E Marketing

E-Marketing
Unit 01 - 1Mark Quiz Questions

1.Common methods of _________access include dial-up, landline broadband (over
coaxial cable, fiber optic or copper wires), Wi-Fi, satellite and technology 3G cell
phones.
a. Shop
b. Internet
c.
Telephone
d. Radio
2.Companies that use __________ marketing can also save money because of a
reduced need for a sales force.
a. Internet
b. Direct
c. Viral
d. Personal
3.Consumers can access the _______ and learn about products, as well as purchase
them, at any hour, any day.
a. Shops
b. Malls
c. Internet
d. Multiplex
4.E marketing is the process of growing and promoting an organization using

_________ media.
a. Print
b. Online
c. TV
d. Radio
5.E marketing, also referred to as online marketing or internet marketing, is

marketing that uses the ___________.
a. Internet
b.
Transporters
c. Shops
d. Trucks
6.Effectively, __________ marketing makes business hours 24 hours per day, 7 days
per week for every week of the year.
a.
Telephone
b. Internet
c. TV
d. Radio
7.Facebook, Orkut and MySpace often brand themselves as __________ network

services rather than simply as Web page hosts.
a. physical
b.
psychological
c. telephone
d. social
8.In recent years many VoIP systems have become as easy to use and as
convenient as a normal_________.
a. radio
b. television
c. telephone
d. mobile
9.In the music industry, many consumers have begun buying and downloading
music files (e.g. MP3s) over the __________ instead of simply buying CDs.
a. Internet
b. Counter
c. Rack
d.
Pavement
10.Internet shopping is the process consumers go through to purchase products or
services over the __________.
a. Malls
b. Internet
c. Shops
d. Stores
11.Many consumers are hesitant to buy items over the _________ because they do
not trust that their personal information will remain private.
a. Internet
b. Counter
c. Racks
d. Tables
12.Many existing radio and television broadcasters provide __________ 'feeds' of

their live audio and video streams.
a. Internet
b. Animal
c.
Vegetable
d. Oil
13.Many individuals and some companies and groups use "Web logs" or________,
which are largely used as easily-updatable online diaries.
a.
Diaries
b. Blogs
c. Sites
d. E-
mails
14.Many use the __________ to access and download music, movies and other works
for their enjoyment and relaxation.
a. Internet
b.
Telephone
c. TV
d. Radio
15.Mobile phones, data cards, handheld game consoles and cellular routers allow
users to connect to the __________ from anywhere there is a cellular network
supporting that device's technology.
a.
telephone
b. television
c. radio
d. Internet
16.More and more banks are offering the ability to perform banking tasks _________.
a.
personally
b. easily
c. online
d. ATM
17.Municipal wi-fi or __________access, wiMAX offering broader ranges than wi-fi are
becoming more popular.
a. world-wide
b. city-wide
c. country-
wide
d. nation-
wide
18.One main area of leisure on the __________ is multiplayer gaming.
a. radio
b. TV
c.
Playground
d. Internet
19.Over 6 million people use __________ or message boards as a means of

communication and for the sharing of ideas.
a. E mail
b. Blogs
c.
Advertising
d.
Promotion
20.Search engine marketing for example, which is part of__________, continues to

grow at tremendous rates.
a. operations
b. promotion
c. e-marketing
d. advertising
21.Security concerns are of great importance and __________ companies have been
working hard to create solutions.
a.
multinational
b. local
c. online
d. big
22.Small tablets, pocket PCs, smart phones, game machines, and even GPS devices
are now capable of tapping into the __________ on the go.
a. Web
b.
Telephone
c. Mobile
d. TV
23.Technically e-Commerce is a part of _________.
a. Marketing
b. Finance
c. Operations
d. e-Business
24.The cost to acquire a customer is __________ with E marketing than with

traditional marketing.
a. lower
b. higher
c. same
d.
enormous
25.The Internet, then known as _________, was brought online in 1969 under a
contract let by the renamed Advanced Research Projects Agency (ARPA).
a. ARPANET
b. INTRANET
c. EXTRANET
d. EASYNET
26.The nature of the internet means businesses now have a truly _________ reach.
a. National
b. Global
c. Local
d.
Municipal
27.The __________ is as essential of a business tool as the phone and FAX.
a. Internet
b. TV
c. Radio
d.
Typewriter
28.Voice over Internet Protocol, also called VoIP is the routing of voice
conversations over the __________ or through any other IP-based network.
a. Highway
b. Railway
c.
Telephones
d. Internet
29.VoIP can be free or cost much less than a normal ___________ call, especially over
long distances.
a. Telephone
b. Radio
c. TV
d. Personal
30.Wireless has grown rapidly in the past few years, and travelers search for the
__________ "hot spots" where they can connect to the internet while they are away
from the home or office.
a.
shopping
b. gaming
c. Wi-Fi
d. sports
31.__________ Business, or "e-Business", may be defined broadly as any business

process that relies on an automated information system.
a. Electrical
b. Electronic
c.
Engineering
d. Emotional
32.___________ does not allow shoppers to touch, smell, taste or try-on tangible
goods before making an online purchase.
a. Shops
b. Malls
c. Stores
d. E marketing
33._____________ has had a large impact on several industries including music,

banking, and book publishing.
a. Advertising
b. Promotion
c. Distribution
d. E marketing
Unit 01 – 2 Mark Quiz Questions

1."Personalized" _____ ______are delivering tailored messages to an infinite number
of target markets.
a. web sites
b. shop sites
c. store
fronts
d. delivery
sites
2.As corporations strive to focus on ________ _________and become more flexible,

they have reduced their ownership of raw materials sources and distribution
channels.
a. production
planning
b. operations
planning
c. marketing
planning
d. core competencies
3.Compared to traditional media, such as print, radio and TV, Internet marketing
can have a relatively ________ cost of entry.
Choose one answer.
a. high
b. same
c.
similar
d. low
4.E-business software solutions allow the integration of intra and inter firm ________
processes.
a.
production
b. marketing
c. sales
d. business
5.Encryption is one of the main methods for dealing with privacy and security
concerns on the__________.
a. Radio
b. Internet
c. Television
d.
Telephone
6.The immediacy of the Internet as a medium means that there's minimal __________
spend wasted on less than effective campaigns.
a. operations
b. production
c. advertising
d. distribution
7.The Internet creates the perfect environment for _________ marketing to targeted
groups.
a.
industrial
b.
business
c.
consumer
d. niche
8.The Internet is a worldwide, publicly accessible series of interconnected computer

networks that transmit data by packet switching using the standard _________
Protocol (IP).
a.
International
b. Individual
c. Internet
d.
Institutional
9.The purpose of supply chain management is to improve trust and collaboration

among ____________partners, thus improving inventory visibility and improving
inventory velocity.
a. supply chain
b. company
management
c. distribution
management
d. marketing
management
10.The __________ has brought many unique benefits to marketing, including low
costs in distributing information and media to a global audience.
a. Mobile
b.
Television
c. Radio
d. Internet
11.The __________ nature of Internet media, both in terms of instant response, and in
eliciting response at all, are both unique qualities of Internet marketing.
a. exclusive
b. interactive
c. individual
d. unipolar
12.Whereas ________ marketing is largely about getting a brand's message out

there, eMarketing facilitates conversations between companies and consumers.
a. industrial
b. traditional
c. consumer
d. business
13._____ -_____ methods include search engine marketing, display advertising, e-

mail marketing, affiliate marketing, interactive advertising and viral marketing.
a. International-
Marketing
b. Global-Marketing
c. E -Marketing
d. Direct-Marketing
14._________ _________management is a cross-functional approach to managing the

movement of raw materials into an organization and the movement of finished
goods out of the organization toward the end-consumer.
a. Supply chain
b. Production
Planning
c. Inventory
Distribution
d. Operations
Planning
15.__________ is a "network of networks" that consists of millions of smaller

domestic, academic, business, and government networks, which together carry
various information and services, such as electronic mail, online chat, file transfer,
etc.
a.
Telephone
b. Satellite
c. Television
d. Internet

1.Each of the following is considered an important step for marketers in creating
value in online information EXCEPT:
a. Gathering
b. Producing
c. Organizing
d.
Distributing
2.Each of these key features of the Internet was in use by the early 1970s EXCEPT:
a. remote computer
access
b. multiple party chat
sessions
c. textbook sales
d. file downloading
3.One early version of networking technology was:
a. the electric
typewriter
b. the electric
telegraph
c. the assembly line
d. the gasoline engine
4.The leading driver of Internet usage is:
a. Email
b. Ecommerce
c. News sites
d. Financial
sites
5.The vast majority of the new information stored around the world is stored in what
form?
a. Film
b. Magnetic
c. Optical
d. Paper
6.When using networks, marketers must utilize a diverse mix of technology and
what?
a. Information
downloading
b. Information processing
c. Social interaction
d. Social engineering
7.Which of the following is an example of a market that has moved from local to a
national or global audience by going online:
a. Banking
b. Education
c. Insurance
d. All of the above
8.Which of the following is NOT an example of an Internet marketing tool?

a. political website
b. online product launch
c. celebrity endorsement
d. email poll of Major League

Baseball fans
9.Which of the following is NOT an example of shared Internet resources:

a. Grid computing
b. Music file swapping
c. Online restaurant
reviews
d. Instant messaging
10.With basic documents and anonymous users, the first generation of the Internet
facilitated all of the following EXCEPT:
a. Wide use
b. Low cost
c. Secure interactions
d. Expansive
exchanges

