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Q&As
Management
Accounting-
Performance Evaluation
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Managerial Level
Question Paper 1
Examiner’s Answers 22
The answers published here have been written by the Examiner and should provide a helpful
guide for both lecturers and students.
2005 The Chartered Institute of Management Accountants. All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical,
photocopying, recorded or otherwise, without the written permission of the publisher.
P1 – Performance Evaluation
Management Accounting Pillar
P1 – Management Accounting –
Performance Evaluation
Instructions to candidates
You are allowed 20 minutes reading time before the examination begins
during which you should read the question paper, and if you wish, make
annotations on the question paper. However, you will not be allowed, under
any circumstances, to open the answer book and start writing or use your
calculator during this reading time.
You are strongly advised to carefully read the question requirement before
attempting the question concerned. The requirements for the questions in
Section C are contained in a dotted box.
Write your full examination number, paper number and the examination
subject title in the spaces provided on the front of the examination answer
book. Also write your contact ID and name in the space provided in the right
hand margin and seal to close.
Tick the appropriate boxes on the front of the answer book to indicate which
questions you have answered.
Your answers should be clearly numbered with the sub-question number then ruled
off, so that the markers know which sub-question you are answering.
For sub-questions 1.11 to 1.18 you should show your workings as marks are
available for the method you use to answer these sub-questions.
Question One
The following data are given for sub-questions 1.1 and 1.2 below.
Summary financial statements are given below for one division of a large divisionalised
company.
The cost of capital for the division is estimated at 12% each year.
Annual rate of interest on the long term loans is 10%.
All decisions concerning the division’s capital structure are taken by central management.
1.1 The divisional Return on Investment (ROI) for the year ended 31 December is
A 19·0%
B 19·4%
C 23·5%
D 33·0%
(2 marks)
A £160,000
B £196,000
C £230,000
D £330,000
(2 marks)
The following data are given for sub-questions 1.3 and 1.4 below
X40 is one of many items produced by the manufacturing division. Its standard cost is based on
estimated production of 10,000 units per month. The standard cost schedule for one unit of X40
shows that 2 hours of direct labour are required at £15 per labour hour. The variable overhead
rate is £6 per direct labour hour. During April, 11,000 units were produced; 24,000 direct labour
hours were worked and charged; £336,000 was spent on direct labour; and £180,000 was spent
on variable overheads.
A £20,000 Favourable
B £22,000 Favourable
C £24,000 Adverse
D £24,000 Favourable
(2 marks)
A £12,000 Adverse
B £12,000 Favourable
C £15,000 Adverse
D £15,000 Favourable
(2 marks)
May 2005 3 P1
1.5 The fixed overhead volume variance is defined as
A the difference between the budgeted value of the fixed overheads and the standard fixed
overheads absorbed by actual production.
B the difference between the standard fixed overhead cost specified for the production
achieved, and the actual fixed overhead cost incurred.
D the difference between the standard fixed overhead cost specified in the original budget
and the same volume of fixed overheads, but at the actual prices incurred.
(2 marks)
1.6 Summary results for Y Limited for March are shown below.
£000 Units
Sales revenue 820
Variable production costs 300
Variable selling costs 105
Fixed production costs 180
Fixed selling costs 110
Production in March 1,000
Opening inventory 0
Closing inventory 150
A £170,000
B £185,750
C £197,000
D £229,250
(2 marks)
1.7 The CIMA definition of zero-based budgeting is set out below, with two blank sections.
Blank 1 Blank 2
(2 marks)
P1 4 May 2005
1.8 Definition A: “A technique where the primary goal is to maximise throughput while
simultaneously maintaining or decreasing inventory and operating costs.”
Which of the following pairs of terms correctly matches the definitions A and B above?
Definition A Definition B
(2 marks)
1.9 Division P produces plastic mouldings, all of which are used as components by Division
Q. The cost schedule for one type of moulding – item 103 – is shown below.
The transfer price per unit of item 103 transferred to Division Q using both of the transfer pricing
methods listed above is
A £21·00 £9
B £21·00 £15
C £15·00 £19
D £12·60 £9
(2 marks)
May 2005 5 P1
1.10 Which of the following statements is/are true?
(ii) Flexible manufacturing systems (FMS) are simple systems with low levels of automation
that offer great flexibility through a skilled workforce working in teams.
(iii) Electronic data interchange (EDI) is primarily designed to allow the operating units in an
organisation to communicate immediately and automatically with the sales and
purchasing functions within the organisation.
