THE PROBLEM AND ITS BACKGROUND

Introduction

In today’s generation many of Filipino teenagers were engrossed in watching Korean

drama especially, teenagers. As stated in Reel Rundown site, when "Gangnam Style" by Psy hit

YouTube like a tsunami, many people were surprised to discover how popular Korean music and

dramas in the world. In other words, Korean culture got easily caught the attention of many

people. Korean fever is continuously infecting around the world. Many Korean Dramas have

become popular throughout Asia and have contributed to the phenomenon of the Korean wave,

known as "Hallyu". Korean dramas are known with astonishing plot of story which is contained

of different genres such as romantic, comedy, and actions that makes many people to continue

patronize it. One factor that attract many people to watch Korean drama is through their Korean

idols. There are some actors and actresses who have frame in worldwide, but also can earn more

than others. According to MyReviews4you site, the top 10 Richest Korean Actors and Actresses

in 2017 and maybe they are your favorite stars as well. They are Lee Jong-Suk (#10), Yoo Ah-in

(#9), Lee Min-ho (#8), Lee Seung-gi (#7), So Ji-sub (#6), Jo In-sung (#5), Lee Young-ae (#4),

Hyun Bin (#3), Kim Soo-hyun (#2), Jun Ji-hyun(#1). Every drama or movie of their Korean

idols, they cannot wait to watch it. They are surely updated in every episode of the Korean

dramas they have watching. In other words, Korean dramas hooked up the heart and mind of

many people. Korean Dramas influences the fashion and doings in this generation. They imitate

the cool clothes that their Korean idols wear to have some what we call "ootd". They spend

money just to fulfill their happiness in buying a lot of stuffs or items. They also save money just

to join in their much awaited concert of their Korean idols. It can be seen to them the eagerness

to go in that event. Now Korean drama strives at its finest. A lot of teenagers are so much

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overwhelmed whenever they finished a Korean dramas or movies. It seems like after watching

one episode, they cannot wait for the new update one. When watching Korean dramas, they get

something different, the warm water was rushing flooded their cheeks. The excess Korean

dramas, capable of stirring the emotions of the audience. There are several excess that make

Korean dramas very popular and interesting like story, character with debt, setting places and

soundtrack. Korean Drama has best storyline and the story is not monotonous like other Drama

as from other country. Intrigues that exist in each drama that makes the audience want to watch

and wait for the continuation of the episode so the story makes the audience curious. The stories

always new and different for each drama. Korean dramas also never show similarities with the

story of another drama. They love different flow and characteristic. In Korean drama, it tells real

events and people daily activity so that the Korean culture is to be the most sought and want to

learn by all people around the world. Actors or actress always through casting to determine

which suits the character. So the artist can explore their respective roles. Therefore, the audience

will be able to assume that role is played by an actress like reality. They behave as real

characters, without any contrived impressions.

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Background of the study

Watching Korean drama in today’s generation are surprisingly popular even in the other

countries. Korean drama seems a kind of entertainment which there is a lot of Filipinos was

hooked on it. Even the characters in the drama are not that handsome or beautiful at all, there is a

lot of Filipinos still watching it because of the unbelievable story they creating. Some of the

people watching these kind of drama tells that this is their other options to help them to relax

when there is a lot of stress coming. But we must also need to be aware what would be the

effects to us by watching this continuously because as what other say too much of anything is

bad.

Korean drama affects us people in some aspects such as financial, psychological,

emotional, and social. These aspects affect the way how we think, we act, we communicate or

socialize to others and so on. Korean dramas can give a new mindset and a new perspective in

life such as wanted to go to Korea just to experience their culture, wasting money just to buy

things comes from Korea, dressed like the style of their idols and so on..

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Statement of the problem

The purpose of the study is to know the financial, psychological, emotional and social

effects of watching Korean Dramas to Filipino's. Specifically the study sought to answer the

following questions:

1. What are the factors that caught the interest of the respondents to watch Korean

Dramas:

1.1 Attractive Music

1.2 Influence by peers

1.3 Uniqueness

1.4 Cultural Appeal

2. What are the advantages and disadvantages of watching Korean Dramas to Filipino's:

2.1 Financial

2.2 Psychological

2.3 Emotional

2.4 Social

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Significance of the study

This study is beneficial for those people who are experiencing changes from their self,

specifically when watching Korean drama, and throughout community and society in some

aspects such as financial, psychological, emotional and social well-being. One of the most

important approaches of this study is to know the limitations of watching Korean drama, because

in our generation nowadays it is the most popular hobbies which there is a lot of students affects

their class performance and many Filipinos are hooked on it.

This study is hoped to shed the effects of watching Korean drama and also anticipated to

contribute additional information to serve the specific individuals and organization.

Mankind. This study will be beneficial for the mankind to help them to be aware of the

changes they feel not only because of watching Korean Drama, but also in a lot of manner. It

may have an impact on how to limit their selves in different aspects of life.

