid-Room Footwear 64
6. Seating 66
7. Landing 68
8. Joy 69
9. F.U.N. 70
10. Cashwrap 71
11. Fitting Room 72
12. Wayfinding 73
III. Architecture 75
1. Materials 76
2. Floor 77
3. Wall 80
4. Ceilings 81
5. Lighting 82
6. Storefronts 86
7. Signage 91
8. Display 95
9. Shop Window 97
IV. Materials 100

1. Wood 101
2. Metals 102
3. Accessories/Fabrics 104

1. Addendum 108
3
01 FOC Concept Solution
A New World Order
4
FOC Concept Design Solution

INTUITIVE, SIMPLE FIXTURIZATION
AND EVERYDAY OFF-THE-SHELF
MATERIALS. PUMA’S OUTLET
CONCEPT DESIGN EMBODIES THE
ESSENCE OF REAL WORLD
MATERIALS, RAW IDEAS, AND RAW
CONCEPTS. PUMA CREATES A
01
WARM, INVITING, AND SUSTAINABLE
SHOPPING ENVIRONMENT BY Introduction
CREATING A RELEVANT AND I. Real
INTIMATE SPACE TO CELEBRATE 2. Sustainability
SUSTAINABILITY, CULTURE, AND 3. Authenticity
4. Culture
JOY. 5. Sport & Lifestyle
6. Joy
Factory Outlet Center Design Manual Draft 7.0 June 28, 2012
1. Real World Fun

REAL WORLD, REAL MATERIALS,
REAL PEOPLE, AND REAL FUN:
PUMA’S WORLD IS MUCH MORE
THAN A COMPANY THAT SELLS
STYLISH SPORTWEAR. PUMA IS
ABOUT THE CELEBRATION OF
LIFE, CULTURES AND JOY. THIS
IS WHY OUR STORES ARE MORE
THAN JUST STORES; THEY ARE A
PLACE OF FUN, OF INNOVATION
AND EXCITEMENT.
Factory Outlet Center Design Manual Draft 7.0 June 28, 2012 6
2. Sustainability
PUMA CARES:
WE BELIEVE IN A BETTER
WORLD, AND AT PUMA, WE
WORK ON INNOVATIVE WAYS
TO BRING A FAIR AND
SUSTAINABLE
PHILOSOPHY THAT
TRANSCENDS OUR PEOPLE
AND OUR PRODUCTS.
THE FUTURE DEPENDS ON
BEING RESPONSIBLE TODAY.
7 Factory Outlet Center Design Manual Draft 7.0 June 28, 2012 7
3. Authenticity
AT PUMA, WE VALUE
THE ESSENCE OF
GENUINE
MATERIALS AND
SUPERIOR QUALITY IN
DELIVERING
PRODUCTS AND A
LIFESTYLE THAT ARE
RELEVANT WITH OUR
TIME, OUR CULTURE,
AND OUR DAILY LIFE.
4. Culture
AT PUMA,
WE HAVE ALWAYS TAKEN A
STRONG PRIDE IN SUPPORTING
AND CELEBRATING THE MANY
CULTURES THAT COLOR AND
ENRICH OUR WORLD: THROUGH
LIFE, FUN, AND SPORTS. PUMA
NEVER STOPS SEARCHING FOR
CREATIVE WAYS TO CELEBRATE
LOCAL DIVERSITY AND SHARE IT
WITH THE WORLD.
5. Sport & Lifestyle
6. Joy Celebration
JOY, PUMA’S FAVORITE WORD,
IS AT THE CENTER OF ANY
UNDERTAKING: FROM JOYFUL
COLORS TO THE HAPPINESS
IN PLAYING SPORTS, PUMA’S
WORLD IS A REFLECTION OF
TRUE PLAYFULNESS.
02 Store Design Manual

1A. Catwalk Store Principles
1B. Pinwheel Store Principles
2. Furniture
3. Materials
4. Architecture
02. Store Design Manual 13
IA. Catwalk Store Principles 16

2. Zoning 19
3. Catwalk 20
4. Store Grading 22
6. Customer Flow 25
IB. Pinwheel Store Principles 29

2. Zoning 32
3. Pinwheel 33
4. Store Grading 35
6. Customer Flow 38
7. Flexibility 39
8. Back of House 40
IIA. Catwalk Fixtures 44

2. Fixed Wall Unit 46
3. Footwear Impact Area 49
IIB. Pinwheel Fixtures 52

2. Wall Units 54
3. Focus Area 57
4. Mid-Room Apparel 59
5. Mid-Room Footwear 64
6. Seating 66
7. Landing 68
8. Joy 69
9. F.U.N. 70
10. Cashwrap 71
11. Fitting Room 72
12. Wayfinding 73
14
III. Architecture 75
1. Materials 76
2. Floor 77
3. Wall 80
4. Ceilings 81
5. Lighting 82
6. Storefronts 86
7. Signage 91
8. Display 95
9. Shop Window 97
IV. Materials 100

1. Wood 101
2. Metals 102
3. Accessories/Fabrics 104
15
02 Store Design Manual 1A. Catwalk Store Principles Fixtures Architecture Materials
The Basic Store Zoning Catwalk Store Grading Catch Customer Customer Flow Layout Examples
Catwalk Store Principles

1. The Basic Store Zoning Catwalk Store Grading Catch Customer Customer Flow Layout Examples
Large Catwalk Basic Factory Outlet Store
Sample layout for 900m - 1500m store

(2952 sq/ft - 4921 sq/ft)
Back of House
Standard layout according to zoning principles and basic fixture
layout.
Motorsport
Fitting rooms
Rounder (clearance)
Seating station
Footwear Catwalk
Wayfinding
Catwalk
Slim Wall Unit
Joy Fixture (accessories)
Impact area
Cash wrap
Shop window
Landing Area Stage
1. The Basic Store Zoning Catwalk Store Grading Catch Customer Customer Flow Layout Examples
Small Catwalk Basic Factory Outlet Store

(1312 sq/ft - 2952 sq/ft)

layout.
Back of House
Motorsport
Fitting rooms
Seating station
Catwalk Footwear
Slim Wall Unit

Catwalk
Impact area
Cash wrap
Shop window
No Landing Area Stage
REVISED
The Basic Store 2. Zoning Catwalk Store Grading Catch Customer Customer Flow Layout Examples
Basic Zoning Principle

Footwear Catwalk Segmentation
General Catwalk Zoning Principles
motorsport
motorsport
KIDS
KIDS KIDS
KIDS
Simpler Store
sport
sport
sport
sport
sport
sport
Clearer Store
motorsport
motorsport
Flexiblefootwear
Store
motorsport
motorsport
footwear footwear
footwear
lifestyle
lifestyle
lifestyle
lifestyle
lifestyle
lifestyle
accessories
accessories accessories
accessories
ttaarreeaa ttaarreeaa ttaarreeaa
aacc cash
cash
aacc cash
cash aacc cash
cash
mpp
mpp
mpp
iim
iim
iim
wrap
wrap wrap
wrap wrap
wrap
MENS
MENS WOMENS
WOMENS MENS
MENS WOMENS
WOMENS show
showwindow
window
w
w
w
w
MENS
MENS WOMENS
WOMENS
Gender Entrance
BASIC
BASIC ZONING
ZONING PRINCIPLE
PRINCIPLE Men’s and Women’s are split with more
space dedicated to men’s.
SEGMENTATION
SEGMENTATION
First area customers see is impact zone,
drawing in customers in with the latest
seasonal Puma merchandise.
Catwalk Destination
Motorsport shall be essential to puma Category
circulation. A Catwalk will be used to guide The store is segmented into two main
the customer from the front of the store to categories, lifestyle and sport.
the focus wall.
Openness
A clutter free view corridor for easy pan,
scan, and gathering Puma factory outlet
store merchandise.
The Basic Store Zoning 3. Catwalk Store Grading Catch Customer Customer Flow Layout Examples
Large Store Catwalk Layout Principle

Modularity
Ability to adapt to multiple merchandising options and
storytelling.
All fixtures are built with the same hardware, technology,
and incorporate basic ways in which parts can adapt and
change based on inventory considerations.
Maximum Flexibility
Multiple functions for one fixture.
Not a single fixture is attached to walls.
Mobility
All fixtures including all wall units are on casters,
allowing for sales floor to be transformed and
reconfigured in minutes.
Birch Run Birch Run

Catwalk
Layout 1 Layout 2
The Basic Store Zoning 3. Catwalk Store Grading Catch Customer Customer Flow Layout Examples
Small Store Catwalk Layout Principle

Catwalk Layout
The catwalk principle provides the customer with
exclusive footwear presentation by reflecting the heart of
the brand from the store entrance to the focus wall.
Catwalk
London London London
Layout 1 Layout 2 Layout 3
The Basic Store Zoning Catwalk 4. Store Grading Catch Customer Customer Flow Layout Examples
Catwalk Store Grading

Grading Factors
A large store is to be designed with premium fixture
flexibility. The location and product setup shall be in Premium Large Store Clearance Large Store
coordination with country and regional teams.
motorsport clearance m
Premium Store
A premium store is typically greater than 900 sq. m. with
more moveable fixtures to maximize space efficiency,
increased SKU layout, and enhance customer shopping
satisfaction. Lifestyle
Fixture Innovation
Movable Fixtures
motorsport
Modularity
motorsport
Maximum Flexibility
Mobility
a
imp
Customer Experience
Openness Sport sh
Comfort
t area MENS
Joy t area
imp ac ac
imp
show window show window
MENS WOMENS MENS WOMENS
VS 900sq m-1500sq/m 900sq m-1500sq/m
02 Store Design Manual 1A. Catwalk Store Principles
Lifestyle
Fixtures Architecture Materials
The Basic Store Zoning Catwalk 4. Store Grading Catch Customer Customer Flow
Lifestyle Layout Examples
t area t area
ac ac
Catwalk Store Grading
imp
imp
Grading Factors
A small store is to be designed with premium fixture MENS WOMENS MENS WOMENS
flexibility for easy customer clearance identification. Premium Small Store Clearance Small Store
The location and product setup shall be in coordination
with country and regional teams. motorsport
motorsport clearance
clearance
Clearance Store
A clearance store is typically smaller than 900 sq. m. with
fixed clearance fixtures located accordingly for
maximizing SKU layout, clear customer clearance LifestyleLifestyle
identification, and customer shopping satisfaction.
Movable Fixtures
motorsport
motorsport
motorsport
motorsport
Fixture Innovation
Modularity Movable Fixtures
Maximizing SKU Capacity Sport Sport
Easy Merchandise Accessibility
t area t area ct area
Customer Experience ac ac a
imp
imp
imp
Openness
Comfort show window show window
show window
Joy
MENS WOMENS MENS MENS WOMENS
WOMENS
t area
ac
imp
400sq m-900sq/m
show window 400sq m-900sq/m
VS MENS WOMENS
The Basic Store Zoning Catwalk Store Grading 5. Catch Customer Customer Flow Layout Examples
Catch the Customer

Shop Window Attraction
Footwear window
360 window Back of House Back of House
Entrance Focus
Impact area
Motorsport
Gender Navigation
Large Wayfinding visuals indicate
seperation between gender navigation. Rounder KIDS
“clearance”
Shop Attraction
Footwear Catwalk
Impact area
Joy Fixtures (accessories)
Footwear Catwalk
Rounder “Clearance”
Motorsport Wall
A MENS WOMENS
Footwear Catwalk
Catwalk principle with exclusive footwear
presentation reflects the heart of the
brand and leads from store entrance to Joy
Joy Fixture
fixture
the focus wall. Impact Footwear
Unit
360 *
window Footwear window
Customer Attraction Wayfinding

CUSTOMER ATTRACTION
WAYFINDINGS
The Basic Store Zoning Catwalk Store Grading Catch Customer 6. Customer Flow Layout Examples
Catwalk FOC Customer Flow

Circulation
The immediate impact upon entering
the store is clarity. The space connects Back of House Back of House
through destination points and offers clear
viewing of each landing area. A mix of soft
recycled microfibers and recyclable steel
finishes puncture openings throughout the
Motorsport
store. J
FITTING ROOMS
J
General Fixture Location Rounder
Well organized fixtures define a route “clearance”
through the store that emphasizes
Footwear Catwalk
product.
B
B A
Joy
Joy Fixture
fixture
Impact Footwear
Unit
L
CASH WRAP L
Mirror locator
Circulation CUSTOMER ATTRACTION