1.A metric is nothing more than a standard measure to assess one's ___________ in a
particular area.
a. sales
b. market
c. production
d. performance
2.A __________ model is the method of doing business by which a company can
sustain itself -that is, generate revenue.
a.
marketing
b. sales
c.
production
d. business
3.A ___________ auction (also called procurement auction, e-auction, sourcing event,
e-sourcing or eRA) is a tool used in industrial business-to-business procurement.
a. forward
b. reverse
c. street
d. simple
4.An online community is a group of people that primarily interact via

communication media such as ___________ than face to face.
a.
telephone
b. mobile
c. internet
d. radio
5.Being on the Web means your business will be visible to a/an __________audience
which introduces complexity for payment options (e.g., show prices in US dollars or
local currency?), distribution channels, Web site design, and returns.
a. domestic
b. national
c. local
d. international
6.Being on the Web means your store will be open ____hours a day, 7 days a week.
a. 8
b. 10
c. 24
d. 16
7.By committing the business ideas to paper, the ability to create and manage the
___________will improve.
a. business
b. people
c. finance
d.
production
8.By setting goals and objectives in the _____________ plan, you take the first step to
be able to compare actual business results with anticipated goals.
a.
production
b. labour
c. business
d.
financing
9.E-commerce is conducted at _________ speed.
a. Internet
b.
Lightning
c. Sound
d. Light
10.E-shopping is the process consumers go through to purchase products or

services over the _____________.
a. weekend
b. market
c.
computer
d. Internet
11.ITC, one of India's leading private companies has initiated an __________ effort
that places computers with Internet access in rural farming villages.
a. e-Market
b. e-Tailer
c. e-Choupal
d. e-
Business
12.Metered Usage-measures and bills users based on actual __________ of a service.
a. usage
b.
advertisin
g
c. selling
d. wastage
13.Some firms function as _____________(information intermediaries) assisting

buyers and/or sellers understand a given market.
a.
intermediaries
b. wholesalers
c. retailers
d.
infomediaries
14.The farmers also use the e-Choupal to order seed, fertilizer, and other products
such as consumer goods from ITC or its partners, at prices lower than those
available from village traders
a. e-Tailer
b. e-Choupal
c. e-Business
d. e-Market
15.The Web allows greater opportunities for personalization of content, one-to-one

marketing, and __________ self-service.
a. worker
b. customer
c. labour
d. clerical
16.The__________ allows companies to distribute information at the speed of light

and at almost zero cost, to reach customers with both reach and range, to introduce
new and innovative business models, to reduce costs and generate savings, and
many, many more differences.
a.
Telephone
b. Internet
c. Radio
d.
Television
17.Third-party __________is a fixed-price online marketplace that allows sellers to

survey their goods alongside other offerings.
a. Marketplace
b. Retailer
c. Wholesaler
d. Customer
18.To acquire funding is the usual reason why a business needs a business & a
_________ plan.
a. strategic
b. simple
c. serious
d.
production
19.Usually a __________ charges a fee or commission for each transaction it enables.
a.
distributor
b. broker
c. retailer
d.
Wholesaler
20.Various business analysis techniques can be used in strategic planning, including

SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats analysis) and
PEST analysis (_________________________analysis).
a. Political, Environmental, Social, and

Technological
b. Psychological, Economic, Social, and

Technological
c. Political, Economic, Symbiotic, and

Technological
d. Political, Economic, Social, and
Technological
21.Virtual Merchant-or___________ , is a retail merchant that operates solely over the

web.
a. retailer
b. e-tailer
c.
wholesale
r
d.
distributor
22.What one needs are metrics that are ______________________________________or

SMART objectives.
a. Specific, Measurable, Actionable, Relevant,
and Timely
b. Specific, Marketable, Actionable, Relevant,

and Timely
c. Specific, Measurable, Actionable, Recent, and

Timely
d. Specific, Measurable, Aggressive, Relevant,

and Timely
23.__________ have been widely used throughout the world to set prices for such
items as agricultural commodities, financial instruments, and unique items like fine
art and antiquities.
a. Auctions
b. Markets
c.
Distributors
d.
Wholesaler
s
24.__________metrics are those for which you can get the data when you need it.
a. "True"
b. "Tested"
c.
"Temporary
"
d. "Timely"
25.___________ in your metrics are specific and targeted to the area you are
measuring.
a.
"Standards"
b. "Social"
c. "Specific"
d. "Special"
26.___________in SMART simply means metrics don't measure things that are not
important.
a.
"Relevant"
b. "Recent"
c. "Royalty"
d.
"Rejection"
27.___________indicates that the metrics are easy-to-understand, and it is clear when

you chart your performance over time which direction is "good" and which direction
is "bad", so that you know when to take action.
a.
"Assessable"
b. "Actionable"
c.
"Aggressive"
d. "Anti-Trust"
28.___________planning is an organization's process of defining its strategy, or

direction, and making decisions on allocating its resources to pursue this strategy,
including its capital and people.
a.
Production
b. Strategic
c.
Marketing
d. HR
29._____________in metrics indicates that you can collect data that is accurate and
complete.
a.
"Manageable"
b. "Marketable"
c. "Meaningful"
d. "Measurable"
30.______________ Merchant is a mail-order business with a web-based catalog which

combines mail, telephone and online ordering.
a. Wholesale
b. Web-Catalog
c. Retail
d. Business

1.A prospective landlord, equipment supplier, or application service provider may
want to see a viable ____________before entering into a business partnership with
business owners.
a. production
plan
b. business plan
c. sales plan
d. marketing
plan
2.Brokers are__________; they bring buyers and sellers together and facilitate
transactions.
a. market-movers
b. market-pushers
c. market-mavens
d. market-makers
3.Brokers play a frequent role in business-to-business (B2B), business-to-consumer

(B2C), or _______________(C2C) markets.
a. consumer-to-
consumer
b. customer-to-
consumer
c. consumer-to-customer
d. customer-to-customer
4.Business models have taken greater importance recently as a form of intellectual

property that can be protected with a patent as a number of business method
patents relevant to ________________ have been granted.
a. R&D
b. e-commerce
c. discoveries
d. inventions
5.The first, and biggest, difference in e-strategic planning is the need for the
entrepreneur to recognize the different and unique capabilities of the __________and
begin to think differently, and creatively, about the opportunities and problems the
Internet presents.
a. Customer
b. Supplier
c. Internet
d. Buyer
6.The Internet also creates more __________ power for the customer, creates a more
perfect information market to the customer's benefit, and makes it easier for
competitors to invade a company's marketplace.
a. balancing
b.
bureaucratic
c. business
d. bargaining
7.The Internet, and the ______________applications that the Internet makes possible,
means that the every e-business must be totally focused on the customer.
a. business-oriented
b. profit-oriented
c. sales-oriented
d. customer-oriented
8.The _________ has popularized the auction model and broadened its applicability to
a wide range of goods and services.
a. web
b.
telephone
c. mobile
d.
computer
9.___________ Broker--conducts auctions for sellers (individuals or merchants).

a.
Transaction
b. Search-
Agent
c. Auction
d. Distributor
10.___________ Marketplace or virtual mall is a hosting service for online merchants

that charges setup, monthly listing, and/or transaction fees & may also provide
automated transaction and relationship marketing services.
a. Real
b. Internet
c.
Electronic
d. Virtual

1.A personalized portal allows customization of the interface and content to the user
whereas a __________ portal cultivates a well-defined user demographic.
a. universal
b. niche
c.
specialised
d. user-
friendly
e. web
2.A ____________facilitates transactions between buyer and sellers by providing

comprehensive information and ancillary services, without being involved in the
actual exchange of goods or services between the parties.
a. Metamarketer
b. E-distributor
c. E-wholesaler
d. Metamediary
e. E-tailer
3.Business has always been about "getting close to the customer" but that was in a
world without the potential of personalization, ___________ marketing, data mining,
concurrent reach and range, and customer relationship management.
a. relationship
b. world-wide
c. internet
d. electronic
e. one-on-one
4.Click and Mortar refers to a traditional brick-and-mortar retail establishment with

_________ storefront.
a. web
b. mortar
c.
computer
d. monitor
e. mobile
5.The web-advertising model works best when the volume of viewer traffic is
__________ or highly specialized.
a. large
b. small
c. diversified
d. differing
e.
distinguished
6.The _________advertising model is an extension of the traditional media broadcast
model wherein the broadcaster is a web site which provides content (usually, but
not necessarily, for free) and services (like email, IM, blogs) mixed with advertising
messages in the form of banner ads.
a. internet
b. e-commerce
c. e-marketing
d. internet-
commerce
e. web
7.___________ Broker provides a third-party payment mechanism for buyers and

sellers to settle a transaction.
a. Search-
Agent
b. Transaction
c. Fulfillment
d. Exchange
e. Value-added
8.___________ Marketing is a customer loyalty program that provides incentives to

customers such as redeemable points or coupons for making purchases from
associated retailers. Data collected about users is sold for targeted advertising.
a. Incentive
b. Loyalty
c. Consumer
d. Customer
e. Internet
9.______________-Targeted Advertising - pioneered by Google, extends the precision
of search advertising to the rest of the web by identifying the meaning of a web
page and then automatically delivering relevant ads when a user visits that page.
a.
Customer
b. Business
c. Content
d. Supplier
e. Internet
10.________________is a merchant that deals strictly in digital products and services

and, in its purest form, conducts both sales and distribution over the web.
a. E-Tailer
b. E-wholesaler
c. Bit Vendor
d. Transaction-
Broker
e. Infomediary

1.A strategy is a broad plan derived from environmental analysis that is designed to
achieve ___________ objectives.
a. company's
b.
competitor's
c. legal
d. political
2.A tactic is one of many actions used to execute a ___________.

a. bond
b. mistake
c. blunder
d. strategy
3.An analysis of the STEP involves _____________, Technological, Economic and

Political factors.
a.
Selective
b.
Strategic
c. Social
d.
Service
4.By doing organisation's ___________analysis one can devise an e-Marketing

strategy that can improve the organisation's bottom line.
a. SPAT
b. SBOT
c. SWOT
d. SMOT
5.Declaring the __________is the planning stage when the organizational orientations
and intentions are established thus providing a sense of direction.
a. results
b.
intention
c.
objective
d. mission
6.E-Marketers generally start by analysing the current micro- and _________economic

situation of the organisation.
a. macro
b. socio
c. mini
d. mega
7.E-Marketing plan is a strategic document aimed at achieving marketing objectives

via ______________medium.
a. electronic
b.
production
c. traditional
d. ultrasonic
8.Every good e-Marketing plan must be developed in line with the organisation's
overall _____________plan.
a.
production
b. marketing
c.
advertising
d. staffing
9.Examples of _________ environment elements are: pricing, suppliers, customers.
a. social
b. micro
c.
political
d. legal
10.In a recession, firms often shift to other activities to keep busy and the __________
opens new opportunities to do so.
a.
Televisio
n
b. Radio
c. Web
d. Mobile
11.In order to measure the __________achieved through the marketing plan, we need
to constantly monitor each stage of the plan.
a. penetration
b. performance
c. potential
d. publicity
12.Once we have chosen a segment, it becomes our __________market -- the group

to whom we direct our marketing efforts.
a. Domestic
b. Export
c. Target
d.
Multinational
13.Plan of ________consists of a very detailed description of the procedures and

means to implement the actions the company wants to take.
a. Action
b.
Association
c.
Amalgamatio
n
d.
Augmentatio
n
14.Position is the distinctive ___________ you want consumers to have of your

company.
a. image
b.
product
c. brand
d. shop
15.Premium products sell through __________locations.
a. premium
b. market
c. rural
d.
diversified
16.Price must match product positioning; if it is __________quality, we expect a high

price, while low prices suggest low quality.
a. medium
b. high
c. low
d.
reasonabl
e
17.Promotion includes everything from ___________and sales promotion through

personal selling and public relations.
a.
distribution
b. production
c. advertising
d.
procurement
18.Since the __________ environment is especially crucial to the Web, you should
monitor that non-stop.
a. internal
b.
organisational
c. competitive
d. production
19.SMART is an acronym and stands for "Specific", "___________", "Attainable",

"Realistic" and "Timed".
a. Marketing
b. Medium
c. Measurable
d.
Management
20.Strengths and __________are internal issues of an organization, while the

