Lady Rogue

Social Media Tips and Ti!its

{SOCIAL MEDIA ATLANTA 2010}

Who is LaDy rogue?

projects
 2008-present
projects
 2008-present

rogueApron

Est. 2008
• atlanta’s underground food
community

• crowdsourced dinners in rotating
‘secret’ locations 

• sign up via internet

• mailing list of 2,500

• featured in CNN, ReadyMade, AJC,
NPR, Daily Candy & more

projects
 2008-present

Lady Rogue 

Business Network

Est. 2008
• atlanta’s unsucky DIY entrepreneur
network

• 450 members – strictly via word of
mouth

• monthly meetups, workshops,
speeches and social mixers

projects
 2008-present

Est. 2009 growBot Garden


• Georgia Tech NSF funded project
connects technologists with farmers to
imagine the future of local small-scale
agriculture

• Participatory Design workshops and
interactive events with farmers,
growers, and co-producers,
codesigning speculative robotics

projects
 2008-present

Sept. 2010
• Two week artist commission for
preminent arts & technology biennial
in San Jose, CA

• Space design in support of multiple
participatory design workshops
Public Design Workshop throughout festival 

• Created over 89 LBS of hamcado
@ 01SJ
 sandwiches for passersby 

projects
 2008-present
Here are some tips 

to help you use technology 

Whatever the current iteration,
whatever the toolset
To connect with people.
THEMES

Communicate Your Values
"ve it Away
Seek Unusual Partners
Practice the Art of the Tangi#e
Make Real Connections
themes
 Communicate Your Values
1.  Identify 5 core values of your project/business/brand/identity

// if you don’t have values, I can’t help you


2.  Write these values down, and use them as a guiding force when 


crafting social media texts and interactions. 


// e.g. “Helpful” – be sure to answer questions on Twitter


“Supports local economy” – reflect that in purchasing


Takehome
 You only have so much time. Make sure

that your social media outreach is
optimized to reflect your values. Create a
visceral association between yourself and a
value – invaluable in a reputation economy.
themes
 "ve It Away
1.  Give away three times as much as you’d like to get in return.

//Be gracious. Do the favor. Send the introductory email. 

RT that link. Offer advice, send an encouragement. 


Takehome
 It takes a village, right? Build a tribe that is

willing to do YOU a favor when the time
comes … one favor at a time. Don’t be
snotty – person x might be connected in
ways you aren’t aware of.
themes

Seek Unusual Partners
1.  Be where the buzz is by selecting unusual partners for collaboration.

Think juxtaposition, contrast, alliteration and other techniques to 

create unusual pairings. Remember – in-person events often trump 

the virtual.


Takehome
 People like the shiny. Give ’em something

new and memorable; an experience they
can’t get elsewhere.
themes
 Practice the Art of the Tangi#e
1.  Virtual is free. It’s instant. It’s overused. Set yourself apart 

from the pack with a hybridized strategy. Give away prizes 

with Facebook comments. Arrange for a real-life mixer. 

Send physical mail on occasion. 


Use the AFFORDANCES OF THE MEDIUM – web when it needs to be 


instant, tangible when it makes sense.


Takehome
 How many Facebook event invitations did

you get last month? How many paper
invitations did you get last year? It’s not
practical for everything, but chose a few
ways to connect with tangibles.
themes
 Make Real Connections
1.  Networking is for suckers? Yeah, if you suck at it. Seek out 

“UnSucky Networking” opportunities – be yourself, and think 

longterm. Communicate real-life sympatico via the webz.


Takehome
 We all know THAT person. 2,000

Facebook friends – none of whom know
her in real life. Or worse – the Foursquare
mayoral whore. Find things you actually
have in common with others, and use the
web to stay in touch with them.
credits

Lady $ue Business Network
ladyrogueBIZ.ning.com


rogueApron
rogueApron.com \ @rogueApron


growBot Garden
growBotGarden.com @growbotgarden