Phenomenology Study on The Most Preferred Motorcycle Vehicle in Barangay Danan

A Research Presented to
Ms. Lea O. Jimenez
Teacher of Judge Edmundo Pinga National High School
Danan, Vincenzo Sagun, Zamboanga del Sur

In partial Fulfillment of the

Subject Practical Research – 1

By:

Bravo, Romel Y.
Dela Cruz, Eva Mea G.
Ornales, Angelbert D.
Tunghay, Mae Justin
Urot, Karren Jane
Villaruz, Roque

July 1, 2019
 Chapter 1
The problem

Introduction

This study examines the antecedents of purchase intentions and the relation
between the purchase intentions and the prices, styles and designs, spare parts and
maintenances, fuel efficiency, features, verdicts, performance, power or strength,
average speed, and possible incomes of a single motor vehicle.
According to the research thesis of Dr. Ronald Mani and Mr. Debasis Tripathy
consumer making a purchase decision will be affected by following Factors/dynamics:
1. Cultural Factors
2. Social Factors
3. Personal Factors
4. Psychological Factors
Cultural Factors: Cultural Factors exert the greatest impact on buying behavior of
consumer. A buyer is always influenced by his culture, sub-culture and social class.
Culture can be described from the dawn of civilization, human beings have been looking
for ways and means to better their lives. Culture is the most fundamental determinant
of a person’s wants and behavior. Culture refers to the set of values, ideas and attitude
that are accepted by a homogeneous group of people and transmitted to the next
generation. Whereas Subculture is a member of a culture, shares most of the core value,
beliefs and behaviors of that culture. However, most individuals also belong to several
sub-cultures. Each culture consists of smaller sub culture that provides more specific
identification and each socialization for their members. Sub culture includes
nationalities, religions, racial groups and geographic regions. Social class determines to
some extent, the types, quality and quantity of product that a person buys or uses.
Social class is a basis for identifying and reaching particular good prospects for products
and services.
Social Factors: Man is a social animal. Hence his or her behavior is greatly influenced by
social Factors like reference groups, family, role and statuses
a. Reference groups: A person’s reference groups consist of all the groups that have a
direct or indirect influence on the person’s attitude or behavior.
b. Family: The family is the most important consumer buying organizations in a society.
Family member constitute the most influential primary reference group.
c. Roles and Statuses: Each role that a person plays has a degree of status which is in
relative term perceived by the society. It is the degree of influence that an individual
exerts on the behavior of others.

Personal factors:
Buyer’s decisions are also influenced by personal characteristics, the buyers’ age, life
cycle stages, occupation, economic circumstances, lifestyle and personality and self-
concept. A consumer decisions are also affected by his personal characteristic including
age, occupation, life- style and personality.

Psychological factors:
‘Abraham Mallows’ stated needs can be ranked in order of importance from the low
biological needs to the higher levels of psychological needs.
MASLOW’S hierarchy of human needs make us understand consumer motivation. It is
useful for the marketer who can identify what generic level need this brand is capable
fulfilling and accordingly position his brand up with relevant marketing inputs. Brands
such as food and clothes are bought to fulfill psychological needs.

According to the 2015 Census, Danan is a barangay in the municipality of Vincenzo

Sagun, in the province of Zamboanga del Sur. Its population as determined by the 2015
Census was 2,413. This represented 10.16% of the total population of Vincenzo Sagun.
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Dr. Poormina Tapas and Ms. Rita Dangre (2017) said that the consumer preference for a
product can make or break the company. If consumers like a product, it can stay around
for years and sells million in numbers. However, if consumers do not like the product, it
could disappear very quickly from the market if the company cannot figure out how to
fix the problem.

Most of the people have motor vehicles, especially those who have works far away from
their homes. Others used them for transporting people from one place to another. The
purpose of this research is to understand users and costumers various behaviors and
preferences in using or buying the most preferred motor vehicle in barangay Danan.