Society. This paper can provide a new insight about the advantages and disadvantages of

watching Korean Drama to the society. For those people who are particularly watching Korean

drama, if they are conscious about the effects of it they will influence their colleagues to give a

new mindset and perspective in life.

Students. It could be benefit to the student who are mainly watching Korean drama,

because many students in this day and age are the main bases in terms of this. Also, to indicate

the students that they need to be more responsible in making decision according to changes that

they concurring.

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Scope and Limitations

This study is limited only to the selected students of San Francisco High School. This

research involved to one hundred (100) students and the grade 10 students will be the researcher

focus of their study. Most of the San Francisco High School students has been watching Korean

Dramas and greatly attached in Korean culture. Grade 10 students in San Francisco High School

consists of 22 sections that has at least 50 students inside their classroom. The researcher will

conduct a survey in those students that involve in their study. And the researcher decided to use

stratified random sampling as their strategy in conducting their survey. In this generation, a lot of

them are interested in watching Korean Drama and the researchers made it as their research

locale that will help a lot in the consistency of their research making. Students are still

questionable on how watching Korean Dramas can affect the financial, psychological, emotional

and social well-being.

Definition of terms

 Hallyu - A term now widely used to refer to the popularity of Korean entertainment and

culture across Asia and other parts of the world, Hallyu or the “Korean Wave” first

appeared during the mid-1990s after Korea entered into diplomatic relations with China

in 1992 and Korean TV dramas and pop music gained great popularity in Chinese-

speaking communities

 Peer pressure - Peers play a large role in the social and emotional development of

children and adolescents. Their influence begins at an early age and increases through the

teenage years. It is natural, healthy and important for children to have and rely on friends

as they grow and mature.

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 REVIEW OF RELATED LITERATURE

Local Literature

Some people wondering why someone who watched Korean dramas become addicted

and even come into a situation that they will devoted their life into it. According to Tapulgo

(2012), she discussed her opinions about why Korean dramas are more titillating than Filipino

drama. She stated that at first you will hate Korean dramas but not until you watch it and make

yourself realize that it is really fascinating not only because of the actresses and actors who plays

the part or role of the character and has a catching looks but of the story that could be done in

real life. And she even supported it with another article, it is a study conducted by Kreah (2007),

it is about the different reasons why someone love watching Korean Dramas/Series. In this

article, it says that the Filipino drama's story really happens in life and has also the same themes

all over again so that the watchers is no longer interested in watching it while the Korean drama's

story is rarely happens and realized that there are simple experiences in our lives to be seen in the

TV and hits your heart slowly. Also, it stated that most of Korean Dramas have their stories and

episodes well-planned before they start shooting and it is rarely happen that they lengthen the

episodes. In addition, the few characters gives also an impact to the audience because viewers

can easily go with the flow of the story. Unlike our local shows, there are many subplots, and

when it happens, a new character comes or a character dies or disappears. The story becomes

complicated and sometimes too draggy, that most of the times it lasts for a year that makes

viewer become bored to watch it. So when Korean Dramas (we call it koreanovelas) are aired in

the Philippines, and become a hit, local shows started shortening their air time. When the

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Philippine TV aired some Korean dramas, the local shows become unwanted. That's why there

are now a lot of Filipino people who are addicted in watching Korean dramas.

Relating this to our study, Korean dramas catch the eyes of each and every one because

of the heart melted dramas they make. We can see the real life situation in Korean dramas that

why many people patronize their stories. It seems like they get some lessons and inspirational

thoughts found in the Drama’s that they have watched. This affects their emotional and

psychological thinking that they may apply in their real life.

Local Literature

According to Casasoia (2017) there are some side effects of watching Korean dramas,

like they can’t stop there self from watching another episode. She stated that “the Korean dramas

are undeniably addictive and add the fact that Korean actors and actresses are certainly too

adorable”. Now, How can you just stop watching?. And she even supported it with another

example of side effect of watching Korean dramas, it is about the people who are suddenly take

interest in learning the Korean languages. She also stated that “Some of the people who are

watching Korean drama hate when they can’t watch new episode and have to wait until subbers

finish adding English subtitles to it”, sometimes they wish that they could understand hangul so

that they can watch Korean dramas anytime they want with no worries about the subtitles.

Watching Korean dramas have a bad effects but there are also good effects like she also stated

“watching Korean dramas could be one of the greatest things we can ever do during our free

time. It lifts us up when we’re feeling down; It makes us believe in the idea of love once again it

helps us realize that there is more to life than painful reality and never ending responsibilities to

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accomplish. Thus, give yourself a pat in the back for giving yourself some time to loosen up and

unwing the help of Korean drama.”

