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Media and Information Literacy The Evolution of Traditional to New Media

- Includes information and communication literacy Traditional Media – media experience is limited and
and digital literacy. It is a set of competencies. one directional

Communication  Magazine, broadsheet, radio, tabloid, television.

- The act or process of using words , sounds, signs or New Media – media experience is more interactive and
behaviors, to exchange information or to express audiences are more involved and can send feedback.
your ideas, thoughts, feelings, etc., to someone
else.  Video games, web video portals, online games.
- The exchange of information and the expression of
Normative Theory – describes an ideal way for a media
feeling that can result in understanding.
system to be controlled and operated by the
Basic Types of Communication government, authority, leader and public.

 Verbal Communication – oral or written Censorship – is a suppression of any communication

 Non-verbal Communication – signs, symbols, which may consider as harmful to the people.
colors, gestures, body language, facial expressions.
Normative Theories of the Press
 Authoritarian – all forms of communication are
- Combination of physical object to communicate/ under the control of the government.
mass communication.  Libertarian – demands individual freedom and their
own lives and free thoughts.
- Communication tools
 Social Responsibility – allows free press without
 Internet
any censorship but at the same time the content of
 Radio
 Television the press should be discussed in public panel and
 Newspaper media should accept obligation.
 Magazines  Soviet Media – the president undertake the control
the total media and communication.
Three types of Noise Feedback

1. Internal
2. External Types of Media
3. Semantic  Print Media – news papers, magazines
Encoding – giving information to receiver  Broadcast Media – radio, television
 Film – movies
Decoding – giving feedback  New Media – digital media that are interactive
Media Literacy – the ability to read, analyzed, evaluate, incorporated into two-way communication
and produce communication in a variety of media forms Social Media – forms of electronic communication.

Information Literacy –The ability to recognize when

Media and Information Sources
information is needed and to locate, evaluate,
effectively use and communicate information in it’s  Indigenous Knowledge – is the local knowledge –
various formats. knowledge that is unique to a given culture or
Technology Literacy – The ability to use digital
 Library – a room full of books.
technology, communication tools or networks to locate,
 Mass Media – tv, radio, magazines, newspaper.
evaluate, use and create information.
 Internet