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PROJECT MANAGEMENT JOURNAL 23

CASE STUDY: INTEGRATING THE OWNER’S AND


THE CONTRACTOR’S PROJECT ORGANIZATION
Dr. Dragan Z. Milosevic
Energoproject Holding, Belgrade, Yugoslavia

INTRODUCTION part. The site was in an isolated desert roller coaster that alternately made
If it could help you turn your strug- area with poor communication facili- them sick and delighted, but that they
gling interface between owner/contrac- ties. The project was one of the fast were not able to get off until after the
tor from a losing one, due to divergent track type that placed with the contrac- ride was over.
cultural backgrounds, into a winning tor the responsibility to overlap design,
one, would you not be interested in ac- procurement, and building activities. BADLY NEEDED INTEGRATION
complishing that? This was the question With all this, the dollar value of a few Prior to implementation of the proj-
which an owner and contractor asked hundred million, and a very tight ect at hand, the owner and the contrac-
themselves. It did not take them very schedule, the project appeared to be tor had a few joint projects with the
long to answer yes. But actually building an appealing professional challenge. following highlights:
an integrated project organization ex- But the desert project site location cre-
acted much of their energy and time. ated bigger challenges than were ini- • The contractor was to do the work,
They used various tools, but it was the tially anticipated. the owner to inspect it.
Linear Responsibility Analysis that The most “vocal” of them was peo- • There was a focus on the technical
played a key role in their success. This ple-related and read: “How do you re- aspect of the project.
article describes how they built the win- cruit very good people to work on a • There was a minor emphasis on time,
ning interface. site with very harsh living conditions?” cost, scope.
The project situation is presented first, Basically, the challenge was never en-
and this is followed by a description of tirely solved, because the conditions It was not until the environment be-
activities the owner and the contractor prevented the contractor from attract- came unstable, as described above, that:
undertook to design and implement the ing the required number of skilled
integration. Finally, the conclusion high- managers. • Some joint projects did not meet their
lights traits and demands on manage- To make matters worse, there was time, cost, and scope.
ment during the integration. also a diverse and highly unstable en- • The need for better utilization of the
vironment. Day in and day out, the scarce resources became obvious.
THE PLAYERS AND THE STAGE environment kept changing. One day, • The project discussed here with its
The owner and contractor come from the local government would pass a bill high national priority was almost ready
different geographical regions and cul- to raise the taxes on the foreign con- to begin.
tures. The owner is a Middle East-based tractors. The next day, new customs
developer. The contractor is from Eu- clearance regulations would emerge. Responding to these factors, the
rope and in the business of designing Then, reorganizations of the owner’s owner’s and the contractor’s manage-
and building industrial and construction head offices would come up to pro- ment called for an approach to effec-
projects worldwide. Both companies duce power shifts within the manage- tively execute the project. Their
have one thing in common: they are ment echelons. The contract called for respective project management de-
state-run. And this is where the similari- purchasing a percentage of construc- partments had responsibility for devel-
ties end, and the dissimilarities begin. tion materials locally and paying for oping a plan for integrating their
The dissimilarities are remarkable, espe- them with local currency. Sometimes project organizations.
cially the cultures. For example, large these materials fell in short supply,
power distances between managers and jeopardizing the project progress. Past WHY INTEGRATION?
employees are characteristic of the due payments were a standard. Worse, The owner and the contractor had
owner’s country, while these same the local government severely suffered four reasons to search for ways to inte-
power distances in the contractor’s from a shortage of hard currency that grate the efforts:
country tend to be much smaller. Further was the major pay currency to the in- • To demonstrate the contractor’s
differences concern religions, role of the ternational contractors. In a bid to con- sound organization approach.
woman in the society, and managerial trol the shortage, the government
styles, to mention few. More details sometimes offered the contractors
about creating a project style based on changes in the contractual terms of
these differences will be discussed in the payment. This usually was on a “take-
section on implementing the integration. it-or-leave-it” basis, and the changes
In terms of the task, the project was included shifting from pay-by-cash to
an overseas development one with pay-by-credit. Taken overall, the con-
high national priority on the owner’s tractors felt like they were riding a

