Euthenics 1

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History of AMA University and AMAOEd

History of AMA University and AMAOEd

This module contains the following topics:

1. History of AMA University
2. History of AMA University Online Education

History of AMA University

The AMA Group of Companies was built upon the dream of the late Amable
M. Aguiluz Sr. (AMA), Auditor General and National Treasurer during the
term of Diosdado Macapagal, to build an institution that would provide
world-class education to the Filipino youth.
That dream bore fruit on October 20, 1980 when his son, Dr. Amable R.
Aguiluz V (ARAV), established the AMA Institute of Computer Studies and
thus blazed the trail for popular computer education in the country.
Originally located along Shaw Boulevard, the pioneering school offered EDP
Fundamentals, Basic Programming and Technology Career courses.
In June 1981, the AMA Computer College (AMACC) was launched with four-
year degree course in BS Computer Science, the first to be offered in the
country. From only 13, the student population of AMACC surged to 600 in
1983 and 2,000 in 1985. To meet the growing demand for computer courses,
AMACC established its first campus in Makati in 1983. A second campus
followed in 1986 in Project 8, Quezon City.
In 1987, the AMA Computer Learning Center (ACLC) was established to offer
short courses in programming and two-year technical vocational courses.
Today, there are 16 company-owned ACLC branches and more than 100
franchised learning centers.
In the same year, AMA Basic Education was formed to offer elementary, high
school and eventually pre-school education. Now known as St. Augustine
International School, it has eight (8) local branches located in Metro Manila,
Laguna, Cebu City, Mactan, Bacolod and Davao.
In 1996, AMA set up the AMA Telecommunications and Electronics Learning
Center (AMATEL) - the country’s first ever telecommunications school. It is
now called AMA International Institute of Technology (AIIT) and has
branches in Cubao, San Pedro, Laguna and Mindoro.
In 1998, the ABE International Business College was established to offer
courses in Hotel and Restaurant Management (HRM), Business
Administration and computer related courses. Today, ABE has 25 branches

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 nationwide. ABE is an International school affiliated with ABE in the United
Kingdom. It offers not just local, but also international diploma and
International practicum program.
The AMA school network also expanded overseas with branches in Los
Angeles, California; Manama, Bahrain; Bangladesh; China and Hong Kong. In
2000, AMAES launched its most ambitious expansion program with no less
than 14 branches being set up nationwide to help its graduates find
employment. AMA established in the same year its own manpower
placement agency in 2000 called INFOTECH Professional Services Inc.
The year 2002 saw AMA expanding into maritime education, medicine,
nursing, care-giving and allied health courses. Now, the Norwegian Maritime
Academy (NMA), the AMA Schools of Medicine and Nursing (ASMN) and the
St. Augustine School of Nursing (SASN) are making mark in their respective
fields with their IT- based Curricula.
The AMA Education System (AMAES) – the umbrella for AMA schools
currently boasts of more than 200 campuses nationwide and in key foreign
cities. It has proudly produced more than 150,000 professionals who have
been gainfully employed locally and overseas.
On August 20, 2001, AMA was granted University status by the Commission
on Higher Education (CHED) – a well-earned tribute to the first ISO-
certificated computer educational institution in the Philippines. Founding
Chairman Dr. Amable R. Aguiluz V was installed as the first AMA University
president.
In 2015, AMA launched the AMA University Online Education (AMAOEd).

History of AMAOEd
AMA University Online Education (AMAOEd) is the first full online education
in the Philippines. It upholds the vision and mission of its institution as it
responds to the cultural shift to a digitized age, opening its doors for anyone
from the Philippines and abroad, who are willing to learn and advance their
knowledge in a wide variety of courses. AMAOEd endeavors to stress the
importance of educating the youth, as well as employed individuals seeking
degrees, and the fostering of everyone’s potential as a productive portion of
today’s competitive society.
The chairman has envisioned “Education for All, Limitless and Borderless”
and utilizing technology to achieve it is one step closer to the dream.
The program is open to all interested applicants: those who wanted to take
refresher courses or second degree, those who wanted to take earn their
undergraduate degree and graduate degrees. They may be working students,
Filipinos from various regions in the Philippines, and Overseas Filipino
Workers (OFWs) who sought to pursue a degree. The program also gives an
opportunity for international students and people afflicted with disabilities,
who can study in the comfort of their own homes.
The AMA Online Education program is a form of study where students are
not under a continuous and immediate supervision of teachers in a
lecture/classroom setting. It favors an independent self-learning style which
takes place outside a formal classroom.
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History of AMA University and AMAOEd

Despite the physical separation between the learner and the teacher, this
does not mean that students are left on their own. Learners are expected to
perform the usual learning activities done by students in traditional classes.
Unlike face- to-face classes, course materials are usually the starting point for
study and teaching/learning is mediated through the use of technology.
Online mentoring and other forms of knowledge transfer via e-learning
method are developed and adopted for faster delivery of lessons. These
strategies enhance access to the online university degree programs. Students
are likewise provided with specially packaged instructional materials or self-
learning modules which they could study on their own most of the time.
Keeping up with the rapid pace of the digital age, AMA University will now
cater to all aspiring learners who want to obtain a diploma for an accredited
undergraduate degree through the use of this one-of-a-kind education
reinvention through the use of technology, i.e. the internet.

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