Escolar Documentos
Profissional Documentos
Cultura Documentos
Article from:
WWD
Article date:
December 8, 2006
Author:
Epiro, Stephanie Epiro, Stephanie
GENEVA - Procter & Gamble Prestige Products can now lay plans for an aggressive
future, thanks to the heavy lifting the company has done in the last three years. P&G has
built a powerful growth engine, one the company believes will propel it into a top spot in
the global prestige beauty business.
"Take a look at how the portfolio has changed in the past three years and you can see
how it's really become focused," said Carolyn Tastad, vice president of global prestige
products, market development organization, at P&G Prestige.
The stable of 27 brands now includes Hugo, Boss, Escada, Lacoste, Dunhill, Valentino,
Gucci, Dolce & Gabbana, Baldessarini, Mont Blanc, Jean Patou, Rochas, Boss Skin,
Anna Sui, Puma, Laura Biagiotti and Giorgio Beverly Hills. There also is a group of
lifestyle brands that function as entry points, mostly for younger consumers and focused
primarily on Europe, including Mexx, Bruno Banani (a German underwear brand),
Naomi Campbell, Ghost, TomTailor, Gery Weber and Marc'o'Polo. Recently, P&G
Prestige Products announced that it was retiring classic German cologne brand 4711, in
addition to Tosca and Irish Moos luxury toiletries. Hartwig Langer, global president of
the prestige products division, said he expected the brands to be officially retired over the
next couple of months.
From this mix, P&G has identified Boss, Lacoste, Dolce & Gabbana, Gucci and
Valentino as its driver brands.
Langer said the lineup will stimulate growth for the fast-paced beauty player in the
future.
"I think we have the right portfolio of luxury and prestige brands to continue winning in
this market," he said.
This year, a key addition to the firm's fragrance portfolio was the lucrative Dolce &
Gabbana beauty license, which, according to industry sources, is worth up to $240
million in wholesale revenues annually.
Asked what Dolce & Gabbana brought to the mix, Langer said the brand was innovative
and fashion-forward. "We are happy to be working with them to drive the fragrance
business into new territory."
The firm also added Gucci to the fold this year, after re-signing the beauty license that the
Cosmopolitan Cosmetics subsidiary of Wella brought to P&G when it was acquired in
2003.
Together with the Valentino beauty license, which P&G Prestige Products acquired in
2003, Gucci and Dolce & Gabbana form a strong Italian fashion troika for the company.
Other fashion brands were added in recent years, but during the same period the company
choose to cut loose its fragrance and beauty licenses with Tony & Tina, Yohji
Yamamoto, Yardley toiletries, Trussardi, Charles Jourdan and Max Mara.
In July, P&G Prestige Products decided to close down the fashion license of Rochas,
originally acquired alongside the Rochas fragrance license from Cosmopolitan
Cosmetics. The company caught considerable flak from the fashion press for the move,
since Rochas' designer Oliver Theyskens had won rave reviews for his Rochas
collections and became a media darling.
As tough as that episode was, P&G clearly realized the need to keep an eye on its
mission. "It's not our core competency," a P&G spokeswoman said at the time. "We're
not a fashion company. We're very grateful to him [Theyskens]. He's done an amazing
job at Rochas, but our core competency lies elsewhere."
*
MLA
*
Chicago
*
APA
Cosmetics International ; August 19, 2005 ; 394 words ... TWO NEW designer
fragrances from P&G Prestige Products Inc--formerly Cosmopolitan Cosmetics--are due
to go on counter in the US this autumn. Paul Smith Floral is aimed at a younger 25- to
40-year old demographic ...
Cosmetics International Cosmetic Products Report
US: two new designer fragrances from P&G Prestige Products ...
Cosmetics International Cosmetic Products Report ; August 1, 2005 ; 423 words ... US:
Two new designer fragrances from P&G Prestige Products Inc--formerly Cosmopolitan
Cosmetics--are due to go on counter in the US this autumn. Paul Smith Floral is aimed at
a younger 25- to 40-year old demographic ...
WWD
WWD ; August 12, 2005 ; Naughton, Julie; 700+ words ... prestige beauty market. P&G
Prestige Products Inc. (formerly Cosmopolitan Cosmetics), will launch two designer
fragrances ... chief executive officer of P&G Prestige Products in the U.S. Arpege and
Arpege Pour ...
WWD
P&G TARGETS MEN WITH GUCCI SCENT.(Procter and Gamble Prestige ...
WWD ; December 8, 2006 ; Epiro, Stephanie; 700+ words ... amp; Gamble Prestige
Products wants to woo more ... and then licensee Cosmopolitan Cosmetics. During a
recent ... general manager of prestige products and fine fragrances of P&G Prestige
Products, which worked ...
Cosmetics International
Cosmetics International ; August 15, 2002 ; 700+ words ... Cosmopolitan Cosmetics
GmbH, part of Wella AG ... Luxury Toiletries segment of Cosmopolitan Cosmetics,"
announced Heiner Gurtler ... international infrastructure of Cosmopolitan Cosmetics
offers growth potential for ...
Cosmetics International
Cosmetics International ; October 25, 2002 ; 700+ words ... Cosmopolitan Cosmetics,
part of the German major ... 2004, reports the company. Cosmopolitan Cosmetics has a
presence in 120 countries ... fragrance and cosmetics world. "Cosmopolitan Cosmetics is
a major international fragrance ...
Cosmetics International
Cosmetics International ; September 25, 2002 ; 547 words ... 2002, 25 March 2002
editions), Cosmopolitan Cosmetics has taken a further step forward ... The company
recently established Cosmopolitan Cosmetics Scandinavia A/S, a new subsidiary ...
Campbell throughout the region, Cosmopolitan Cosmetics intends to use the new
subsidiary ...
Cosmetics International Cosmetic Products Report
My Research Center
Saved articles Alerts
Saved searches RSS feeds
HighBeam™ Research, a part of The Gale Group, Inc. © Copyright 2010. All rights
reserved.
* Home
* About us
* Customer support
* Group subscriptions
* Advertising
* Partnerships
* Privacy policy
* Terms and conditions