1. Marketing 57.

External Customers
2. Marketing according to AMA 58.Internal Customers
3. Customers 59.Internal Marketing
4. Target market 60.Total Quality Management (TQM)
5. Marketing mix 61.Benchmarking
6. The Product Variable 62.Empowerment
7. Product 63.Centralized Organizations –
8. A service 64.Decentralized Organizations
9. The Distribution Variable 65.Marketing Control Process
10. The Promotion Variable 66.Performance Standards
11. The Price Variable 67.Environmental Scanning
12. Exchange 68.Environmental Analysis
13. Stakeholders 69.Competition
14. Marketing Environment 70.Brand Competitors
15. Marketing Concept 71.Product Competitors
16. Market Orientation 72.Generic Competitors
17. Relationship marketing 73.Total Budget Competitors
18. Customer -centric marketing 74.Monopoly
19. Customer relationship management (CRM) 75.Oligopoly
20. Value 76.Monopolistic Competition
21. Marketing Management
77.Pure Competition
22. Effectiveness
78.Buying Power
23. Efficiency
79.Disposable income
24. Green Marketing
80.Discretionary Income
25. Strategic planning
81.Willingness to spend
26. Marketing Strategy
82.Business Cycle
27. Marketing Plan
28. Core Competencies 83.Prosperity
29. Market Opportunity 84.Recession
30. Strategic Windows 85.Depression
31. Competitive Advantage 86.Recovery
32. SWOT Analysis 87.Federal Trade Commission (FTC)
33. Strengths 88.Better Business Bureau (BBB)
34. Weakness 89.National Advertising Review Board
35. Opportunities (NARB)
36. Threats 90.Technology
37. Mission Statement 91.Sociocultural Forces
38. Marketing Objective 92.Social Responsibility
39. Corporate Identity 93.Marketing Citizenship
40. Corporate Strategy 94.Marketing Ethics
41. Strategic Business Unit (SBU) 95.Ethical Issue
42. Market 96.Cause-related Marketing
43. Market Share 97.Strategic Philanthropy
44. Market Growth/ Market Share Matrix 98.Consumerism
45. Stars 99.Codes of Conduct
46. Cash cows
47. Dogs
48. Question marks
49.Sustainable Competitive advantage
50.Marketing Planning
51.Marketing implementation
52.Intended Strategy
53.Realize Strategy
54.Executive Summary
55.Evaluation and Control
56.Customer Relationship Management