Number 4 December 1990 Volume XXI


24 PROJECT MANAGEMENT JOURNAL

• To illuminate the owner’s involvement. enced the project’s performance. They happen, for example, because of
• To identify the way of the integration. also found support for this approach in changes in taxation, customs clearance
• To respond to the environmental the literature on organizing for project regulations, overdue payments, con-
changes. management [13, p.53][5, p. 84][1, p.69]. tractual terms of payments, or the un-
Fourth, both the owner and the con- availability of construction materials.
First, the owner wished to be as- tractor felt that unless they responded to Any of these could imperil the project.
sured that the contractor had a sound the fast-paced environmental changes Hence, a need surfaced to respond to
and realistic approach to the organiza- described above, their ability to pursue these changes. The response, the
tion and successful completion of the the project objectives would be seriously owner and contractor believed, could
project. damaged. What is the rationale behind only be possible by their joint effort. To
Second, both the owner and the con- this reason for integration? Recognition successfully complete this project, it
tractor wanted the integrated organiza- of the owner’s and the contract’s organi- became clear that effective manage-
tion to clearly illustrate the owner’s zations as two separate systems created ment was essential at the owner/con-
level of involvement in the project. an interface (boundary) between them. tractor interface through integration.
Third, both the owner and the con- On the other hand, the changes in
tractor had a strong need to recognize the environment, bolstered by the INTEGRATION ACTIVITIES
the way the integration would go. demanding project task and availabil- The owner and the contractor chose
But, why the first three reasons? Be- ity of few skilled managers, might a structured approach to integrate their
cause the previous experience of the bring about a change in how the proj- project organizations, as summarized
owner and contractor suggested that the ect was to be designed, procured, or in Figure 1. It provides a vehicle to
project organization significantly influ- constructed. Such a change might study a project and recognize avenues
for this integration.
The approach had six key activities:

1. DEFINE THE 2. RECOGNIZE THE • Define the integrated project organi-


INTEGRATED PROJECT ENVIRONMENTAL IMPACT zation
ORGANIZATION • Recognize the environmental impact
Environmental impact • Define the project execution process
Tasks External project stakeholders • Structure the overall organization
Operating system External project stakeholders’ • Design the integration
Managing system influences • Implement the integration.
Integrative effort
Roles and relationships DEFINE THE INTEGRATED
PROJECT ORGANIZATION
Project organization may be consid-
ered as the structure of authority and
4. STRUCTURE THE responsibility relationships in a project
3. DEFINE THE PROJECT purposely set up to achieve specific
OVERALL ORGANIZATION EXECUTION PROCESS (PEP)
objectives [7, p. 16]. To the owner and
Overall project organization the contractor such dictionary-style
Decision points
structure definitions were not “tangible” enough
Subsystems
Contractor’s organization to be used as a practical tool for inte-
Nature of the project
structure gration. Rather, they created an opera-
execution process
Owner’s organization tional definition by combining their
structure expertise with the definitions offered
in the literature [4][15, p. 170]. This type
of definition identifies a number of ob-
servable criteria, which, if satisfied, in-
dicate that what is being defined as the
5. DESIGN THE 6. IMPLEMENT THE integrated project organization exists.
INTEGRATION INTEGRATION The adopted definition distinguished
the criteria of:
Integration design technique Planning
Designing the integration Key issues Criterion 1 - the tasks and their
Satisfying the criteria Tracking and Correcting positions. Tasks are pieces of the
project execution process to be done;
their positions are places where they
are in the project execution process.
Criterion 2-the operating systems.
Figure 1. Actions for the Integrating Project Organization The managing system is that system of
PROJECT MANAGEMENT JOURNAL 25