A (i) only
(2 marks)
1.11 D Limited manufactures and sells musical instruments, and uses a standard cost system.
The budget for production and sale of one particular drum for April was 600 units at a
selling price of £72 each. When the sales director reviewed the results for April in the
light of the market conditions that had been experienced during the month, she believed
that D Limited should have sold 600 units of this drum at a price of £82 each. The actual
sales achieved were 600 units at £86 per unit.
Calculate the following variances for this particular drum for April:
(4 marks)
1.12 A plastics company operates a process in which all materials are added at the beginning
of the process. At the beginning of March, the work-in-process in a plastic moulding
machine was 200 units, which were 25% complete with respect to conversion costs.
During March, 1,400 units were completed and transferred to the next process. Also
during March, 50 units were scrapped due to an operator error at the end of the process,
although it is unusual for this to occur. At the end of March, there were 200 units in
process, which were 50% complete with respect to conversion costs.
Using the First-in-First-out (FIFO) method, calculate the equivalent units of production for the
month of March that would be used in the computation of the cost per equivalent unit for
(4 marks)
P1 6 May 2005
1.13 A company has a process in which the standard mix for producing 9 litres of output is as
follows:
$
4·0 litres of D at $9 per litre 36·00
3·5 litres of E at $5 per litre 17·50
2·5 litres of F at $2 per litre 5·00
58·50
A standard loss of 10% of inputs is expected to occur. The actual inputs for the latest
period were:
$
4,300 litres of D at $9·00 per litre 38,700
3,600 litres of E at $5·50 per litre 19,800
2,100 litres of F at $2·20 per litre 4,620
63,120
(4 marks)
May 2005 7 P1
The following data are given for sub-questions 1.14 to 1.16 below
SM makes two products, Z1 and Z2. Its machines can only work on one product at a time. The
two products are worked on in two departments by differing grades of labour. The labour
requirements for the two products are as follow:
There is currently a shortage of labour and the maximum times available each day in
Departments 1 and 2 are 480 minutes and 840 minutes, respectively.
The current selling prices and costs for the two products are shown below:
Z1 Z2
£ per unit £ per unit
Selling price 50·00 65·00
Direct materials 10·00 15·00
Direct labour 10·40 6·20
Variable overheads 6·40 9·20
Fixed overheads 12·80 18·40
Profit per unit 10·40 16·20
As part of the budget-setting process, SM needs to know the optimum output levels. All output
is sold.
1.14 Calculate the maximum number of each product that could be produced each day, and
identify the limiting factor/bottleneck.
(3 marks)
1.15 Using traditional contribution analysis, calculate the ‘profit-maximising’ output each day,
and the contribution at this level of output.
(3 marks)
1.16 Using a throughput approach, calculate the ‘throughput-maximising’ output each day, and
the ‘throughput contribution’ at this level of output.
(3 marks)
1.17 A is a food processing company. The following data have been produced for one of its
processes for April. There were no inventories in the process at the beginning or end of
the month.
£
Inputs: 2,400kg at £8 per kg 19,200
Process costs 4,800
Transferred to packing department: 2,060kg 22,889
There is usually a loss of 10% by weight of inputs during the process. The normal loss
does not have a sale value.
During April there was an abnormal loss that was sold for £400.
Prepare the Process Account and the Abnormal Loss Account to record the events that
occurred in this process during April.
(4 marks)
P1 8 May 2005
The following data are given for sub-questions 1.18 and 1.19 below
The summarised financial statements for P Limited, a potential major supplier, are shown
below. Before a contract is signed, the financial performance of P Limited is to be reviewed.
1.18 Calculate the following financial statistics for P Limited for 2003
(3 marks)
1.19 Calculate the following financial statistics for P Limited for 2003
End of Section A
May 2005 9 P1
SECTION B – 30 MARKS
[the indicative time for answering this section is 54 minutes]
ANSWER ALL SIX SUB-QUESTIONS. EACH SUB-QUESTION IS WORTH 5
MARKS
Question Two
(a) A general insurance company is about to implement a Balanced Scorecard. You are
required to
(5 marks)
(b) (i) Briefly explain the main features of Economic Value Added (EVA®) as it would be
used to assess the performance of divisions.
(2 marks)
(ii) Briefly explain how the use of EVA® to assess divisional performance might affect
the behaviour of divisional senior executives.
(3 marks)
(c) Briefly discuss three different circumstances where participation in setting budgets is
likely to contribute to poor performance from managers.
(5 marks)
(d) W Limited designs and sells computer games. There are many other firms in this
industry. For the last five years the senior management has required detailed budgets to
be produced for each year with slightly less detailed plans for the following two years.
