The Role of Non-Profits in

Educating the Public on Infectious

Diseases
Marla Dalton, PE, CAE
Executive Director & CEO
 NFID Executive Committee
Joseph A. Bocchini, Jr., MD
Louisiana State University
Health Sciences Center
President
Kevin Rooney
Beacon Consulting Group
Treasurer
Patricia N. Whitley-Williams, MD
Rutgers Robert Wood Johnson
Medical School
President-Elect
H. Keipp B. Talbot, MD, MPH
Vanderbilt University School of
Medicine
Secretary Chair
Patricia A. Stinchfield, RN, MS, CPNP, CIC Walter A. Orenstein, MD
Children's Minnesota Emory Vaccine Center
Vice President Emory University
Immediate Past-
President
William Schaffner, MD Marla Dalton, PE, CAE
Vanderbilt University School of NFID Executive Director & CEO
Medicine
NFID Medical Director
NFID Board of Directors
Beth P. Bell, MD, MPH, Centers for Disease Control
and Prevention (Retired)

Cristina Cassetti, PhD, National Institute of Allergy

and Infectious Diseases, National Institutes of
Health, NFID Federal Liaison

Sara E. Cosgrove, MD, Johns Hopkins University

School of Medicine

Richard J. Duma, MD, PhD, NFID Director Emeritus

Monica M. Farley, MD, Emory University School of

Medicine

Jeffery A. Goad, PharmD, MPH, Chapman University

School of Pharmacy

Lisa S. Ipp, MD, Weill Cornell Medicine, New York-

Presbyterian

Ruth Lynfield, MD, Minnesota Department of Health

Kathleen M. Neuzil, MD, MPH, University of

Maryland School of Medicine
NFID Partners
How Non-Profits Can Help in Your Reporting
 Put the News in Context
“But experts still urge
people to get even
imperfect shots,
because while they may
be only 40 percent
effective at warding off
body aches and runny
noses, they are much
more effective at
preventing influenza’s
worst outcome —
“80,000 deaths last year death.”
and they all got the flu
from someone else." “As a doctor, I love it
when my patients don’t
get pneumonia or have to
get admitted to the
hospital. No one wants to
be what I call the dreaded
spreader.”
Access to Key Opinion Leaders
Real Stories, Real People

nfid.org/real-stories-real-people
 Research Drives Stakeholder Communications

NFID research informs and influences messaging and

communications

High intent to vaccinate among mothers,

but misconceptions still cause some to avoid
Childhood Influenza vaccination for children

Physician recommendation key driver to

Influenza increased vaccination rates

Adult Vaccine- Disconnect between what doctors think

they say in terms of vaccine
Preventable Diseases recommendations and what patients hear
NFID Resources: www.nfid.org
NFID Resources: Reports
NFID Resources: Infographics
Social Media
Connect with NFID

instagram.com/nfid_vaccines/
NFID Public Service Announcements

www.nfid.org/newsroom/psas
 Annual NFID Influenza/Pneumococcal News
Conference
“I’m tired of hearing people say, ‘Well, I didn’t get sick and I didn’t get the
flu shot,’ or, ‘I don’t like it, my arm hurts,” said Dr. Adams. “Those 80,000
people who died last year from the flu, guess what? They got the flu from
someone. So it’s critically important that we impress upon folks that it is
not just for them. It’s their social responsibility to get vaccinated.”

www.nfid.org/2018flunews

“The bottom line is the flu shot is safe and effective…I’ve got a two-week-
old daughter who can’t get vaccinated [so] it’s important to protect her
and get all of the people around her vaccinated,” says Thomas.
Additional Resources
#WhatNotToDo
#Winning
 NFID Media Contact

Diana Olson
NFID Senior Director, Strategic Communications
dolson@nfid.org
(301) 656-0003 x140