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Balance Sheet: It reflects the structure of a company and has information regarding a
company’s assets, liabilities and available capital. This information is presented at the end
of a reporting period or on an annual basis.
Hoja de Balance: Refleja la estructura de una compañía y tiene información sobre los
activos, pasivos y capital disponible de una compañía. Esta información se presenta al final
de un período de informe o anualmente.
Cash Flow Statement: It indicates cash flow changes (inflows and outflows) over a
particular period of time.
Estado de flujo de efectivo: Indica cambios en el flujo de caja (entradas y salidas)
durante un período de tiempo determinado
Pricing Strategy Key: Pricing is usually affected by your product design, channel, and
promotional activities.
Estrategia de precios clave: Los precios generalmente se ven afectados por el diseño de su
producto, el canal y las actividades promocionales.
Sales Budget: A Sales Budget is a must for all companies, even for the smallest businesses,
because it is the basis for making accurate financial decisions and a good planning process.
Presupuesto de ventas: Un presupuesto de ventas es una necesidad para todas las empresas,
incluso para las empresas más pequeñas, porque Es la base para tomar decisiones
financieras precisas y un buen proceso de planificación.
5. MEETING OF DENTAL CLINIC EXECUTIVES EXCELLENT SMILE
OBJECTIVE: PLAN THE BUDGET REPORT
Mr. Javier: Good morning, Mr. Fransisco and Mr. Felipe, we are going to start the meeting
planned for today the subject plan the Budget Report for this year 2019.
Mr. Felipe: Good morning, Mr. Javier and Mr. Fransisco the first thing we must do is to
know that it is a sales budget.
Mr. Fransisco: Good morning, if it seems very necessary to me this meeting to define it
Mr. Javier: The sales budget is the first step we need to estimate the income costs and
expenses that the clinic has.
Mr. Fransisco: if, Mr. Javier it is of vital importance as it will guide us in making
decisions for the creation of sales strategies
Mr. Javier: good let's start by defining the price of the treatments if for this year an
adjustment will be made since this is the most relevant
Mr. Felipe: If the Price also influences, since it is the essence of the clinic’s commercial
transactions.
Mr. Javier: Good to determine and calcúlate the price that provides the highest income and
benefits we can use the strategy calculator or some programs
Mr. Fransisco: we must analyze both the buyers and the competition as they influence the
price fixing
Mr. Felipe: Well, I brought the 2018 financial statements for this meeting
Mr. Fransisco: Excellent Mr. Felipe Which states did you bring?
Mr. Felipe: I brought the three main ones, Balance Sheet, Income Statement and Cash
Flow Statement.
Mr. Javier: If they are very important because according to these we will make the sales
budget.
Mr. Fransisco: Good considering these financial statements we will know the current
financial situation of the clinic.
Mr. Felipe: I also have here the financial indicators to review them
Mr. Javier: Well according to all this information we can already make the sales budget
for this year
Mr. Fransisco: Ok, already ready we can call a new meeting for the socialization of this to
the administrative staff of the clinic
Mr. Javier: Thank you very much for your assistance and participation, we will be in
contact again. have a nice day
Mr. Felipe: thank you equally for you gentlemen
Mr. Fransisco: thank, have a good day.
BIBLIOGRAFIA
https://blog.elinsignia.com/2017/06/11/seleccion-de-un-canal-de-distribucion-y-
factores-que-influyen-en-la-seleccion/
https://prezi.com/c_caph04tyjn/plan-estrategio-de-distribucion/
https://www.google.com.co/search?q=que+son+canales+de+distribucion&oq=que+son
+canales+de+d&aqs=chrome.0.0j69i57j0l4.5055j1j7&sourceid=
material de estudio plataforma Sena/blackboard.