The managing director of W Limited has recently attended a seminar on budgeting and
heard the ‘Beyond Budgeting’ arguments that have been advanced by Hope and Fraser,
among others.
(ii) Advise the management of W Limited whether or not it should change its current
budgeting system to a ‘Beyond Budgeting’ approach.
(3 marks)
P1 10 May 2005
The following information is to be used to answer sub-questions (e) and (f)
C plc is a large company that manufactures and sells wooden garden furniture. It has three
divisions:
The Wood Division (WD) purchases logs and produces finished timber as planks or beams.
Approximately two-thirds of its output is sold to the Products Division, with the remainder
sold on the open market.
The Products Division (PD) manufactures wooden garden furniture. The policy of C plc is
that the PD must buy all its timber from the WD and sell all its output to the Trading
Division.
The Trading Division (TD) sells wooden garden furniture to garden centres, large
supermarkets, and similar outlets. It only sells items purchased from PD.
The current position is that all three divisions are profit centres and C plc uses Return on
Investment (ROI) measures as the primary means to assess divisional performance. Each
division adopts a cost-plus pricing policy for external sales and for internal transfers
between divisions. The senior management of C plc has stated that the divisions should
consider themselves to be independent businesses as far as possible.
(e) For each division suggest, with reasons, the behavioural consequences that might arise
as a result of the current policy for the structure and performance evaluation of the
divisions.
(5 marks)
(f) The senior management of C plc has requested a review of the cost-plus transfer pricing
policy that is currently used.
Suggest with reasons, an appropriate transfer pricing policy that could be used for
transfers from PD to TD, indicating any problems that may arise as a consequence of the
policy you suggest.
(5 marks)
(Total for Question Two = 30 marks)
End of Section B
May 2005 11 P1
SECTION C – 20 MARKS
[the indicative time for answering this section is 36 minutes]
ANSWER ONE OF THE TWO QUESTIONS
Question Three
F plc supplies pharmaceutical drugs to drug stores. Although the company makes a satisfactory
return, the directors are concerned that some orders are profitable and others are not. The
management has decided to investigate a new budgeting system using activity based costing
principles to ensure that all orders they accept are making a profit.
Each customer order is charged as follows. Customers are charged the list price of the drugs
ordered plus a charge for selling and distribution costs (overheads). A profit margin is also
added, but that does not form part of this analysis.
Currently F plc uses a simple absorption rate to absorb these overheads. The rate is calculated
based on the budgeted annual selling and distribution costs and the budgeted annual total list
price of the drugs ordered.
An analysis of customers has revealed that many customers place frequent small orders with
each order requesting a variety of drugs. The management of F plc has examined more
carefully the nature of its selling and distribution costs, and the following data have been
prepared for the budget for next year:
Notes:
1. Each order will be shipped in one package and will result in one delivery to the customer
and one invoice (an order never results in more than one delivery).
2. Each invoice has a different line for each drug ordered. There are 28,000 invoice lines
each year. It is estimated that 25% of invoice processing costs are related to the
number of invoices, and 75% are related to the number of invoice lines.
3. Packing costs are £32 for a large package, and £25 for a small package.
4. The delivery vehicles are always filled to capacity for each journey. The delivery
vehicles can carry either 6 large packages or 12 small packages (or appropriate
combinations of large and small packages). It is estimated that there will be 1,000
delivery journeys each year, and the total delivery mileage that is specific to particular
customers is estimated at 350,000 miles each year. £40,000 of delivery costs are
related to loading the delivery vehicles, and the remainder of these costs are related to
specific delivery distance to customers.
P1 12 May 2005
The management has asked for two typical orders to be costed using next year’s budget data,
using the current method, and the proposed activity-based costing approach. Details of two
typical orders are shown below:
Order A Order B
Lines on invoice 2 8
Package size small large
Specific delivery distance 8 miles 40 miles
List price of drugs supplied £1,200 £900
Required:
(a) Calculate the charge for selling and distribution overheads for Order A and Order B
using:
(i) assess the strengths and weaknesses of the proposed activity-based costing
approach for F plc; and
(5 marks)
(ii) recommend actions that the management of F plc might consider in the light of
the data produced using the activity-based-costing approach.
(5 marks)
May 2005 13 P1
Question Four
S Limited installs complex satellite navigation systems in cars, at a very large national depot.
The standard cost of an installation is shown below. The budgeted volume is 1,000 units
installed each month. The operations manager is responsible for three departments, namely:
purchasing, fitting and quality control. S Limited purchases navigation systems and other
equipment from different suppliers, and most items are imported. The fitting of different systems
takes differing amounts of time, but the differences are not more than 25% from the average, so
a standard labour time is applied.