activity through which the project is


achieved. Table 1. Examples of External Project Stakeholders and Their
Influences on the Project
Criterion 3- the managing system:
The managing system is one that keeps
Sub-environment Stakeholder Influence
the operating system going.
Criterion 4- the integrative effort:
Political Local • Investment policies
The integrative effort means the quality
Government • Project implementation policies
of the state of collaboration that exists
• Taxes
among project contributors that is re-
• Availability of funds
quired to achieve unity of effort.
• Fair competition requirements
Criterion 5- the roles of the project
contributors and their relation-
Legal Local Customs • Approval of temporary import
ships: The roles define individual au-
Authorities • Customs clearance
thority and responsibility in performing
• Severe penalties for breeching
the tasks; the relationships are those
the customs clearance law
among project contributors in perform-
• Issue of customs clearance
ing their roles.
certificate as a prerequisite
of Final Acceptance Certificate
RECOGNIZE THE
ENVIRONMENTAL IMPACT
Institutional The Owner’s • Issue of variation orders
There were three questions the
Head Office • Adjudicating on the validity
owner and contractor needed to an-
of the contractor’s claims
swer in recognizing the environmental
• Granting of extensions of time
impact:
• Issue of certificates
• Issue of payment orders
● Who affects the project?
• Release of performance bond
● How is the project influenced?
● Why is the environment important?
Cultural Local • Claims for local purchase of
and Sociological Community agricultural products
Here are the answers.
• Environmental considerations
Who affects the project? In the
• Claims for support of local
view of the owner and the contractor, it
was the external project stakeholders community affairs
who affected the project. These stake-
Technological Computer • Massive increase in cheap
holders consisted of all elements outside
Technology computer power
the project that might affect it [2, p.37].
• Increase in controllability of
How is the project influenced?
the project
Starting from the nature of their influ-
• Increase in productivity
ence, the owner and the contractor visu-
• Suitable warranties and support
alized the external project stakeholders
through the following subenvironments:
Economic Local • Materials available for local
political, legal, institutional, cultural and
Manufacturers currency
sociological, technological, and eco-
of Materials • Irregular supply of materials
nomic. Following this pattern of classifi-
• Varying quality of materials
cation, they identified 28 major
stakeholders; e.g., local government
(political), local customs authority Why is the environment important? But they did not overlook that such
(legal), the owner’s head office (institu- It was important because these in- an organization hinged on the nature
tional), local community (cultural and flueces virtually determined the cli- of the project task as well [6].
sociological), computer technology mate in which the project existed.
(technological), and local manufacturers That being the case, the owner and DEFINE THE PROJECT
of materials (economic). the contractor felt that one of the EXECUTION PROCESS
Since there was no precise tech- major jobs of their project manage- The owner and the contractor chose
nique of quantitatively evaluating the ment was to design an integrated to represent the project task by the
influence of the project stakeholders project organization capable of re- Project Execution Process (PEP). Here
upon the projects, the owner and the sponding to the project stakeholders’ is how that happened:
contractor identified and studied their influences. That organization, they
influence in order to understand them. were clear, would largely be shaped ● Select the PEP
Examples of their influences are indi- by the nature of the project ● Develop the PEP
cated in Table 1. stakeholders’ influences. ● Why the PEP, why not WBS?
26 PROJECT MANAGEMENT JOURNAL