General Fixture Location
CUSTOMER FLOW CATWALK

The Basic Store Zoning Catwalk Store Grading Catch Customer Customer Flow 7. Layout Examples
Large Catwalk FOC Fixture Examples

Birch Run
B B B3 B B B B B3 B B
B3 B3
B C B
A A D C N D
B B
B B
B B
N A A N A A
B B G G
B B
B B
C A A C B C A A C B
B B3 B B3
B3 G G B B3 G G B
H H A A
B B
B B
B F F
M5 B M5
A2 B A2 B
B A2 L B A2 L
Birch Run Birch Run

Layout 1 Layout 2
The Basic Store Zoning Catwalk Store Grading Catch Customer Customer Flow 7. Layout Examples
Small Catwalk FOC Fixture Examples

London
B B B B B B B B B
G B B A B
A A C
B N A A H
B B C
H A
B G B B
B B C A
C B H
A A H A A
B3 B B B
B3 B3 A
B3 B3 B3
B M2 B M2 B M2 F
F A2
B B B
B L B L A2 B L
A2 A2
B B B
London London London
02 Store Design Manual 1B. Pinwheel Store Principles Fixtures Architecture Materials
The Basic Store Zoning Pinwheel Store Grading Catch Customer Customer Flow Flexibility Back of House Layout Examples
Pinwheel Store Principles

1. The Basic Store Zoning
DIAGRAMS
1B. Pinwheel Store Principles
Pinwheel Store Grading
Fixtures
Catch Customer
Architecture
Customer Flow
Materials
Flexibility Back of House Layout Examples
Large Pinwheel Basic Factory Outlet Store

(2952 sq/ft - 4921 sq/ft)
Back of House
layout.
Motorsport
Fitting rooms
Rounder (clearance)
Seating station
Centralized
footwear
catwalk
Wayfinding
B fixture wall unit
Impact area
Cash wrap
Shop window
Landing Area Stage
MS
1. The Basic Store Zoning Pinwheel Store Grading Catch Customer Customer Flow Flexibility Back of House Layout Examples
Small Pinwheel Basic Factory Outlet Store

e (1312 sq/ft - 2952 sq/ft)
Standard layout according to zoning principles and basic fixture Back of House
layout. Motorsport
Motorsport
Fitting rooms
Fitting rooms
Rounder (clearance) Seating station
Centralized
footwear
Seating station catwalk
Centralized B fixture wall unit

footwear
catwalk Joy Fixture (accessories)
Wayfinding
Impact area
B fixture wall unit Cash wrap

Shop window
No Landing Area Stage
Impact area
Cash wrap
Shop window Factory Outlet Center Design Manual Draft 7.0 June 28, 2012 31
Landing Area Stage
02 REVISED
Store Design Manual REVISED 1B. Pinwheel Store Principles Fixtures Architecture Materials
The Basic Store 2. Zoning Pinwheel Store Grading Catch Customer Customer Flow Flexibility Back of House Layout Examples
Pinwheel General Zoning Principles Basic Zoning Principle

Footwear Pinwheel Segmentation
motorsport motorsport
SimplerKIDS
Store KIDS
KIDS KIDS
sport
sport
sport
sport
Clearer Store
Flexible Store
motorsport
motorsport
motorsport
motorsport
footwear footwear
footwear footwear
lifestyle
lifestyle
lifestyle
lifestyle
accessories
t area t area t at raeraea
ac cash
ac cash
cash
acac cash
cash
imp
imp
imp
imp
wrap wrap
wrap wrap
wrap
MENS WOMENS MENS

MENS WOMENS
WOMENS show window
MENS WOMENS
w
w
MENS WOMENS M
Gender Entrance
BASIC ZONING PRINCIPLE BASIC ZONING
Men’s and Women’s PRINCIPLE
are split with
space dedicated to men’s.
more SEGMENTATION
First area customers see is impact zone,
drawing in customers in with the latest
SEG
seasonal Puma merchandise.
Pinwheel Destination
Motorsport shall be essential to puma Category
circulation. A Pinwheel will be located in the The store is segmented into two main
center of the store with 360 view corridor for categories, lifestyle and sport.
easy pan, scan, and gathering of Puma
factory outlet store merchandise.
The Basic Store Zoning 3. Pinwheel Store Grading Catch Customer Customer Flow Flexibility Back of House Layout Examples
Large Store Pinwheel Layout Principle

Centralized Pinwheel Layout
The Pinwheel principle provides the customer with
exclusive footwear presentation through reflecting the
heart of the brand from the store entrance to the focus
wall.
Grand Prairie Merrimack Seattle

The Basic Store Zoning 3. Pinwheel Store Grading Catch Customer Customer Flow Flexibility Back of House Layout Examples
Small Store Pinwheel Layout Principle

Centralized Pinwheel Layout
The Pinwheel principle provides the customer with
exclusive footwear presentation by reflecting the heart of
the brand from the store entrance to the focus wall.
Vegas North Rendez-Vous Orlando International

The Basic Store Zoning Pinwheel 4. Store Grading Catch Customer Customer Flow Flexibility Back of House Layout Examples
Pinwheel Store Grading

Grading Factors
A large store is to be designed with premium fixture Premium Large Store Clearance Large Store
flexibility. The location and product setup shall be in
coordination with country and regional teams. motorsport clearance m
Premium Store
A premium store is typically greater than 900 sq. m.
with more moveable fixtures to maximize space
efficiency, increase SKU layout, and enhance customer Lifestyle
shopping satisfaction.
Movable Fixtures
motorsport
Fixture Innovation
motorsport
Modularity
Maximum Flexibility
Mobility a
imp
Customer Experience Sport sh
Openness
t area MENS
Comfort t area
ac ac
Joy
imp
imp
MENS WOMENS MENS WOMENS
VS 900sq m-1500sq/m 900sq m-1500sq/m
02 Store Design Manual 1B. Pinwheel Store Principles
Lifestyle Fixtures Architecture Materials
Lifestyle
The Basic Store Zoning Pinwheel 4. Store Grading Catch Customer Customer Flow Flexibility Back of House Layout Examples
t area t area
ac ac
imp
imp
Pinwheel Store Grading show window show window
Grading Factors MENS WOMENS MENS WOMENS
A small store is to be designed with premium fixture Premium Small Store Clearance Small Store
flexibility for easy customer clearance identification.
The location and product setup shall be in a coordination
with country and regional teams. motorsport
motorsport clearance
clearance
Clearance Store
A clearance store is typically smaller than 900 sq. m. with
Lifestyle
Lifestyle
fixed clearance fixtures located accordingly for
maximizing SKU layout, clear customer clearance
Movable Fixtures
motorsport
motorsport
motorsport
motorsport
identification, and customer shopping satisfaction.
Fixture Innovation Movable Fixtures

Modularity
SportSport
Maximizing SKU Capacity
Easy Merchandise Accessibility
t area t areact area
ac ac a
imp
imp
imp
Customer Experience
Openness show window showshow window
window
Comfort
Joy MENS area WOMENS MENSMENS WOMENS
WOMENS
t
ac
imp
400sq show
m-900sq/m
window 400sq m-900sq/m
VS
MENS WOMENS
The Basic Store Zoning Pinwheel Store Grading 5. Catch Customer Customer Flow Flexibility Back of House Layout Examples
Catch the Customer

Shop Window Attraction
Footwear window
360 window
Back of House Back of House
Entrance Focus
Impact area
Gender Navigation
Motorsport
Large Wayfinding visuals help divide gender
areas & facilitate navigation.
Rounder
KIDS
Shop Attraction “clearance”
Impact area
Joy Fixtures (accessories)
Centralized Catwalk
Rounder “Clearance”
Motorsport Wall Centralized catwalk
Centralized Catwalk MENS WOMENS

The centralized catwalk concept of places
footwear destination in the middle of the
store.
Joy fixture
Impact area
360 *
window Footwear window
Customer Attraction Wayfinding

CUSTOMER ATTRACTION WAYFINDINGS
The Basic Store Zoning Pinwheel Store Grading Catch Customer 6. Customer Flow Flexibility Back of House Layout Examples
Pinwheel FOC Customer Flow

Circulation
The immediate impact upon entering the store is
clarity. The space connects through destination
points for viewing each landing area. A mix of soft Back of House Back of House
recycled microfibers and recycled steel finishes
puncture openings throughout the store.
General Fixture Location

B
Well organized fixtures define a route through the J
store that emphasizes product. FITTING ROOMS
J
D D
A
N
B
B
Joy
Joy Fixture
fixture
F
L E E
CASH WRAP L
Mirror locator
Circulation General Fixture Location

CUSTOMER FLOW GENERAL FIXTURE LOCATION

The Basic Store Zoning Pinwheel Store Grading Catch Customer Customer Flow 7. Flexibility Back of House Layout Examples
Pinwheel Flexibility
Layout Flexibility
Customer Journey - Clear wayfinding.
Visual Merchandising - Clean, clear,
concise spatial displays allow for easier
decision making. Back of House
Magnetic Branding - Capability to change
and improve over time.
Fixture Arrangement
%
-/+
All fixtures are built with the same hardware,
technology, and incorporate basic ways in
which all staff can adapt and change them
based on inventory considerations.
xibility
Fle
APPAREL FLIP FOOTWARE FLIP
re
tu
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180
ROTATE
Flexible Flexible Mirror Magnetic Accessory
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ibili
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180
Fixture Fexibility
Layout Flexibility
FLEXIBLE FIXTURE B
The Basic Store Zoning Pinwheel Store Grading Catch Customer Customer Flow Flexibility 8. Back of House Layout Examples
Back of House Egress

General Program
Back of House contains stock inventory,
restrooms, an office, and break area for
employees. +/-
25 %
+/-
35 %
30 %
Flexibility
Back of House vs. Front of House area +/-
contains the freedom to fluctuate based on
seasonal store location and product setup
D
standards in coordination with country and UN
O
regional teams.
AP-AR
-/+
65 % -/+
75 %
WR
Basic Layout
-/+
70 %
The Basic Store Zoning Pinwheel Store Grading Catch Customer Customer Flow Flexibility Back of House 9. Layout Examples
Large Pinwheel FOC Fixture Examples
ORLANDO
MIRAMACK VEGAS NORTH
B3
B1 L B3 L B1
B1 E
B1
B1
B2 B2 B3 B2B2 B2B2 B3 B2 B2
H H M
B1 F
B2 B3 B2 B3 B2B2 B2B2 B2
B2B2 B2
B1 F B2 B2 B1 B3
B3
B3
G B1 B1 B2 B3 B2
B1 B2 B3 B2 C G E B1
B2 D C B2
A A
D AC CA A G A C D A C D
A D
A B2
C A D B2
D D
C C B1
B3 B2 B2
B2 B2 B2 B2 B1
B2 B2 B2 B2
B3
B1 B1 H A A AH AA DA A A D B2 B2
A A A A
G B1 B1 B1 B2 B2 B2 B3 B2 B2 B2
G B2 A B2 A A A
N N
C C
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B3 B3 B1
B2 B2B2 B2 B2 B2 A A A B3 A B1 B3
B2 A B2 B1 A A A G G
H
B3
B2 B3
B1 C C
A A C N C C N C B1 B2 B3 B2
B1 B1
D
B2 B2B2 B2 B2 B2
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B2 B2 B2 C A C N
C A A CA A A C
AC
B1 B1 M B1
A A CA A A C
B3
B2 B2
A N A L G A
G G
A
G G GA G B1 B1
A A AH AA A A
B3 B3
B2 B2 A A B2 B2B2 H B2 A B2 A B2
B2
B1 A A C B1
H H
B1
H C H B2 C B2
B1 N A
G G
B3
H H F F
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B3 B3 G G
B1 GB1 GF B1
F B1B3 B3
G F A
C C
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H H M5 M5
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M5 B3 M5 B3
D D
F F
B1 A A
B1H H B1
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M H M H B1 A A D B1E F E B1 F
B1 B1
B1 B1 E E E B1 E B1 H C B2 B1 B1
E
E E
B1 B1 B3 B1 H
G G E L E B1 L B1
B1 L B1 L B1 B1 B1 B1
E L E B1 L B1
B1 B1 B1 B2 B2 B2
Grand Prairie Merrimack Seattle