The Operations Department has gathered the following information over the last few months.
There are significant difficulties in retaining skilled staff. Many have left for similar but better
paid jobs and as a result there is a high labour turnover. Exchange rates have moved and
commentators have argued this will make exports cheaper, but S Limited has no exports and
has not benefited. Some of the fitters have complained that one large batch of systems did not
have the correct adapters and would not fit certain cars, but this was not apparent until fitting
was attempted. Rent, rates, insurance and computing facilities have risen in price noticeably.
Labour
Rate 4,200A 5,500A 23,100A 24,000A 56,800A
Efficiency 16,000F 0 32,000A 32,000A 48,000A
Variable overheads
Expenditure 7,000A 2,000A 2,000F 0 7,000A
Efficiency 7,000F 0 14,000A 14,000A 21,000A
Fixed overheads
Expenditure 5,000A 10,000A 20,000A 20,000A 55,000A
Volume 30,000F 30,000F 15,000A 30,000A 15,000F
P1 14 May 2005
Required:
(15 marks)
(b) Prepare a short report to the operations manager of S Limited suggesting ways that
the budgeting system could be used to increase motivation and improve
performance.
(5 marks)
May 2005 15 P1
P1 16 May 2005
PRESENT VALUE TABLE
May 2005 17 P1
Cumulative present value of $1 per annum, Receivable or Payable at the end of each year for n
1− (1+ r ) − n
years r
P1 18 May 2005
Formulae
PROBABILITY
A ∪ B = A or B. A ∩ B = A and B (overlap).
P(B A) = probability of B, given A.
Rules of Addition
If A and B are mutually exclusive: P(A ∪ B) = P(A) + P(B)
If A and B are not mutually exclusive: P(A ∪ B) = P(A) + P(B) – P(A ∩ B)
Rules of Multiplication
If A and B are independent: P(A ∩ B) = P(A) * P(B)
If A and B are not independent: P(A ∩ B) = P(A) * P(B | A)
Quadratic Equations
If aX2 + bX + c = 0 is the general quadratic equation, the two solutions (roots) are given
by:
− b ± b 2 − 4ac
X =
2a
DESCRIPTIVE STATISTICS
Arithmetic Mean
∑x ∑ fx
x = x= (frequency distribution)
n ∑f
Standard Deviation
∑( x − x ) 2 ∑ fx 2
SD = SD = − x2 (frequency distribution)
n ∑f
INDEX NUMBERS
Price relative = 100 * P1/P0 Quantity relative = 100 * Q1/Q0
p
∑ w ∗ 1
Price: Po x 100
∑w
Q
∑ w ∗ 1
Quantity: Qo x 100
∑w
TIME SERIES
Additive Model
Series = Trend + Seasonal + Random
Multiplicative Model
Series = Trend * Seasonal * Random
May 2005 19 P1
LINEAR REGRESSION AND CORRELATION
The linear regression equation of y on x is given by:
Y = a + bX or Y - Y = b(X – X)
where
Covariance ( XY ) n ∑ XY − ( ∑ x )( ∑ y )
b= =
Variance ( X ) n ∑ x 2 − (∑ x ) 2
and a = Y – bX
or solve
∑ Y = na + b ∑ x
∑ XY = a ∑ x + b∑ x2
Coefficient of correlation
Covariance ( XY ) n ∑ XY − ( ∑ X )( ∑ Y )
r = =
Var ( X ).Var (Y ) {n ∑ x 2 − ( ∑ x )2 }{n ∑ y 2 − ( ∑ y )2 }
6∑d2
R(rank) = 1 -
n(n 2 − 1)
FINANCIAL MATHEMATICS
Annuity
Present value of an annuity of £1 per annum receivable or payable for n years,
commencing in one year, discounted at r% per annum:
1 1
PV = 1 −
r [1 + r ] n
Perpetuity
Present value of £1 per annum, payable or receivable in perpetuity, commencing in one
year, discounted at r% per annum:
1
PV =
r
P1 20 May 2005
The Examiner for Management Accounting Performance Evaluation offers to
future candidates and to tutors using this booklet for study purposes, the
following background and guidance on the questions included in this
examination paper.
Section A – compulsory
Question One comprises 19 objective test sub-questions. These are drawn from all sections of
the syllabus. They are designed to examine breadth across the syllabus and thus cover many
learning outcomes.
