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What’s the most powerful way to advance your writing career (as well as your personal goals)?
Master the art of persuasive writing.
The ability to persuade readers to take a specific course of action or adopt a new belief is a writing superpower.
Unfortunately, to those not “born with it”, that superpower seems like sheer magic.
It isn’t magic. It’s an art that you can learn – and do well – simply by practicing a few key skills known by persuasive writers
everywhere.
Keep reading to discover 15 techniques for stunningly persuasive writing, and you’ll quickly see exactly how you can use
each in your own work.
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Your job as a writer means placing enough information in front of your audience that they can see your point, rather than
be utterly swayed to it. It’s critical to know your audience well so that you don’t over- or under-persuade.
8. Choose the tone that will get you the best results
When you want to persuade someone verbally – whether it’s to open the door for you when you’re carrying a heavy box
or to get out of your way if you’re late for a plane – you choose your tone to match the situation.
The same is true for persuasive writing. Before you begin crafting the words, check whether the tone you’re about to
adopt is the best one for the situation, and for the audience you want to reach.
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