D-3 CONWORLD CHAPTER 1 MIDTERM Arjun Appadurai’s “Five Scapes of Globalization”

Ethnoscapes- movement of people with the

advent of readily available and more affordable
Dynamics of Local and Global Culture
transportation.
Civilization- Broadest level of cultural identity. They
differ from assumptions, customs and overall outlook
on life. Mediascapes- is the movement of media
around the world and how it allows distant
World Civilization
cultures to view each other.
1. Sinic (Chinese)
2. Japan
3. Hindu Technoscapes- is the flow of technology,
4. Islamic mechanical goods, software goods, etc. in a
5. Orthodox (Russian) boundary less environment.
6. Western
7. Buddhist
8. Latin America FInacescapes- is the movement of money.
9. Africa

Cultural Differentialism- cultures are essentially

different and are only superficially affected by global Ideoscapes- is the movement of political ideas
flows. from one area to another

 Interaction of cultures is
deemed to contain the
potential for “catastrophic
collision.”
Ex. Western and Islamic
culture
French culture and Chinese
Culture
Cultural Hybridization- emphasizes the integration of
local and global cultures.
 Globalization is considered
to be a creative process
which gives rise to hybrid
entities.
Ex. Language- Taglish
Race- Filipino- Chinese
Food- Filipino style
Spaghetti
Cultural Convergence- stresses homogeneity
introduced by globalization.
 Cultures are deemed to be
radically altered by strong
flows.
 Cultural Imperialism a
culture tends to destroy At
least part of another
culture.
 Theory wherein two
cultures will be more and
more like each other as
their interaction increases.
Ex. English as the language
of business and diplomacy
in the 21th century