Layout 1 GRAND PRAIRIE
GRAND PRAIRIE Layout 2
QUEBEC QUEBEC Layout
SEATTLE3 SEATTLE
The Basic Store Zoning Pinwheel Store Grading Catch Customer Customer Flow Flexibility Back of House 9. Layout Examples
Small Pinwheel FOC Fixture Examples
B2 B2 B2
B2 B2
B1 B1 B1 B1
H H B3 B1
B3 B1 B1 B1
B2 B2 E E
C HC H
B1 B1
B1 B1
B1 B1 D DA AA A B2 B2 B3 B2 B2
B2 B3 B2 B2 B2 B2 B2 B1 B1
D A
D AA A
D B1
D B1
B2 B2 A A A A F F
B2 B3 EB2 EG G
A A B3 B3 N N B1 B1 B1 B1 B1
B1 B1 A A
B2 D C C
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B2 B2
A A D A
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C A A D A B2
B2 B3 B3 B3 B3
B3 B3B2 A B2A A A G GM B2
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B2 B1 B1 A A A A D M B1 B1 B1 B1
A N N B2 B2 H B2
A D DA AA A B2
B1 B1 A A AN AA A
B3 B3 N
B2 A A
B2
B2 B2H
B2 C CG CG CG G B2 B3
B1 B1 B1B3 B1
A A A A A H
B1 B1
B1 B1 C N C B3 B3
C CG CG C B3B2 B3
B2 B2 B2 B1B2B1
B1 G G
B2 B2
B2 B2 B3B2B2B3 B2
B2 B2 B2
B1 B1 B1 C B1 A A A C B1 B1
B1C
B3 B3
B1A A A C B2
G G G B1 B3 B3
B2 B1 B1B2 H A A A A
B2 B2 G CG C C C
C C H B1 B1 G G
B1 B1 E E G G G H G C B2
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B1 C B3 B3
F B1 B1B1 H M5
B3 B3
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M H F F
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F H H
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E E G E B1 B1
B1 E L B1
B1 B1L B1 B1 L B1
L L B3 B3 E L L B1 B1
B3 B3
VEGAS
VEGAS
NORTH
NORTH
Vegas North MIRAMACK
MIRAMACK
Rendez-Vous Orlando International
ORLANDO
ORLANDO
GRAND
Layout 1 PRAIRIE Layout 2 QUEBEC SEATTLE
Layout 3
02 2A. Catwalk Fixtures

I. Fixture Matrix
2. Fixed Wall Unit
3. Footwear Impact Area
02 Store Design Manual Store Principles 2A. Catwalk Fixtures Architecture Materials
1. Fixture Matrix Fixed Wall Unit Footwear Impact Area
Fixture Number/Discription Name Fixture Matrix

Fixture Matrix Principle FOC FIXTURE MATRIX
Article Number Description/Name Picture/Drawings Picture Dimensions/Description/Comment Dimensions/Description/Comment
Natural Bamboo, vertical grain,

UV Pre-Finished Top-UV Pre-Finished End Panel
Fixture Number/Name
Width:2.05m
8-Row Footwear w/ Standards to be optionally be bolt on-All Mild
A1A Depth:0.66m
F1
Floor Unit Steel w/ clear coating- Adjustable Dividers-
Height:1.27m Expanded Metal Center Panel, Black pipe 0.02m
Dia.
Abbreviation of store fixture to be found in

A1K Floor Footwear Units-Kids

Width: 1.01m UV Pre-Finished Top-UV Pre-Finished End Panel
w/ Standards to be optionally be bolt on-All Mild
A1B 11-row Footwear Unit Depth:0.66m
fixture matrix, design manual, and execution /Round Tier Tables

Steel w/ clear coating- Adjustable Dividers-
Dia.
All Hot Rolled Flat Steel;Clr Fin.-Top part
to spin around-0.02 opening fltn'd expanded
Width:2.03m mtl w/ 0.05x0.05 L angle frame-Concealed
drawings.
Standards 0.60m O.C. Typical-Carbonized
Depth:1.07m
B1 Wall Unit-Apparel Bamboo, vertical grain, UV Pre-Finished
Height:3.06m Back & Shelves-Optional Carbonized Bamboo
Double Panel w/
standards can be optionally bolted on
either side of fixture
Adjustable Dividers-Natural Bamboo,vertical

Width:2.03m grain, UV
Pre-Finished Top & Expanded Metal Back
Depth:1.07m
B2 Wall Unit-Footwear planel-All Mild Steel w/ clear coating-Natural
Height:3.06m Bamboo, vertical grain, UV Pre-finished End
Design Manual
Panel with standards can be optionally bolted on
Design manual provides design guidelines and

Width:0.63m
B3 Wall Mirror Height:2.33m Mirror or Graphics or Acces.
Discription Name
concepts as well as fixture information. C1 6-Way(Gondola)
Specification Number Width:1.11m

Unit to be built in two equal parts that
can be bolted together or used as
half-rounder-Carbonized Bamboo, vertical grain,
UV Pre-Finished Top-0.02m steel black pipe-
Fixture Matrix
Depth: 0.81m
D1 Rounder(1 way) 0.05m Angle mild steel w/ clear coating-Second
Height:1.52m 0.02m black steel pipe, to be optionnally bolted
when needed- Task King Supreme Caster Swl,
0.07m Gray rubber wheel, Total lock, 4th wheel
on 1/2 fixture can be added for stability
The matrix catalogues all store elements.

Table 1
Width:1.52m
Depth:0.76m
Height:0.80m
Table 2 Steel Top, Destressed, Powder Coated

RAL 3020(Red)-Caronized Bamboo, vertical
Article Number
Width:1.21m
E1 Nesting Table grain,UV Pre-Finished Top-0.07m Mild Angle
Depth:0.60m Steel w/ clear coating-0.07x0.07 Mild Steel
Height:0.57 w/ clear coating-0.01m layered black rubber
Table 3
Width:0.91m
Execution Drawings
Depth:0.45m
Height:0.34m
Bottom Tier
Diameter:1.82m F1A:Small Stage sitting on top(not attached);
Height:0.76m 0.01m layered black rubber-Steel Top,
Technical drawings that refer to the design

Distressed, Powder Coated RAL 3020-0.07m
Middle Tier angle Mild steel reverse apron, clear coated-
F1 Round Tier Table
Diameter:1.21m Carbonized Bamboo, vertical grain, UV Pre-
Height:0.38m Finished Top-0.07m Mild Angle steel leg, clear
coating-0.01m layered black rubber: 80%
recycled tire, 20% black neoprene
Top Tier:F1A
layout and are ready for production according

Diameter:0.50m
M5 Joy Fixture(Accessories)
to fixture matrix. Width:0.71m

Framed with upright rods,steel base plate on
R1 F.U.N. Fixture Depth:0.71m
metal casters
Height:0.946m
Store Design Manual Execution Drawing

02 Store Design Manual Store Principles 2. Fixtures Architecture Materials

Fixture Matrix Wall Units 3. Focus Area 2,4,6 Ways, and Rounder Footwear Units Seating Landing Joy Fixture Cashwrap Fitting Room Wayfinding
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F1
F1 Fixture (Round Tier Tables) Impact area

31.69
72.00
F1A + F1B - Tier Table Top and Bottom This top is 72" diameter x 3/4" made in 2 halves
joined with wooden biscuits

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F1 - Round Tier Tables F1A - Tier Table Bottom F1B - Tier Table Top
F1 *Covered with Black Recycled Leather 16
Fixture Matrix 2. Fixed Wall Unit Footwear Impact Area
(B2A/B2B) Fixed Wall System Principle

The fixed wall system is based on our standardized grid system. Modular graphic panels are mounted above wall Red Expanded Metal
units. Footwear units consist of a clip-on top unit and a caster-based bottom unit that can also be used as a midroom Wall Standards 610 mm o.c.
Black Mild Steel
footwear unit. The apparel units consist of clip-on bracket hardware that attach to wall standards. Natural Bamboo
Step One Step Three
Step Two Step Four
Fixed Wall System Modularity

The modularity of the wall units allows for Fixed Graphic Panel
Double-Wide Standards.
610 mm o.c. Attached directly to existing wall.
units to be placed in different parts of the
store to accomodate for the changing needs.
Wall Standards Flexible clip on units
Fixture B-Unit Location
Back of House
Fixed Graphic Panel
Wall Layout 1 Clip on and roll in units
Fixed Graphic Panel
Wall Layout 2
Clip on and roll in units
Plan View
Fixed Wall System Flexibility

The Footwear bottom unit can double as a
midroom fixture by simply rolling it in and
Flexibility!
out. The apparel hardware are the same
brackets used throughout the store for
ease and flexibility.
Zoning Wall Options
Existing Wall Existing Wall
Wall Standard Wall Standard
Red Expanded Metal

Wall Standards 610 mm o.c.
Fixed graphic Panel Fixed graphic Panel
Black Mild Steel
on wall standard on wall standard
Fixed Graphic Topper
Clip on Top unit Clip on Top unit

on wall standards
Clip on
Clip on Mirror to
Fixed Upper Display apparel
wall standard
hardware
Natural Bamboo
Roll in Bottom unit Catwalk Shelf Roll in Bottom unit
Roll-In Lower Display

Roll-In! Roll-out!
23"
[583.0] 28 1/2"
[723.9]
Rounder
“clearance”
Footwear Catwalk
Fixture Matrix Fixed Wall Unit 3. Footwear Impact Area
A
(A2A) Footwear Impact Unit
The footwear impact unit has the ability to be attached to
another unit to double in size. The flexibilty and modularity Impact Footwear
of this unit allows it to fit in different stores with different size Unit
restraints.
Black Mild Steel

Carbonized Bamboo
Attachable
Footwear Impact unit Footwear Impact unit Footwear Impact unit
Twp Seperate Units

Detachable 60 1/2"
60"
[1536.7] 12"
All Mild Steel w/ clear [1522.4]
19 mm Carbonized
[304.8]
coating, 16ga / 1.5 mm Bamboo,
Horizontal Grain
3 mm Expanded Metal
[762.0]
Center Panel
30"
All Dark Flat Steel
32 mm steel pipe, 16ga / 1.5 mm
unfinished.
[117.5]
4 5/8"
Motorsport
02
Rounder
“clearance”
Store Design Manual Store Principles 2A. Catwalk Fixtures Architecture Materials
Footwear Catwalk
Fixture Matrix Fixed Wall Unit 3. Footwear Impact Area
(A2B) Footwear Impact Unit w/ Topper

A
The toppers are clip-on and can be placed or removed
depending on needs.
Impact Footwear
Unit
One Unit Topper Carbonized Bamboo

60 1/2" Black Mild Steel
All Mild Steel w/ [1536.7] 19 mm Carbonized
60"
clear coating 16ga / 10" 10"
[253.2]
[1522.4]
[254.0] Bamboo,
1.5 mm 18" 24 1/2" 18" 40"
[457.2] [622.3] [457.2] [1015.2] Horizontal Grain
3 mm Expanded
Metal
[479.4]
18 7/8"
Center Panel 19 mm Carbonized
Bamboo,
Horizontal Grain
[1241.4]
32 mm steel pipe,
48 7/8"
unfinished.
[762.0]
30"
Two Units All Dark Flat Steel
Detachable 16ga / 1.5 mm
[117.5]
4 5/8"
02 2B. Pinwheel Fixtures

I. Fixture Matrix 6. Seating 11. Fitting Room
2. Wall Units 7. Landing 12. Wayfinding
3. Focus Area 8. Joy
4. Mid-Room Apparel 9. F.U.N.
5. Mid-Room Footwear 10. Cashwrap
02 Store Design Manual Store Principles 2B. Pinwheel Fixtures Architecture Materials
1. Fixture Matrix Wall Units Focus Area Mid-Room Apparel Mid-Room Footwear Seating Landing Joy F.U.N. Cashwrap Fitting Room Wayfinding
Fixture Matrix Principle

Fixture Number/Discription Name Fixture Matrix
Fixture Number/Name FOC FIXTURE MATRIX
Abbreviation of store fixture to be found in