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Researcher’s Perspective

The first researcher’s name is Romel Y. Bravo, he was born on April 25, 2001. He
was a sibling of Vicente P. Bravo (father) and Delsa B. Yator (mother). They lived at Clark
Lawiswis, Danan Vincenzo Sagun Zamboanga del Sur. He finished his elementary
education at Danan Elementary School at the school year 2013-2014. He finished his
Junior High School education at Judge Edmnundo Pinga National High School at the
school year 2017-2018.
The second researcher’s name is Eva Mae G. Dela Cruz was born on September
3, 2002. She was the first sibling of Valerio O. de la Cruz (father) and Elena U. Gabales
(mother). They lived at Clark Azucena, Danan Vincenzo Sagun Zamboanga del Sur. She
finished her Elementary education at Danan Elementary School at the school year 2013-
2014. She finished her Junior High School education at Judge Edmundo Pinga National
High School at the school year 2017-2018.
The third researcher’s name is Angelbert D. Ornales, he was born on September
24, 2001. He was the second sibling of Erlando S. Ornales (father) and Marivel O. de la
Cruz (mother). They lived at Clark Sampaguita, Danan Vincenzo Sagun Zamboanga del
Sur. He finished his elementary education at Danan Elementary School at school year
2013-2014. He finished his Junior High School Education at Judge Edmundo Pinga
National High School at the school year 2017-2018.
The fourth researcher’s name is Mae Justin A. Tunghay, she was born on March
2, 2002. She was a sibling of Agustin S. Tunghay Jr. (father) and Maribeth C. Asis. They
lived at Clark Sampaguita, Lumbal Vincenzo Sagun Zamboanga del Sur. She finished her
elementary education at Lumbal Elementary School at the school year 2013-2014. She
finished her Junior High School education at Judge Edmundo Pinga National High School.

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The fifth researcher’s name is Karen Jane S. Urot, she was born on November 6, 2000.
She was a sibling of Celso Urot (father) and Rafaela Urot (mother). They live at Clark
Ube, Maraya, Vincenzo Sagun, Zamboanga del Sur. She finished her elementary
education at Maraya Elementary School at the school year 2013-2014. She finished her
Junior High School education at Judge Edmundo Pinga National High School at the
school year 2017-2018.

The sixth researcher’s name is Roque C. Villaruz, he was born on August 30, 2001. He
was a sibling of Ronito J. Villaruz (father) and Maria Victoria E. Compuesto (mother).
They live at Clark Sto. Nino, Danan, Vincenzo Sagun Zamboanga del Sur.He finished his
elementary education at Danan Elementary School at the school year 2013-2014. He
finished his Junior High School education at Judge Edmundo Pinga Nation High School at
the school year 2017-2018.

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 Statement of the problem

The study will sought and evaluate on what is the most preferred motor vehicle
brand in barangay Danan, during the calendar year 2019-2020.
It aims to answer the following questions:

1. What is the profile of the subject in terms of:

a) Age
b) Address
c) Gender
d) Occupation
e) Status
f) Monthly Income

2. To what level is the advantage and reason of the most preferred motor vehicle brand
in terms of;
a) Vehicle price
b) Motor designs and styles
c) Spare parts and maintenance
d) Fuel efficiency
e) Important features
f) Verdict
g) Motor performance
h) Average speed and strength

3. To what level is the disadvantage and reason of the most preferred motor vehicle
brand in terms of;
a) Vehicle price
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b) Motor designs and styles
c) Spare parts and maintenance
d) Fuel efficiency
e) Important features
f) Verdict
g) Motor performance
h) Average speed and strength

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4. Implication
The reasons, advantages and disadvantages of this three motor vehicle brands namely,
Bajaj, Honda Xrm, Honda CB can help the consumers, users or the costumers to pick any
of the three motor vehicle brands they want.