Opportunities and Threats come from the outside.
a. Competition
b.
Weaknesses
c. Markets
d. Strategies
21.Strengths and ___________are internal issues, meaning they are unique to the
firm for whom the plan is being prepared.
a.
Weaknesses
b.
Opportunities
c. Threats
d. Competition
22.SWOT is an acronym which stands for Strengths, Weaknesses, ________ &

Threats.
a.
Organisations
b. Opportunities
c. Oppositions
d. Orientations
23.The e-marketing plan is built exactly on the same principles as the classical
_____________ plan.
a.
manufacturin
g
b.
maintenance
c. marketing
d. production
24.The key elements of a marketing strategy are the target market, position and
___.
a. 4Ps.
b. 4Ms
c. 4Qs
d. 4Ds
25.The __________we plan to take must be clearly formulated, measurable, and the
results must be monitored and evaluated.
a. Company
b.
Organisatio
n
c. Action
d. Product
26.When we speak of the _________environment, we are referring to all of the things

happening in our world that may have an impact on business.
a. political
b. legal
c. marketing
d. social
27._________in 4Ps is where people actually buy.
a. Price
b.
Promotion
c. Place
d. Product
28.__________ take on a special importance in the Web planning environment since

they give us a measure of where we expect to be.
a.
Distribution
b. Objectives
c.
Advertising
d. Selling
29.__________in 4Ps includes the physical attributes, such as colour, shape and
design, as well as intangibles such as brand, reputation, customer service,
warranties, return policies and support.
a.
Promotion
b. Product
c. Place
d. Price
30._____________analysis always refers to an industry as a whole, not to a specific

firm.
a.
Environmental
b.
Organisational
c. Political
d. Legal

1.By assessing organisation's strengths and weaknesses and looking at current
opportunities and threats one can devise an e-Marketing strategy that can improve
the organisation's ______________.
a. survival
b. bottom line
c. production
d. image
2.E-Marketers must observe both internal and external factors when developing
a/an ___________plan as trends in both micro and macro environment affect the
organisation's ability to perform business.
a. Promotion
b. Production
c. e-Marketing
d. Distribution
3.E-Marketers must observe both internal and external factors when developing an
e-Marketing plan as trends in both micro and _________ environment affect the
organisation's ability to perform business.
a. social
b. macro
c. political
d.
technological
4.E-Marketing plan represents a _______of organisation's overall marketing plan

which supports the general business strategy.
a. need
b. sub-set
c. strategy
d. result
5.Examples or ________-environment are: socioeconomic, political, demographic and

legal factors.
a. Micro
b. Macro
c. National
d. Market
6.Implementation and control consist of the series of ___________that must be

performed in order to run the marketing plan in accordance to the objectives set by
the marketer.
a.
advertisements
b. activities
c. strategies
d. objectives
7.In order to produce a viable ___________solution, e-Marketers must first understand

the current situation of the company and its environment, profile, segment the
target the right market and then strategically position the products as to achieve
optimal response with the target market.
a. e-
Marketing
b. advertising
c. promotion
d. distribution
8.It is critical to gain the support of all __________of the organization for
implementing the Marketing Plan, since the marketing plan is due to affect the
organization from its grounds.
a. members
b.
competitors
c. associates
d.
stakeholders
9.The ______________planning is an essential organizational activity, considering the

hostile and complex competitive business environment.
a. Production
b. Operational
c. Marketing
d.
Environmental
10.___________ analysis consists of continuous scanning of the macro- and micro-

environment.
a. Marketing
b. Competitor
c.
Organisational
d. Strategic
1.A _________ plan would consist of details of responsibilities, costs, sales prognosis
and budgeting issues.
a. Marketing
b.
Organisational
c. Sales
d. Strategic
2.A __________and not diversified company would adopt less formal procedures,
because the managers in these cases have more experience and functional
knowledge than the subordinates, and they are able to achieve direct control upon
most factors.
a. large
b.
medium
c. small
d. tiny
3.Before establishing the final strategy, several strategies are to be formulated, in

order to cover the distance between what we want to achieve and what is possible
to achieve, with the ___________at our disposal.
a. finance
b. resources
c.
management
d.
organisation
4.Canada's Post Office is now a private corporation and that has given it the
freedom and incentive to explore online implications for delivery of information, the
result of which is e-post, the world's first ________post office.
a. Modern
b. Electronic
c. Automated
d.
Computerized
5.If we are proposing a Web-based operation to sell books, it would be nice to see
how the firm has done selling books through ___________channels which should be
descriptive and factual.
a. internet
b. tele-
marketing
c. conventional
d. direct
6.In a company with __________ activity, it is less likely that top managers have
functional information in a higher degree than the subordinate managers.
a.
concentrated
b. focused
c. simplified
d. diversified
7.In order to produce a viable __________solution, e-Marketers must first understand

the current situation of the company and its environment, profile, segment the
target in the right market and then strategically position the products as to achieve
optimal response with the target market.
a. e-Marketing
b. e-Commerce
c. financial
d. profitable
8.On the Web, a strong __________is especially valuable, as brands are rich in
meanings, usually positive ones & this means there is less need to build trust with
visitors to our site -- they know who we are.
a.
promotion
b.
advertising
c. brand
d.
distribution
9.Only 8% of line shoppers are considered aggressive price seekers. While there are
bargain hunters out there, competing on the ________ __________is rarely a
sustainable strategy, especially on the Web.
a. lowest price
b. highest quality
c. efficient
distribution
d. effective
advertising
10.Technology also makes it possible to create Web sites that track visitor
behaviour and permit ongoing refinements so people stay longer, or whatever the
goal may be. Those using such technologies can be more ___________to user trends.
a. responsive
b. critical
c. comfortable
d. linked
11.Web sites reveal much of the strategy and activity of firms on the Web, and they
make it easy to assess strategies which are open to the competitors. However,
withholding information for this reason is ___________.
a. advisable
b. desirable
c. counterproductive
d. profitable
12.__________on the Web might include using the Web site for catalogue
information, presenting frequently-asked questions about your products or handling
requests for sales calls or information.
a. Planning
b. Tactics
c.
Strategies
d.
Operations
13.__________technology is changing dramatically & so the impossible is becoming

the feasible like -you can track customers in ways hitherto impossible.
a.
Production
b.
Computer
c. Web
d. Mobile
14._______________ strategies include careful execution of all necessary steps to

achieve established objectives & it could refer re-launching of a website, promo
campaigns for a new or rewritten site, monitoring website efficiency and many
more.
a. Planning
b. Implementing
c. Projecting
d. Control
Unit 04 - 1Mark Quiz Questions - Attempt 1

Top of Form
1."Cyber __________" is registering, trafficking in, or using a domain name with bad-faith intent
to profit from the goodwill of a trademark belonging to someone else.
a. Management
b. Copying
c. Squatting
d. Promotion
2."Malware" is a combination of the words "_______" and "software".

a. musical
b. methodical
c. malicious
d. meaningful
3."Pretexting" technique is often used to trick a business firm into disclosing ________
information.
a. customer
b. competitor
c. product
d. distribution
4."__________ Spoofing" is a term used to describe fraudulent email activity in which the
sender address and other parts of the email header are altered to appear as though the email
originated from a different source.
a. Web
b. Internet
c. E-mail
d. Mobile
5."__________" gives authors, artists and others the right to exclude others from using their
works.
a. Cartel
b. Syndicate
c. Copyright
d. Oligopoly
6.A "Road _______" is a real-world variation of a Trojan Horse that uses physical media and
relies on the curiosity of the victim.
a. Grape
b. Pineapple
c. Apple
d. Orange
7.A typical example application for "Web _________" is a web crawler that copies content from
one or more existing websites in order to generate a scraper site.
a. Scraping
b. Site
c. Blog
d. Engine
8.A Web _____ is an object that is embedded in a web page or e-mail and is usually invisible to
the user but allows checking that a user has viewed the page or e-mail.
a. Bug
b. Browser
c. Application
d. Site
9.A ________ is simply a website where daily, weekly, or monthly personal or corporate
thoughts, ideas, and happenings can be published and shared with others.
Choose one answer.
a. Blog
b. Diary
c. Site
d. Banner
10.All __________data to and from the consumer must pass through the consumer's ISP.
a. Mobile
b. Telephone
c. Internet
d. Postal
11.Consumers obtain Internet access through an Internet _________Provider (ISP).

a. Space
b. Selection
c. Symbol
d. Service
12.Cookies have become perhaps the most widely-recognized _________risk on the internet,
receiving a great deal of attention.
a. piracy
b. privacy
c. marketing
d. production
13.Email correspondence should be private and ___________.

a. well-known
b. common
c. familiar
d. confidential
14.Internet ___________ consists of privacy over the media of the Internet, the ability to control
what information one reveals about oneself over the Internet, and to control who can access that
information.
a. piracy
b. reach
c. marketing
d. privacy
15.It is very important from both an ethical values based e business and legal B2B and B2C
perspective to make sure that the written words and what is portrayed about a company are
__________.
a. manipulated
b. factual
c. false
d. incorrect
16.Malware should not be confused with defective __________, that is, software which has a
legitimate purpose but contains harmful bugs.
a. hardware
b. part
c. component
d. software
17.Many critics see "____________" as a symbol of deceptive practices of the capitalist society.
a. production
b. finance
c. marketing
d. HR
18.Many programs and operating systems are set up to perform "Data ________"of usage which
includes recording the times when the computer is in use, or which web sites are visited.
a. Logging
b. Control
c. Transmission
d. Warehouse
19.On the Internet, certain organizations employ tracking of people's web browsing resulting in
"Browsing __________".
a. Profiles
b. Habit
c. Process
d. Data
20.People who defend "__________" consider it as a creative art based on illusions and symbols
of communicating information about products and services to consumers.
a. production
b. finance
c. marketing
d. HR
21.Phishing is a technique of _________obtaining private information.

a. legally
b. fraudulently
c. pleasantly
d. happily
22.Quid Pro ________ means "Something for something".
a. Quo
b. Buo
c. Suo
d. Muo
23.Search engine optimization can improve search engine _______ of the website.
a. ranking
b. working
c. response
d. speed
24.Security and privacy concerns along with e-business ________ issues will become more
prevalent since it will become more difficult to figure out who you can trust online.
a. political
b. legal
c. social
d. environmental
25.Social engineering is a collection of techniques used to manipulate people into performing

actions or divulging ___________information.
a. manipulated
b. confidential
c. wrong
d. false
26.Spyware is computer __________that is installed surreptitiously on a personal computer to

intercept or take partial control over the user's interaction with the computer, without the user's
informed consent.
a. hardware
b. software
c. part
d. component
27.The "Trojan ______" can arrive as an email attachment promising anything from a "cool" or
"sexy" screen saver & takes advantage of curiosity or greed to deliver malware.
a. Man
b. Cow
c. Dog
d. Horse
28.The Digital Millennium __________Act (DMCA) is a United States copyright law which
implements two 1996 treaties.
a. Copyright
b. Copying
c. Carriage
d. Correspondence
29.The software ____________ refers to several practices when done without the permission of
the copyright holder.
a. piracy
b. development
c. privacy
d. marketing
30.__________measures are provided on several, if not all, social networking sites.

