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Ask Tony Hsieh of Zappo’s, Steve Jobs of Apple or Bill Gates of Microsoft. There is
a new breed of executive roaming the corporate landscape. These business
leaders invent instead of predict. They use both sides of the brain. They collect
skills and change mindsets. They inject creativity into everything they do. They
lead, inspire, discover, influence, formulate, tear down and build up.
In times like these, the CEO is no longer just the visionary or the founder of the
company. With all the advances in technology, and in this new economy, the CEO
has to survive and prosper as a multi-faceted practitioner. A Hybrid CEO®.
What this means is that the CEO can not only think but also act to create the
desired and sometimes required results in the marketplace. We at CEO Mastery
train the next generation of CEOs who are deeply committed to their companies,
holding the vision and leadership of their organization, yet they sometimes lack
the tactical know-how to execute on it.
As a Hybrid CEO®, you have already mastered fundamental business skills. What
you need is the skills and perspective to make sense of a fast-changing world, plan
under uncertainty, recognize market-busting opportunities for growth, view
finance through the lens of the shareholder, shape sound governance policies,
and ensure continued effective leadership. As a Hybrid CEO®, you are called to:
Read the above paragraph again – aloud – and as you hear the words, think about
them.
Every year, CEO’s and other executives spend billions of dollars on books, courses,
seminars that promise to leverage their strengths, increase their knowledge, or
intensify their commitment through motivation. You’ve probably done it yourself.
This puts you in a unique position. How do you accomplish more, with limited
time and resources, in a tighter marketplace, with a jaded and more educated
consumer base, and sharper competition?
That is why knowing your true business parameters are so important. It exposes
you, maybe for the first time, to the reason why you are not performing at the
level you know you should. And the answer is your business is not currently set up
to help you achieve and then surpass your corporate and individual key
performance indicators (iKPI’s).
The next reason you need to know your iKPI’s is it serves as the barometer for
which activities you should personally be spending your time on and which
activities you should be delegating. The trick is to consistently focus on those
activities that can raise your production and profitability. By delegating market
intelligence, analytics and internal tracking, you can then focus on your primary
business objective: increasing customer acquisition, leveraging retention and
maximizing customer value.
Most corporate leaders never get close to their profit potential because they
mistakenly believe that what is keeping them from generating that kind of money
is missing knowledge. And while there might be an element of truth to the
missing knowledge theory, it is really only applicable if you are brand new to the
business and have very limited marketing knowledge. If you do not fall into that
category then knowledge is not your primary problem. Getting outside help for
more theory is not the answer. You should be looking for practitioners to show
you the way based on their proven results.
First off, it’s the wrong question because the cheapest solution is almost never
the most reliable, or the quickest, or the most knowledgeable, or the best choice.
When all is said and done, the old saying that you get what you pay for is really
true. And since we have already established that your time has value, when you
If your focus is on getting the activity done, as opposed to achieving the actual
strategic result, you are being seduced by the “flavor of the month” program-
management mentality, versus using customized strategy to produce results for
your organization. When you consider the total amount of time you dedicate to
program selection, finding and hiring a vendor, and the consequently ineffectual
implementation, it is quite expensive. What makes this approach even worse is
that there is always a greater risk in dealing with cookie-cutter methodology than
an external professional who has a deep understanding of your business
concerns, and has a track record of delivering the desired end results.
The bad news is: Even when you purposefully engineer outsourcing relationships
for program execution, things can and do still go wrong.
Your company's pushing the limits, people are busier than ever before, everyone's
doing more with less. Frustration's setting in, and people are making simple
mistakes. Endless meetings, paperwork, busywork. And you keep hearing,
"There must be a better way of working!"
Obviously, there’s a lot more to metrics, but if you just start thinking about what
metrics you could use to judge your own performance as well as your teams and
external resource relationships you’ll be light years ahead of where most business
leaders are today.
What would it be like to discover to think about your company from a completely
different perspective? A perspective that brings structure, clarity and order to
your business development efforts. That perspective is represented in a proven
model we call “The Seven Centers of Business Mastery.”
This business management solution helps you see your business as an organized
unit comprised of seven sub-systems that produce extraordinary results
immediately. This is our way of organizing the way you work on your business,
instead of just in it. It's a perspective that brings structure, order and clarity to
your business while paving the way to creating real equity as well as predictable
income.
One new idea can transform your career, business and life. Challenge your
assumptions and the way you look at your business. We work with you to
translate these new insights into actions that will have a profound impact on your
organization. While we will expose you to the best thinking in business, the most
important ideas just may be the ones inspired by your experience with CEO
Mastery.
While your career may have been defined by your business knowledge and
personal skills, your future success will be defined by your leadership capabilities.
CEO Mastery is designed to open your eyes to new possibilities so that you can
take your organization in new directions. But it does more than that. It offers a
sense of perspective. It helps you develop the vital leadership skill of recognizing
patterns and seeing opportunities in your own career and business environments.
What Is Next?
We understand you have pressing needs that you need addressed as quickly as
possible. Perhaps you need help in simplifying your leads generation process, or
increasing customer conversion - or hundreds of other "we need this fixed NOW"
kind of projects.
Contact us today for your CEO Mastery assessment. For more information, visit
http://www.ceomasteryseries.com
Please Call (305) 851-5655
CEO Mastery
Corporate Headquarters
1784 W. Northfield Blvd. Suite 162
Murfreesboro, TN 37129
305.851.5655 office
305.513.5190 fax