5. Is there a significance relationship between the drivers and passengers in terms of the
preferred motor vehicle?

6. Hypothesis set to achieve the objective

The objective of the study is to fine out The Most Preferred Motor Vehicle in Barangay
Danan.

It is hypothesized that there may be a significant relationship between the drivers and
passengers in terms of selecting the most preferred motor vehicle in barangay danan.

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 Significance of the study

The following will be benefited by this study:

 The Soon To Be Drivers. For the soon to be drivers who may use the findings regarding
on what is the most preferred motor vehicle in barangay danan to guide them with their
decision on choosing their own motor vehicle in the future.
 The Driver Owners and The Drivers Only. For they can use the findings of this study
especially if they will know how really efficient the most preferred motor vehicle in
barangay danan is. In that case they can travel anywhere.
 The Passengers. This paper attempts to provide the passengers reasons to choose the
motor vehicle they want to hire. Wherein they can know what motor vehicle is the best
for them to choose.
 The Community. This research work can likewise makes a meaningful and well-founded
information to the community as they share knowledge of the most preferred motor
vehicle in their baranagay.
 The Future Researchers. This paper can benefit any individual from any demographic
profile (age, class educational background, etc.) who has been inspired to pursue this
study for them to have guides for their own good.

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Scope and delimitation

Subject Matter:
This study will focus on The most preferred motor vehicle only in Barangay
Danan.

Research Environment and Timeline:

This study will be conducted in Barangay Danan, Vincenzo Sagun, Zamboanga del
Sur during calendar year 2019-2020.

Research Participant:
The Research Participant of this study will be the 50 barangay people in
Barangay Danan, Vincenzo Sagun, Zamboanga del Sur.

Research Design:
The phenomenological study type will be used with the survey as the process in
generating data for the most preferred motor vehicle.

Research Instrument:
The researcher will adapt questionnaires and checklist for the gathering of data.

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 Definition of terms
 Motor Preference – the behavior of a person to choose his favorite motor vehicle,
wherein he/she finds it very comforting and satisfying.
 Antecedent of purchase – the examination of past factors, wherein the people based
when they choose and purchase motor vehicle.
 Verdict – the decision or opinion of the people about something.

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Research Problem
Most preferred motorcycle vehicle in barangay Danan?

Research Topic
What could be the reasons, advantages and disadvantages of the selected most
preferred motorcycle vehicle has?

General Question
How to identify the most preferred motorcycle vehicle in barangay Danan?

Specific Questions
Question1. What is the most preferred motorcycle brand in Barangay Danan?
Question2. What are the reasons why many people in barangay Danan choose this
brand of the motor cycle?
Question3. What are the advantages that this motor vehicle has?
Question4. What are the differences between the most preferred motorcycle brand to
the other brands in terms of reasons why they choose them?
Qoestion5. What are the differences between the most preferred motor vehicle to the
other motor vehicle in terms of advantages of them?
Question6. Why it that most of the people in our barangay wants credit motor than
cash?
Question7. If you pay before due date does it have a deduction to your payment of your
credit motor?
Question8. What are the benefits of it to your family?
Question9. What are the disadvantages of this motor cycle brand?
Question10. What is the average speed that this motor vehicle does?
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 Chapter 2
Review of Related Literature (RRL)

