HEALTH FIRST

Dainty
Dainty, the name symbolizes delicacy, something which is good to eat. A deep understanding
of the persona of Indian consumers has enabled us to develop a product that will satisfy the
needs of the masses. The main aspect is to provide health and taste at affordable prices to make
people from all classes enjoy the products. Reaching from villages to metros, Dainty is now all
time favourite snack of the masses. Dainty has successfully stood for quality and health.

Core competency
 Baked snacks at low prices.
 Product includes legumes that are essential to stay healthy.

Vision
 Be the trend setter in the field of healthy and tasty eating.
 To be pioneer in their offering.

Mission
 Maintain high quality, reasonable prices, healthy, remain customer-centric, satisfy
today’s need.
 Review, recreate and rediscover the trend of healthy eating.

Product Category
 Dainty Nutri-peanut
 Dainty Nutri-Chickpea
 Dainty Nutri-Soybean
Features:
Ideal tea time snack.
Finest legume crop.
Nutrient Retention through baking.
Nitrogen filled pouches
Displays ingredients on its packaging.
Displays benefits as per category on its packaging.
Available at variable price ranges.
Nutri-peanut:
Highly rich in vitamins, minerals and plant compounds.
Celery Salted seasoning of peanuts in addition with dried garlic and onion for taste.
Nutri-Chickpea:
Digestive snack.
Highly rich in Iron and protein.
Excellent replacement of meat.
Celery Salted seasoning of Chickpeas.
Must for youngsters.
Nutri-Soybean
Fibrous and Protein rich snack.
Free from cholesterol and lactose.
Celery Salted seasoning of Soybeans..
Benefits:
Suitable for vegetarians.
Ideal for youngsters.
Perfect to satisfy untimely hunger pangs.
Baking prevents loss of minerals, water soluble vitamins.
Low pricing.
Helps to control appetite.
Fibrous snack
Free from lactose and cholesterol
Aid weight management and reduce risk of several diseases.
Point of Parity:
High quality snacks.
Excellent packaging stressing hygiene.
Emphasis on consumer satisfaction.
Increases shelf life of products.
Suitable for vegetarians.
Point of Differences:
Healthy snack at low price.
Available from low to high range as per weight.
Baked legume crops.
Unique selling Proposition:
Primary USP -Baked legume crops at low prices.
Complimentary USP-Celery salted seasoning.
Nutritional value on packaging.
Target Market:
Focus is on middle-middle and upper-middle class.
Individuals with age groups from 21 to 40 years.
Customers are majorly in Tier II and Tier III cities, State capitals and district headquarters.
Health conscious consumers seeking a convenient snack.
Competitor Analysis:
Haldirams
Frito-Lay
Local brands
Too Yum
Existing brands have wide SKUs and product line.
Existing brands have wide and penetrated distribution network.
Traditional management style.
Manufacturing processes are not fully automatic.
High pricing of healthy products.