UV Pre-Finished Top-UV Pre-Finished End Panel
Width:2.05m
8-Row Footwear w/ Standards to be optionally be bolt on-All Mild
A1A Depth:0.66m
Floor Unit Steel w/ clear coating- Adjustable Dividers-
fixture matrix, design manual, and execution
F1
Dia.
A1K Floor Footwear Units-Kids
drawings.
Width: 1.01m UV Pre-Finished Top-UV Pre-Finished End Panel
w/ Standards to be optionally be bolt on-All Mild
A1B 11-row Footwear Unit Depth:0.66m
Steel w/ clear coating- Adjustable Dividers-
/Round Tier Tables

Dia.
All Hot Rolled Flat Steel;Clr Fin.-Top part
to spin around-0.02 opening fltn'd expanded
Width:2.03m mtl w/ 0.05x0.05 L angle frame-Concealed
Standards 0.60m O.C. Typical-Carbonized
Depth:1.07m
B1 Wall Unit-Apparel Bamboo, vertical grain, UV Pre-Finished
Height:3.06m
Design Manual
Back & Shelves-Optional Carbonized Bamboo
Double Panel w/
Adjustable Dividers-Natural Bamboo,vertical
Design manual provides design guidlines

Width:2.03m grain, UV
Pre-Finished Top & Expanded Metal Back
Depth:1.07m
B2 Wall Unit-Footwear planel-All Mild Steel w/ clear coating-Natural
Height:3.06m Bamboo, vertical grain, UV Pre-finished End
Panel with standards can be optionally bolted on
and concepts as well as fixture information. B3 Wall Mirror

Width:0.63m
Height:2.33m Mirror or Graphics or Acces.
Discription Name
Fixture Matrix C1 6-Way(Gondola)
The matrix catalogues all store elements. Specification Number D1 Rounder(1 way)
Width:1.11m
Depth: 0.81m
half-rounder-Carbonized Bamboo, vertical grain,
UV Pre-Finished Top-0.02m steel black pipe-
0.05m Angle mild steel w/ clear coating-Second
Height:1.52m 0.02m black steel pipe, to be optionnally bolted
when needed- Task King Supreme Caster Swl,
0.07m Gray rubber wheel, Total lock, 4th wheel
on 1/2 fixture can be added for stability
Table 1
Width:1.52m
Execution Drawings
Depth:0.76m
Height:0.80m
Table 2 Steel Top, Destressed, Powder Coated

RAL 3020(Red)-Caronized Bamboo, vertical
Width:1.21m
E1 Nesting Table grain,UV Pre-Finished Top-0.07m Mild Angle
Article Number
Depth:0.60m Steel w/ clear coating-0.07x0.07 Mild Steel
Technical drawings that refer to the design

Height:0.57 w/ clear coating-0.01m layered black rubber
Table 3
Width:0.91m
Depth:0.45m
Height:0.34m
layout are ready for production according to

Bottom Tier
Diameter:1.82m F1A:Small Stage sitting on top(not attached);
Height:0.76m 0.01m layered black rubber-Steel Top,
Distressed, Powder Coated RAL 3020-0.07m
Middle Tier angle Mild steel reverse apron, clear coated-
F1 Round Tier Table
fixture matrix.
Diameter:1.21m Carbonized Bamboo, vertical grain, UV Pre-
Height:0.38m Finished Top-0.07m Mild Angle steel leg, clear
coating-0.01m layered black rubber: 80%
recycled tire, 20% black neoprene
Top Tier:F1A
Diameter:0.50m
M5 Joy Fixture(Accessories)
Width:0.71m
Framed with upright rods,steel base plate on
R1 F.U.N. Fixture Depth:0.71m
metal casters
Height:0.946m
Store Design Manual Execution Drawing

02 Store Design Manual Store Principles 2. Fixtures Architecture Materials
Fixture Matrix Wall Units 3. Focus Area 2,4,6 Ways, and Rounder Footwear Units Seating Landing Joy Fixture Cashwrap Fitting Room Wayfinding

")*1-
Focus Area Principle " "# "'
37732"0-566-2*1;
Impact area Focus Area Location "34"0-5-.

39-5"-05933,"34
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F1

F1A + F1B - Tier Table Top and Bottom
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72.00
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joined with wooden biscuits

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F1 - Round Tier Tables F1A - Tier Table Bottom F1B - Tier Table Top
F1 *Covered with Black Recycled Leather 16
Fixture Matrix 2. Wall Units Focus Area Mid-Room Apparel Mid-Room Footwear Seating Landing Joy F.U.N. Cashwrap Fitting Room Wayfinding
Wall System Principle APPAREL FLIP FOOTWARE FLIP

B1 Wall Fixture 180
ROTATE
This unit is reversible with apparel on one side Flexible Flexible Mirror Magnetic Accessory
and footwear on the other. Depending on the POP POP Graphic Merchandise
needs of the store either side can be used.
B3 Wall Fixture
This fixture can be moved and set anywhere
along the wall and has the ability to be a mirror,
a graphic panel, or standard shelving.
Alternates for Small Stores

Refer to 2A. Catwalk Fixtures.
ROTATE
180
Wall Unit B Zoning

Graphic Topper
FLEXIBLE FIXTURE B
Upper Display
Catwalk Shelf
Lower Display
B1 B2
Black Mild Steel

Wall System Flexibility Red Expanded Steel
Carbonized Bamboo
Apparel Side (B1)
The Apparel side is equipped with double
standards for universal hardware used
throughout the store.
Footwear Side (B1)

The footwear side has adjustable dividers to
accomodate for any size shoe box.
Wall Panel (B3)

The wall panel fixture has the ability to be a
mirror, a graphic panel, or standard hangers.
B2- Footwear Side B2- Footwear Side B3- Wall Panel Options
Zoning Flexibility Options

Graphic Topper
Upper Display
Catwalk Shelf
Lower Display
B1- Apparel Side B1- Apparel Side B1- Apparel Side
Wall System Modularity

Layout
The fixtures can be organized in the Show
Segmentation Back of House Sport Lifestyle
manner the store needs to accomodate Window
Show
Back of House Sport Lifestyle
for different segments. Window
Back of House Sport Lifestyle Show
Footwear Catwalk Window
The display shelving on the fixture is to Show
Back of House Sport Lifestyle
be continuous and uniform along the Window
wall.
Wall Layout 1
Fixture B Continuous Footwear Catwalk
Back of House J B3 B2 B2 B2 B2 B3 B1 B1 B1 Entry

Back of House
Wall Layout 2 Back of House J B3 B2 B2 B2 B2 B3 B1 B1 B1 Entry
Wall Layout 3
Plan View Section Back of House J B3 B2 B2 B2 B2 B3 B1 B1 B1 Entry
Fixture Matrix Wall Units 3. Focus Area Mid-Room Apparel Mid-Room Footwear Seating Landing Joy F.U.N. Cashwrap Fitting Room Wayfinding
Focus Area Apparel Principle

Focus Area Location
Impact area
The Impact area is located at the entrance of the store to grab the customers
attention when they enter the store. F1
This fixture is viewable from all sides and the non directional aspect makes it
the ideal impact fixture.
F1A + N1B - Tier Table Top and Bottom

The top and bottom tiers are covered in recycled black leather.
Black Mild Steel

*Covered with Black Recycled Leather F1
Carbonized Bamboo
381 mm
746 mm
1829 mm
203 mm
Black Leather
1828 mm
805 mm
914 mm 508 mm
F1 - Round Tier Tables N1 - Tier Table Bottom N1A - Tier Table Top
Fixture Matrix Wall Units 3. Focus Area Mid-Room Apparel Mid-Room Footwear Seating Landing Joy F.U.N. Cashwrap Fitting Room Wayfinding
Focus Area Location
Focus Area Apparel Principle

Impact area
Impact area
The Impact area is located at the entrance of the store to grab the customers E1 E1
attention when they enter the store.
E1 Fixture (Nesting Tables)

The tiers on the nesting table can be adjusted in or out depending on the
stock or type of merchandise being displayed.
1219 mm
1524 mm
E1
1516 mm
Sheet Metal Top Black Mild Steel
Carbonized Bamboo
Sheet Metal Top
Black Rubber
605 mm
762 mm
754 mm
457 mm
800 mm
570 mm
914 mm
284 mm
279 mm
343 mm
E1A - Large Nesting Table E1B - Medium Nesting Table E1AC- Small Nesting Table
Fixture Matrix Wall Units Focus Area 4. Mid-Room Apparel Mid-Room Footwear Seating Landing Joy F.U.N. Cashwrap Fitting Room Wayfinding
Mid-Room Apparel Fixtures

(H1) U Stand - Two Way Fixture
The two way u-stand can display merchandise on two sides.
(G1) Four Way Fixture

The four way fixture can display merchandise on four sides.
Back of House
(C1) Gondola - Six Way Fixture
The gondola fixture can display merchandise on six sides.
(D1) Sport/Clearance Fixture

The clearance fixture is a rounder that is located in the back corner of the store,
typically used for clearance items. ds
ki
C
sport
C C
G G
C
lifestyle
H H
t area
ac
imp
w
Black Steel Pipe

(H-1) U Stand - Two Way Fixture 660 mm Black Steel Tubing
The u-stand is equipped with standards

to clip on the modular hardware used
throughout the store. It can be used to
display apparel or footwear depending
on the store needs.
1249 mm
H1
Option 1
584 mm
Side View Front View Top View
H1
Option 2
Typical U-Stand U-Stand Option 1 U-Stand Option 2 U-Stand Option 4 (Side)
(G1) - Four Way Fixture
The four way fixture is equipped with standards

1114 mm
and bamboo backing. It can be used to display
apparel and footwear depending on the stores
13 mm
needs.
587 mm
G1
Carbonized Bamboo
Black Mild Steel
958 mm
1245 mm
1306 mm
Four-way (G1) Fixture
Carbonized Bamboo
(C-1) Gondola - Six Way Fixture Black Mild Steel
The gondola fixture is equipped with standards

and a bamboo backing. It can be used to display
apparel and footwear depending on the stores
needs.
1248 mm
C1
Six Way (C1) Fixture
1357 mm
629 mm
1248 mm
(D1) Sport/Clearance Fixture
The clearance rounder is typically located in the back corner of

the store and is used to display merchandise on clearance.
Back of House
1394 mm
D D
sport
1155.7 mm 812.8 mm
Carbonized Bamboo
Black Mild Steel
lifestyle
Tube Steel (Can Be Removed)
t area
ac
imp
(D1) Assembled Rounder (D1) Locator
Fixture Matrix Wall Units Focus Area Mid-Room Apparel 5. Mid-Room Footwear Seating Landing Joy F.U.N. Cashwrap Fitting Room Wayfinding
Mid-Room Footwear Principle

A1B
A “EXTEND-O”
Floor Footwear Unit (A1A & A1B)

Back of House
The footwear unit has the same height as the Accessory
Flexible POP Flexible POP Mirror Magnetic
perimeter catwalk shelf on the wall units. The Graphic Merchandise
main purpose of this unit is to display and stock

footwear of any type.
A1A Footwear Unit
A1
Mirror
Magnetic Graphic
Accessory A1A
A FIXTURE
Merchandise
660 mm
FLEXIBLE
A red FIXTURE
expanded metalAframe
divider isshoe
that minimizes added in kids
depth for adequate A1AK &
A1A Kids footwear unit contains a red expanded metal frame divider
shoe placement.
A1BK footwear units.