Select the PEP. The owner and the Each of these levels consisted of a set tems (e.g., “construction”), the key sub-
contractor needed a tool that would of decision points and subsystems. systems (e.g., “plant erection” ), the oper-
define, organize and graphically dis- The PEP had inherent discontinuity ational subsystems (e.g., “area 3“) anti
play the total work to be done in order created by the need for decisions. Ar- task subsystems (e.g., “machinery”). In-
to complete the project (requirement rangement of the decision points was terdependence between the subsystems
1). The tool would also exhibit a start hierarchical, whereby the primary deci- of a level was sequential or reciprocal
and finish point of the project tasks sion points (e.g., “construction com- [14].
(requirement 2), an emphasis on deci- plete”) were at the highest level and below Sequential interdependence between
sions in between the two (requirement them were key decision points (e.g., subsystem A and subsystem B means
3), and the interdependencies (re- “plant erected”), and the operational deci- that subsystem A must be completed
quirement 4). They decided that tool sion points (e.g., “area 3 erected” ). before subsystem B can commerce. Re-
which met all these criteria was the PEP Essentially, the decision points acted ciprocal interdependence between sub-
[15, p. 107]. The next step was to de- as points in the PEP which the owner system A and subsystem B is when the
velop it. anti the contractor had to pass through outputs of each of the subsystems be-
Develop the PEP. The PEP which to achieve the project progress. come the inputs for the other and the
the owner and the contractor devel- The primary decision points sepa- process moves forward through the se-
oped is shown in Figure 2. It was a rated the primary subsystems of the ries of steps. For simplicity sake, in
five-level process: PEP system, thereby determining their Figure 2 the subsystems are repre-
interfaces. Similarly, other decision sented as if these interdependencies
Level 0, total project execution points defined other subsystems and&- were of sequential type only.
Level 1, primary level termined the interfaces between them. Why the PEP, why not WBS?
Level 2, key level In that way, the hierarchy of the deci- Because the owner and the contrac-
Level 3, operational level sion points produced the hierarchy of tor felt that PEP is more comprehen-
Level 4, task level. these subsystems: the primary subsys- sive than WBS. PEP is virtually a sort

Figure 2. Project Execution Process


PROJECT MANAGEMENT JOURNAL 27

Figure 3. Overall Organization Chart

of cross-fertilization of WBS and the ● Structured the owner’s project orga- ing disciplines led to a division of the
milestones. PEP’s subsystems are the nization construction operations department into
same as the work packages of WBS, The contingency approach. The two separate subunits: civil and mechan-
while its decision points basically act owner and the contractor adopted to ical. Further, these two subunits were
as the milestones. For this reason, PEP shape the overall project organization area-based structured. The environmen-
could meet the above requirements structure by project situational factors tal impact mostly determined the struc-
from section “Select the PEP”; the stand- such as the environmental impact, PEP, turing of the administrative department.
alone WBS could not. The owner and and people available. This meant that a Finally, the contractor tailored the
the contractor believed that WBS, com- change in the project situation would structure to account for the individual
bined with the milestones, could also create a structural change. Hence, over capabilities of the managers assigned.
suffice. However, they preferred PEP’s the course of the project, different orga- For example, instead of having a proj-
stress on the need for the decisions, nization structures were used. Figure 3 ect control unit report directly to the
especially for having some unseasoned indicates one of these structures, relating project manager and due to lack of an
managers in charge. Often such manag- to the construction stage. experienced project control manager,
ers tend to overlook the critical impor- The contractor’s organization the contractor had this unit report to
tance of the need for the decisions. structure. Major traits of the structure the field engineering department man-
(see one of its stages in Figure 3) were: ager. The latter was headed by a sea-
STRUCTURE THE (a) self-reliance qualities, (b) combined soned manager.
OVERALL ORGANIZATION discipline and area-based grouping, and The owner’s organization struc-
Setting the overall project structure (c) individual capabilities of the manag- ture. The owner’s structuring concept
was another key responsibility of the ers. For the desert project location, with included: (a) the head office as a major
owner and the contractor in integrating poor communication facilities combined decision maker, (b) the resident depart-
their project organizations. Here is how with the demanding PEP, a “construction ment built around PEP, and (c) response
it worked. site-based” organization structure was to the short supply of skilled managers.
set. It had self-reliance qualities, and the For the remote project construction site
● Contingency approach project manager permanently dwelt in and the demanding PEP, the owner de-
● Contractor’s organization structure the site. On the other hand, it was PEP cided to establish site organization (see
● Owner’s organization structure construction operations which largely one of its stages in Figure 3) that en-
shaped the core of the site organiza- compassed all managing and operating
in which they: tion. But, the grouping of major ele- functions needed for inspection of
ments of the organizations was also the contractor’s on-site work. How-
● Determined the structuring concept affected by the following factors. The ever, although the project manager
● Structured the contractor’s projector- requirements for technical consistency was living at the site, major decisions
ganization within civil and mechanical engineer- were made at the head office. To tell
28 PROJECT MANAGEMENT JOURNAL