Section B – compulsory
Question Two has six sub-parts:
(a) covers learning outcome C (xii) – Discuss the role of non-financial performance indicators
and compare and contrast traditional approaches to budgeting with recommendations
based on the ‘balanced scorecard’.
(b) covers learning outcome D (v) – Discuss the likely behavioural consequences of the use
of performance metrics in managing cost, profit and investment centres.
(c) covers learning outcome C (xiii) – Evaluate the impact of budgetary control systems on
human behaviour.
(d) covers learning outcome C (xiv) – Evaluate the criticisms of budgeting particularly from
the advocates of the techniques that are ‘beyond budgeting’.
(e) covers learning outcome D (vi) – Explain the typical consequences of divisional structure
for performance measurement as divisions compete or trade with each other.
(f) covers learning outcome D (vii) – Identify the likely consequences of different approaches
to transfer pricing.
(a) covers learning outcome A (vi) – Compare activity-based costing with traditional
absorption costing methods and evaluate its potential as a system of cost accounting.
(b) covers learning outcome C (vi) – Evaluate and apply alternative approaches to budgeting
(a) covers learning outcome B (ii) – Calculate and interpret material, labour, variable
overhead, fixed overhead and sales variances
(b) covers learning outcome B (vi) – Discuss the behavioural implications for setting standard
costs
May 2005 21 P1
Managerial Level Paper
P1 – Management Accounting –
Performance Evaluation
Examiner’s Answers
SECTION A
P1 22 May 2005
1.6 Closing inventory would be valued at £300,000/1,000 = £300 per unit.
£
Turnover 820,000
Production costs [£300,000 - (150 x £300)] 255,000
Other costs 395,000
Profit 170,000
1.11
1.12
Units Material Conversion
Opening stock (200) (200) (50)
Completed and transferred 1,400 1,400 1,400
Abnormal loss 50 50 50
Closing stock 200 200 100
Equivalent Units 1,450 1,450 1,500
May 2005 23 P1
1.13 Mix variance
Yield variance
1.14
Dept 2 has more capacity than Dept 1 for both products, therefore Dept 1 is the limiting
factor or bottleneck.
1.15
Z1 Z2
Variable cost £26·80 £30·40
Sales price £50·00 £65·00
Contribution £23·20 £34·60
Thus maximum throughput is by production of maximum number of Z1, that is, 40 units of
Z1 giving throughput contribution of 40 x £40 = £1,600
P1 24 May 2005
1.17
Process Account
Kg £ Kg £
Input materials 2,400 19,200 Normal loss 240 -
Process costs 4,800 Abnormal loss 100 1,111
Transfer to packing 2,060 22,889
2,400 24,000 2,400 24,000
1.18
Receivables days 200/3,000 x 365 = 24 days
Payables days 280/1,600 x 365 = 64 days
Inventory days 300/1,600 x 365 = 68 days
Note: Alternative answers for these calculations using average figures would be equally
allowable.
1.19
Current ratio 550 : 280 1·96 : 1
Quick ratio 250 : 280 0·89 : 1
May 2005 25 P1
SECTION B
Answer to (a)
Kaplan & Norton devised the balanced scorecard (BSC) as a means to incorporate financial and
non-financial performance measurement in a single document or process. Four perspectives are
adopted to cover the main areas of a company’s activity. These are: financial – shareholder
perspective; customer perspective; internal business perspective; innovation and learning
perspective.
For a general insurance company the following are examples of appropriate performance
measures for each perspective. Two examples are given in this answer but only one was
required in the actual exam.
Customer perspective
1. Percentage of repeat business as this indicates satisfaction with the policy and service
received from the company.
2. Target data from customer satisfaction surveys, such as response cards sent to new and
renewal customers. This indicates customer satisfaction directly.
2. Number of complaints received from policyholders in relation to claims they have made.
Many complaints will have been caused by failures in the core processes, such as lost
paperwork, or delays at some point in the process.
2. Amount of hours of staff training recorded as percentage of budget and/or last year.
Although this is an input measure, such measures are frequently used to indicate staff
development and learning.
Financial perspective
1. Meeting a key financial target such as Economic Value Added (EVA®). This is considered
one of the best financial measures of overall performance.
2. Sales growth compared with previous period. Insurance companies are frequently
concerned with market share and so sales growth is seen as a key financial measure.
P1 26 May 2005
Answer to (b)
(i) EVA® attempts to modify accounting operating profit to become closer to an economic
concept of income. To do this many of the accounting conventions and adjustments are
altered, for example:
After this adjusted profit has been calculated, an interest rate charge is deducted to
produce the EVA®. The interest rate used in EVA® is usually complex and it is usually
based on the Capital Asset Pricing Model. All the above features require systems to be
implemented so that the required data can be produced quickly and with minimum cost.