A1AK Footwear Unit
1073 mm Carbonized Bamboo

Red Expanded Steel
Black Mild Steel 2113 mm
660 mm
1318 mm
1318 mm
A1B - 4 Row Footwear Unit A1A -8 Row Footwear Unit
Fixture Matrix Wall Units Focus Area Mid-Room Apparel 5. Mid-Room Footwear Seating Landing Joy F.U.N. Cashwrap Fitting Room Wayfinding
Mirror Graphic Shelving

Mid-Room Footwear Flexibility
Flexibility
The footwear fixture is equipped with adjustable
dividers to accomodate for any size shoe box.
The end panel has the ability to be a mirror, a
graphic panel, or standard shelving to display
merchandise.
Modularity
The footwear fixture can be doubled up to
accomodate different size stores and needs.
Adjustable! A1 - Mirrors Panel Options
Adjustable to accomadate
smaller shoe boxes.
Typical spacing for
footwear unit.
Attachable
A1 - Typical 4 Wide A1 - Typical 8 Wide Slide Side to Side

A1 - Small Shoe Boxes
Fixture Matrix Wall Units Focus Area Mid-Room Apparel Mid-Room Footwear 6. Seating Landing Joy F.U.N. Cashwrap Fitting Room Wayfinding
Mid-Room Seating Principle

Setee (N1A) 1219 mm 1219 mm
The setee is placed in the middle of the footwear
units for customers to try on footwear.
X STITCHING ON TOP
610 mm
Half Setee (N1A.5) WITH BUTTON IN CENTER
The half setee is reduced in size to accomodate 1219 mm

X STITCHING ON TOP
for smaller or narrower stores. WITH BUTTON IN CENTER
330 mm
330 mm
76 mm 260 mm 381 mm 260 mm
1067 mm
1067 mm
1067 mm
25 mm 457 mm
25 mm
Setee (N1A) Half Setee (N1A.5)
Red Stitching
Recycled Black Leather
Fixture Matrix Wall Units Focus Area Mid-Room Apparel Mid-Room Footwear 6. Seating Landing Joy F.U.N. Cashwrap Fitting Room Wayfinding
Mid-Room Seating Principle

Small Pouf Small Pouf
The small pouf is located on the end of a footwear A1 - Footwear Unit
unit to provide extra seating if there is no room for
a setee.
660 mm
66.04 cm
66.04
660 mmcm 66.04 cm
66.04 cm
66.04 cm
66.04 cm
660 mm
Red Stitching
66.04 cm
38.10 cm
mmcm
cm
381 mm
66.04
660
2.54 cm
38.10
7.62 cm
cm
25 mm
2.54
cm
76 mm
7.62
Small Pouf
Fixture Matrix Wall Units Focus Area Mid-Room Apparel Mid-Room Footwear Seating 7. Landing Joy F.U.N. Cashwrap Fitting Room Wayfinding
Landing Principle
Half Circle Setee (N1C)
The half circle setee is used to display mannequins
and is typically located in the front of the store.
R 762 mm
330 mm
1524 mm
Fixture Matrix Wall Units Focus Area Mid-Room Apparel Mid-Room Footwear Seating Landing 8. JOY F.U.N. Cashwrap Fitting Room Wayfinding
Red Steel
Red Perforated Steel
Metal Casters
Joy Accessory Fixture 756 mm
Accessories Fixture (M2, M3, M4, M5)

The accessory joy fixture is placed near the cash wrap and
1061 mm
is used to display merchandise of the stores choice.
Flexibility
Sections can be added or taken away depending on the Front View Side View
space available or amount of merchandise the store needs
to display.
1 Clip-on Joy Fixture

2 In-Line Joy Fixture
3 Shelf Tray
Top View
(M5) Joy Fixture Straight
(M3) Joy Fixture Straight Small
(M5) Joy Fixture Bent
(M3) Joy Fixture Bent Small
Fixture Matrix Wall Units Focus Area Mid-Room Apparel Mid-Room Footwear Seating Landing Joy 9. F.U.N. Cashwrap Fitting Room Wayfinding
F.U.N. Fixture Principle

Location
The F.U.N. fixture is located towards the front of the 71.12 71.12 71.12
store and contains sports merchandise.
A A A
BOM Table BOM TableBOM Table
ITEM NO. PART NUMBER
ITEM NO.ITEM NO. PART QTY. PART NUMBER QTY.
NUMBER QTY.
1 Square Ring1 1
Square Square
5
Ring Ring 5 5
2 Upright Rod 2 2
Upright Upright
Rod32 Rod 32 32 TYP. ALL
71.12 71.12 TYP. ALL TYP. ALL
3 4" Caster-Full3 Lock 4" 4 Lock Lock
4" Caster-Full
3 Caster-Full 4 4 71.12 CONNECTIONS CONNECTIONS
CONNECTIONS
4 5/16-18x1" Carriage
4 4Bolt 5/16-18x1"
5/16-18x1" 16
CarriageCarriage
Bolt Bolt
16 16
5 5/16 Flat Washer
5 5
5/16 Flat 16
5/16 Flat Washer
Washer 16 16
6 5/16-18 Nylock
6 Nut 5/16-18
6 16
5/16-18
Nylock Nylock
Nut Nut 16 16
7 Base Plate 7 1
Base Plate 1
7 Base Plate 1
8 DIvider Cross Rod 8 5 11.53(TYP.)
8 DIvider DIvider
Cross RodCross Rod 5 5 A
A
SIDE UPRIGHT SEPARATION A 11.53(TYP.)11.53(TYP.)
SIDESEPARATION
SIDE UPRIGHT UPRIGHT SEPARATION
8 1 71171.12
mm
8 81 1
A
BOM Table
ITEM NO. PART NUMBER QTY.
94.641 Square Ring 5
94.64 94.64
2 Upright Rod 32 TYP.. ALL
2 3 4" Caster-Full Lock 4
71171.12
mm TYP All Connections
CONNECTIONS
2 4 2 5/16-18x1" Carriage Bolt 16
5 5/16 Flat Washer 16
6 5/16-18 Nylock Nut 16
7 Base Plate 1 20.32(TYP.)
8 DIvider Cross Rod 5 SQUARE RING 20.32(TYP.)20.32(TYP.) A 115
11.53mm
(TYP.) (TYP.)
VERTICAL SEPARATION SQUARE RING SIDE Upright
Side UPRIGHT SEPARATION
Separation
11.5 (TYP.) 11.53
SQUARE RING
VERTICAL VERTICAL
SEPARATION SEPARATION
115 mm
11.5 (TYP.) 11.5 (TYP.) 11.53 115
11.53 mm
8 1
5 5
946 mm
94.64
3
7 4 6
3 3 2
6 6
7 47 4
SECTION A-A
DIVIDER DETAIL
Section
SECTIONA-A
SECTION A-A A-A 203(TYP.)
20.32 mm (TYP.)
DIVIDER DETAIL
Divider
DIVIDER DETAIL Detail SQUARE
SquareRING
Ring
VERTICAL SEPARATION
11.5 (TYP.) 11.53 Vertical Separation
5
Fixture Matrix Wall Units Focus Area Mid-Room Apparel Mid-Room Footwear Seating Landing Joy F.U.N. 10. Cashwrap Fitting Room Wayfinding
Cashwrap Principle L1C - 1 Position Cashwrap

1065 mm
Cash Desk (L1C, L2C, L3C, L4C)
The cashwrap can consist of anywhere from one to six positions of
sale depending on the size of the store and the amount of
merchandise that it contains. Each cashwrap comes in seperate 813 mm
sections for custom configuration and modularity.
Back Wall (LX)

The back wall is made up of a compilation of Puma red corrugated
steel sections for custom configuration and modularity. It has the
Puma logo located in the middle for Puma branding identification. L2C - 2 Position Cashwrap
1694 mm
811 mm 862 mm
Red Corrugated Steel

Black Mild Steel
Fixture Matrix Wall Units Focus Area Mid-Room Apparel Mid-Room Footwear Seating Landing Joy F.U.N. Cashwrap 11. Fitting Room Wayfinding
Fitting Room 76 X 152 Angle steel leg, unfinished

76 mm Angle steel reverse apron,
Fitting Room (J1, K1) unfinished
The fitting rooms are modular to fit on either side of the back of the
sales area. They include a magnetic drape enclosure for minimal
hardware use, and a seat for customer fitting needs.
25 mm steel pip, unfinished
2438 mm
MAGNETS
76 mm Puma logo
cut-out bottom right of
front of fixt.
Red Corrugated Steel
Carbonized Bamboo
Black Mild Steel
1803 mm 2254 mm
2512 mm
Fixture Matrix Wall Units Focus Area Mid-Room Apparel Mid-Room Footwear Seating Landing Joy F.U.N. Cashwrap Fitting Room 12. Wayfinding
Wayfinding
Wayfinding (P9A)
Wayfinding signs are to be visible from all points
of the store and are circular so customers can
easily identify gender from any point on the
sales floor.
Back of House
999 mm
KIDS
Painted Steel
MENS WOMENS
Wayfinding
1065 mm
WAYFINDINGS
02 III. Architecture
I. Materials 6. Storefront
2. Floor 7. Signage
3. Walls 8. Display
4. Ceiling 9. Shop Window
5. Lighting
Factory Outlet Center Design Manual Draft 7.0 June 28,2012

02 Store Design Manual Store Principles Fixtures 3. Architecture Materials
1. Materials Floor Wall Ceilings Lighting Storefronts Signage Display Shop window
Materials Concept
Creating relevance with today’s values through the use and implementation
of everyday off-the-shelf industrial materials
Sustainability Flexibility Authenticity
Materials 2. Floor Wall Ceilings Lighting Storefronts Signage Display Shop window
Flooring Principles
Materiality
Using pre-exciting concrete floor conditions to
Basic Factory Outlet Store
lower costs, and to keep the essence of real
world materials, raw ideas, and raw concepts. Homogenous Flooring.
Concrete Flooring or Concrete Topping.
B1 Wall Unit Floor Anchor System
Earthquake prevention in certain store locations.
Keeps the customers and employees safe when
employees need to modify the store fixture
layout.
114 mm (4 1/2”) Caster

Activates a fixed fixture unit to become movable. Concrete Flooring
Demonstrates our concept of modularity,
flexibility, and mobility.
Easy to maneuver and very user friendly.
Floor Material
Floor System Principles

ATD (Anti-Tipping Device)
Safe for costumers as well as workers.
Gives the fixture unit a larger footprint
with minimal visual impact.
Very user friendly.
Steel Tubing
*B1 Wall Unit ATD - Leg
2113 mm 718 mm
1290 mm
*ATD Legs Welded To Tray
Floor System Principles

FAS (Floor Anchoring System) 1 U - Floor Mount
Safe for costumers as well as workers.
2 U - Stop
Provides the wall fixtures with an
anchoring system for tipping prevention. 3 C - Mount
Eliminates any kind of negative visual 4 19.05mm x 45.72mm Locking Ring Pin
disturbance.
Keeps the walls and ground area clean 5 9.52mm (.375) Floor Anchor
and clear from any obstacles.
Steel Section
*B1 Wall Unit FAS Floor Mount

1429 mm
121 mm
676 mm
Floor Anchoring System
Materials Floor 3. Wall Ceilings Lighting Storefronts Signage Display Shop window
Premium Wall Principles

Wall Fixtures
The freestanding wall fixture unit is used for wall
merchandising display and arrangment without having to
undergo any major renovations.
Provides an easy, cost efficient solution to store
arrangement modifications as well as easy installation.
Brand Wall Options

The brand wall contains a white Puma cat logo located on Back of House
a simple and sleek grey background.
The Puma logo appears to catch customers attention by
appearing at random through wall merchandising displays.
100 % NO WALL FIXTURE MOUNTS
Materials Floor Wall 4. Ceilings Lighting Storefronts Signage Display Shop window
Open Ceiling Principles

Exposed Ceiling
Keeping with the theme of real world materials, raw concepts, and raw ideas; the ceiling is left open to utilize existing
equipment that has not exhausted it’s lifecycle in order to reduce landfill waste.
By implementing an open ceiling design with exposed metal spiral ducting, we reduce construction materials needed.
Color Choice
Using a cohesive neutral color choice throughout the ceiling will let the merchandise catch the customers attention rather
than what’s going on up above.
Color: Grey.
Light Arrangement
Using a neutral cohesive color palette for the ceiling allows the lighting arrangement to be strategically placed for optimal
visual clarity to the merchandise below.
Materials Floor Wall Ceilings 5. Lighting Storefronts Signage Display Shop window
Lighting Principles
Type(A) HALO Track Lighting
Lighting Concept
Track lighting is used to help highlight featured Puma merchandise items around
the store.
Fluorescent lighting will be used as an overall natural lighting principle.