Introduction

These 24 articles aims to provide overview and bases to anyone, who want to
know, learn and buy their own motorcycle vehicle up to the present. The first fourteen
articles whom Milind Bade (2011), Oyama (2012), Lavanya T (2011), Shailendra Dasari
(2011), Tamilarasan R (2011), W Ravi Kumar (2011), Abhijeet Singh (2011), Kevin Keller
(2012), Pawan Chabra (2011), Chintan Shah (2011), Abhinav Yadav (2012), Dr Sumit Jain
Peter Drucker (2011), Nandidni Sen Gupta (2012), wrote in overview, it stated that most
of the marketing industries’ aimed to have a good relationship with their customers
using the customer relationship management and dealer management system (CRM-
DMS) these includes pricing motorcycle, and availability of spare part and etc, provided
by the industries for their customers.
The 10 remaining articles that Dr. Fahmeeda Yasmin, Sudath Weerasi and Manoj
Mendis 2015, and Ronald Mani and Dr. Debasis Tripathy 2016 wrote in overview, it was
stated in Dr. Fahmeeda Yasmin’s article that comparing the other age groups the middle
age between 21 to 40 are the users of two wheelers motor more in Chennai city, where
Honda was most preferred motor brand. People give importance to mileage as a factor
influencing to buy the product. Some factors include, mostly influenced by parents and
friends, and television as the most successful medium of advertising two wheeler bikes
and influencing customers’ buying decisions. In Sudath Weerasiri and Manoj Mendis’
2015 research within the past decade two wheeler usages indicates a rapid growth in Sri
Lankan market. Among the two wheeler population, Indian two wheeler brands
represent a huge portion. According to the literature review researcher employed six
variables namely Price, Technology and Design, Product Awareness, Spare Parts
Availability, After Sales Services and Economic Conditions.
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Further contribution of the demographic factors such as age, gender, income level,
education level how far impacted on the purchasing decisions of the two wheelers and
those are helpful to marketing managers to develop their strategies. In Ronald Mani and
Dr. Debasis Tripathy’s 2016 research, this study is based to identify the factors that
influence the consumer buying behavior of the two wheeler Bikes. The survey is mainly
focused on the buying behavior of the consumer that motivates them to purchase the
two wheeler bikes. Keywords: satisfaction, factors, consumer, buying behavior, two
wheeler, respondents etc.,

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Body

Milind Bade (2011) GM-Marketing, Bajaj Auto, has mentioned that Bajaj Auto Limited is
currently trying to move the industry from a commuter to a biker mindset and at
present the focus of the company is on keeping the sub brands and the mother brand
different and the main motive behind establishing individual brand is to create
differentiation which would help Bajaj auto, as an organization to develop relationship
easily with its customers.

Oyama (2012) Honda Motor wants to be number one in the Indian market and the
company wanted 30% of Honda’s global sales to come from Indian operations by 2020.
HMSI have had issues related to production in the past with most of its models having
the longest waiting period in the country, this reduced in Honda’s penetration in the
rural market, which is less than a third of Hero Moto Corp.

Lavanya T (2011) has mentioned that CRM solutions aim to eliminate the organizations
stove pipes that hamper proactive customer interaction. CRM applications are also
designed to increase the effectiveness of the staff members who interacts with the
customers or prospects and the use of CRM applications can lead to improved customer
responsiveness and a more comprehensive view of the entire “cradle –to- grave”
customer life cycle.

Shailendra Dasari (2011) has concluded that Relationship Marketing orientation comes
naturally to Indians who treat guests as gods (Athithi devo bhava) and imbibe the spirit
of service from their parents and senior members of the family. It is not a concept new
to India and has been practiced from ancient times. While there have been some
aberrations to this philosophy, post-independence, Indian marketers have quickly
rediscovered the importance of being
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customer-centric and building long-term relationships with the customers _ whether
individuals or other business organizations. The Indian ethos that regards customer as a
king or even a god (none other than Mahatma Gandhi endorsed this view), and their
exposure to global business practices post-liberalization, ensured that Indian marketers
_ whether big or small; organized or unorganized, have fine-tuned their relationship
marketing skills and practices, which have been in their veins for centuries, for greater
success and consolidation.

Tamilarasan R (2011) has mentioned that CRM becomes effective when customers are
involved in the CRM process and it is necessary the organization include the customers
into the mix and if CRM practices are conceived and implemented properly, it will
enable companies to retain customers for life, get maximum value out of each customer
and generate exemplary customer bonding.