For example, to compute EVA® a separate depreciation calculation and separate records
of assets are needed. The objective of EVA® is to better measure the true economic
performance of a division.
(ii) It is argued that meeting an EVA® target will usually require managers to act in the best
interests of the firm. In particular, EVA® is said to encourage long term decision making,
rather than decisions that maximise short-run profits. EVA® proponents argue that it has
strong motivational advantages because maximising EVA® will maximise shareholder
value. Providing incentives for managers and workers to maximise value creation for
shareholders has been recognised as a significant problem for decades; this claim for
EVA® has made it popular.
The adjustments that are made to accounting profit to derive EVA® are designed to
minimise any benefit that managers can obtain by manipulating accounting numbers. So,
for example, there would be little gain to short run profit from failing to invest in new
machinery, and at least part of the cost of advertising would be deferred until the benefits
arose.
Some companies set EVA® targets and rewards are paid if these targets are reached.
The adjustments to operating profit remove some of the accounting choices that can be
used to manipulate profit, and so EVA® provides an incentive to produce more
shareholder value.
Answer to (c)
Four circumstances where participation is likely to contribute to poor performance include the
following, although only three are required in an answer:
(i) Strong evidence suggests that some personality types do not perform well in participatory
systems and for these types, being given a budget may produce higher effort levels. For
example “Externals” as defined on the basis of the “locus of control” variable will usually
respond well to imposed budgets.
(ii) Whereas in conditions of uncertainty, participation has been shown to improve results,
under conditions of stability participation may result in few or no benefits. It may result in
more time and cost being expended for no benefits. This may be particularly relevant for
cost centres within large organisations that have no direct link to market conditions.
May 2005 27 P1
(iv) Participation may increase “budget slack” and thus lead to lower targets and performance.
Budget slack is where the budget is deliberately set at a level that is easier than could be
achieved. There may be an increased incentive to build in budget slack if a bonus will be
paid for meeting the budget.
Answer to (d)
The Beyond Budgeting proposition is that many companies spend considerable resources on
the budgeting process that are not justified by the benefits that accrue.
In particular, the levels of technological change and market uncertainty in modern business are
such that it is inappropriate to set budgets 15 months or more before they will apply. This may
produce a straight-jacket that inhibits companies from taking required actions, because “it’s not
in the budget”.
W Limited is in an industry where there is considerable uncertainty and it would be very difficult
to predict sales three years in advance. This may indicate that detailed long-term planning and
budget-setting would be of limited value. The key question is how accurately W can predict one
year in advance. If there is a high degree of accuracy in one year planning, then the current
system, but with low emphasis on year two and three may be effective.
However, if the market situation is dynamic, then the “beyond budgeting” arguments may
indicate that budgetary control will not be effective, in fact it may limit the ability that W has to
respond to market changes. If W decides to abandon its current budgeting system, it will need
other, more flexible, forms of control. These may include non-financial performance indicators,
such as: time to develop new games, gross margins on games, number of new games per year,
market share, and various cost control measures. W could decide to combine financial and non-
financial measures into a Balanced Scorecard.
It is highly likely that some form of annual budgeting will still be needed. In particular, W will
need a cash budget, capital expenditure budget, financing budget and some forecast for profit.
Many firms in similar circumstances to W have kept their traditional form of budgeting, but with
two major changes. First, the budget is in less detail, and it focuses on overall profits not on
detailed lines within the budget. Second, the implementation of the budgetary control process
must be flexible so that changes can be incorporated as the budget year progresses.
P1 28 May 2005
Answer to (e)
The senior management of C plc states that the three divisions should see themselves as
independent businesses as far as possible. However, the primary issue is that they are highly
related and dependent on each other.
The WD sells approximately two-thirds of its output to the PD. Thus the profits of WD and PD
depend crucially on the cost-plus transfer price. Further, with only one third of output being sold
to external customers, these internal transfers will significantly affect the ROI measure that is
used to assess performance. This may lead to a variety of behavioural problems, including:
PD must sell all its output to the TD and buy all its timber from WD. Thus the problems
mentioned for WD apply even more so to PD. It has little control over its business activities and
thus cannot really be considered an independent business. The additional behavioural
consequences for PD include:
• The major emphasis for PD should be quality and technical efficiency. Control through
ROI is likely to divert attention away from this at best, and at worst may conflict with this
aim. For example not replacing machinery because it would worsen ROI.