Diagonal Pattern Benefits
Keeping away from the norm, the 45 degree diagonal pattern uses less track per
square foot based on your adverage store lighting arrangement.
Less expensive!
Back of House Type(A) Birch Wood

Strip Lighting
Helping out the contractors, the back of house will be arranged on a standard
grid system to make installation easier.
Show Window Lighting Main Floor Lighting Layout Type(A) Halo

Track
Diagonal
Pattern
Type(A) Birch
Wood Strip
45
Diagonal Pattern
Diagonal
Pattern
Type(A) Halo
Track Lighting
Type(A) Track Lighting Type(A) Track + Strip Lighting
Lighting Principles
Type(A) HALO Track Lighting
3302
330.2mm
cm
typ.
Typ.
22
22
86.
8.6
6m
6m
cm
cm
m
cm
m
cm
m
m
.3
LED Track Lighting
m
9
13
243.84 cm
1. 41
19
2
24
typ.
12
12
cm
m
m
.9
21
19
1
12
T5 Fluorescent Lighting
2
Materials Floor
Floor Wall Ceilings 5. Lighting Storefronts Signage Display Shop window
T5 Fluorescent Lighting
Birchwood Lighting
NOLAN Precision Edge Luminaire
BLACK
With its 83 mm square linear profile, NOLAN provides
specification grade design and luminance to the refined
architectural market.
Featuring our highest quality 6 mm machined aluminum
end-caps and heavy gauge housing, NOLAN is
handcrafted to remain beautiful while still working hard.
A variety of mounting configurations allows NOLAN the
flexibility to be utilized in applictions such as: office,
corridors, residential or retail establishments. Surface
mounted, the low profile of NOLAN also meets ADA
requirements.
The precision-edged extruded acrylic lens satisfies
the design sophistication required by specifiers, yet
also provides efforless removal and exact snap-in lens
replacement every time, making NOLAN a dream to
maintain.
Surface Mounting (Sm)

83 mm Options
Frosted White Frosted Clear

Integral Ballast
Extruded Aluminum Housing Prismatic

Sides
83 mm Wall Mount
Various Acrylic Lens Options Prismatic

Sides
1 or 2 Lamp Cross Section
T5, T5HO, or T8 FT - Prismatic Sided FX - Prismatic Sided
1 or 2 Lamp Frosted White Frosted Clear
Seamless T5HE, T5HO Cross Section
Cross Section
Ceiling Mount
SOLAIS LR30 14W LED Lamp

LED Track Lighting
L703 Universal Lampholder Discription
This Universal lampholder family from Halo provides a broad range of clean, stylish lighting. The
specialized accessories make possible a customized lighting effect and lampholder look. Lamp-
holders are offered in a symmetrical and an asymmetrical version and are for use with Halo,
Power-Trac and Lazer-by-Halo track systems.
Solais LR30 14W LED Lamp Discription

The Solais LED PAR30 Lamp replacement has the high light output, lightweight and full-dimming
capabilities of halogen incandescent sources - resulting in a high-performance product perfect for BLACK HOLDER
commercial, museum, retail and hospitality applications.
Performance Summary
Fully dimmable/Halogen PAR form factor (ANSI-compliant) / Lightest LED lamps on the market - no
BLACK
metal heat sink / Certified to UL Standard 1993 / RoHS - compliant / Contains no lead or mercury. BULB
Application
Designed for use in track & recessed fixtures.
Luxiance Thermal Management Technology

Industry-leading thermal management system that incorporates active cooling, for superior light
output and performance.
92 mm
Max. Extension:
5 1/2” (140mm) (Less Lamp)
95 mm
Materials Floor Wall Ceilings Lighting 6. Storefronts Signage Display Shop window
Storefront Principles Storefront POP Signage Location

Storefront Signage
Puma Bulkhead Sign (Primary Signage)
Blad/Projection Sign (Secondary Signage)
POP Storefront Window Signage
PUMA Sign Display

Located on the bulk head above the main entrance, the Puma sign is 360 *
placed strategically to be noticed from customers near and far away. window Footwear window
Blade/Projection Sign is used to enhance the location of the Puma store
from side to side when mall outlet centers have awkward layouts.
PUMA GLOW Bulkhead Sign

Storefront Materials
Dark Steel
Blade/
Projection Sign
PUMA Red
Apparel 360
Window
Footwear
Window
Storefront Facade Concept

Push/Pull
Presenting Puma innovation and their dynamic creativity, the exterior facade
extrudes and concaves in a creative formula best suited for Puma sign placement,
and to test the boundaries of city and site restraints.
Cost efficient, inviting, interesting, and intriguing!
Push or Pull!
Bulkhead Bulkhead
Push-Pull Push-Pull
Storefront Example - 1
Storefront PUMA Ontario Location
Raw materials, raw ideas and raw concepts; this store gives an example of where we started and to how we have improved.
With flexibility, sustainability, and authenticity being our standards, we believe in an a new era of customer shopping satisfaction and
experience.
330 mm
6858 mm
2159 mm 1625 mm 2057 mm
1143 mm
1447 mm
2438 mm
914 mm
2108.2 mm
508 mm
1143 mm
762 mm
762 mm
2514 mm
304 mm
203.2 mm
2642 mm
2641.6 mm
2438 mm
203 mm
660.4 mm 2743 mm
610 mm 812.8 mm
PUMA Ontario PUMA Ontario
Storefront Puma Vegas Location 4851 mm 7239 mm 1575 mm
2286 mm
559 mm
2184 mm
2438 mm
254 mm
2743 mm
914 mm 914 mm
PUMA Vegas
PUMA Vegas
Storefront PUMA Orlando Location
PUMA Orlando
2 Blade/Projection Sign 1 PUMA Bulk Head Sign
6096 mm 51 mm 51 mm
686 mm
914 mm
51 mm
457 mm 787 mm
686 mm 686 mm
1473 mm
1219 mm
Materials Floor Wall Ceilings Lighting Storefronts 7. Signage Display Shop window
P10AB - Large Hanging Sign

10 mm
POP Storefront Signage Principles P7- Entry Sign
P7 - Entry Signs 930 mm

Located front and center, this sign is placed within
the storefront entrance for customer identification to Dark Mild
Puma’s latest deals on merchandise items. Steel
667 mm
P10AB - Large Hanging Signs

Capitalizing customer attention from the storefront
1532 mm
windows, this sign is used to intrigue customers that
are walking by and inform them about the latest Debur Radius At Corners
clearance sales on Puma gear.

P10AB - Small Hanging Sign
10 mm
P10AB - Small Hanging Signs
Display signage located in storefront windows, this is 930 mm
used to display the latest Puma merchandise
clearance sales.
514 mm
578 mm 578 mm
Debur Radius At Corners

P10AB P7 P10AB
POP Floor Fixture Signage Principle Signage

Dark Mild Steel
P0 - Short Screw-In Sign Holder

P1 - Short W. Base Sign Holder
P2 - Medium Screw-In Sign Holder
P3 - Tall W. Base Sign Holder
The floor fixture signage is to be located on every

fixture unit in the store highlighting the latest Puma
clearance items.
These signs are used to inform the customer easily
and efficiently in all viewing directions so there is no
customer confusion as to what items are on sale, and
where.
Hand Crafted Quality! P2 - MED Screw-In Sign Holder

POP Overall Display
P0 - Short Screw-In Sign Holder P1 - Short W. Base Sign Holder P2 - Medium Screw-In Sign Holder P3 - Tall W. Base Sign Holder
9 mm
4 mm
All Corners to be broken - NO SHARP EDGES All Corners to be broken -
NO SHARP EDGES Section A-A
9 mm All Corners to be broken -
4 mm All Corners to be broken - NO SHARP EDGES
NO SHARP EDGES
289 mm
Section A-A
289 mm
289 mm
289 mm
181 mm 283 mm
228 mm 181 mm
283 mm
181 mm 283 mm
283 mm Debur Radius At Corners
228 mm 355 mm 533 mm

181 mm
MAGNETS
POP Wall Signage Principles
P8A - B1 Topper Sign P8A - B1B2
Interchangeable sign that attaches to a magnetic graphic topper
and helps to identify Puma collections.
P6A - Shelf Talker-Hang Sign

P6B - Shelf Talker-Clip-On Sign
Raw materials, giving a look into how it’s made. These signs show
the deals on the rack and inform the customer so they don’t feel
the need to find an employee for help.
P6A or P6B
2100 mm
610 mm
Details B
Scale 1:2 51 mm
P8A - B1B2 Topper Sign Section A-A
All Corners to be broken - NO SHARP EDGES
All Corners to be broken - NO SHARP EDGES
138 mm
30 mm 6 mm 13 mm
137 mm 6 mm 38 mm
43 mm
98 mm
98 mm
Debur Radius At Corners Section A-A

P6A - Shelf Talker-Hang Sign
P6B - Shelf Talker-Clip-On Sign
Red Steel
Red Expanded Steel
Clearance Talker Principles
P9B - Long Clearance Shelf Talkers
Located on the clearance shelves, this shelf talker brings a way of
informing customers of the latest clearance marked items.
Q2A - 610mm (2 FT) Clearance Shelf Weldment

Small shelf that is interchangeabl. Can be put anywhere standards
are located. Gives a small area for leftover product on clearance
while still being presented in a uniform way.
Q2A - 610mm (2 FT) Clearance
Shelf
Q2A - 610mm (2 FT) Clearance
P9B - Long Clearance Shelf Talker
610 mm 3 mm
381 mm 114 mm
365 mm
Details C
Scale 1:2
Section A-A
610 mm
Details D
Section B-B
Scale 1:2
Materials Floor Wall Ceilings Lighting Storefronts Signage 8. Display Shop window
R 1.5 mm
6.4 mm 4.9 mm
6.4 mm
Shoe Riser Display Principles
Q3D - Table Shoe Riser Display - 102mm (4 in) Riser
Q3E - Table Shoe Riser Display - 178mm (7 in) Riser 10 mm
Q3F - Table Shoe Riser Display - 330mm (13 in) Riser
415 mm
The use of mild steel provides a simplistic solution to shoe display arrangement. 65 mm 75 mm
Three sizes ranging in height, the visual aesthetics is raw, exposed, and simple.
Let the shoe catch the customers attention!
163 mm 102 mm
100 mm
76 mm
Q3D - Table Shoe Riser - 102mm (4 in)
245 mm
Dark Mild
Steel
186 mm
Details A
Scale 1:1
129 mm
Q3E - Table Shoe Riser - 178mm (7 in)
76 mm 245 mm
339 mm
Details A
Scale 1:1
129 mm
Q3F - Table Shoe Riser - 330mm (13 in)

Materials Floor Wall Ceilings Lighting Storefronts Signage 8. Display Shop window
Display Stage Principles 864 mm
R1A - Display Stage Large 1524mm x 864mm (60x34 in)

R1A - Display Stage Large 1219mm x 864mm (48x34 in) 1219 mm
R1C - Display Stage SM 205 mm 230 mm
R3A - Display Stage Triangle
Red expanded metal and steel provides a raw look to footwear 205 mm 230 mm
and mannequin apparel display. This affordable solution ranges
in muliple sizes to allow flexibilility when space become limited.
864 mm
*Stage shown with

203mm (8 in) 1524 mm
tall sides for reference
height of stage may R1A - Display Stage Large - R1A - Display Stage Large -
vary from 102mm 1524mm x 864mm
(4 in to 24 in)
508 mm
1224 mm
508 mm
230 mm 205 mm
Red Expanded Steel 867 mm

Red Steel
230 mm 205 mm
R1C - Display Stage SM R3A- Display Stage Triangle
Materials Floor Wall Ceilings Lighting Storefronts Signage Display 9. Shop window
Shop Window Principles Footwear Window Location
Shop Window Signage Location

Located in the storefront windows, this signage is placed
strategically so that pedestrains walking by can easily
spot the latest of Puma deals.
Q3ABC - 610mm (2FT) Floor Shoe Riser Display Kit

With the use of raw steel materials, this display kit helps
display footwear in a fun and innovative way. The stands
range in three sizes to allow multiple shoes to be visually
Footwear window
displayed within a limited amount of space; keeping the
focus uniquely on the merchandise.
P10AB Hanger Sign

Q3ABC Floor Shoe Riser
Steel Plate
Dark Mild
Steel
1219 mm
914 mm
610 mm
Footwear Window
Q3A - 610mm (2FT) Q3B - 914mm (3FT) Q3C - 1219mm (4FT)
Materials Floor Wall Ceilings Lighting Storefronts Signage Display 9. Shop window
Shop Window Principles

