Digital Marketing

Social Media Marketing

© EduPristine – www.edupristine.com/ca
© EduPristine Digital Marketing
 Social Media Tools

© EduPristine Digital Marketing Post your Queries at our 2

 POST PLANNER

Post queue: Schedule updates for one week within two hours

Targeting: Apart from queuing, you can target specific audience to improve the performance

Status ideas, Contest ideas: Add keywords to find which posts have been doing well, analyze them and improve your
postings’ performance.

© EduPristine Digital Marketing Post your Queries at our Forum 3

 POST PLANNER

Trending content: Become a part of trending content and generate traction on your website

Viral phots: Get ideas to engage your audience by posting interactive images

Post link as photo

Get post insights

© EduPristine Digital Marketing Post your Queries at our Forum

 BUZZSUMO

Discover the most shared content across all social media platforms.

Check the backlinks and sharers for a particular content.

Create alerts for keywords

© EduPristine Digital Marketing Post your Queries at our Forum

 BUZZSUMO

Find the most trending content for any country or field.

© EduPristine Digital Marketing Post your Queries at our Forum

 BUZZSUMO

Compare any two domains

© EduPristine Digital Marketing Post your Queries at our Forum

 BUZZSUMO

Find the top authors or influencers for any sites.

© EduPristine Digital Marketing Post your Queries at our Forum

 BUFFER

Buffer browser extension- If you like anything on the web, share immediately on your social media
profiles through buffer browser extension.

You can install this extension from https://buffer.com/extensions.

Once installed, you shall see a buffer icon on the top left of your browser window. Click on the icon
whenever you want to share something on your social media profiles.

You can also share images by right clicking on the image

© EduPristine Digital Marketing Post your Queries at our Forum

 BUFFER

Schedule posts for all the social media platforms. Buffer helps you to choose various time zones and
sends out posts even when you are asleep, all you need to do is decide a posting schedule.

© EduPristine Digital Marketing Post your Queries at our Forum

 BUFFER

View, track and recycle your top performing posts – Buffer comes with a built-in analytics feature that
gives you the number of likes, shares, comments, retweets etc. It also has a stat that shows potential
reach that helps one determine the quality of the post.

You can also reschedule a post whose potential reach is high.

© EduPristine Digital Marketing Post your Queries at our Forum

 BUFFER

Integrate with other app – Buffer is integrated with 45 different tools which makes it very easy and
convenient to use.

© EduPristine Digital Marketing Post your Queries at our Forum

 FOLLOWERWONK

Followerwonk helps you to explore and grow your twitter account.

It helps you to search for influencers or others through bio, location, name, url or any keyword.

© EduPristine Digital Marketing Post your Queries at our Forum

 FOLLOWERWONK

Tells you about the most active hours of your followers which will help you to schedule your tweets
accordingly.

© EduPristine Digital Marketing Post your Queries at our Forum

 FOLLOWERWONK

Followerwonk gives you other important information about your followers like their age, location, social
authority, their followers etc.

You can view interactive charts of new followers and unfollows; correlate with your tweets, RTs, and
mentions.

© EduPristine Digital Marketing Post your Queries at our Forum

 CANVA

Canva is a browser-based design tool that makes it easy for non-designers to create great images.

Canva offers pre-sized templates for social media, presentation, posters, facebook covers or you can
select your own dimensions as well.

© EduPristine Digital Marketing Post your Queries at our Forum

 CANVA

Using Canva is quite simple. Select the template you wish to work on and you will get a lot of options for
layout and backgrounds.

You can upload an image, select whichever font you like and once you are done with editing you can
download the file.

© EduPristine Digital Marketing Post your Queries at our Forum

 CANVA

Why you should use Canva??

Canva is great for creating social media graphics as well as infographics.

Canva is cloud based so no software to download.

Canva is easy to use.

Canva is free.

Canva also provides some quick tutorials on graphic designing.

© EduPristine Digital Marketing Post your Queries at our Forum

 IFTTT

IFTTT stands for "If This Then That". It's an app that lets you create powerful automations (called
"recipes") between different apps & services.

© EduPristine Digital Marketing Post your Queries at our Forum

 IFTTT

Through IFTTT you can do a lot of things like:

1. Keep your social media profile pictures in sync

2. Post Instagram photos to Tumblr

3. Build a Twitter list from a specific hashtag

4. Pin your Instagram photos on Pinterest board

5. Share your new blog post on Facebook and Twitter

6. Sync your Facebook account to Twitter

7. And much more interesting stuff

© EduPristine Digital Marketing Post your Queries at our Forum

 “Build it, and they will come” only works in the
movies. Social Media is a “built it”, nurture it, engage
them, and them may come & stay.”
Seth Godin

Thank you 

© EduPristine Digital Marketing Post your Queries at our Forum 21