• PD needs to work very closely with WD and TD and being structured as a separate profit
centre may inhibit this (maybe a cost centre would be more appropriate?)
TD sells to the final market, and thus its sales revenue is not unduly affected by the structure of
C. Its major costs are determined by internal transfers, so its ROI is not a good measure of
performance, just as for the other two divisions. Other behavioural consequences include:
• Problems with motivation if the transfer costs from PD mean that overall profit and ROI is
low.
May 2005 29 P1
Answer to (f)
In general transfer prices should reflect market prices. There is much theory and evidence that
such prices will minimise possible adverse behavioural consequences. Where market-based
prices are not possible, all transfer prices have potential problems. Many of the transfer price
theories attempt to determine transfer prices that are similar to what a market price might be.
Transfer from PD to TD
Here there is a good case that PD is not actually a profit centre. It has no control over the
volume of its output, and cannot buy or sell outside C plc. On pure economic criteria, PD should
become a cost centre and transfer its output to TD at cost. In economic terms there are
theoretical arguments that this transfer price should be marginal cost. To achieve this the
performance measurement and reward system for PD would have to be changed as marginal
cost transfers will always produce “losses” in the supplying division. In practice, it is more likely
that the transfer would be at full cost, or a standard cost. If this were the case, the performance
target for PD would be to break even. TD would probably be receiving these products at below
market price. This may lead to lower final prices and higher demand. Care would be needed as
this higher output could lead to either increased or decreased profits.
It may be possible to accurately estimate a market-based price. If that were the case it would be
possible to operate the current structure. From the limited evidence it is unlikely that market-
based prices would be reliably available.
P1 30 May 2005
SECTION C
(a)
(i) Current system
Invoice costs
Charge per invoice= £70,000/8,000 = £8·75 per invoice
Charge per invoice line = £210,000/28,000 = £7·50 per line
Delivery costs
Charge per delivery trip = £40,000/1,000 = £40 per trip
So for large package = £40/6 = £6·67
For small package = £40/12 = £3·33
Charge per delivery mile = £140,000/350,000 = £0·40 per mile
Other overheads allocated by orders
(this is not a genuine cost driver)
£200,000/8,000 = £25 per order
(b)
Report to the Management of F plc on the Implications of Implementing an Activity-Based
Costing Approach.
This report covers two issues: (i) an assessment of the strengths and weaknesses of the
proposed activity-based costing approach, and (ii) recommendations for action the Management
of F plc might take.
(i) All budgeting systems have strengths and weaknesses, and these are in part related to
the specific circumstances of the company. For F the following are relevant.
Strengths include:
May 2005 31 P1
• Ability to set prices that relate to the actual resources consumed, which should result in
few or no loss-making orders being accepted.
• Highlights where costs are being incurred which should lead to action to reduce activities
that have high costs.
• The activity data is still very aggregated and may not be detailed enough to reveal
important cost behaviour, for example the high cost of the longest distance category might
be distorted by some very long deliveries.
• There are still arbitrary elements in the ABC system, particularly other overhead costs
which means care must be taken with the data.
The present policy is cost based. This approach is simple and relatively cheap to operate.
However, such a policy is unlikely to be optimal, and will only be viable where the company is
able to sell all its output. Thus, assuming that price is not closely linked to demand, a pricing
policy that does no more than simply recover overheads and produce a profit may be deemed
satisfactory. In this case, although the current charge for overheads is simple and cheap to
calculate, it does not reflect the actual costs incurred by each order.
The new activity-based costing (ABC) system produces a measure of cost that better reflects
the resources that have been used. This new ABC system produces very different costs to the
previous system. However, the new costing system used, although a very simple version of
ABC, is probably too complex for a pricing system.
As the first step in a review it would be instructive to check whether some orders are actually
losing money. The activity-based cost analysis indicates that orders with many different
products and those delivered over a long distance are expensive, in comparison with orders for
a larger volume of few products with shorter delivery distances.
F will need to develop a pricing structure that would enable some of the key cost drivers to be
reflected in the prices charged, and to let customers know the charge in advance.
Another possible strategy would be to stop accepting long distance orders by imposing a
distance limit. It might be possible to out-source long distance deliveries, possibly along with a
high charge for the long distance band in the charging table, as mentioned above.
The costs based on the number of items on the invoice become very high when multiple
products are ordered. This needs careful review. Would better systems using newer
technology reduce these invoice costs – this is highly likely.
P1 32 May 2005
Answer to Question Four
(a)
Report to the operations manager of S Limited on performance for the period September to
December
Four months is not a long period to recognise trends, but it is much better than a single month.
