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655574/2018
NYSCEF DOC. NO. 2 RECEIVED NYSCEF: 11/08/2018
5. Mr. Boice (and Trustify) has had a long history of public relations issues
6. On or about July 30, 2018, pursuant to a written contract, Mr. Boice retained
7. The Contract provided for DVM to provide public relations services to Mr.
8. The first such payment was to be made simultaneously with the execution of
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the Contract.
10. In spite of numerous oral and written reminders and demands, no portion of
11. Invoice #710 in the amount of fifteen thousand dollars ($15,000.00) was
12. In spite of numerous oral and written reminders and demands, no portion of
13. Invoice #731 in the amount of fifteen thousand one hundred and fifty two
dollars and sixty-three cents ($15,152.63) was emailed to Mr. Boice on October 1, 2018.1
14. In spite of numerous oral and written reminders and demands, no portion of
15. Invoice #750 in the amount of fifteen thousand dollars ($15,000.00) was
16. In spite of numerous oral and written reminders and demands, no portion of
17. Between August 1, 2018 and November 5, 2018, DVM provided a massive
amount of public relations services, social media strategy, and nonprofit initiatives, as well
as extensive crisis managment to Mr. Boice – always with the absolute promise that DVM
would be paid.
18. By way of limited example, the magazine The Washingtonian was going to do
1 The additional amount due was for expenses.
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a big take down of Mr. Boice and Trustify. DVM spent dozens of hours in interviewing crisis
firms, working with a new defamation attorney on Mr. Boice’s behalf, working with the
company's CMO who recently resigned over ethical issues, and crafting messaging for the
lawyer to relay to the Editor in Chief of the magazine to successfully shut down the worst
20. DVM secured pending press for Mr. Boice in such prominent publications and
outlets as Fast Company, Bloomberg, CNN, CBS This Morning and many more.
21. DVM’s good faith began to rupture when, on October 15, 2018 Mr. Boice sent
DVM’s principal a fake and intentionally falsified receipt purporting to be from bill.com and
showing that Invoices #694 and 710 (referenced above) had been paid on September 1 and
24. The Contract constitutes a fully valid and binding contract, fully enforceable
pursuant to law.
26. Invoices were sent by DVM in a timely fashion and were always pursued.
27. Notwithstanding the foregoing, the Contract was breached by Mr. Boice.
28. Accordingly, DVM is owed sixty thousand one hundred and fifty two dollars
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30. In the event of early termination by Mr. Boice, the remaining payments due
under the Contract for the entirety of the Term “accelerate and become immediately due
and payable.”
31. As a direct and proximate result of the foregoing, DVM has been damaged in
an amount to be proven at trial, but in no event less than one hundred and eighty thousand
one hundred and fifty two dollars and sixty three cents ($180,152.63).
33. Mr. Boice did not protest when either of the Invoices referenced above were
emailed to him.
34. Mr. Boice did not protest when he heard any of the numerous oral and
35. Quite the opposite, understanding plainly that there was a debt due, Mr.
36. As a direct and proximate result of the foregoing, DVM has been damaged in
the amount of sixty thousand one hundred and fifty two dollars and sixty three cents
($60,152.63).
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