A.

BUSINESS ANALYSIS

1. Please help to calculate the budget of following promotion:

Tom is going to run a promotion in September for the following products. Please help to calculate the budget for total
promotion & allocate the budget for each region:
Note:
Budget is for retailer price without VAT
Trade discount for all of the products is 15%
STEP 1 STEP 2 STEP 3 REFERENCE DATA
Promotion Retailer
Consumer Pack
Product name volume price with
price size
(tons) VAT

Dầu gội Hoa Hồng 10 620G

161,000 144,900

Dầu gội Bạc Hà 12 180G

55,000 49,500

Dầu gội Cao Cấp 10 620G

177,000 159,300
 2. This is the forecast review for a category by brand in May & June. Let’s study the table and note down your
assumption:
a. Identify risk and opportunity from this forecast review
b. Note down 3 possible assumptions of Segment C uplift

2019
% Uplift vs
Planned sales Average average weekly
turnover weekly sales

MAY'19 JUN'19 sales at MAY'19 JUN'19

SEGMENT week 16
Segment A 2,150 -53% -41%
4,399 5,256
Segment B 2,536 -33% -29%
7,355 7,487
Segment C 20,367 13% 37%
99,999 116,552
Segment D 529 -15% 3%
1,956 2,262
Category XYZ 3% 23%
113,709 131,556 25,582
B. EXCEL KNOWLEDGE

1. Write the formula to calculate total sales volume of product group “Rau” using SUMIF:
SUMIF(range, criteria,sum_range)

2. Write the formula to calculate number of apples sold by Thanh using SUMIFS:
SUMIFS(sum_range, criteria_range1, criteria1, [criteria_range2, criteria2], ...)