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The Marketing-Sales Funnel: Gravity is not

your friend - MarketingExperiments
By Daniel Burstein

2-3 minutes

The funnel is a convenient paradigm for the complex

process of guiding a potential customer from initial interest
to final conversion. Convenient, yet flawed.

Dr. Flint McGlaughlin elaborates in an interview with Jim

Ducharme, Community Manager, GetResponse Email
Marketing, in this video from MarketingSherpa Email
Summit 2012.

A few key points:

1:05 – The flawed image of the traditional Marketing-Sales

funnel “Gravity is not our friend”
1:58 – The “gravity” you, as a marketer, must overcome

3:08 – The “yes(s)” you need to get from your customers to

make that happen

Related Resources:

Video produced in cooperation with GetResponse Email

Marketing. See more at: http://www.getresponse.com
/promo/emailtv

Marketing-Sales Funnel Optimization: 3 questions to ask as

you kickoff 2012

Marketing Funnel: How to optimize your Sales and

Marketing funnel in 5 steps

B2B Funnel Optimization: What happens after you capture

the lead?

Daniel Burstein, Senior Director, Content & Marketing,

MarketingSherpa and MECLABS Institute. Daniel oversees
all content and marketing coming from the
MarketingExperiments and MarketingSherpa brands while
helping to shape the marketing direction for MECLABS
Institute — digging for actionable discoveries while serving
as an advocate for the audience. Daniel is also a speaker
and moderator at live events and on webinars. Previously,
he was the main writer powering MarketingExperiments
publishing engine — from Web clinics to Research Journals
to the blog. Prior to joining the team, Daniel was Vice
President of MindPulse Communications — a boutique
communications consultancy specializing in IT clients such
as IBM, VMware, and BEA Systems. Daniel has 18 years of
experience in copywriting, editing, internal
communications, sales enablement and field marketing
communications.