a. Piracy
b. Privacy
c. Marketing
d. Production

Top of Form
1."_________" is a type of internet crime that occurs in pay per click online advertising when a
person, automated script, or computer program imitates a legitimate user of a web browser
clicking on an ad, for the purpose of generating a charge per click without having actual interest
in the target of the ad's link.
a. Cookies
b. Spoofing
c. Squatting
d. Click- fraud
2."__________ " is often used to trick a business into disclosing customer information, and is
used by private investigators to obtain telephone records, utility records, banking records and
other information directly from junior company service representatives.
a. Phishing
b. Spyware
c. Pretexting
d. Cookies
3.A number of countries have passed __________laws, which usually target any software that is
surreptitiously installed to control a user's computer.
a. monopoly
b. anti-spyware
c. oligopoly
d. copyright
4.Creating a copy and/or selling it is the act that some people refer to as "software _________" &
is a copyright infringement.
a. principle
b. privacy
c. piracy
d. patent
5.Creating a copy of a software to serve as a backup is seen as a fundamental right of the

software-buyer in most countries & is not a ________infringement.
a. Patent
b. Monopoly
c. Cartel
d. Copyright
6.In "__________", the phisher sends an email that appears to come from a legitimate business
requesting "verification" of information and warning of some dire consequence if it is not done
& this mail usually contains a link to a fraudulent web page that looks legitimate-with company
logos and content-and has a form requesting everything from a home address to an ATM card's
PIN.
a. Phishing
b. Pretexting
c. Cookies
d. Malware
7.In some countries the __________ laws may allow the selling of a software version modified
for use by blind people, students (for non-educational product) or similar.
a. Copyright
b. Patent
c. Consumer
d. Competition
8.People who defend the current practice of marketing and e-marketing argue that
_____________ cannot be blamed as manipulation or distortion of the perception and autonomy
of consumers.
a. production
b. marketing
c. operations
d. advertising
9.The basic principles of autonomy, dignity, integrity and vulnerability are the foundation for the
protection of the human person in Marketing __________.
a. Ethics
b. Strategy
c. Principles
d. Concepts
10.The critics of __________ think that these deceptive techniques use ambiguity, conceal facts
and make exaggerated psychological appeals to the unconscious dimensions of human
experience.
a. production
b. marketing
c. operations
d. advertising
11.__________ includes computer viruses, worms, Trojan horses, spyware, dishonest adware,
and other malicious and unwanted software.
a. Phishing
b. Pretexting
c. Web-Bug
d. Malware
12.___________ does not give its owners the right to sell or distribute, for example, libelous
email messages, works that are obscene or invade another's rights of privacy.
Choose one answer.
a. Patent
b. Copyright
c. Monopoly
d. Syndicate

Top of Form
1.A rapid increase in the use of Computer and ___________has given rise to new forms of
crimes like publishing sexually explicit materials in electronic form, video voyeurism and breach
of confidentiality and leakage of data by intermediary, e-commerce frauds like impersonation
commonly known as Phishing, identity theft and offensive messages through communication
services.
a. Internet
b. Mobile
c. Modem
d. Satellite
2.A typical example application for _________ is a web crawler that copies content from one or
more existing websites in order to generate a scraper site & the result can range from fair use
excerpts or reproduction of text and content, to plagiarized content.
a. Cyber Squatting
b. Domain Squatting
c. Web Scraping
d. Web Spidering
3.A ______________agreement (also known as a "click through" agreement) is a common type

of agreement (often used in connection with software licenses) which are mostly found on the
Internet, as part of the installation process of many software packages, or in other circumstances
where agreement is sought using electronic media.
a. Shrink wrap
b. Click wrap
c. Digital Security
d. Internet Security
4.An HTTP _________consists of a piece of information stored on a user's computer to add

statefulness to web-browsing & these systems do not generally make the user explicitly aware of
the storing of a cookie.
a. Tag
b. Cookie
c. Protocol
d. System
5.By changing certain properties of the e-mail, such as the From, Return-Path and Reply-To
fields (which can be found in the message header), ill-intentioned users can make the e-mail
appear to be from someone other than the actual sender & this is called____________________.
a. Web Spidering
b. Domain Squatting
c. Cyber Squatting
d. E-mail Spoofing
6.Governments and organizations may set up _______ websites - featuring controversial topics -
with the purpose of attracting and tracking unwary people, which constitutes a potential danger
for individuals.
a. stateful
b. decrypted
c. uncrypted
d. honeypot
7.The term "_____________" is registering, trafficking in, or using a domain name with bad-
faith intent to profit from the goodwill of a trademark belonging to someone else & such parties
usually ask for prices far greater than that at which they purchased it.
a. Cyber Squatting
b. Domain Squatting
c. Web Scraping
d. Web Spidering
8.The _________ __________ available on social networking sites like Orkut include the ability
to block certain individuals from seeing your profile, the ability to choose your "friends," and the
ability to limit who has access to your pictures and videos.
a. banner ads
b. privacy settings
c. pop-up ads
d. micro sites
9.__________ technique uses a rogue Interactive voice response (IVR) system to recreate a
legitimate sounding copy of a bank or other institution's IVR system & the victim is prompted
(typically via a phishing email) to call in to the "bank" (via a provided toll free number) and
verify information.
a. Trojan Horse
b. Phone phishing
c. Road Apple
d. Quid Pro Quo
10.___________ programs can collect various types of personal information, but can also
interfere with user control of the computer in other ways, such as installing additional software,
redirecting Web browser activity, or diverting advertising revenue to a third party.
a. Web-bug
b. Malware
c. Spyware
d. Pretexting

Top of Form
1.A big advantage is that Internet-based survey research may _________time for researchers.
a. waste
b. save
c. lose
d. misuse
2.A company collects primary research by gathering __________data.

a. past
b. secondary
c. original
d. historical
3.A data _______ is the main repository of an organization's historical data, its corporate
memory.
a. source
b. system
c. centre
d. warehouse
4.Accounting systems are a part of marketing information systems providing product

__________ and profit information.
a. sales
b. mix
c. promotion
d. advertising
5.Another survey method that involves the _________ for data collection involves the email
survey.
a. Telephone
b. Mobile
c. Television
d. Internet
6.Comparing stockholding records with orders received helps a company ascertain whether its
__________are in line with current demand patterns.
a. stocks
b. sales
c. profits
d. revenues
7.E-commerce Market ___________ is a crucial part in building a successful ecommerce

application and online storefront.
a. Research
b. Mechanism
c. Demand
d. Program
8.Information __________ refers to the state of having too much information to make a decision
or remain informed about a topic.
a. system
b. programme
c. overload
d. strategy
9.Market research also _______________ unnecessary expenses, making developers and web
businesses anticipate industry trends.
a. increases
b. inflates
c. reduces
d. raises
10.Marketing researchers may find the Internet an especially rich domain for conducting
___________research.
a. qualitative
b. personal
c. survey
d. psychological
11.Marketing ______________is a proactive search for information.

a. Management
b. Research
c. Logistics
d. Communications
12.New products and innovations are increasing at a __________rate than ever before, along
with evolutions in customer preference and need.
a. slower
b. lagging
c. moderate
d. faster
13.One of the most important functions of ____________ Management is the setting up &
management of the Marketing Information System.
a. Personnel
b. Marketing
c. Purchase
d. Operations
14.Paper surveys tend to be __________, even when using a relatively small sample and the
costs of a traditional large-scale survey using mailed questionnaires can be enormous.
a. economical
b. cost-effective
c. time-saving
d. costly
15.Putting a survey up on the WWW is quite __________because of its low cost and simplicity.
a. complicated
b. common
c. laborious
d. cumbersome
16.Researchers in a variety of disciplines may find the Internet a/an _________ area for
conducting survey research.
a. fruitful
b. avoidable
c. complicated
d. undesirable
17.The current challenges businesses face includes a ___________emphasis on creating

customer value and improving customer service.
a. reducing
b. growing
c. diminishing
d. contracting
18.The ____________ records that are of immediate value to marketing decisions are: orders
received, stockholdings and sales invoices.
a. external
b. outside
c. internal
d. extraneous
19.Usability testing of e-commerce shopping cart is an excellent way to receive _______.

a. products
b. complements
c. payment
d. feedback
20.________warehouses enhance end-user access to a wide variety of data.

a. Data
b. Product
c. Branch
d. Factory
21.__________ management has been described as "a systematic process for capturing and
communicating knowledge people can use."
a. Knowledge
b. Production
c. Marketing
d. Personnel
22.___________ Group consists of a group of educated people, in one room, discussing e-

business topics structured with a moderator.
a. Primary
b. Secondary
c. Focus
d. Tertiary
23.___________ Information System includes Processes associated with collecting, analyzing,

and reporting marketing research information.
a. Marketing
b. Production
c. Purchase
d. Personnel
24.___________ warehouses can be a significant enabler of commercial business applications,

particularly customer relationship management (CRM) systems.
a. Factory
b. Branch
c. Data
d. Product
25._____________ Research is a face-to-face method that allows developers to get personal with
focus groups, digging deeper into important issues.
a. Qualitative
b. Quantitative
c. Quantifiable
d. Computable
26._____________ research is conducted to explore a problem to get some basic idea about the
solution at the preliminary stages of research.
a. Primary
b. Exploratory
c. Secondary
d. Conclusive
27._________research is conducted on data published previously and usually by someone else.
a. Secondary
b. Primary
c. Preliminary
d. Qualitative
28.______________ ecommerce research is a method of gaining consumer product information

and product perceptions.
a. Quantitative
b. Qualitative
c. Quantifiable
d. Computable
29.______________ Market Research on the Internet encompasses a wide variety of information

gathered for e-business planning and prospecting.
a. E-commerce
b. Primary
c. Secondary
d. Conclusive
30.________________ research is conducted to draw some conclusion about the problem.