W Ravi Kumar (2011) had mentioned that, CRM is the buzzword in the Indian corporate
sector today as cut throat competition in the liberalized Indian market place has
rendered undertaking CRM, as an imperative than just an optional feature. CRM, now
has been recognized as one of the major tools for enhancing customer loyalty and in the
process reducing customer defections to competing firms. CRM practices leave a lasting
impact on their customer relationships in this era of competition; there is a need for
organizations, whether big or small to practice CRM in their own way to attract new
customers, while retaining the existing ones.

Abhijeet Singh (2011) Tata Motors uses a customer relationship management and
dealer management system (CRM-DMS) which integrates one of the largest applications
in the automobile industry, linking more than 1200 dealers across India. CRM DOS has
helped Tata Motors to improve its inventory management, tax calculation and pricing.

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This system has also proved to be beneficial to dealers because it has reduced their
working capital cost.

Kevin Keller (2012) Caterpillar has become a leading firm by maximizing the total
customer value with the help of effective CRM, best after sales service in the industry
and better trained dealer. This allows the firm to command a premium price of 10% to
20% higher than competitors such as Volvo, Komatsu etc.

Pawan Chabra (2011) Nowadays every second bike sold in the premium segment is a
pulsar and this shows the dominance of Bajaj in the Indian market place, this was
possible because the company has been regularly making the alterations to make the
motorbike look fresh at all times and Bajaj today holds over 50% market in the premium
segment (for FY 2010-2011) followed by a distant second largest player Honda
Motorcycle & scooter India with a 19% market share.

Chintan Shah, 2011 stated that financing and competitions was created the affordability
to the motor bike to the consumers then create the demand, ultimately sales figures
were increased.

Abhinav Yadav, 2012 SWOT analysis will give a clear understanding on the industry.
Strength are easy availability of spare parts, cost of parts is low, has a high brand loyalty
amongst the customers, Innovation in fuel efficient bikes in 150cc segments, mergers
from international brands, exports of bikes is increasing. Weaknesses are, Hero is not
getting the technical expertise from Honda after the merger, similar type of models with
same specification; capacity utilization is low, skilled labor. Opportunities are increase in
disposal income, credit financing by banks is increasing, increase in sale of sports bike
segment. Threats are increase in fuel prices, inflation, and economic slowdown.

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Dr Sumit Jain (2011) Peter Drucker has called the automobile industry as "the industry
of industries". During the last few years, the production and management systems have
been revolutionized worldwide in the automobile industry. The automotive industry is
now facing new and pressing challenges. Size of the organization is no longer a
guarantee of success. Only those companies that find new ways to create value may
prosper in the future.

Nandidni Sen Gupta (2012), Marketers are now offering after sales service outlets to
Customers in far-flung cities and building communities on which the cruiser and sports
bikes ride their sales.

Dr.Fahmeeda Yasmeen (Assistant Professor, Department Of Commerce) Out of the 200

respondents, 30.5 percent of the respondents are Male, and 69.5 are Females. It is
inferred from the above table that, the majority of the respondents are female. The
usage of two wheeler varies from age to age. Regarding the age profile of the
respondents, most of the respondents are between the age group of 21- 30.Comparing
the other age groups the middle age between 21 to 40 are the users of two wheelers in
respect to Chennai city. Many respondents covered in this study were students followed
by employed persons closely followed by self-employed.

Dr.Fahmeeda Yasmeen (Assistant Professor, Department Of Commerce) Comparing the

other age groups the middle age between 21 to 40 are the users of two wheelers more
in Chennai city. As per study the usage of Honda is more preferred more than other
brands of two wheelers. The study enlightens that majority of the respondents give
more importance to mileage as a factor influencing to buy the product. It was found
that most respondents do not take a final decision to purchase a particular brand,
before considering two or more brands. The decision to buy a particular brand was
mostly influenced by parents and friends.
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It was also established that television has been the most successful medium of
advertising two wheeler bikes and influencing customers’ buying decisions. There is
significant difference between male and female, between age groups, between
occupations with regard to overall rating of brands.