The trends and significant features for this period include:
Output has fallen distinctly during the period. There are probably seasonal factors here. It is
likely that more of these systems will be sold in Summer than in early Winter. It is also possible
these differences are expected variations around the 1000 units per month budget? Were there
some especially large contracts in September and October? This is not directly the
responsibility of the operations manager but it will affect the operating results.
Material usage (efficiency) has varied over the four months, with October and December being
poor. This is not related to volume, and so other explanations must be sought. One batch of
systems has been more difficult to install and sometimes require additional or replacement
parts. It would be important to ascertain whether other problems of material efficiency are linked
to certain systems, certain fitters, or specific stages of the installation process.
Material price – the buying in cost of the basic systems has risen over the four months. It
appears that part of this increase has been the result of exchange movements. It would be
important to quantify this effect. It would also be important to ascertain whether there are
alternative sources. Have purchasing staff been active in seeking alternative sources? It might
be possible to increase prices to reflect the rising cost, although this may be limited by its
competitors or the firm’s strategy, for example, to keep prices competitive to build market share.
The labour rate is higher than standard for all months and is deteriorating further. This clearly
needs investigation. The most likely cause appears to be problems with keeping skilled staff
and average labour rates may have risen to help retain staff. This may also have been caused
by bad budgeting, or there may have been unexpected pay rises. As volumes have fallen
during the months when hourly labour rates have risen, this rise is unlikely to have been caused
by overtime payments.
More worrying than the rate variances are the labour efficiency variances that are also
deteriorating. This may indicate that the cause of the higher wage rates is not the use of a
higher proportion of skilled workers at higher wage rates. The problems with high staff turnover
may have resulted in more staff learning the job and taking more time. Another possible cause
is that fitters are taking longer on each vehicle as the monthly volumes are decreasing. This
would indicate that labour is not actually a variable cost, although standard costing systems
usually assume that it will be. Another explanation to be explored is whether the batch with the
incorrect adapters has led to increased labour time being used. It might be that the average
labour time is not as expected, purely as a consequence of the 25% variation that is known to
occur.
For variable overheads only the total variable overhead variance has any real meaning. This
also shows poor performance in November and December. This might indicate that variable
overheads are not fully variable and as volumes fall, the variable overheads fall proportionately
less.
May 2005 33 P1
A similar deteriorating pattern is seen with the fixed overhead spending variance. It is usually
impossible to ascertain the causes of this without detailed investigation, as many different items
of cost are included in this category. In this case it is clear that some of the main fixed costs
have risen during the period, and these increases may not have been budgeted. It is important
to enquire whether there has been effective control of costs by the department managers,
although it also important to distinguish those costs where these managers have little control,
such as: rent, rates, insurance.
The points above mention detailed additional information that would be helpful in assessing the
performance for this period. There is other more general further information that would be
helpful, including: departmental information, market data, operating and quality data in physical
units, and details of the nature of the standards.
(b)
Motivation and performance improvement are complex subjects. Many aspects of the firm
interact to produce the overall motivation for each individual employee. It is possible to use the
budgeting system to increase motivation and improve performance. The following are possible
means to achieve this in S Limited:
• Set budgets with the participation of managers. It may be possible do this in conjunction
with an initiative to establish teams of fitters that have some autonomy over how they
organise their work. There is evidence that this approach frequently produces improved
results, but this is not guaranteed.
• Give clear and rapid feedback to the first-line managers and supervisors/team leaders.
There is strong evidence that this improves motivation as people are keen to know how
well they are doing and this reinforces any motivation to perform well.
• Link with appropriate incentives. It may be beneficial to introduce some incentive scheme
linked to achieving the budget, but note that too strong a link will lead to gaming
behaviour. There is good evidence that incentives can improve performance, but also
much evidence that where this emphasis is strong obtaining the reward becomes the
objective and this may be achieved without making overall long run improvements in
performance. For S Limited it would be very damaging for budgets to be met at the cost
of damaging customer satisfaction.
P1 34 May 2005
• Encourage interchange between departments and teams, possibly by company-wide
incentives not department-based incentives. This is particularly important where real
improvements can best be achieved through improved cooperation.
• It may be important to note clearly the controllable and non-controllable elements within
the budget. For example, the batch of systems that were difficult to fit was not the result
of a decision by the fitters. There are strong arguments that managers should only be
held responsible for performance where they have control, and that holding managers
responsible for non-controllable results can be demotivating.
May 2005 35 P1
P1 36 May 2005