the truth, the head office based the ships among people, which were the forms task”; (2) managing functions:
decisions, key examples of which are nuclei of criteria 4 and 5. While TREND “Approves task performance,” Recom-
given in Table 1, on the recommenda- is capable of meeting these criteria, it mends, ” “General supervision, ”
tions made by the site organization. It was rejected because it required a “Boundary (interface) control,” “Moni-
is a normal practice in the owner’s PERT network, which was not avail- toring,” “Maintenance”; (3) informa-
country, just like as it is in other devel- able [15, p. 171]. tion input functions: “Instructions and
oping countries [12, p. 171]. So the owner and the contractor de- information, “ “Advice and informa-
Next, like the contractor, the owner cided to use LRA. LRA meets criteria4 tion”; and (4) information output func-
designed its site organization-the resident and 5 requirements, but unlike TREND tion: “Must be informed. ”
department charged with supervision of it did not call for a PERT network, and Fifth, by symbols from the fourth
the contractors construction operations– LRA is less complex than TREND. step, the owner and the contractor de-
around PEP. Requirements for skill What is the integration design scribed roles of contributors (or job
grouping and coordination first divided like? Designing the integration had six positions) in performing the tasks. In
the resident department into civil and me- steps: (1) tasks, (2) interdependencies, doing so, they proceeded as follows:
chanical subunits, while geographic lay- (3) job positions, (4) responsibility (1) operating, (2) managing, (3) infor-
out further divided the two subunits into symbols, (5) roles of contributors, and mation input, and (4) information out-
area-based groups. On the other hand, (6) differentiation of people. put functions.
the structuring of the administrative de- First, the owner and the contractor Finally, in the sixth step, for each task
partment was also dominated by the en- established the tasks to be accomplished group the owner and the contractor
vironmental impact. in order to complete the project. In fact, showed the causes of differentiation be-
Finally, selecting the structure took the tasks were subsystems and decision tween the contributors to particular
into account availability of very few points from the PEP. Thus, each level of tasks. These differentiators included
skilled managers. the PEP, except for the project level, skill, location, time, and sentience [9].
created a task group for which a separate The differentiators (see the Appendix for
DESIGN THE INTEGRATION LRA was constructed. Linking task details), separated the contributors by
This was another critical activity that groups (i.e., between the individual creating interfaces between them. An
clearly mapped what should happen LRAs) was accomplished by including examination of the interfaces (bound-
to integrate the project organization the decision points into an immediate aries) shown on LRAs indicated to the
into one that would allow the project’s lower level task group. For example, owner and the contractor the amount of
key mangers to work together effec- the decision points of the primary level integrative effort that would be neces-
tively. To design the integration, the were included into the task group of sary in individual areas of the project.
contractor and the owner answered the key level (see Figure 4). Following Are the criteria for integration
three questions: this pattern downward the PEP, they satisfied? In designing the integration
linked the LRAs for individual levels of the owner and the contractor con-
● Which integration technique should the PEP. structed separate LRA for each task
be used? In the second step, the owner and group. A small part of a simplified LRA
● What is the integration design like? the contractor defined sequential and (information input and output func-
● Are the criteria for integration satisfied? reciprocal interdependencies between tions are omitted for clarity) for a key
the tasks, within each task group. Since level is shown in Figure 4. To check on
Which integration technique the two interdependencies required whether the designed project organi-
should be used? The owner and the different types and degrees of integra- zation was integrated, the owner and
contractor sought to select a technique tion, this helped them define the in- the contractor referred to the opera-
capable of integrating their project or- tegrative effort needed. For example, tional criteria of the integrated project
ganizations. They needed a technique reciprocal interdependence requires organization.
that would meet the operational cri- greater integration than sequential and The LRAs constructed identified the
teria of an integrated project organiza- needs a more flexible approach. tasks, i.e., the work subsystems and the
tion. There were three choices: CPM, Third, the owner and the contractor decision points, and their positions
TREND (Transformed Relationships determined the job positions contrib- and levels (e.g., primary, key). In Fig-
Evolved Form Network Data), and LRA uting to performance of each task ure 4, the tasks are shown by task
(Linear Responsibility Analysis) tech- group. The job positions related to boxes. This meant that Criterion l–the
nique. both the owner’s and the contractor’s tasks and their positions–was satisfied.
CPM was not selected because it project site organization. In the LRAs, the task boxes defined
would emphasize the time relationships In the fourth step, they, combining the operating system and those in-
of the project activities rather than the their experience and the references in volved in it. This satisfied Criterion 2–the
human relationships (for this reason, the literature, selected ten symbols that operating system.
CPM was primarily used for time man- related the job positions with tasks and The LRAs also defined who managed
agement purposes). Viewing the proj- depicted how job positions contrib- the operating system. In Figure 4, this is
ect as a social organization, the owner uted to performance of the tasks. The shown by membership of the managing
and the contractor believed that inte- symbols, described in the Appendix, functions. Thus, Criterion 3—the manag-
gration should focus on the relation- included (1) operating function: “Per- ing system–was met.
PROJECT MANAGEMENT JOURNAL 29