a. Exploratory
b. Secondary
c. Primary
d. Conclusive

Top of Form
1.Advantages of __________ research include access to individuals in distant locations, the
ability to reach difficult to contact participants, and the convenience of having automated data
collection, which reduces researcher time and effort.
a. qualitative
b. on-line
c. primary
d. secondary
2.As the amount of available data grows, the problem of managing the information becomes
more _________, which can lead to information overload or information fatigue.
a. efficient
b. difficult
c. elementary
d. simple
3.In some ways, _________ management is more essential to company success than capital or
labor, yet often it is the most overlooked.
a. personnel
b. finance
c. product
d. knowledge
4.Information ___________ is a term that describes the rapidly increasing amount of published
information and the effects of this abundance of data.
a. explosion
b. implosion
c. contraction
d. concentration
5.Large amounts of historical information to dig through, a high rate of new information being
added, contradictions in available information, and a low signal-to-noise ratio make it
__________ to identify what information is relevant to the marketing decision.
a. effortless
b. efficient
c. easy
d. difficult
6.Many large b2b ecommerce services use research of __________ to predict the content,
products and services buyers will find most attractive in near future markets.
a. trends
b. production
c. advertising
d. promotion
7.One advantage of __________ survey research is that it takes advantage of the ability of the
Internet to provide access to groups and individuals who would be difficult, if not impossible, to
reach through other channels.
a. mobile
b. online
c. telephonic
d. secondary
8.There are two primary methods that are widely used to conduct __________ surveys at
present; posting them on the WWW where they can be filled out and sent back to the researcher
and emailing them to individuals to fill out and email back to the researcher.
a. telephonic
b. mobile
c. electronic
d. television
9.Web analytics especially refers to the use of data collected from a ______ _____to determine
which aspects of the website work towards the business objectives.
a. sales data
b. data warehouse
c. web site
d. production data
10.__________ communities have flourished online, and hundreds of thousands of people
regularly participate in discussions about almost every conceivable issue and interest.
a. Virtual
b. Real
c. Racial
d. Tribal
11.______ information provides input to marketing decisions including product improvements,

price and packaging changes, copywriting, media buying, distribution, and so forth.
a. Production
b. Marketing
c. Management
d. Audit
12.___________ Test Markets are computer simulations of consumers, companies and the
market environment.
a. Real
b. Mobile
c. Product
d. Virtual

Top of Form
1.A lot of company information often remains _____________ because it is compartmentalized,
either in the form of an individual entrepreneur or in the functional departments of larger
businesses.
a. over-utilised
b. unmanageable
c. burdensome
d. under-utilised
2.An MIS (________ Information System) has four main constituent parts: the internal reporting
systems, marketing research system, marketing intelligence system and marketing models.
a. Media
b. Management
c. Marketing
d. Material
3.As the cost of computer hardware and software continues to decrease, and the popularity of the
Internet increases, more segments of society are using the Internet for ___________ and
information.
a. communication
b. promotion
c. publicity
d. marketing
4.Even when a piece of market information seems easy to find on the internet, the ___________
of the source is a serious concern.
a. reliability
b. accessibility
c. manageability
d. reputation
5.Free ecommerce research found online is not always ___________but can be useful to track
opinions, profiles and customer behavior.
a. accessible
b. accurate
c. elementary
d. manageable
6.In ___________test marketing, the computer can show store shelves with the test brand &
other brands displayed exactly as they would be in the real store & the advertisements, aisle
displays, shelf tags, store specials, point of purchase ads, manufacturer's coupons, etc. are all
displayed & made available on the computer.
a. conceptual
b. real
c. virtual
d. computerized
7.One ___________ of virtual communities as sites for research is that they offer a mechanism
through which a researcher can gain access to people who share specific interests, attitudes,
beliefs, and values regarding an issue, problem, or activity.
a. difficulty
b. disadvantage
c. advantage
d. complication
8.To gather reliable shopping cart services data it is ______________ to quiz targeted buyers
instead of gathering data from friends and relatives.
a. trivial
b. important
c. unimportant
d. unnecessary
9.Today's ___________ business environment demands a new attitude and approach within
organizations-actions must be anticipatory, adaptive, and based on a faster cycle of knowledge
creation.
a. volatile
b. docile
c. predictable
d. facile
10.Until recently, creating and conducting an online survey was a time-consuming task requiring
familiarity with web authoring programs, HTML code, and scripting programs whereas today,
survey authoring __________ packages and online survey services make online survey research
much easier and faster.
a. system
b. hardware
c. software
d. internet
11.When conducting __________ research, relatively little may be known about the
characteristics of people in online communities, aside from some basic demographic variables,
and even this information may be questionable.
a. primary
b. online
c. qualitative
d. secondary
12.___________ groups method of gathering ecommerce feedback is advantageous; results are

immediate, accessible and reveal problems/bugs the e-commerce development team may have
overlooked.
a. Customer
b. Management
c. Commerce
d. Focus

Top of Form
1.All information sent over the __________ travels through several different computers before
finally reaching its destination.
a. radio
b. telephone
c. web
d. television
2.A lack of __________ for the company may cause some customers to have privacy concerns.
a. trust
b. address
c. understanding
d. information
3.B2B is far and away the __________ sector of e-commerce.

a. limited
b. tiniest
c. smallest
d. largest
4.Business-to-business (B2B) e-commerce is __________ different from business-to-consumer

(B2C) e-commerce.
a. significantly
b. slightly
c. trivially
d. negligibly
5.Consumers want to find relevant information & products quickly & receive purchased goods as
___________ as possible.
a. late
b. quickly
c. pleasantly
d. smoothly
6.Ecommerce sites must work hard to build the impression of _________.

a. success
b. profitability
c. trustworthiness
d. importance
7.Especially with _________-cost items, buyer's regret is common.

a. low
b. high
c. medium
d. insignificant
8.Frequent viruses, reports of internet fraud, etc. have slowed down the rapid acceptance &
popularity of ______________.
a. tele-marketing
b. e marketing
c. direct-marketing
d. retail-marketing
9.Health, criminal, and other types of emergencies might indeed be handled better if the person
in trouble has an access to the ___________.
a. television
b. radio
c. internet
d. telephone
10.In the __________ stage, the customer must choose between the alternative brands, products
and services.
a. recognition
b. purchasing
c. search
d. evaluation
11.Internet has the ability to inexpensively store vast amounts of information at different
___________ locations.
a. symbolic
b. virtual
c. diverse
d. distinctive
12.Internet transactions result in __________ inventory control & fewer out of stock situations
due to rapid inventory adjustments.
a. tighter
b. loose
c. ineffective
d. improper
13.Low involvement purchases (e.g. buying a book, CD, cell phone, etc.) have very __________
evaluation processes.
a. complex
b. complicated
c. simple
d. thorough
14.More frequently purchased & low cost products are less suitable for ___________ based
purchase.
a. telephone
b. internet
c. television
d. radio
15.Online ordering results in substantial order cycle time ___________ & increased customer
satisfaction.
a. complication
b. increase
c. reduction
d. deterioration
16.Purchase is the stage of actually _______ the product/service.
a. buying
b. evaluating
c. searching
d. needing
17.Retailing online continues to be a __________ business.
a. losing
b. booming
c. declining
d. dwindling
18.The accessibility of rural areas to the ___________ is a test of the digital divide.
a. Internet
b. Radio
c. Television
d. Telephone
19.The buying process starts with ___________ __________.

a. information search
b. need recognition
c. alternative evaluation
d. purchase decision
20.The companies involved in B2B deliveries have a/an _________over those involved in B2C
trading.
a. disadvantage
b. advantage
c. problem
d. complication
21.The internet B2B transactions in industrial inputs such as steel, chemicals, automobile
components, etc. have been __________ successful.
a. least
b. most
c. moderately
d. meagerly
22.The long awaited phenomenon of "_____________" of entertainment, computing and

communications has arrived.
a. convergence
b. divergence
c. separation
d. disparity
23.The ______________ has eased the time & place constraints that are imposed by traditional
retailing.
a. mobile
b. telephone
c. internet
d. e-mail
24.There is still an enduring fear that once we decide to make a purchase with one of the online
companies, our information may no longer be __________.
a. available
b. stored
c. safe
d. retrievable
25.Where a purchase is "highly involving", the customer is likely to carry out __________
evaluation.
a. preventive
b. extensive
c. evasive
d. superficial
26.With a very low investment, anyone can have a _____ ____ in Internet.
a. retail shop
b. post box
c. web page
d. wholesale shop
27.__________ goods need to be personally experienced to judge their quality.

a. Tangible
b. Intangible
c. Search
d. Experience
28._____________ of shopping is overtaking all other factors which affect the consumer's
decision about where to shop.
a. Convenience
b. Economy
c. Sequence
d. Colourful
29._____________ Overload refers to the state of having too much information to make a
decision or remain informed about a topic.
a. Technology
b. Entertainment
c. Communication
d. Information
30._________________is only one of the many ways to communicate with the internet.
a. PC
b. Telephone
c. Radio
d. Television

Top of Form
1.Home & Work boundaries are _________ as the Internet access is available to many people
both at office & at home.
a. dissolving
b. appearing
c. differing
d. continuing
2.Internet has made real what in the 1970's that visionary of the communications Marshall
McLuhan (1911-1980) called the "__________ Village".
a. International
b. Global
c. Rural
d. Urban
3.It is a very widely shared view in many societies that being _________ is essential to one's
career, to self-guided learning, to political participation, and to Internet usage.
a. literate
b. rich
c. powerful
d. influential
4.Normally traditional products & services are information independent & the products &
services which are information __________ are amenable for e marketing.
a. trivial
b. independent
c. intensive
d. autonomous
5.On the internet, ________ amounts of historical information to dig through, a high rate of new
information being added, contradictions in available information, and a low signal-to-noise ratio
make it difficult to identify what information is relevant to the decision.
a. inadequate
b. large
c. inadmissible
d. insufficient
6.The Digital __________ , or the digital split, is a social issue referring to the differing amount
of information between those who have access to the Internet (especially broadband access) and
those who do not have access.
a. Environment
b. World
c. Revolution
d. Divide
7.The Internet is also increasing the revenues for marketers by allowing them to ___________
their products or services & marketing communications for customers.
a. publicize
b. promote
c. advertise
d. personalize
8.The special characteristic of the internet which helps the __________ initiatives is the
availability of powerful & inexpensive means of searching, organising & disseminating
information.
a. satellite
b. e commerce
c. communication
d. education
9.The _________ and other ICTs are somehow transforming society, improving our mutual
understanding, eliminating power differentials, realizing a truly free and democratic society, and
other benefits.
a. Television
b. Internet
c. Mobile
d. Telephone
10.Users of the ___________ (both business and consumer) are multiplying around the globe,
and many companies are earning terrific profits in the process of serving those users.
a. Telephones
b. Mobiles
c. Internet
d. Television
11._________ devices like mobile phones, Palm Pilots, Lap Tops, etc. are becoming more
important & effective for internet in most of the countries with poor telephone infrastructures.
a. Wired
b. Cable
c. Wireless
d. Satellite
12.__________ want to shop & pay bills any time of the day or night, 24/7, from any geographic
location & receive deliveries when convenient for them.
a. Suppliers
b. Companies
c. Customers
d. Women

