Regression

Descriptive Statistics

Mean Std. Deviation N

Loyalitas 3.9231 .64848 100
Green Marketing 3.9950 .61235 100
Brand Image 4.0399 .57291 100

Correlations

Green
Loyalitas Marketing Brand Image
Pearson Correlation Loyalitas 1.000 .800 .877
Green Marketing .800 1.000 .737
Brand Image .877 .737 1.000
Sig. (1-tailed) Loyalitas . .000 .000
Green Marketing .000 . .000
Brand Image .000 .000 .
N Loyalitas 100 100 100
Green Marketing 100 100 100
Brand Image 100 100 100

Variables Entered/Removedb

Variables Variables
Model Entered Removed Method
1 Brand
Image,
. Enter
Green a
Marketing
a. All requested variables entered.
b. Dependent Variable: Loyalitas

Mode l Summ aryb

Change St atis tics

Adjust ed St d. Error of R Square Durbin-
Model R R Square R Square the Es timate Change F Change df1 df2 Sig. F Change W atson
1 .906a .820 .817 .27760 .820 221.628 2 97 .000 1.721
a. Predic tors : (Const ant), Brand Image, Green Marketing
b. Dependent Variable: Loyalitas
 ANOVAb

Sum of
Model Squares df Mean Square F Sig.
1 Regres sion 34.157 2 17.078 221.628 .000a
Residual 7.475 97 .077
Total 41.632 99
a. Predic tors : (Const ant), Brand Image, Green Marketing
b. Dependent Variable: Loyalitas

Coeffi cientsa

Unstandardized St andardiz ed
Coeffic ient s Coeffic ient s Collinearity St atist ics
Model B St d. Error Beta t Sig. Tolerance VIF
1 (Const ant) -.376 .206 -1. 823 .071
Green Marketing .356 .067 .337 5.287 .000 .457 2.189
Brand Image .712 .072 .629 9.878 .000 .457 2.189
a. Dependent Variable: Loyalitas

Collinearity Diagnosticsa

Variance Proportions
Condition Green
Model Dimension Eigenvalue Index (Constant) Marketing Brand Image
1 1 2.982 1.000 .00 .00 .00
2 .012 15.496 .96 .21 .07
3 .005 23.342 .04 .79 .93
a. Dependent Variable: Loyalitas

Residuals Statisticsa

Minimum Maximum Mean Std. Deviation N

Predicted Value 2.2372 4.9645 3.9231 .58738 100
Residual -.73329 .66837 .00000 .27478 100
Std. Predicted Value -2.870 1.773 .000 1.000 100
Std. Residual -2.642 2.408 .000 .990 100
a. Dependent Variable: Loyalitas
NPar Tests-Uji Normalitas

One-Sample Kolmogorov-Smirnov Test

Unstandardiz
ed Res idual
N 100
Normal Parameters a,b Mean .0000000
Std. Deviation .27477671
Most Extreme Absolute .111
Differences Positive .103
Negative -.111
Kolmogorov-Smirnov Z 1.109
As ymp. Sig. (2-tailed) .171
a. Test distribution is Normal.
b. Calculated from data.

Regression-Uji Heteroskedastisitas

Variables Entered/Removedb

Variables Variables
Model Entered Removed Method
1 Brand
Image,
. Enter
Green a
Marketing
a. All requested variables entered.
b. Dependent Variable: Absres

Model Summary

Adjusted Std. Error of

Model R R Square R Square the Estimate
1 .170a .029 .009 .17908
a. Predictors: (Constant), Brand Image, Green Marketing

ANOVAb

Sum of
Model Squares df Mean Square F Sig.
1 Regres sion .092 2 .046 1.436 .243a
Residual 3.111 97 .032
Total 3.203 99
a. Predic tors : (Const ant), Brand Image, Green Marketing
b. Dependent Variable: Absres
 Coeffi cientsa

Unstandardized St andardiz ed
Coeffic ient s Coeffic ient s
Model B St d. Error Beta t Sig.
1 (Cons tant) .348 .133 2.616 .010
Green Market ing .043 .043 .145 .978 .330
Brand Image -.077 .046 -.245 -1. 656 .101
a. Dependent Variable: Absres