Interdependencies between the tractor found that the designed project them: preparing procedures for inte-
tasks, and differentiation between the organization was an integrated one. grating the interfaces (boundaries) be-
contributors on the basis of skill, loca- tween the contributors; defining
tion, time and sentience were overlaid IMPLEMENT THE INTEGRATION progress reporting requirements; track-
on the LRAs (Figure 4). In that way, the To build an effective integrated project ing and correcting open items; defining
interfaces between the contributors organization, the owner and the contrac- actions and responsibilities for pinpoint-
and effort needed for the integration of tor placed high priority on implementing ing and resolving potential problems.
the interfaces (boundaries) by the the integration process and focused their Key issues. In order to increase ef-
managers were indicated. This met Cri- efforts on making the integration hap- fectiveness of the integration, the
terion 4–the integrative effort. pen. For this purpose, they first installed owner and the contractor focused their
By designing the operating and man- the project organization that they had efforts on key issues such as style, team
aging systems, and the integrative ef- designed. What followed involved plan- building, and making implementation
fort, the owner and the contractor ning, a focus on key issues, and tracking of the integration a project concern.
defined the roles and contributions of and correcting the integration. Style refers to the distinctive manner
people to each task and their relation- Planning. The owner and the con- of expression and acting of the key
ships in carrying out the tasks. This tractor used formal planning for imple- contributors which becomes charac-
meant that Criterion 5–the roles of the menting the integration. To this end, a teristic of the culture of the integrated
project contributors and their relation- manual was developed. It included im- project organization [3, p.95]. The
ships–was fulfilled. portant points in the integration pro- owner and the contractor took ac-
Since all operational criteria adopted cess such as: identification of key tions to create such a style that would
were satisfied, the owner and the con- issues and mechanisms for considering support managing the project as well