360 Window Storefront Location 360 Window Location Halo Spot Lighting
The window storefront display provides the customer with
a 360 view of highlighted merchandise items on display. Mannequin
Male/Female
Keeping an open concept storefront window allows
pedestrians to see what’s happening inside the Puma
store as they are walking by. Q3A/Q3B/Q3C -
Footwear Display
Mannequin Display (Z) 360 * P10AB

Provides customers a perspective on Puma merchandise window Store Window
Signage
and assessories sold within the stores location.
Footwear Display (Q)

Showing-off one of the main lifestyle fashions of Puma R2A -
Display Stage
selections.
MALE
MALE FEMALE
FEMALE
Mannequin (Z)
front front profileprofilefront front profileprofile
Male Female
360 Shop Window
Front Profile Front
02 IV. Materials
I. Wood
2. Steel
3. Accessories/Fabrics
Factory Outlet Center Design Manual Draft 7.0 June 28,2012

02 Store Design Manual Store Principles Fixtures Architecture 4. Materials
Wood Steel Accessories/Fabrics
Carbonized Bamboo Wheatboard/MDF

Notable for its strength and renewability, Wheatboard is created from a rapidly
bamboo offers a sustainable option for wood. renewable agricultural resource; wheatstraw,
The carbonization process results in a slightly which offers a rich golden alternative to
darker, amber color, providing a warmth to traditional hardwood or panel products.
the spaces it is used in.
Mild Steel Angle iron Black Pipe

”EAF” steel making uses almost 100% Angle iron provides a framework of quality The black pipe is the most prolific common
recycled steel. This steel contains more finish. Its strength and durability will promise pipe available. Its inventive reuse, exposed
residual elements that cannot be removed a lasting life. in a store setting will display an inspiring
through the application of oxygen and lime industrial atmosphere.
so it is used to make structural beams,
plates, reinforcing bar.
Expanded Metal Flat Steel Corrugated Metal

Expanded metal embodies strength and Steel is the most recycled material in North Derived from the shipping container, the
structure with less material and resources. Its America, over 83% of steel is recycled corrugated metal implies movement. Whether
structure is derived by geometry rather than annually, more than plastic, paper, aluminum it be the movement of products or ideas,
mass. The repetitive components also offer a and glass combined. Its industrial qualities PUMA represents a network of relationships
different texture to the space. appeal to the every day worker while that should be celebrated.
providing a high-quality, durable finish.
Mirror Caster Quick Link

Depth is provided by integrating mirrors This found object represents mobility and the The Quick Link integrates the sports lifestyle
throughout the space. Mirrors also give the flexibility of the space. A simple industrial promoted by PUMA. This simple accessory
consumer the ability to visualize themselves object, the caster provides users the ability to highlights the details of sportswear and
with the merchandise. adapt, rearrange, and re-create. its equipment. It is also a cost effective
connector while maintaining an industrial
quality.
Chain Air Mesh Recycled Black Leather

The chain, a common material, exudes This material relates directly to the Black leather is designed to repel liquids
a connection to the everyday work ethic. merchandise and the sports lifestyle which and consequently are difficult to stain. It can
What may be a mundane object becomes a PUMA models. Utilizing the existing supply be cleaned very easily and the material is
celebrated utility applied in innovative ways. and resources of PUMA’s relationship with durable, attractive and widely available.
manufacturers, air mesh brings an accessible
quality to the space.
03 Fixture Matrix
03 Fixture Matrix
FOC FIXTURE MATRIX

Width: 2.05m UV Pre-Finished Top-UV Pre-Finished w/ Standards at
8-Row Footwear
A1A Floor Unit
Depth: 0.66m ends to be optionally bolt on-All Mild Steel w/ clear
Height: 1.27m coating- Adjustable Dividers- Expanded Metal Center
Panel, Black pipe 0.02m Dia.

Width: 2.05m UV Pre-Finished Top-UV Pre-Finished w/ Standards at
A1AK Kids Floor Footwear Unit Depth: 0.66m end to be optionally bolt on-All Mild Steel w/ clear
Height: 1.27m coating- Adjustable Dividers- Expanded Metal Center
Panel, Black pipe 0.02m Dia.
UV Pre-Finished Top-UV Pre-Finished w/ Standards at

Width: 1.01m
ends to be optionally bolt on-All Mild Steel w/ clear
A1B 4-row Footwear Unit Depth: 0.66m
coating- Adjustable Dividers- Expanded Metal Center
Height: 1.27m Panel, Black pipe 0.02m Dia.
UV Pre-Finished Top-UV Pre-Finished w/ Standards at

Width: 1.01m
ends to be optionally bolt on-All Mild Steel w/ clear
A1BK 4-row Kids Footwear Unit Depth: 0.66m
coating- Adjustable Dividers- Expanded Metal Center
Height: 1.27m Panel, Black pipe 0.02m Dia.

Width: 2.05m UV Pre-Finished Top-UV Pre-Finished w/ Standards to
Footwear Impact Cart-
A2A Bottom
Depth: 0.723m be optionally be bolt on-All Mild Steel w/ clear coating-
Height: 1.127m Adjustable Dividers- Expanded Metal Center Panel,
Black pipe 0.02m Dia.

Width: 2.05m UV Pre-Finished Top-UV Pre-Finished w/ Standards to
Footwear Impact Cart-
A2B Topper
Depth: 0.368m be optionally be bolt on-All Mild Steel w/ clear coating-
Height: 1.181m Adjustable Dividers- Expanded Metal Center Panel,
Black pipe 0.02m Dia.
All Hot Rolled Flat Steel;Clr Fin.-Top part to spin

around-0.02 opening fltn'd expandedmtl w/ 0.05x0.05
Width: 2.03m L angle frame-Concealed Standards 0.60m O.C.
Wall Unit- Depth: 1.07m Typical-Carbonized Bamboo, vertical grain, UV Pre-
B1 Apparel & Footwear Height: 3.06m Finished Back & Shelves-Optional Carbonized
Bamboo Double Panel w/
Adjustable Dividers-Natural Bamboo,vertical grain, UV

Width: 2.03m
Pre-Finished Top & Expanded Metal Back planel-All
Depth: 0.757m
B2A Fixed Wall Unit-Footwear
Height: 3.06m
Mild Steel w/ clear coating-Natural Bamboo, vertical
grain, UV Pre-finished End Panel with standards can
be optionally bolted on either side of fixture.
Adjustable Dividers-Natural Bamboo,vertical grain, UV

Width: 2.03m
Pre-Finished Top & Expanded Metal Back planel-All
Depth: 0.583m
B2B Fixed Wall Unit-Apparel
Height: 3.06m
Mild Steel w/ clear coating-Natural Bamboo, vertical
grain, UV Pre-finished End Panel with standards can
be optionally bolted on either side of fixture.
Width: 0.63m
Mirror, Graphics, or Accessories with standards
B3 Rolling Mirror Height: 2.33m
along vertical frame to accessorize.
Width: 0.63m
Mirror, Graphics, or Accessories with standards
B3W Wall Mount Mirror Height: 2.33m
along vertical frame to accessorize.
(1) Center gondola frame, (2) side panel frame,

(4) gondola T-Brace, (6) Bamboo Panel, (16)
.25-20x.5 Round, (96) #8x.5 Truss head Phillips
Width: 0.629m
screws, (4) Caster-Faultless 420, (16) 5/16- 18x1"
C1 6-Way(Gondola) Depth: 1.375m
Carriage Bolt, (16) 5/16- 18 Nylock Nut, (16) 5/16
Height: 1.248m Flat Washer, (24) #8x.5 Flat Head PHilllips
Auger-Tip Screw.
(1) Center gondola frame, (2) side panel frame, (4)
gondola T-Brace, (6) Bamboo Panel, (16) .25-20x.5
Width: 0.629m Round, (96) #8x.5 Truss head Phillips screws, (4)
C1K 6-Way Kids(Gondola) Depth: 1.375m Caster-Faultless 420, (16) 5/16- 18x1" Carriage Bolt,
Height: 1.248m (16) 5/16- 18 Nylock Nut, (16) 5/16 Flat Washer,
(24) #8x.5 Flat Head PHilllips Auger-Tip Screw.

half-rounder-Carbonized Bamboo, vertical grain, UV
Width: 1.12m
Pre-Finished Top-0.02m steel black pipe-0.05m
Depth: 0.81m
D1 Rounder(1 way)
Height: 1.52m
Angle mild steel w/ clear coating-Second 0.02m
black steel pipe, to be optionnally bolted when needed-
Task King Supreme Caster Swl, 0.07m Gray rubber
wheel, Total lock, 4th wheel on 1/2 fixture can be
added for stability
Table 1
Width: 1.52m
Depth: 0.76m
Height: 0.80m
Steel Top, Destressed, Powder Coated
Table 2
RAL 3020(Red)-Caronized Bamboo, vertical grain,UV
Width: 1.21m
E1 3-Tier Nesting Table
Depth: 0.60m
Pre-Finished Top-0.07m Mild Angle
Steel w/ clear coating-0.07x0.07 Mild Steel
Height: 0.57 w/ clear coating-0.01m layered black rubber
Table 3
Width: 0.91m
Depth: 0.45m
Height: 0.34m

Table 1
RAL 3020 (Red)-Caronized Bamboo, vertical grain,UV
Width:1.52m
E1A Large-Metal Top
Depth:0.76m
Height:0.80m w/ clear coating-0.01m layered black rubber.

Table 2
Width:1.21m
E1B Medium-Bamboo Top
Depth:0.60m
Height:0.57m w/ clear coating-0.01m layered black rubber.

Table 3
Width:0.91m
E1C Small-Leather Top
Depth:0.45m
Height:0.34m w/ clear coating-0.01m layered black rubber
(1)Metal Top: F1
Diameter: 1.21m
Height: 0.38m F1B:Small Stage sitting on top(not attached); 0.01m
layered black rubber-Steel Top, Distressed, Powder
(2)Bamboo Top: F1 Coated RAL 3020-0.07m angle Mild steel reverse
3-Tier Round Table
F1 Diameter: 1.83m apron, clear coated-Carbonized Bamboo, vertical
Height: 0.76m grain, UV Pre-Finished Top-0.07m Mild Angle steel
leg, clear coating-0.01m layered black rubber: 80%
(3) Leather Top: NB1 recycled tire, 20% black neoprene
1(M) + 2(Lg)+ 3(Lg)= F1
Diameter: 1.83m
Top = F1A
Height: 0.381m
Diameter: 0.51m
F1A Small-Leather Top
Height: 0.2m
Covered in black recycled leather.
(8) 4W0Upright, (2) 4W-X-Bracket, (24)

Width: 1.12m .25-20x.5 Round Head Screw, (4) Bamboo
Depth: 0.81m Panel, (56) #8x.75 Truss head auger tip
G1 4-WayUnit
Height: 1.52m phillips screws, (4) Caster-Faultless 420,
(16) 5/16-18x1" Carriage bolt, (16) 5/16-18
Nylock nut, (16) 5/16 Flat washer.
Width: 0.66m (1) U stand weldment, (1) Base plate,

Versatile U-Stand to Depth: 0.58m (4) Caster-Faultless 420, (16) 5/16-18x1"
H1 Two Way Unit Height: 1.24m Carriage bolt, (16) 5/16-18 Nylock nut,
(16) 5/16 Flat washer.
0.07m x 0.15m Angle mild steel leg, clear coating-

Width: 1.27m
0.07m Angle mild steel reverse apron, clear coating-
Standard Fitting Room Depth: 1.04m
J1 Small Height: 2.51m
0.02m dia. Dark steel pipe-0.01m layered black
rubber-Fabric on grommets(fabric to be suppllied by
client).
Fold down bench(L angle) for support
Width: 2.25m -0.03m thick black rubber on hidden
Fitting Room Depth: 1.80m metal base-0.07mx0.15m Angle mild steel leg, clear
K1 Large(ADA) Height: 2.51m coating-0.07m Angle mild steel reverse apron, clear
coating-0.02m dia. Dark steel pipe-Fabric on
grommets(fabric to be suppllied by client).
0.05mx0.05mx0.003175m Pre-finished Alum. Angle;

verify finish w/ architect prior to fabrication; color
RAL 3003-White Painted & Distressed logo stencil-
(1) Panel: Prefinished Distressed Metal w/ Branding & Graphics;
Width: 1.88m Corrugated Metal; Wide Rib, "B" Deck;Round
LX Display Wall Depth: 0.05m 0.01905m Diagonal Holes: 0.01905m dia.;0.02
Height: 2.41m centers;1.1 holes per sq. in; 51% open; 16 ga. Steel;
color RAL 3020 12 ga Hot Rolled Mild Steel Top;
clear Finish.
NOTE: size to be coordination w/ local
accessibility standards.
L1C: Cashwrap (1POS) All casework to be 0.01905m "wheatboard" w/ clear

