Chapter: 16

Global Advertising
Multiple Choice Questions
To introduce the new products to world of consumers is the main goal of

(1) Entertainment
(2) Advertising
(3) Boost the sales
(4) Online marketing

Advertisement is a type of __________.

(1) Outdoor marketing

(2) Indirect marketing
(3) Share marketing
(4) Transaction marketing

Advertising creates employment as it increases the volume of sales and

___________ .

(1) Production
(2) Marketing
(3) Promotion
(4) Personal selling

From the perspective of sales, advertisements are required for

(1) Profit
(2) Loss
(3) Increasing sales
(4) Decreasing sales

Lower costs, greater global advertising coordination consistent worldwide

image are the _____________ of international marketing decision.

(1) Standardization drawbacks

(2) Advertisement regulations
(3) Standardization benefits
(4) Typical responses
Advertising involves dissemination of information about a produce, service to
induce people to take actions beneficial to

(1) Advertiser
(2) Sponsor
(3) Marketing manager
(4) Firm

Direct mail advertising is suitable in case of

(1) Retailer
(2) Wholesaler
(3) Personal selling
(4) Share broker

Pioneer advertising, consumer advertising and product advertising are

(1) Objective of advertising

(2) Types of advertising
(3) Marketing decisions in advertising
(4) Evaluating advertising

Comparing past sales and advertisement, trying for new experiments, measuring
sale difficulties are

(1) Objective of advertising

(2) Models of advertising
(3) Evaluation of advertising
(4) Developing strategy

Selecting style, tone, words for making ads are part of

(1) Message strategy

(2) Message execution
(3) Selecting media
(4) Measuring communication

A particular growing of customers assigned to a salesman for his sales activity

is called

(1) Marketing territory

(2) Sales territory
(3) Advertisement territory
(4) Promotion territory

Advertising influences the mind of the consumers by creating desire and taste
for

(1) Old products

(2) Same products
(3) New products
(4) Different products

It is difficult to evaluate the impact of advertising message as there is no

immediate and accurate __________

(1) Legal environment

(2) Feedback mechanism
(3) Convenient purchasing
(4) Educative

__________ is the most recent and effective medium of advertisement.

(1) Newspaper
(2) Magazine
(3) Television
(4) Emails

Advertisement addresses to masses and it’s a form of ______ communication.

(1) Personal
(2) Non personal
(3) Direct
(4) Indirect

Through ads customer used to take their purchasing decision in advance, in this
way advertisement help in

(1) Online marketing

(2) Customer decision
(3) Personal selling
(4) Convenient purchasing

__________ is helpful in promoting the goods and services through networking

sites.
(1) Social media
(2) Email
(3) Radio
(4) Television

Advertising is generally criticized because the cost involved in making ads are
generally__________________

(1) High
(2) Low
(3) Medium
(4) Equal to the production

When a number of advertisements are published in the newspaper in series and

in regular intervals are called

(1) Monopoly in market

(2) Feedback mechanism
(3) Boosting the sales
(4) Teaser advertisements

The advertisement of newspaper has a very short life span of

(1) One day

(2) One week
(3) One month
(4) One year