Basic Company Data Data as of: November 11, 2010 Current Price 59.

87
Symbol SINA SINA CORP H&C Composite Score
Description SINA Corporation is a global Internet media company operating Chinese-language
Neutral
destination sites. The Company offers a network of branded content and services
targeting people of Chinese descent worldwide. SINA.com offers online news,
entertainment, community, and commerce through web sites that are produced and
3.4
updated by local teams in China, Hong Kong, Taiwan, and North America.

Sector Information Technology

Industry Software & Services 0 1 2 3 4 5
Last Report Date 8/4/2010 Technical Score Fundamental Score
Earnings Date 11/16/2010
Fundamentals Technicals
Market Cap. $3.6 B BETA 1.34 Price $59.87 MACD Trend Up
Price/Earnings 63.02 1Yr. EPS Growth Rate % -47.18% 50-Day MA $51.66 Stochastics OverBought, SELL
Forward Price/Earnings 29.55 5Yr. Avg. EPS Growth Rate % 22.85% 200-Day MA $41.73 RSI Signal Trend Down
Price/Book 2.85 EPS Growth QoQ 26.67% 50/200 Day MA $9.93 S/T Trender Up
Forward PEG Ratio 1.77 Revenue Growth QoQ 3.17% Volume Pressure 2.08 L/T Trender Up
Return on Equity 46.42 Dividend Yield 0.00% Average Daily Volume 1,342,231
LT Debt/Equity 0.00% Cash Flow Per Share 1.79
H&C Fundamental Score 2.5 H&C Technical Score 0.9
Ownership Data
Inst. Buy/Sell Ratio 1.33 Management Ownership 0.23% 50 Day Moving Average S/T & L/T Bull Trender
% Change of Insider Holdings 0.00% Short Interest Ratio 3.42 20 Day Moving Average S/T & L/T Bear Trender

SINA CORP $65

$60

$55

$50

$45

$40

$35

$30

10.0
Bull Trend Bear Trend

0.0

-10.0
3.5
Up / Down Volume Ratio 3.0
2.5
2.0
1.5
1.0
0.5
0.0
60

40

20

0
21-Jul-10 4-Aug-10 18-Aug-10 1-Sep-10 16-Sep-10 30-Sep-10 14-Oct-10 28-Oct-10 11-Nov-10
Volume x100,000
Fundamentals
SINA CORP
1
Earnings Per Share 2 Reported Estimate Target Price 19 Reported Estimate
$0.70 $80

$0.60 $70

$60
$0.50
$50
$0.40
$40
$0.30
$30
$0.20
$20

$0.10 $10

$0.00 $0

Total Revenues 1
Reported Estimate
Ownership EPS & Revenue Growth
Investment Advisor 77.52% Quarter EPS Growth Rev. Growth
$160
Hedge Fund Manager 10.24% FQ3 2008 36% 64%
Holding Company 9.24% FQ4 2008 48% 44%
$140
Mutual Fund Manager 2.44% FQ1 2009 -22% 3%
$120 Pension Fund (ERISA) 0.28% FQ2 2009 -41% -1%
Individual 0.23% FQ3 2009 -21% -9%
$100 Bank 0.03% FQ4 2009 -100% -3%
Insurance Company 0.03% FQ1 2010 50% 15%
$80 FQ2 2010 65% 10%

$60 Forward Growth Estimates

Quarter EPS Growth Rev. Growth
$40 FQ3 2010 46% 8%
FQ4 2010 N/A 12%
$20
FQ1 2011 43% 14%
FQ2 2011 28% 17%
$0

Largest Geographic Segmentation of Revenue Product Segmentation of Revenue

Yearly Yearly
Segment Name FY 2009 FY 2008 FY 2007 FY 2006 FY 2005 Segment Name FY 2009 FY 2008 FY 2007 FY 2006 FY 2005
China $355.59 $365.96 $242.04 $209.20 $189.21 Advertising $227.90 $258.50 $168.93 $120.07 $85.00
International $2.98 $3.63 #N/A N/A #N/A N/A #N/A N/A MVAS $119.34 #N/A N/A $70.49 $86.26 $98.07
U.S #N/A N/A #N/A N/A $2.03 $1.94 $2.06 2.0G products $84.43 #N/A N/A $55.40 $73.67 $83.75
Taiwan #N/A N/A #N/A N/A $0.26 $0.32 $0.51 2.5G products $34.91 #N/A N/A $15.09 $12.59 $14.33
Hong Kong #N/A N/A #N/A N/A $1.81 $1.40 $1.78 Others $11.33 $7.77 $6.71 $6.53 $10.48

11/11/2010