Top of Form
1.B2B _________is of interest to a wide variety of large and small businesses to streamline the
supply chain, manufacturing, and procurement processes and automate corporate processes to
deliver the right products and services to customers quickly and cost effectively.
Choose one answer.
a. SAP
b. e-commerce
c. CRM
d. SCM
2.Every individual on the Internet has an Internet Protocol address to uniquely identify them &
_____________ by a certification authority which is an independent and recognized entity help
prevent someone from using a false Internet Protocol address to impersonate another website,
company or individual.
a. Affidavit
b. Testimonial
c. Certificates
d. Endorsement
3.Microsoft's investments in digital entertainment and the growing popularity of Internet-enabled

telephony via voice over IP (VOIP) are also great examples of the arrival of ______________.
a. dispersal
b. divergence
c. convergence
d. deflection
4.One of the major things a customer should look for is buying from a secure site & to know if
the site is secure, customers should make sure the web address starts with __________:// instead
of http://.
a. html
b. www
c. https
d. url
5.One of the most exciting examples of such convergence is the phenomenal success of Apple's
___________ online music service which has sold billions of songs, legitimizing the online
music business and revolutionizing the delivery of recorded music.
a. iPhone
b. iPod
c. iTunes
d. iRock
6.P3P (Privacy Protections Project) is a ___________ that is embedded into a website that allows
for the computers of visitors to automatically read and understand the site's privacy policies.
a. code
b. virus
c. cookie
d. trojan
7.The "50x15" initiative consists of ___________ support to empower 50 percent of the world's
population with Internet access by 2015.
a. Microsoft's
b. Intel's
c. Wipro's
d. AMD's
8.The third party _____________ perform surveillance by tracking Internet users to each site
they visit and reporting on the information they leave, such as their personal shopping
preferences & these database collections can then be sold or transferred to other Internet
companies, who will then have access to the personal consumer information.
a. pretzels
b. trojans
c. hardtacks
d. cookies
9.XML (_________Mark-up Language) provides a common format for the creation and
transmission of data and has the potential to change the way in which organisations manage and
transfer their business information.
a. eXtraneous
b. eXperimental
c. eXtensible
d. eXpunged
10.__________ e-commerce is a significant enabler in the move towards greater trading partner
collaboration & E-commerce technologies have allowed even the smallest companies to improve
the processes for interfacing with customers by which they are now able to develop services for
individual clients rather than provide a standard service.
a. B2C
b. B2B
c. C2B
d. B2G

Top of Form
1.A new salesperson can use the CRM package to quickly learn about his ________ or their past
history.
a. competitors
b. customers
c. wholesalers
d. retailers
2.A/An _________ product or service cannot be seen except by an image or description.
a. Online
b. Offline
c. Shopping
d. Tangible
3.As you are building your business, you can use differentiation to attract more _________.
a. competitors
b. customers
c. distributors
d. retailers
4.Atmospherics are the in-store ___________ created by brick-and-mortar retailers.
a. aisles
b. layout
c. shelves
d. ambiance
5.Differentiating on price is probably the most ___________ and easily understood method.
a. uncommon
b. difficult
c. common
d. complex
6.Differentiation means virtually the same thing as ___________ Advantage.

a. Strategic
b. Competitive
c. Marketing
d. Brand
7.eCRM is nothing but the electronic counter part of __________ Relationship Management.
a. Competitor
b. Cost
c. Counter
d. Customer
8.Home delivery of groceries and ___________ banking and securities trading are becoming
increasingly popular in e marketing.
a. Online
b. Offline
c. Anytime
d. Traditional
9.If customers like the __________ of a e marketing web site, they will view additional pages
and ultimately become a paying customer.
a. home-page
b. videos
c. images
d. headlines
10.If you compete on price against competitors with __________ financial resources, you can
price yourselves right into bankruptcy.
a. small
b. poor
c. low
d. high
11.In the past, personalized service and one-to-one relationships required the interaction of
skilled __________.
a. programmers
b. personnel
c. machines
d. labour
12.In __________ Differentiation the e-marketing company can differentiate itself by providing
a limitless assortment of products.
a. Personnel
b. Focus
c. Price
d. Product
13.In___________ , customer service can be enhanced by 24 hour customer feedback through e-

mail & also the ability to respond more rapidly to customer concerns.
a. hyper-markets
b. stores
c. shopping-malls
d. e marketing
14.It is better to be creative with __________ differentiator by competing on something other

than straight price.
a. personnel
b. focus
c. price
d. product
15.On the Internet, customers are drawn to brands they __________, an attraction that is
enhanced by a positive company history.
a. buy
b. trust
c. purchase
d. see
16.Potential customers on the internet might normally expect a lower price because they perceive
the e marketing firm as having __________overhead, etc.
a. more
b. less
c. medium
d. nil
17.Products sold in the _________ don't need the expensive, colorful packaging for store
display.
a. malls
b. internet
c. shops
d. stores
18.SFA (Sales Force Automation) is used for automating activities of ________ professionals.
a. operational
b. production
c. sales
d. service
19.The Internet has made __________ information widely available to suppliers, customers, and
competitors.
a. Pricing
b. Product
c. Distribution
d. Advertising
20.The internet is used to forge one-to-one relationships with individual __________.

a. workers
b. customers
c. managers
d. retailers
21.The Internet provides highly specialized personal services and "do it yourself" __________.
a. Websites
b. Markets
c. Products
d. Services
22.The Internet serves as a transaction and ___________ channel.

a. dispenser
b. wholesale
c. vendor
d. distribution
23.The Internet's interactivity _________ companies to respond more quickly to customer

requests.
a. debars
b. prevents
c. allows
d. interrupts
24.The ___________ expands Companies' geographic range, business hours & also the
assortment of products available.
a. Mobile
b. Internet
c. Telephone
d. Radio
25.The ___________ is a location-free, time-free distribution and communication channel.
a. Internet
b. Merchandiser
c. Vendor
d. Wholesaler
26.Trust-building should be an integral part of a Web site's __________ strategy.

a. communication
b. production
c. marketing
d. operational
27.Unique ___________ Proposition means virtually the same thing as Differentiation.

a. Market
b. Brand
c. Product
d. Selling
28.__________ prices offered by e-marketing firms can evoke perceptions of lower quality, a
less-stable business, etc.
a. Cheaper
b. Higher
c. Costlier
d. Prestige
29._____________ is the process of adding meaningful and valued differences to distinguish the
product from the competition.
a. Differentiation
b. Positioning
c. Targeting
d. Acquisition
30.______________ in internet marketing sites include accessories, companion products, free

upgrades, and coupons for future purchases.
a. Freebies
b. Freelunch
c. Freepass
d. Handout

Top of Form
1.In business terms, to differentiate means to create a benefit that customers perceive as being of
________ value to them than what they can get elsewhere.
a. lesser
b. insignificant
c. lower
d. greater
2.In E marketing, consumers might require products with more ___________ packaging & the
products will be shipped from the distributor directly to the consumer and thus never appear on
retailers' shelves.
a. colorful
b. attractive
c. impressive
d. utilitarian
3.In E marketing, excellent customer __________ is a great opportunity for differentiation and
another natural advantage for firms that already know what's important to their customers.
a. communication
b. service
c. distribution
d. knowledge
4.It's not enough for a marketer to be different--a potential __________ has to take note of the
difference and must feel that the difference somehow fits their need better.
a. wholesaler
b. distributor
c. customer
d. retailer
5.Many examples of differentiated online offerings are based on the _________ costs in
acquiring and retaining online customers which are then passed onto customers.
a. lower
b. higher
c. enormous
d. increased
6.The Internet allows companies to deliver their products and services through low-cost channels
that automate the process and remove the expensive __________ element.
a. appliance
b. machine
c. human
d. labour
7.The keys to differentiating online businesses are the creation of a distinctive and superior
customer experience & the development of one-to-one relationships with __________.
a. salesmen
b. consumers
c. retailers
d. distributors
8.The real value added by the Internet is its ability to differentiate according to customer
relationships & provide a unique __________ for each customer.
a. product
b. service
c. offer
d. experience
9._________ marketing offers a combination of products/services that the individual consumer

needs at attractive prices & also supports one-to-one relationship building with each customer,
critical for a company's long-term success.
a. Direct
b. Internet
c. Traditional
d. Tele
10._________ transaction & marketing costs in e marketing results in cost leadership advantage
over offline companies & also cost reduction for the end user & higher levels of service.
a. Lower
b. Higher
c. Greater
d. Larger
11.__________ Relationship reduces price differences between suppliers, reduces the

importance of price competition and increases the importance of differentiation.
a. Distributor
b. Customer
c. Retailer
d. Wholesaler
12._____________ Branding happens when a company differentiates itself by creating a unique

customer experience, increases customer loyalty & retention which produce referral business.
a. Rational
b. Emotional
c. Experience
d. Psychological

Top of Form
1.A typical CRM application __________ and co-ordinates multiple business functions such as
sales, marketing, support/service, and the multiple channels of communication with the
customer, such as, face-to-face, call center, and Web.
a. concentrates
b. integrates
c. condenses
d. compresses
2.Data ___________ is used to predict customer behavior, differentiate product and service
offerings for individual customers which pave the way for fostering the one-to-one relationship.
a. amalgamation
b. consolidation
c. mining
d. separation
3.Good "_____________" refers to Web sites which can be differentiated by providing visitors
with a positive environment to visit, search, purchase, and so forth so that visitors get a site that
easily downloads, portrays accurate information, clearly shows the products and services offered
& is easily navigated.
a. CRM
b. Internet-marketing
c. E-marketing
d. Atmospherics
4.In the classic example of _____________claiming "No.2, We Try Harder", the point was to
say something so shocking (it was by the standards of the day) that it cleared space in your brain
and made you forget all about who was #1, and not to make some philosophical point about
being "hungry" for business.
a. Alamo
b. Avis
c. Hertz
d. Europcar
5.Many options for __________ are available online for companies where their products are not
appropriate for sale online such as high-value or complex products or FMCG brands sold
through retailers & these companies can use online to add value to the brand or product through
providing added value services or different types of experience.
a. fortification
b. consolidation
c. differentiation
d. distribution
6.Symantec which markets system maintenance & protection software is fostering the image of
"_______________" for the computer industry.
a. luxury
b. ambulance
c. speed
d. reinforcement
7.The ________________ works as a distribution channel, a communication channel & a

relationship channel & it is the channel through which it can reach customers, display a
diversified assortment of offerings & differentiate itself.
a. Mobile
b. Radio
c. Television
d. Internet
8._____ _______ ______ includes applications like calendar and scheduling, contact and
account management, sales forecasting, opportunity management, proposal generation and
management, pricing, territory management, and expense reporting.
a. Customer Relationship Management
b. Sales Force Automation

c. Customer Resources Management
d. Cause Related Marketing
9._____________ is an independent non-profit organization best known for its Web Privacy Seal
& it runs the world's largest privacy seal program, with more than 2,000 Web sites certified,
including the major internet portals and leading brands such as IBM, Oracle Corporation, Intuit
and eBay.
a. TRUSTe
b. Intel
c. Symantec
d. Kaspersky
10.______________rents movies on DVD by mail allowing the customers to set up personal lists
of the movies they want to rent & they can rent three or more DVD movies at one time-with no
return deadlines or late return penalties.
a. Torrentz
b. iTunes
c. Netflix
d. Hertz

Top of Form
1.A market is _______________ when customers have equal access to information about
products, prices and distribution (Price transparency).
a. contradictory
b. inefficient
c. efficient
d. ineffective
2.A product is a bundle of _________ that satisfies needs of organizations or consumers.