Figure 4. A Small Part of a Simplified Linear Responsibility Analysis


for a Key Level of the Project Execution Process
30 PROJECT MANAGEMENT JOURNAL

Table 2. Examples of Actions Taken by the Owner’s and the Contractor’s


Project Managers to Create the Desired Project Style

THE PROJECT STYLE CHARACTERISTICS ACTIONS

Counterparts working together Tour the site with counterpart project


PHYSICAL (teamwork) manager daily
APPEARANCE; Project-related pictures, charts, Make your office look like,a “war room”
and schedules on office walls

We are one team with two sides


Both cultures are interesting
MYTHS and Both sides’ interests should be satisfied Whenever possible, let the counterparts have
STORIES: We trust young managers a joint office
Get the job done Organize group visits to local historical sites
Separate yourself from the position and
stick to the problem
Both project managers are good, and
committed to the project

Gather ideas and information from


CEREMONIES: all over the project organization From time to time, attend lower level
Frequent meetings at all levels joint project meetings
Frequent social gatherings and festivities Celebrate each key event completion

Plan, organize and control with your


counterparts
MANAGEMENT Make decisions Ask counterparts for joint report on an issue
STYLE: No finger pointing for wrong decisions, Recognize high-performance managers monthly
learn the lesson
Quickly execute the decision
If you need help, don’t hesitate to refer
to your boss

as implementing the integration. The by creating a commitment to integra- lem solving. Because of this, initiating
style and some of the actions are de- tion. Project concern for integration integration moved slowly. But, the
scribed in Table 2. Building this was began with actions of building senior project’s key managers kept their eyes
important because the owner and the and project management commitment. open, pinpointed the problems and
contractor had very divergent cultural Following involved project manage- corrected them. In doing so, they used
backgrounds as indicated in the intro- ment advocating the appropriateness a lot of management-by-walking-
duction of this paper. of the integration and inculcating the around as well as formal reporting
Team building activities played a commitment of the key contributors. techniques. Gradually, the integration
major role in obtaining consensus on Thus a commitment to implementing forces began to move faster and faster
the integration. The owner and the integration pervaded all key contribu- until they got to full speed. Once this
contractor took several actions to fos- tors of the owner and the contractor. happened, it continued through proj-
ter a team spirit on the project. One Tracking and correcting. Prob- ect termination.
action was keeping all contributors in- lems in implementing integration were Project termination often abounds
volved and informed. Another was twofold: those. in the initiation stage with decisions regarding settling the
aimed at understanding roles and rela- were project-people-related, while final accounts that may have serious
tionships and building a foundation for those in the project termination stage financial consequences for the owner
teamwork. Identifying the interfaces were largely of an out-of-project nature. and the contractor. Hence, the owner’s
and their integration was also one of In the initial integration phase, nei- and the contractor’s head offices felt
these team building actions. The intent ther the owner’s nor the contractor’s that this was the time to get more in-
was to create a project situation sup- project personnel were able to give up volved in negotiating the contract price
portive of running the project and im- their own perspectives and shift to a changes. The changes were due to the
plementing the integration. To common perspective. They had diffi- contract modifications, omissions, and
reinforce awareness of the integration, culty unlearning “the contractor is to do additions. In this negotiation, each
the owner and the contractors made it the work, the owner to approve/reject side’s head office approach was more
a project concern. This was achieved it” approach in favor of the joint prob- likely to get involved in hard negotia-
PROJECT MANAGEMENT JOURNAL 31

