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I. MULTIPLE CHOICE.
DIRECTIONS: Read each statement/question carefully and identify what is being asked. Select your
answer from the given choices, and blacken the circle that corresponds to your answer in the appropriate
item number on your Answer Sheet.
1. Which of the following stages of typology of media literacy that recognize the shapes, form, size,
color, movement, and spatial relations?
A. Developing skepticism C .Acquiring fundamental
B. Intensive development D. Social responsibility
2. Which of the following stages of typology of media literacy that understand how to connect plot
element?
A. Experiential exploring C. Critical appreciation
B. Language acquisition D. Narrative acquisition
3. What stage of typology of media literacy seeks out different forms of content and narratives?
A. Experiential exploring C. Social responsibility
B. Developing skepticism D. Critical appreciation
4. What stage of typology of media literacy recognized speech sounds and attach meaning to it?
A. Acquiring fundamental C. Language acquisition
B. Critical appreciation D. Social responsibility
5. Which of the following stages of typology of media literacy that discount claims made in ads?
10. Examples of this media are telephone, mobile phone and email where content is private.
A. Collective participatory C. Information search media
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B. Interactive play media D. Interpersonal communication
11. When the information is combined and does not lead you to judge the information in a certain way it
is ________________.
A. Objective information C. Informal information
B. Historical information D. Formal information
16. It refers to a product of an author’s expertise and study on the subject matter.
A. Currency information C. Scholarly information
B. Popular information D. Objective information
17. What kind of information are you going to use if you want to consult an expert opinion?
A. Objective B. Subjective C. Scholarly D. Stable
18. What kind of information can you get in these sources: books, encyclopedia, periodicals, or technical
reports by agencies and institutions?
A. Historical B. Popular C. Primary D. Factual
19. It appeals to general interest and is usually found in general circulation materials such magazines
and coffee table books.
A. Popular B. General C. Subjective D. Objective
20. It is a literacy that deals with the ability to read and interpret media.
A. Media B. Information C. Technology D. Literacy
21. It is a literacy that deals with the ability to recognize when information is needed in its various
formats.
A. Media B. Information C. Technology D. Literacy
22. In what literacy has the ability to read, analyze, evaluate and produce communication with the use of
tv, print, radio and computer?
A. Media B. Information C. Technology D. Literacy
23. In what literacy has the ability to use communication tools or network to locate, evaluate, use and
create information?
A. Media B. Information C. Technology D. Literacy
24. In what literacy has the ability to decode communication in variety of forms?
A. Media B. Information C. Technology D. Literacy
25. “Telephone” is in what category of media?
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A. Modality B. Format C. Way of transmitting D. Mass media form
26.“Radio wave” is in what category of media?
A. Modality B. Format C. Way of transmitting D. Mass media form
27.“Animation” is in what category of media?
A. Modality B. Format C. Way of transmitting D. Mass media form
28. “Digital” is in what category of media?
A. Modality B. Format C. Way of transmitting D. Mass media form
29. “Mobile phone” is in what category of media?
A. Modality B. Format C. Way of transmitting D. Mass media form
30. What media refers to form requiring little involvement from the audience and examples include film
and television.
A. hot media C. cool and hot media
B. cool media D. hot and cool media
31. What media refers to those with high user interactivity, where the experience is more dynamic and
the audiences are more involved?
A. hot media B. cool media C. cold media D. heat media
36. Which of the following is the natural and inescapable fact of life?
A. Literacy B. Media C. Communication D. Information
38. What is the Latin word of communication which means “to share” or “to divide out”?
A.communi B. communicare C. commune D. communis
39. Who explained that without speech or oral communication, societies could not attain levels of
civilization?
A. Bulan and De Leon (2002) C. Bulan and De Leon (2004)
B. Bulan and De Leon (2003) D. Bulan and De Leon (2005)
40. What is the other Latin word of communication which means “working together”?
A. communicare B. communis C. communi D. cummuno
II. ESSAY
DIRECTIONS: Describe and explain what is being asked. Write your answers on your answer sheet.
Scoring shall be based on the criteria below for a maximum of 10points on the average.
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41-50. Describe and explain the Harold Laswell’s Communication Model. 10pts
51-60. Describe and explain the Westley and Maclean’s Model of Communication. 10pts
Content - 4 points
Grammar – 4 points
Organization of thoughts – 2 points
TOTAL: 10 points
Subject Teachers
Curriculum- 5.0
Evaluated by: based
H.O.T.S.- 5.0
oriented
ROGELIO T. LAROZA Grammar 5.0
SJAVPA, Principal Organization 5.0
Compliance 5.0
Average 5.0
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