Sudath Weerasiri and Manoj Mendis 2015, within the past decade two wheeler usages
indicates a rapid growth in Sri Lankan market. Among the two wheeler population,
Indian two wheeler brands representing a huge portion.. In this research study
researcher put effort to find out what are the factors effect on decisions of consumers
on Indian two wheelers as a novel research. Main purpose of this study was to identify
why Indian two wheeler brands becoming more popular and which factors effect on the
purchasing decision and open up the gateway to study on this area among this study.
Researcher’s previous working experience at Automotive Industry was lead to conduct
the study. Data were collected from four districts representing the Sri Lankan
population using questionnaire. According to the literature review researcher employed
six variables namely Price, Technology and Design, Product Awareness, Spare Parts
Availability, After Sales Services and Economic Conditions. Data was gathered from two
wheeler users and non-users who are having either two wheelers or willing to have a
two wheeler. The findings also revealed several implications for marketers to better
segmentation and targeting in the automobile industry especially on two wheeler sales.
Further contribution of the demographic factors such as age, gender, income level,
education level how far impacted on the purchasing decisions of the two wheelers and
those are helpful to marketing managers to develop their strategies. Ultimately the
study provides important insides how the variables are impact on purchasing decisions
towards the Indian two wheelers at the Sri Lankan market.

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Ronald Mani and Dr. Debasis Tripathy 2016, in their research in the age respondents
section, the age of the respondents were taken into account and categorized as, a below
a. 30 years b. between 30-50 years and c. above 50 years. The total numbers of
respondents were 300. Out of the total 76 Bajaj motor bike owners, 45% were below 30
years, 30% were between 30-50 years and remaining 25% were above 50 years. Out of
total 65 Hero motor bike owners, 34% were below 30 years, 34% were between 30-50
years and remaining 32% were above 50 years. Out of total 79 Honda motor bike
owners 40% were below 30 years, 30% were between 30-50 years and remaining 30%
were above 50 years. Out of total 59 Yamaha motor bike owners 58% were below 30
years, 20% were between 30-50 years and remaining 22% were above 50 years. Out of
21 TVS motor bike owners 24% were below 30 years, 47% were between 30-50 years
and remaining 29% were above 50 years. It is found that out of the total 300
respondents maximum 26% were Honda motor bike owners and minimum 7% owned
TVS motor bike.

Ronald Mani and Dr. Debasis Tripathy 2016, in the purchase by occupation section
stated there are total 54 respondents that has purchased Hero motor bike among which
30 are employed, 11 are students and remaining 13 are businessman. Yamaha motor
bike owners are 61, 20 are employed, 38 are students and 3 are businessman. 82, 80, 23
are Bajaj, Honda and TVS motor bike owners.
BAJAJ

Ronald Mani and Dr. Debasis Tripathy 2016, in the purchase by brand section stated that
Out of total 300 respondents 85 were Honda motor bike owners among which 34
purchased bike after seeing advertisement, 38 were influenced by family members and
14 by friends. Likewise among 26 TVS bike owners 12 purchased seeing advertisement,
9 were influenced by family members and remaining 5 by friends. Total 81 purchased
Bajaj motor bike, 61 Hero motor bikes and 47 Yamaha motor bikes.
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Ronald Mani and Dr. Debasis Tripathy 2016, in the purchase by design/style/model
section stated that among 77 Bajaj motor bike owners 69 purchased under influence of
Design/Style/Model. Among 50 Hero motor bike owners 40 purchases, among 66 Honda
motor bike owners 60 purchases, among 75 Yamaha motor bike owners 70 purchases
and 32 TVS motor bike owners 12 purchases were because of Design/Style/Model
respectively.