a. problems
b. benefits
c. expenses
d. wants
3.A URL (Uniform Resource Locator) is a __________ address.

a. Computer
b. Laptop
c. Web site
d. Mobile
4.A web banner or banner ad is a form of advertising on the "___________".

a. Kiosks
b. Indoor Media
c. Outdoor Media
d. World Wide Web
5.All paid space on a Web site or in an email is considered __________ advertising.

a. traditional
b. offline
c. online
d. innovative
6.B2B auctions are an _____________ way to unload surplus inventory.

a. unproductive
b. ineffective
c. effective
d. unprofitable
7.Brand equity is the ___________ value of a brand, measured in money value.

a. tangible
b. intangible
c. non-durable
d. digital
8.Business and consumer collaboration are possible on the ___________.
a. Internet
b. Telephone
c. Television
d. Mobile
9.Channel intermediaries include _________, who buy products from the manufacturer & resell
them to retailers.
a. mediators
b. brokers
c. agents
d. wholesalers
10.Customer __________ is the net sum of all benefits after deducting all the costs.
a. value
b. handicap
c. service
d. solution
11.Disintermediation means eliminating traditional ______________.
a. Retailers
b. Managers
c. Intermediaries
d. Salesmen
12.Financing purchases is an important _________ function of intermediaries in
consumer/business markets.
a. hindering
b. detaining
c. facilitating
d. prohibiting
13.In a ____________ distribution channel, there are no intermediaries & the manufacturer deals
directly with the consumer.
a. Direct
b. Indirect
c. Ancillary
d. Secondary
14.In a/an __________ auction (also known as a forward auction), buyers compete to obtain a
good or service.
a. reverse
b. converse
c. ordinary
d. negative
15.In the ___________ system, goods or services are exchanged for other products rather than
cash.
a. Bartering
b. Merchandising
c. Wholesale
d. Retail
16.Media, music, software and other __________ products can be presented on the Web.
a. non-durable
b. intangible
c. tangible
d. digital
17.One of the major ___________ of the online mode of advertising is the magic of interactivity.
a. disadvantages
b. advantages
c. deficiencies
d. drawbacks
18.Online auctions utilize ___________ pricing.

a. fixed
b. negotiated
c. restricted
d. confirmed
19.Personalization refers to customization of products and services through the use of the
____________.
a. Mobile
b. Telephone
c. Television
d. Internet
20.The original 4Ps concept idea was developed to help marketers manage the four most
important aspects of __________.
a. e-marketing
b. marketing
c. sales
d. operations
21.The ___________ of the channel represents the number of intermediaries between supplier
and consumer.
a. breadth
b. width
c. length
d. height
22.__________ chain management (SCM) refers to the coordination of the flow of material,
information and finance.
a. Sample
b. Supply
c. Simple
d. Single
23.________ facilitate transactions between buyers and sellers without representing either party.
a. Distributors
b. Brokers
c. Dealers
d. Wholesalers
24.__________ is defined as the sum of all values that buyers exchange for the benefits of a
good or service.
a. Product
b. Price
c. Promotion
d. Place
25.___________ represent the buyer/seller & facilitate transactions between buyers and sellers
but do not take title to the goods.
a. Agents
b. Brokers
c. Financiers
d. Distributors
26.___________ pricing (menu pricing) is when everyone pays the same price.
a. Fixed
b. Variable
c. Volatile
d. Unstable
27._____________ advertising can utilise media such as the Internet, interactive television,
mobile devices (WAP and SMS), as well as kiosk-based terminals.
a. Interactive
b. Detached
c. Impersonal
d. Isolated
28._____________ channel is a group of interdependent firms that work together to transfer

product and information from the supplier to the consumer.
a. Distribution
b. Communication
c. Advertising
d. Promotion
29._____________ pricing is the strategy of offering different prices to different customers.

a. Fixed
b. Planned
c. Restricted
d. Dynamic
30._____________ segment pricing differs by geographic area.

a. Psychographic
b. Demographic
c. Geographic
d. Behavioural

Top of Form
1.A reverse auction (also called procurement auction, e-auction, sourcing event, e-sourcing or
eRA) is a type of auction in which the role of the buyer and seller are reversed, with the primary
objective to drive purchase prices __________.
a. upward
b. downward
c. higher
d. greater
2.Idris Mootee devised a "New 4Ps" model in 2001 to supplement the traditional marketing 4Ps-
viz.__________ , Participation, Peer-to-Peer and Predictive Modeling.
a. Production
b. Personalization
c. Promotion
d. Pricing
4.In an efficient market, one would expect to find lower prices, high price elasticity, frequent
price change & smaller price changes which will result in _________ price dispersion between
highest and lowest price for a product.
a. narrow
b. wide
c. broad
d. vast
4.Internet Domain Name-also called an IP address or domain name form a part of the
___________ strategy in e-marketing.
a. Product
b. Pricing
c. Promotion
d. Branding
5.P2P (Peer-to-Peer) is now being referred as ________ Computing and will likely to be the
most disruptive force in the future of marketing.
a. Social
b. Cultural
c. Psychological
d. Psycho
6.Products such as ___________ engines are unique to the Internet while others simply use the
Internet as a new distribution channel.
a. Locomotive
b. Diesel
c. Search
d. Electrical
7.The Internet is taking us back to an era of ___________ pricing-varying prices for individual
customers.
a. Dynamic
b. Fixed
c. Established
d. Firm
8.The _________ increases customer benefits in many ways since mass customization is possible
& user personalization of the shopping experience can be achieved.
a. Television
b. Telephone
c. Mobile
d. Internet
9.Throughout history, prices were negotiated while ________ price policies are a modern (19th
Century) idea which happened as a result of mass manufacturing and mass retailing.
a. variable
b. fixed
c. modifiable
d. dynamic
10.When a consumer purchases online, he must perform the search function himself & with an
automated transaction, he could save money by performing some _________ functions himself.
a. operational
b. production
c. communication
d. distribution
11.___________ products (flowers/wine) may be purchased online but must be delivered

physically & the exact location of that shipment can be tracked using a Web-based interface.
a. Non-digital
b. Digital
c. Intangible
d. Non-durable
12.______________ marketing channels include any e-marketing campaigns or programs, from

search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related
channels for webinar, blog, RSS, podcast, and Internet TV.
a. Traditional
b. Offline
c. Online
d. Integrated

Top of Form
1.A big problem for _________ retailers is the expense of delivering small quantities to homes
and businesses & often the recipient is not there to receive the product with about 25% of
deliveries require multiple delivery attempts & 30% of packages are left on doorsteps, with
possibilities for theft.
a. Digital
b. Internet
c. Traditional
d. Online
2.Customer Co-Design or Customer ________ has been found to increase product success, like
for example; "Amazon" & "E-Bay" regularly & routinely seeks customers' product reviews.
a. promotion
b. interaction
c. communication
d. relations
3.Early examples of __________ of products and services through the use of the Internet include
Dell on-line and Amazon.com, but this concept is further extended with emerging social media
and advanced algorithms.
a. segmented marketing
b. mass marketing
c. mass customization
d. targeted marketing
4.In a reverse auction, a __________ contracts with a market maker to help make the necessary
preparations to conduct the reverse auction which includes: finding new suppliers, training new
and incumbent suppliers, organizing the auction, managing the auction event, and providing
auction data to buyers to facilitate decision making.
a. manufacturer
b. producer
c. seller
d. buyer
5.Online intermediaries are often more _____________ than their brick-and-mortar counterparts
since online storefront has no rent, maintenance, and staff for retail space & such marketing
needs an inexpensive warehouse which is an acceptable storage location for goods sold online.
a. expensive
b. inefficient
c. efficient
d. complicated
6.Over the net, advertising & promotion is likely to have a _______________impact than an
offline campaign since online advertising & promotion allows a greater & fresher brand recall,
which may trigger an impulse buy.
a. faster
b. slower
c. passive
d. moderate
7.The "speed' of the net is an important factor, be it faster response from the customer or faster
collection of data from the market & strategists can track __________ __________ in real time
and can thus fine tune their online & offline marketing campaigns which is akin to feeling the
pulse of the market & selling the right prescription to it.
a. customer relations
b. customer response
c. product delivery
d. product design
8.__________ retailers normally hold inventory and perform the pick, pack, and ship functions
in response to a customer order through the internet or as an alternative, the retailer might
outsource the pick, pack, and ship functions to a logistics provider such as GATI or Blue Dart.
a. Online
b. Digital
c. Internet
d. Traditional
9.__________ _________ _________ (EDI) is effective for establishing structural relationships

among businesses with the goal to create an Internet based, open system so that suppliers and
buyers can integrate their systems & the Extensible Markup Language (XML) is the probable
technology for achieving the goal.
a. Extended Destination Index
b. Electronic Data Interchange

c. Electronic Data Innovation
d. Electronic Digital Interchange
10.__________ __________ _____________ (SEO) is the process of improving the volume and
quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")
search results & usually, the earlier a site is presented in the search results or the higher it
"ranks", the more searchers will visit that site.
a. Simplified Engine Optimization
b. Selected Engine Optimization
c. Seasoned Equity Offering
d. Search Engine Optimization

Top of Form
1.A help desk or __________ centre is a place where all customer contact is directed.
a. sales
b. service
c. call
d. marketing
2.A site that is easy to navigate will be _________ valuable to the visitors.
a. less
b. indefinitely
c. more
d. insufficiently
3.Acknowledging the purchasing history of a customer and thanking them for the business when
they return to the site can earn _____________.
a. loyalty
b. profit
c. complaints
d. irritation
4.Data ___________ involves the extraction of hidden predictive information in large databases
through statistical analysis.
a. warehousing
b. storing
c. mining
d. stocking
5.eCRM is the ___________ delivered or managed subset of CRM.

a. electrically
b. electronically
c. mechanically
d. environmentally
6.Every time a user accesses a ________ site, the visit is recorded in the Web server's log file.
a. Web
b. Micro
c. Macro
d. Banner
7.Gathering demographic and geographic information about your customers allows you to
______________ them for special attention.
a. mark
b. segment
c. mail
d. fax
8.Generally, __________ customers expect immediate service, either by finding what they need
on the web site themselves.
a. business
b. intermediate
c. online
d. end
9.If the customers are likely to have _________ dial-up connections, they will not be able to
handle the more advanced features of some web creation systems.
a. low-speed
b. high-speed
c. faster
d. quicker
10.If the firm gathers information about customers at their online business, they will need to
create a privacy _________.
a. site
b. image
c. brand
d. statement
11.It takes ten times _________ effort and costs ten times more money to attract a new customer
than to keep an existing customer.
a. lower
b. less
c. more
d. smaller
12.Many consumers are "loyalty prone," and will stick with the right product as long as its
promises are ______________.
a. fulfilled
b. unfinished
c. disappointed
d. unfulfilled
13.Marketers use _________ databases to build relationships by keeping in touch with useful and
timely information.
a. education
b. age
c. income
d. e-mail
14.One key aspect of CRM vision is how to guard customer ___________.