Foreign Literature

Korean drama are too popular in today’s generation that even the people around the

world becomes their audience. Bacon (2016) discussed or stated some informations about “Why

Korean Dramas Are Popular”. He stated that the popularity of Korean dramas and music was

discovered due to the Gangnam Style by Psy hit Youtube like a tsunami, many people were

surprised to discover how popular Korean music and dramas are in America and outside of

Korea. He also stated that Korean dramas are hot on video streaming in different websites like

Hulu and Netflix. But currently airing dramas can't be subtitled and loaded quickly enough to

satisfy their English-speaking audience. The Korean entertainment industry is booming right

now. He then also stated that the global audience for Korean music and Korean television is

exploding across Asia and it is even spreading to Europe and North America. This surge of

Korean cultural popularity has been called "Hallyu." It means Korean wave and refers to the way

Korean entertainment is spreading around the world.

Relating this to our study, Korean’s influence many people because of the Korean dramas

they present. People see the unique qualities that Korean have. They imitate or idolize it because

they found it cool and interesting. The Korean music also create a big impact in many people,

when Gangnam style by Psy hit, a lot of people were surprised and got interested in Korean

music. Also the fashion of Korean. Many Filipinos find it cute until they imitate it to have their

“OOTD” or outfit of the day as they called it and get attention. There are many reason why

Korean are popular in many people.

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Foreign Study

The globalization greatly affects everyone especially when it comes to culture and social

activities. One particular subject is the huge effect of the Koreans to the world or the “Korean

Wave” as told by Won-Jun, Lee’s in his research study (2015). For example, the worldwide

success of the song “Gangnam Style” by PSY which became the most viewed video in Youtube.

Since then, a lot of people have been following to the craze of Korean Wave and have been

willing to adopt their culture, fashion, food, music and technology (Jung, 2006). But the most

influential trend from Koreans is their dramas that is because its content has such a high quality

(Hogart, 2013).

The Korean dramas prompt the people to be positive about life which greatly improves

their behaviour. It is because the people’s praising for the Koreans concept of beauty and love

dominates their whole personality (McCutcheon et al., 2002), making them very active in living

their lives. This also result for the growth of the impact of the market of the Koreans because

apparently the pop culture acts as one of the great influences for the consumers in the

marketplace (Hirschman, 1990). Thus, this proves that the “Korean Wave” is taking over, not

just in the Philippines but worldwide. But knowing this, it does not mean and does not make the

people to forget their own cultures and traditions. Because Koreans are just one of the proofs that

despite of coming from different races and having various kinds of cultures, people would still

choose to understand, accept and even embrace others ideologies for the sake of spreading love

and equality to everyone in the world.

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Conclusion

As a conclusion, Korean drama affects our mind on how we act as a person. It also affects the

way we show ourselves and how we communicate with to others. In other words, watching Korean

drama can give a huge impact to us if we were not able to be aware of the different aspects in our life

that can affect just by continuously watching this. Korean drama is not the only way for us to relax

ourselves. There are a lot of hobbies that are suggested to be good as watching this Korean dramas,

like hobbies can done even if it is in the outdoor or indoor.

Most of the Filipino millennial student in SFHS are addictive in Korean dramas not only by

its unique concept of story, it is also by the actors and actresses have a beautiful faces and adorable

way of acting.

It really affects the people or student’s financial well-being because many of them hoping to

try what is on the Korean drama they watched, they always use money in order to buy some stuffs

and to imitate some fashion’s style. Also in psychological well-being, watching Korean drama has an

impact to the students because they tend to think in a way that they will have a love life just like in

the Korean drama, use their Korean idol as an inspirations and willing to learn and apply the

language of Korea.

In emotional well-being, many students incline to show their feelings in different ways

because of the emotions they feel when watching Korean drama. The students easily carried

away, sometimes feel impatient and say that Korean drama scene or ending affects their

emotions for the day.

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Bibliography

Bacon, C. (2016, April 19). Why Korean Dramas are Popular. Retrieved March 04, 2018, from
https://reelrundown.com/movies/Korean-Wave-Why-Are-Korean-Dramas-Popular

Kreah (2007, July 19). 6 ReasonsWhy I love Watching Korean Dramas/Series. Retrieved March 04, 2018,
from https://kreah-craze.com/hallyu.../reasons-why-i-love-watching-korean-dramasseries/

MyReviews4you (n.d). Top 10 Richest Korean Actors and Actresses in 2017. Retrieved March 04, 2018,
from https://myreviews4you.com/top-10-richest-korean-actors-actresses-2017/

Tapulgo, K. (2012, October 7). Why Korean dramas are more titillating than Filipino dramas. Retrieved
March 04, 2018, from http://kimberlyanntapulgo.blogspot.com/2012/10/filipino-love-
koreanovela.html

Casasoia (2017). The side effect of a watching a good k-drama. Retrieved March 04, 2018, from

http://www.psst.ph/side-effects-watching-good-k-drama/

Lee, W. (2015). The Effects of the Korean Wave (Hallyu) Star and Receiver Characteristics on

T.V Drama Satisfaction and Intention to Revisit. Retrieved March 29, 2017, from

http://www.sersc.org/journals/IJUNESST/vol8_no11/34.pdf

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