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SURVEY OF STUDENTS
We tried to understand sources young peoples prefer for news. We found out that most almost 70% of
students spend less than 1 hour on news. Almost the same ratio preferred digital media to print media for
news consumption. In digital media, the most popular channel were news apps with short news like Inshorts
and digital versions of newspapers. However when it came to shaping political campaigns, people relied most
on traditional newspapers like Hindu and opinions of popular people on Twitter, underlining the importance
of digital media.
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It is important to distinguish between three elements here – legacy media, digital born media and social media
platform Twitter. While the first and third elements form part of digital media, it is important to understand
twitter as a platform to disseminate information of legacy and digital media. France is interesting as most of
the people get their news from social media. An important issue which emerged was that while many legacy
and digital media players in spite of having lot of activity in form of tweets and followers, did not witness high
engagement.
The primary data analyzed was in the form of tweets. Legacy media formed the bulk of tweet volume.
Moreover, the volume varied a lot with major political events, like presidential debate dates and polling days.
In contrast, digital media mentions were much lower and much more smoothed out.
An important step to understand the influence was to examine relation between audience engagement and
the relationship established. An interesting insight is that the weekly newspaper Le Canard Enchaine reached
a very high level of attention on Twitter without having much presence on the platform. This establishes that
offline content can drive Twitter reaction.
Another important insight is that attention and engagement is very unevenly distributed with even highly
active accounts getting less attention.
Junk news is another problem that plagues political events. In case of French elections, the number of junk
news tweets is lower as compared to the USA elections. Most of the tweets concerned with French elections
pointed to high quality professional news, pointing to the fact that good professional journalism still holds
value.
Closely related to this phenomenon is the rise of fake news. This is related to concept of clickbait, wherein
some organizations and individuals realized that fake news garnered a lot of attention. Fake news purveyors
were able to rake in close to $30K per month with outrageous stories like FBI agent killed after leaking
Clinton’s emails. The scariest part of fake news is that it can fan cynicism regarding candidates and elections.
Another phenomenon which afflicted both French and US elections is the rise of bots, on which we again
conduct detailed study.
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FUTURE OUTLOOK AND GLOBAL ANALYSIS
While we try to look at French and US elections more closely, we want to establish that this is not a
phenomenon that is confined to just two countries, but is increasingly becoming a global phenomenon and
afflicting several countries. The following infographic shows how scale has this achieved globally.
We are following a bottoms up approach wherein we first analyse two popular political events and then
analyse the bigger global picture. Our report further analyses this phenomenon and its scale and how it is
poised to change the way opinions shape and democracies operate permanently.
References
[1] Bossetta, M. (2018). The Digital Architectures of Social Media: Comparing Political Campaigning on
Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election. Journalism & Mass
Communication Quarterly.
[2] Clementine Desigaud, P. N. (2017). Junk News and Bots during the French Presidential Election: What
Are French Voters Sharing Over Twitter In Round Two? COMPROP DATA MEMO.
[3] Enli, G. (2017). Twitter as arena for the authentic outsider: exploring the social media campaigns of
Trump and Clinton in the 2016 US presidential election. European Journal of Communication.
[4] Persily, N. (2017). The 2016 U.S. Election: Can Democracy Survive the Internet? Johns Hopkins University
Press.
[5] Silvia Majó-Vázquez, J. Z. (2017). The Digital-Born and Legacy News Media on Twitter during the French
Presidential Elections. Reuters Institute for Study of Journalism, Oxford University.
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