a. satisfaction
b. privacy
c. loyalty
d. preference
15.One very important CRM metric is customer ________ value (LTV).

a. limited
b. lifetime
c. lingering
d. lasting
16.The benefits of using __________ data in eCRM must be balanced by the need to satisfy
customers and not anger them.
a. production
b. sales
c. customer
d. profit
17.The cost of acquiring a new customer is typically 5 times higher than the cost of ________ a
current customer.
a. failing
b. displacing
c. losing
d. retaining
18.The first thing to get right is the creation of a ________site that is easy for the visitors to use.
a. macro
b. micro
c. web
d. banner
19.The Internet allows you to deliver customer _________ on a 24/7 basis.
a. service
b. deliveries
c. advertisements
d. mails
20.The number one way people find _________ businesses is through search engines.
Choose one answer.
a. computer
b. online
c. industrial
d. consumer
21.The user of an eCRM solution uses the resources of the _________ or other digital media to
deliver elements of a marketing relationship with the customer.
a. telephone
b. computer
c. internet
d. mobile
22.The __________ information a firm has, the better value it can provide to each current or
prospective customer.
a. less
b. more
c. lower
d. shorter
23.There is no better way to ensure customer satisfaction than to ________ to their expectations.
a. fail
b. deliver
c. disappoint
d. decline
25.Those organizations that understand the opportunity to build community on the Internet will
be ___________.
a. successful
b. ineffective
c. unproductive
d. inadequate
25.We have to find out what consumers perceive to be valuable by __________ them either
online, by phone, or by regular mail.
a. surveying
b. mailing
c. approaching
d. calling
26.Web site needs to be clear, concise, and include ________ that is/are appropriate for the
visitor's needs.
a. photos
b. pictures
c. videos
d. content
27With fax-on-demand, customers telephone a firm, listen to an automated voice menu, and
select options to request a _________ be sent on a particular topic.
a. e-mail
b. fax
c. SMS
d. Letter
28.__________ are small files written to the user's hard drive after visiting a Web site.
a. Websites
b. Biscuits
c. Chocolates
d. Cookies
29.__________ can be sent to individuals or sent en masse using a distributed e-mail list.
a. E-mail
b. Fax
c. SMS
d. Blog
30._____________ automation software aids marketers in effective targeting, marketing

communication, and monitoring of customer and market trends.
a. Marketing
b. Operational
c. Production
d. Computer

Top of Form
1.At its most basic, ___________ can be seen as enhanced email marketing, and as such is
regulated by organisations such as the Direct Marketing Association (DMA) and in law by anti-
spam regulations.
a. eCRM
b. CRM
c. SFA
d. SCM
2.Building customized or personalized sites for our __________ to use will provide both added
services and give customers a reason to return regularly to our e-business.
a. employees
b. customers
c. suppliers
d. distributors
3.Consumers are constantly bombarded by marketing communications and unlimited product

choices & according to Jagdish Sheth (1995), the basic tenet of CRM is choice ___________.
a. improvement
b. escalation
c. elaboration
d. reduction
4.Customer relationship management (CRM) is a broad term that covers concepts used by
companies to manage their relationships with customers, including the capture, storage and
analysis of customer, vendor, partner, and internal process ___________.
a. procedures
b. parameters
c. information
d. organisation
5.E Customer Relationship Management (eCRM) is a way to get the maximum _________ from
the e-business investment.
a. profit
b. value
c. returns
d. sales
6.Firms gain much ___________by tracking behavior electronically, by using Bar code scanner
data & also through software that tracks online movement, time spent per page, and purchase
behavior.
a. profit
b. information
c. returns
d. sales
7.For the purposes of understanding CRM, we need to think of the "C" in "________" in the
broadest sense which includes suppliers, partners, investors, employees, and others we deal with.
a. Customer
b. Central
c. Choice
d. Company
8.Relationship _____________ is about establishing, maintaining, enhancing, and
commercializing customer relationships through promise fulfillment.
a. Marketing
b. Operations
c. Organisation
d. Establishment
9.The e-marketing firm needs to ___________ each customer's activity in order to make offers of
complimentary products and new products that it may provide.
a. chase
b. track
c. retreat
d. escape
10.The term eCRM is also used to describe the customer-facing, ___________-delivered portion
of CRM.
a. electrically
b. mechanically
c. automatically
d. digitally
11.There are a number of general-purpose Search _____________ where you can be registered,
such as Altavista, Google, Yahoo!, and MSN.
a. Engines
b. Sites
c. Portals
d. Communities
12.When people visit online business at the company __________, we will not even know they
are there & we do not have the opportunity to ask or answer questions.
a. office
b. showroom
c. website
d. factory
Bottom of Form

Top of Form
1.A great example of eCRM & _____________ Building is an Alberta-based producer of
specialty flower bulbs which began building its web presence by learning where its customers
"hung out" on the web & the company spent time establishing links and alliances with these
other sites to attract customers to its site.
a. Relationship
b. Community
c. Market
d. Resource
2.At its most sophisticated, eCRM can be defined as an enterprise-wide technology-driven

approach to the ___________ of all data relating directly or indirectly to customers, in turn
helping to define overall product development and marketing strategies.
a. warehousing
b. storage
c. management
d. computerisation
3.E-marketers use numerous metrics to assess the Internet's value in delivering CRM
performance like-ROI, Cost savings, Revenues, Customer satisfaction, etc. & one research study
named customer _____________, ROI and customer lift (increased response or transaction rates)
as the most important metrics.
a. feedback
b. response
c. retention
d. satisfaction
4.Marketers collaborate within and outside the organization to focus on customer satisfaction &
CRM, or "_____________" operations, can be linked with the entire supply chain management
system (SCM), or "back-end" operations.
a. tail-end
b. middle-end
c. posterior
d. front-end
5.Some web-based _________tools can help manage the relationships between Central Sales
Management, Regional Sales Offices and salespeople by creating rules-based links between
different data-sets based on customer purchase cycles, product cycles, sales cycles and other
product development, marketing or behavioural patterns.
a. SCM
b. CAM
c. CRM
d. SAM
6.Technology greatly enhances ___________ processes; Client-side tools allow the customer to
pull information that initiates the customized response from the firm & Company-side Tools
include interactive point-of-sale terminals which are located on a retailer's counter and used to
capture data and present targeted communication.
a. CRM
b. SCM
c. SFA
d. CAD
7.The Gartner Group model of eCRM covers 8 building blocks viz.-eCRM vision, eCRM
strategy, Valued customer experience, Organizational collaboration, eCRM processes, eCRM
information, eCRM technology & eCRM __________.
a. mission
b. operation
c. metrics
d. tactics
8.The term ___________usually implies capabilities like self-service knowledge bases,

automated/semi-automated or structured email marketing communications, personalisation of
content, etc.
a. eSCM
b. eCRM
c. CRM
d. SFA
9.The use of extranets, two or more intranet networks that share information, allows
_____________ integration by which Customer Service reps have access to inventories &
producers and wholesalers constantly receive data that can be utilized for production and
delivery.
a. CRM-SCM
b. CRM-SFA
c. SCM-SFA
d. CRM-eCRM
10.The __________ allows us to attract customers in two ways: (1) getting them to find you
through search engines, links, and alliances with other sites; and (2), by proactively finding them
and sending material electronically.
a. Internet
b. SCM
c. eCRM
d. SFA
Bottom of Form

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E-Marketing

Unit 01 - 1Mark Quiz Questions

4.E marketing is the process of growing and promoting an organization using

5.E marketing, also referred to as online marketing or internet marketing, is

7.Facebook, Orkut and MySpace often brand themselves as __________ network

12.Many existing radio and television broadcasters provide __________ 'feeds' of

18.One main area of leisure on the __________ is multiplayer gaming.

19.Over 6 million people use __________ or message boards as a means of

20.Search engine marketing for example, which is part of__________, continues to

23.Technically e-Commerce is a part of _________.

24.The cost to acquire a customer is __________ with E marketing than with

27.The __________ is as essential of a business tool as the phone and FAX.

31.__________ Business, or "e-Business", may be defined broadly as any business

33._____________ has had a large impact on several industries including music,

Unit 01 – 2 Mark Quiz Questions

2.As corporations strive to focus on ________ _________and become more flexible,

8.The Internet is a worldwide, publicly accessible series of interconnected computer

9.The purpose of supply chain management is to improve trust and collaboration

12.Whereas ________ marketing is largely about getting a brand's message out

13._____ -_____ methods include search engine marketing, display advertising, e-

14._________ _________management is a cross-functional approach to managing the

15.__________ is a "network of networks" that consists of millions of smaller

Unit 01 – 4 Mark Quiz Questions

d. the gasoline engine

4.The leading driver of Internet usage is:

8.Which of the following is NOT an example of an Internet marketing tool?

b. online product launch

d. email poll of Major League

9.Which of the following is NOT an example of shared Internet resources:

b. Music file swapping

Unit 02 – 1 Mark Quiz Questions

4.An online community is a group of people that primarily interact via

9.E-commerce is conducted at _________ speed.

10.E-shopping is the process consumers go through to purchase products or

12.Metered Usage-measures and bills users based on actual __________ of a service.

13.Some firms function as _____________(information intermediaries) assisting

15.The Web allows greater opportunities for personalization of content, one-to-one

16.The__________ allows companies to distribute information at the speed of light

17.Third-party __________is a fixed-price online marketplace that allows sellers to

19.Usually a __________ charges a fee or commission for each transaction it enables.

20.Various business analysis techniques can be used in strategic planning, including

a. Political, Environmental, Social, and

b. Psychological, Economic, Social, and

c. Political, Economic, Symbiotic, and

d. Political, Economic, Social, and

21.Virtual Merchant-or___________ , is a retail merchant that operates solely over the

22.What one needs are metrics that are ______________________________________or

a. Specific, Measurable, Actionable, Relevant,

b. Specific, Marketable, Actionable, Relevant,

c. Specific, Measurable, Actionable, Recent, and

d. Specific, Measurable, Aggressive, Relevant,

27.___________indicates that the metrics are easy-to-understand, and it is clear when

28.___________planning is an organization's process of defining its strategy, or

30.______________ Merchant is a mail-order business with a web-based catalog which

Unit 02 – 2 Mark Quiz Questions

3.Brokers play a frequent role in business-to-business (B2B), business-to-consumer

4.Business models have taken greater importance recently as a form of intellectual

9.___________ Broker--conducts auctions for sellers (individuals or merchants).

10.___________ Marketplace or virtual mall is a hosting service for online merchants

Unit 02 – 4 Mark Quiz Questions

2.A ____________facilitates transactions between buyer and sellers by providing

4.Click and Mortar refers to a traditional brick-and-mortar retail establishment with

2.As corporations strive to focus on _and become more flexible,

13._ -_ methods include search engine marketing, display advertising, e-

14._ _management is a cross-functional approach to managing the