tion than in principled negotiation. project key managers put it: “If I were
But, principled negotiation was fa- manager of a similar project, I would
vored by the integrated project organi- use integration again. ”
zation [8, p.215]. In this case, hard
negotiation did not work, supposedly
because the integrated approach REFERENCES
proved to be successful. The two proj- 1. Ashley, D. B., Lurie, C.S. and
ect managers were allowed to run the Jaselskis, E.J. 1987. Determinants of
project termination show the way they Construction Project Success. Project
wanted. They continued the integra- Management Journal, XVIII, 2, 69-79.
tive process established earlier. All the 2. Cleland, D.I. 1986. Project Stake-
contract changes eventually were set- holders Management. Project Manage-
tled and the project was phased out. ment Journal, XVII, 4, 36-43.
The owner and the contractor 3. Cleland, D.I. 1984. Pyramiding Proj-
viewed the project as successful be- ect Management Productivity. Project
cause: (a) the project met the time, Management Journalj IV, 2,88-95. Dragan Milosevic, is a business de-
cost, and performance criteria, (b) the 4. Cleland, D.I. and King, W.R. 1975. velopment manager for a major Yugo-
project was being used by the owner, Systems Analysis and Project Manage- slavian Company, Energoproject
(c) the owner was satisfied with the ment. New York, NY: McGraw-Hill. Holding. Previously be was with FDSP,
process by which the project was com- 5. Gobeli, D.H. and Larson, E.W. Yugoslavia, where he served ten years as
pleted, and (d) the project started to 1987. Relative Effectiveness of Differ- project coordinator and manager in a
benefit the owner [11, p.70]. Admit- ent Project Structures. Project Manage- variety of international development
tedly, the integrated project organiza- ment Journal, XVIII, 2, 81-85. projects (mostly in the Middle East).
tion was only one factor contributing 6. Lawrence, P.C. and Lorsh, J.W. He has a BS in chemical engineer-
to this view. Still, when asked to com- 1969. Organization and Environment: ing, and an MBA and PhD in project
ment on what made the project suc- Managing Differentiation and Inte- management from the Belgrade Uni-
cessful, a large majority of the owner’s gration. Homewood, IL. :Irwin. versity, Yugoslavia. In 1989, Dragan
and the contractor’s managers re- 7. Lock, D. 1987. Project Manage- was a visiting Fulbright Scholar at the
sponded: “The way both project orga- ment Handbook. Aldershot, Great Brit- Oregon State University School ofBusi-
nizations worked as a team. ” ain: Gower Technical Press, Ltd. ness, where be also taught project
8. Meredith, J.R. and Mantel, S.J. management.
CONCLUSION 1989. Project Management: A Manage-
In a sizeable, high priority, interna- rial Approach. New York, NY: John
tional project, integrating the owner’s Wiley & Sons,
and the contractor’s project organiza- 9. Miller, E.J. 1959. Technology, Ter-
tion was a major determinant of the ritory, and Time. Human Relations,
project’s success. The project situation XII, 3.
was characterized by an unstable envi- 10. Milosevic, D.Z. 1987. Organizing
ronment, demanding tasks, scarcity of Project Control Systems. International
skilled managers, and divergent cul- Journal of Project Management, V, 2,
tural backgrounds. 76-79.
The integration was a complex, 11. Pinto, J.K. and Slevin, D.P. 1988.
structured operation. First, it was nec- Project Success: Definitions and Mea-
essary to define what was meant by an surement Techniques. Project Man-
integrated project organization. Fur- agement Journal, XIX, 1, 67-72.
ther activities included recognizing the 12. Stuckenbruck, L.C. and
environmental impact on the project Zomorodian, A. 1987. Project Manage-
and developing a project execution ment: the Promise for Developing
process. These determined the overall Countries. International Journal of
project organization, which was fol- Project Management, V, 3, 167-175.
lowed by designing and implementing 13. Tatum, C.B. 1984. Barriers to the
an integrated project organization. Rational Design of Project Organiza-
The integration was resource- and tions. Project Management Journal,
time-consuming. It could not have hap- XV, 4, 53-61.
pened if the entire organization of the 14. Thompson,J.D. 1967. Organiza-
owner and the contractor, from senior tions in Actions. New York, NY: McG-
management to the project contributors, raw-Hill.
had not accepted it as something of great 15. Walker, A. 1984. Project Manage-
value in achieving project objectives. ment in Construction. London, Great
But, it eventually paid off. As one of the Britain: Collins.

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