Escolar Documentos
Profissional Documentos
Cultura Documentos
A – Awareness
Initial point where your brand and/or business is
recognised and acknowledged.
I – Interest
Generating thoughts and discussion about your brand.
D – Desire
Communicate your messages through the use of social
media and email marketing.
A – Action
The stage where the conversion is complete and back to
the 'interest' stage to retain them. Your website is
responsible for this stage.
Rank Company Name
1 Vodafone
2 Bharti Airtel
3 Hindustan Unilever
4 Cadbury
5 Coca-Cola India
6 PepsiCo
7 ITC
8 Sony India
9 Tata Motors
10 Samsung Electronics
11 Nokia
12 Idea Cellular
Grow from $27.1 billion in 2011 to over $42.5 billion in 2015
Transparency
Cost of Hardware
Governance, laws and regulations
Cultural issues
Lack of technical infrastructure
Marketing philosophies & channels
Online shopping worries
Fear factor
Unreliable delivery mechanisms
Credit card fraud and usage:
Clearly, the strengths of the Internet as a marketing
medium far outweigh the negatives