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Introduction
Worldwide Technology and its changes play a major role in each individual’s life.
The current trend of the society is to adopt every change in the field of communication
became the integral part of the society, it is not only a communication device but it also a
necessary social accessory. People are increasingly using mobile phones rather than the
fixed telephones.
The cell phone today is a lifeline for many. Estimated that people use the cell
phone worldwide. It comes as no surprise that huge percent of this quality consists of the
youth. The cell phone is more of necessary for them than luxury. In the number of
surveys conducted on the marketing students have figured out that they consider cell
phones an integral part of survival and some have even gone to the extent of saying that
they would rather go without food for a day that without their cell phones, will constant
testing, calling listening to music, playing phone games or simply fiddling with phone
Surveys says about a million number of phone subscribers in the country and
customer many people mobile phone brands in the country that imported from other
countries. Luring their customer by introducing latest mobile phones. Youth is more
inclined towards using mobile phone for activities other than communication than older
generation because in adolescence stage. The country administration and teachers
frequency consider the use of cell phone by students at schools. But their parents often
have more sense of security when their children travel independently outside their home
A. age
B. allowance
C. gender
2. What is the effect of excessive mobile usage to the grades of the junior marketing
students?
education?
4. What are the problems encountered by the junior students in using mobile gadgets?
Generally this study aimed to assess the behavior of the student using mobile in
A. age
B. allowance
C. gender
To understand the effect of mobile usage to the grades of the junior marketing
students.
to their education.
gadgets.
Through this study the effect of excessive mobile usage is to reveal the
The mobile company: this would help them to gain profit, to increase their sales,
result for this research. It will also give them advantages and will serve as their
sources of basis.
The study primarily focuses on the possible user in which determines their
The junior marketing students only will serve as the respondent with the
total amount of 200. Its main purpose is to identify the common problems that
State University.
Definition of terms
or information.
usage limit. It all depends on your internet use. The restrictions were put in place
only to discourage overuse. This clogs up the network and penalizes all users.
Mobile phone- it is any wireless device that operates over a relatively large area:
as a cellular phone.
forming a bond.
Foreign Literature
Rich Ling (2003) stated that the mobile phone has fundamental affected our
society, accessibility, safety, and security, co-ordination of social and business activities
and use of public places. It has just become the part of culture of every region in the
world.
According to a famous writer and researcher on mobile phone. Jon Agar (2005),
until not very long ago, the mobile phone was expensive and the preserve of a rich few.
Today the cell phone is everywhere and so common that it goes unnoticed.
Aspray and Kelly (2006) defined mobile phone as portable telephone that can
function over a wide area. The term is applied to both mobile and satellite phones,
although it is most often used as synonym for cell phone. Frederick Tracy (2006) wrote
some positive and healthy impacts and effects of mobile phone on students performance
at the university level includes: to contact easily with the teachers’ classmates and parents;
to trace easily the teachers, classmates for the solution of education problems; to use
Ansari (2007) started it has an n umber of negative and unhealthy impacts and
effects on students’ performance at the university level, including the wastage of time and
A study by Butt and Philips (2008) found that “extraverts and perhaps
disagreeable individuals were less likely to value incoming calls” and neurotic,
disagreeable, unconscientiously and extroverted spent more time messaging SMS.” In
other words, people that ignore phone calls, but are constantly texting have a tendency to
not speak their minds, or don’t want to hear what another person has to say.
Technology aids student’s expression. Present what they have learned. They can
use software to make presentations and projects. This makes them more interested in the
subject and leads to better retention of information. With technological aids, they can
make easy-to-remember notes and a creative presentation of the information they have
acquired. It won’t be wrong to say that application of technology has made a student’s
life easy. It’s easier for students to carry a PDA than carrying big fat books to school. An
iPad is less bulky than a pile of notebooks or an eBook reader much lighter than a book.
Kamran (2010) conducted a study that the majority of youth is found very high
user of texting and reduced user of voice calls. The major inspiration of high and
It is worth to note an excerpt from the abstract from the study “Android: Changing the
Landscape” which states: “The mobile phone landscape changed last year [2010] with the
phones are the first credible threat to the iPhone market. Not only did Google target the
same consumers as iPhone, it also aimed to win the hearts and minds of mobile
application developers. On the basis of market share and the number of available apps,
sought to predict problematic mobile phone usage. It keyed in on factors they believed to
possible effects of it to the learning of students. This means that technological devices
Another works by Xinhua (2014) Filipina are using their mobile phones not only
to communicate but also as mobile computers as well, according to a recent market study
issued. TNS, a global customized research company, said in its report that Filipino
consumers are not just using cell phones to call a texting messages and photos, but also as
Nowadays, mobile phone is the most commonly used device for studying purposes. An
application that has all resources they need on a single device. The purpose of this study
are making an educational Android app that will allow College of Sciences students in
developed by Kevin Jeff T. Cepria that was currently available on Google Play Store and
it initially displays the information of ongoing and completed theses by CPE and ECE
(Cepria,2016)
CONCEPTUAL FRAMEWORK
FEEDBACK
The diagram describes and shows the effect of excessive mobile usage. It was
represented in 3 boxes. The box on the left is the list of things that were being entered for
processing. The middle box represents the different mobile gadgets being used. Which
comprises the functions and procedures and finally, the box on the right shows the output
significance.
students.
group.
parent’s occupation.
Methodology
This chapter describes the research design, respondents of the study. Data
Research Design
order to answer question concerning the study. The method was used to describe
students. 200 junior marketing students were taken as the respondents of the study.
The respondents were selected through sampling. The initial sample will then
refer other respondents from whom the same information may be obtained.
The instrument use to gather data is survey method with the aid of
whereby respondents were only allowed to choose their answer from the boxes
provided.
Data Gathering Procedure
retrieved.
Analysis Data
The data and other relevant information were analyzed with the use of
junior marketing students, Age, Sex, Education mean were the statistical tools
5 4.50-5.00 Always
4 3.50-4.49 Sometimes
3 2.50-3.49 Never