Ronald Mani and Dr. Debasis Tripathy 2016, in the purchase by power/speed stated that
outs of 74 respondents of Bajaj motor bike owners 67, 30 out of 42, 68 out of 72, 70 out
of 73 and 30 out of 41 purchases by power/speed of Hero, Honda, Yamaha and TVS
motor bikes respectively.

Ronald Mani and Dr. Debasis Tripathy 2016, in the purchase by price section stated that
the respondents under this category of purchase by price mentioned that 55 optioned
that Yamaha motor bikes are high priced and three optioned it as medium out of the
total 59. Whereas, considering TVS motor bikes out of the total 68 respondents, 16
optioned as high priced, 47 as medium priced and 5 as low priced.

Ronald Mani and Dr. Debasis Tripathy 2016, in the purchase after sales servise section
stated that the TVS motor bike owners 50, 2 and 1 considered after sales service as
good, average and poor. Likewise 48, 13 and 6 Bajaj motor bike owners considered after
sales service as good, average and poor respectively.

Ronald Mani and Dr. Debasis Tripathy 2016, in the satisfaction after purchase section
stated that a total of 50 Bajaj motor bike owner out of which 58 claimed purchase as
satisfied and remaining 12 considered as unsatisfied. 23 TVS motor bike owner claimed
as satisfied and remaining 9 were unsatisfied out of 32.

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Conclusion
In summary the 24 articles which we reviewed above, we can conclude that
those articles aims to promote a good relationship between the industry and its
customers by making a lot of innovation of the product that industries’ are producing
and it are perfectly fitted to our research. In addition, to further conclude that those
articles are connected to our research, those articles above contains information about
the factors, reasons why the people bought motorcycle vehicle, this study is based to
identify the factors that influence the consumer buying behavior of the two wheeler
Bikes. The survey is mainly focused on the buying behavior of the consumer that
motivates them to purchase the two wheeler bikes. Keywords: satisfaction, factors,
consumer, buying behavior, two wheeler, respondents etc, which our own research
seeks to find out.

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References

Dr.Fahmeeda Yasmeen Assistant Professor, Department Of Commerce (2015).

“Consumer Behaviour towards Brand Positioning Of Two-Wheeler Bikes in Chennai
City”. www.theinternationaljournal.org > RJCBS: Volume: 04, Number: 11, September-
2015. In: The International Journal Research Publication’s, Research Journal of
Commerce & Behavioral Science ISSN.2251 1547

Sudath Weerasiri and Manoj Mendis 2015. “Factors Affecting Purchase Decision for
Indian Two Wheelers in Sri Lankan Market” In: Kelaniya Journal of Management, Vol. 4
No. 2, July-December 2015 at : https: // www.researchgate.net/publication/295605921

Ronald Mani and Dr. Debasis Tripathy 2016. “A STUDY ON CONSUMER BUYING
BEHAVIOR TOWARDS TWO WHEELER BIKES IN CONTEXT TO INDIAN MARKET” In:
International Journal of Advanced Research in Management (IJARM), ISSN 0976 – 6324
(Print), ISSN 0976 – 6332 (Online), Volume 4, Issue 1, January- April 2013, pp. 65-73 ©
IAEME: www.iaeme.com/ijarm.asp Journal Impact Factor (2013): 4.7271 (Calculated by
GISI) www.jifactor.com. At: https://www.researchgate.net/publication/306373985.

Milind Bade (2011), Oyama (2012), Lavanya T (2011), Shailendra Dasari (2011),
Tamilarasan R (2011), W Ravi Kumar (2011), Abhijeet Singh (2011), Kevin Keller (2012),
Pawan Chabra (2011), Chintan Shah (2011), Abhinav Yadav (2012), Dr Sumit Jain Peter
Drucker (2011), Nandidni Sen Gupta semantic scholars (2012)
https://pdfs.semanticscholar.org/cdad/d9e784531862bf8d4cbea12b3a0cd8253929.pdf

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