Width: 1.07m finish-Quad-Receptical gang boxes,located on the
Depth: 0.81m floor of the unit, are to be connected to the junction
Cashwrap + Backwrap box-Gang boxes connected together with 0.02m
L1C & L1B (1 POS) L1B: Backwrap (1POS) conduit, to serve as a wire chase-12 ga Hot Rolled
Width: 1.07m Mild Steel top; clear finish, ADA ledge, cont.-0.0127
Depth: 0.59m m Rubber strips, Pattern to be 80% recycled tire, 20%
Height: 0.59m black neoprene

Width:1.69m finish-Quad-Receptical gang boxes,located on the
Depth:0.81m floor of the unit, are to be connected to the junction
Cashwrap + Backwrap box-Gang boxes connected together with 0.02m
L2C & L2B (2POS) L2B: Backwrap (2POS) conduit, to serve as a wire chase-12 ga Hot Rolled
Width:1.7m Mild Steel top; clear finish, ADA ledge, cont.-
Depth:0.61m 0.0127m Rubber strips, Pattern to be 80% recycled
Height:0.86m tire, 20% black neoprene

Width: 1.07m finish-Quad-Receptical gang boxes,located on the
Depth: 0.81m floor of the unit, are to be connected to the junction
Cashwrap (3POS) box-Gang boxes connected together with 0.02m
L3C Cashwrap (L1C + L2C) L2C: Cashwrap (2POS) conduit, to serve as a wire chase-12 ga Hot Rolled
Width: 1.69m Mild Steel top; clear finish, ADA ledge, cont.-
Depth: 0.81m 0.0127m Rubber strips, Pattern to be 80% recycled
tire, 20% black neoprene
All casework to be 0.01905 m "wheatboard" w/ clear

finish-Quad-Receptical gang boxes,located on the
L2C: Cashwrap (2POS) floor of the unit, are to be connected to the junction
Cashwrap + Backwrap 4POS Width: 1.69m box-Gang boxes connected together with 0.02m
L4C Cashwrap (L2C + L2C) Depth: 0.81m conduit, to serve as a wire chase-12 ga Hot Rolled
Mild Steel top; clear finish, ADA ledge, cont.-
0.0127m Rubber strips, Pattern to be 80% recycled
tire, 20% black neoprene
L1B: Backwrap (1POS) 0.05mx0.05mx0.003175m Pre-finished Alum. Angle;

Width: 1.07m verify finish w/ architect prior to fabrication; color
Depth: 0.59m RAL 3003-White Painted & Distressed logo stencil-
Height: 0.59m Prefinished Distressed Metal w/ Branding & Graphics;
L3B Backwrap (3POS) Corrugated Metal; Wide Rib, "B" Deck;Round
L2B: Backwrap (2POS) 0.01905m Diagonal Holes: 0.01905m dia.;0.02
Width: 1.7m centers;1.1 holes per sq. in; 51% open;
Depth: 0.61m 16 ga. Steel; color RAL 3020 12 ga Hot Rolled Mild
Height: 0.86m Steel Top; clear Finish
0.05mx0.05mx0.003175m Pre-finished Alum. Angle;

verify finish w/ architect prior to fabrication; color
RAL 3003-White Painted & Distressed logo stencil-
L2B: Backwrap (2POS)
Prefinished Distressed Metal w/ Branding & Graphics;
Width: 1.7m
L4B Backwrap (4POS)
Depth: 0.61m
Corrugated Metal; Wide Rib, "B" Deck;Round
0.01905m Diagonal Holes: 0.01905m dia.;0.02
Height: 0.86m centers;1.1 holes per sq. in; 51% open;
16 ga. Steel; color RAL 3020 12 ga Hot Rolled Mild
Steel Top; clear Finish
(2) Shleves shown for refernce, (15) included with

Width:0.14m
assembly may be installed anywhere on fixture.
M2 Joy Fixture (2 Panel) Depth:0.03m
(2) Clip-on joy fixture, (3) In-Line joy fixture,
Height:0.042m (15) Shelf tray, (4) 1.5" Hinge pipe cap.
(2) Shleves shown for refernce, (15) included with

Width: 0.14m
assembly may be installed anywhere on fixture.
M5 Joy Fixture (5 Panel) Depth: 0.03m
(2) Clip-on joy fixture, (3) In-Line joy fixture,
Height: 0.042m (15) Shelf tray, (4) 1.5" Hinge pipe cap.
0.07m Dense Foam over wood frame

Width: 1.21m covered by black recycled leather
1.22m (48" x 48")
N1A Seating Large
Depth: 1.21m -Baseball stitching to be used on cat
Height: 0.45m logo on all sides-0.02m wood base painted
black
Diameter: 1.83m Covered in black recycled leather.
1.83m (72" x 72")
N1B Diameter Stage
Height: 0.381m N1B = built in 2 parts for ease of fabrication,
transport, and moving.
0.07m Dense Foam over wood frame

Width: 1.21m covered by black recycled leather
N1C Seating Small Depth: 0.60m -Baseball stitching to be used on cat
Height: 0.45m logo on all sides-0.02m wood base painted
black
All Frames 0.02mx0.003175m steel flat bar, Hot

Width: 0.27m
Short Sign Holder- rolled-All holders 18 ga or better-all Base plate to be
P1 Free Standing
Depth: 0.34m
0.3556m ga Clr matte
Height: 0.25m finish

Width: 0.35m
Medium Sign Holder- rolled-All holders 18 ga or better-all Base plate to be
P2 Bolted
depth: 0.02m
0.35m ga Clr matte
Height: 0.27m finish-Screw down

Width: 0.35m
Medium Sign Holder- rolled-All holders 18 ga or better-all Base plate to be
P3 Free Standing
Depth: 0.34m
0.35m ga Clr matte

Width: 0.27m
Tall Sign Holder- rolled-All holders 18 ga or better-all Base plate to be
P4 Bolted
Depth: 0.02m
Height: 0.53m finish-Screw down

Width: 0.27m
Tall Sign Holder- rolled-All holders 18 ga or better-all Base plate to be
P5 Free Standing
Depth: 0.34m
All Frames 0.02mx0.003175m steel flat bar Hot rolled-

Width: 0.12m
Shelf Talker- All holders 18 ga or better-all Base plate to be
P6A Hangbar Ready
Depth: 0.02m

Width: 0.12m
rolled-All holders 18 ga or better-all Base plate to be
P6B Shelf Talker-Clip on Depth: 0.02m
Shelf Talker- Width: 0.024m

P9B Clearance
(1) Bar, (2) Clip
Width: 0.57m
Base Depth: 0.99m
P7 Entry Sign
Sign Depth: 0.07m
rolled-All holders to be 16 ga or better
-Clr matte finish
Height: 0.57m
Width: 1.065m (4) Sign panels, (1) Cross strap, (2) Half straps,
P9A Wayfinding Height: 1.0m (4) 3/8-16 Bolts for chain attachment. Diameter:
Diameter: 0.042m 41.940mm
Frames to be mild steel, clear coat-
Width: 0.93m
P10 Hanging Storefront Signs
Height: 0.50m
0.00635m opening to slide in graphic
(top loaded)
Width: 0.047m
P12 Hanging Storefront Signs (1) Tube, (2) End cap, (2) Tab
Width: 0.241m Mild steel with gator grip tape on

Q3A,B,C Floor Shoe Riser Display Kit
Height: 0.658m - 1.267m top of shoe display.
Table Shoe Riser Display Width: 0.076m Mild steel with gator grip tape on
Q3D 0.102m (4") Height:0.065m top of shoe display.
Table Shoe Riser Display Width:0.076m Mild steel with gator grip tape on
Q3E 0.187m (7-3/8") Height: 0.186m top of shoe display.
Table Shoe Riser Display Width: 0.076m Mild steel with gator grip tape on
Q3F 0.34m (13-3/8") Height: 0.339m top of shoe display.
Width: 0.71m
Framed with upright rods, steel base plate on metal
R1 F.U.N. Fixture Depth: 0.71m
casters
Height: 0.946m
Stage shown with 8" (203.2mm) Tall sides for

Width: 1.52m reference height of stage may vary up to 24"
R1A Display Stage LG Depth: 0.86m (609.6mm).
Height: 0.20m NOTE: Adjustable feet attachments designed to fit to
storefront types. (Range: 304.8mm - 381mm)

Width: 0.50m reference height of stage may vary 4" (101.6mm) to
R1C Display Stage SM Depth: 0.50m 24" (609.6mm).
storefront type. (Range: 152.4mm - 228.6mm)

R2A Display Stage LG Depth: 0.86m 24" (609.6mm).
storefront type. (Range: 304.8mm - 381mm)

R3A Display Stage Triangle Depth: 1.22m 24" (609.6mm).
storefront types.
MENS:
Height: 1.83m Used to highlight the latest PUMA store
Z Mannequins (by Owner) merchandising. Located in storefront window,
WOMENS: and store impact area.
Height: 1.524m
Joy of Puma:
Revolutionizing The Factory Outlet Center
This work is subject to copyright.

All rights reserved, whether the whole
or part of the material is concerned,
specially those of translation, reprinting,
re-use of illustrations, broadcasting,
reproduction by photocopying
machines or similar means, and
storange in data banks.
2012 Nathan Lee Colkitt Architects

California, U.S.A.

PUMA FOC Manual

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Joy of Puma

Revolutionizing The Factory Outlet Center

02. Store Design Manual 13

IA. Catwalk Store Principles 16

IB. Pinwheel Store Principles 29

IIA. Catwalk Fixtures 44

IV. Materials 100

03. Fixture Matrix 107

A New World Order

FOC Concept Design Solution

1. Real World Fun

5. Sport & Lifestyle

02 Store Design Manual

IA. Catwalk Store Principles 16

IB. Pinwheel Store Principles 29

IIA. Catwalk Fixtures 44

IIB. Pinwheel Fixtures 52

IV. Materials 100

Catwalk Store Principles

Large Catwalk Basic Factory Outlet Store

Sample layout for 900m - 1500m store

Joy Fixture (accessories)

Landing Area Stage

Small Catwalk Basic Factory Outlet Store

Sample layout for 400m - 900m store

Standard layout according to zoning principles and basic fixture

Slim Wall Unit

Joy Fixture (accessories)

Basic Zoning Principle

Large Store Catwalk Layout Principle

Birch Run Birch Run

Small Store Catwalk Layout Principle

London London London

Layout 1 Layout 2 Layout 3

Catwalk Store Grading

MENS WOMENS MENS WOMENS

VS 900sq m-1500sq/m 900sq m-1500sq/m

Catch the Customer

Customer Attraction Wayfinding

Catwalk FOC Customer Flow

through the store that emphasizes

Circulation CUSTOMER ATTRACTION

CUSTOMER FLOW CATWALK

Large Catwalk FOC Fixture Examples

Birch Run Birch Run

Small Catwalk FOC Fixture Examples

London London London

Layout 1 Layout 2 Layout 3

Pinwheel Store Principles

Large Pinwheel Basic Factory Outlet Store

Sample layout for 900m - 1500m store

B fixture wall unit

Joy Fixture (accessories)

Landing Area Stage

Small Pinwheel Basic Factory Outlet Store

Sample layout for 400m - 900m store

Rounder (clearance) Seating station

Centralized B fixture wall unit

B fixture wall unit Cash wrap

Pinwheel General Zoning Principles Basic Zoning Principle

MENS WOMENS MENS

Large Store Pinwheel Layout Principle

Grand Prairie Merrimack Seattle

Small Store Pinwheel Layout Principle

#!!" %!! "

!! ! % !

Impact area Focus Area Location "34"0-5-.

#!!" %!! "