Business/IT Planning
 Concerned with making the planning
process for information technology
investment and decision making a
quicker, more flexible, and more
thoroughly aligned process.
 Focuses on discovering innovative
approaches to satisfying a
company’s customer value and
business value goals.
3 major components of
Business/IT Planning
 Strategy Development
developing business strategies that
support a company’s business
vision.
 Resource Management
developing strategic plans for
managing or outsourcing a
company’s IT resources, including
IS personnel, hardware, software,
data, and network resources.
 Technology Architecture
making strategic IT choices that
reflect an information technology
architecture designed to support a
company’s e-business and other
business/IT planning.
Major Component of IT
Architecture
 Technology Platform
the internet, intranet, extranets and
other network computer system.
 Data Resources
store and provide data and
information for business processes
and decision support.
 Application Architecture
business applications and
information technology are designed
as an integrated architecture of
enterprise system that support
strategic business initiatives, as well
as cross functional business
processes.
 IT Organization
designed to meet the changing
strategies of a business.
Identifying Business/IT Strategies
overall plan which consists of objectives,
principles and tactics relating to use of
technologies within particular
organization
Quadrant Strategies
 Cost and Efficiency
improvement
this quadrant represent a low
amount of internal company, and
competitor connectivity and use of
IT via internet and other network.
 Performance Improvement in
Business Effectiveness
here a company has a high degree
of internal connectivity and
pressures to substantially improve
its business process, but external
connectivity by customers and
competitors is still slow.
 Global Market Penetration
must capitalize on a high degree of
customers and competitor and use
of IT.
 Product and Service
Transformation
this enables the company to develop
and deploy new internet-based
product and services that
strategically reposition it in the
marketplace.
E-Business Strategy Example
 Market Creator
use the internet to define new
market by identifying a unique
customer need.
 Channel Reconfiguration
use the internet as a new channel to
directly access customers, make
sales, and fill orders.
 Transaction Intermediary
use the internet to process
purchases.
 Infomediary
use the internet to reduce the
search cost.
 Self-service Innovator
use the internet to provide a
comprehensive suite of services that
customers, employees can use
directly.
 Supply Chain Innovator
use the internet to streamline the
interactions among all parties in the
supply chain to improve operating
efficiency.
 Channel Mastery
use the internet as a sales and
service chain.

Business Application Planning

developing and implementing business
application of IT, and managing their
development project

Business/IT Architecture Planning

combines contemporary strategic
planning methods like SWOT analysis
and alternative planning scenarios with
more recent business modeling and
application development methodologies
like component-based development.