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9 Different Types of Speeches (Plus Tips and

Examples for Each)

One of the most famous speeches is Dr. Martin Luther King’s “I

Have a Dream.” It was delivered 55 years ago in Washington D.C. to an
estimated 250,000 people who showed up in support of civil rights.
People might have never heard of the speech had the sound system not
been fixed promptly. It was discovered that someone had sabotaged the
sound system just before the event started.

As shown by Dr. King, speeches are powerful and can be used to move
mountains. That’s why it’s important to know the different types of
speeches and how you can harness them to your advantage.
Basic Types of Speeches
Demonstrative Speech

The purpose of a demonstrative speech is to educate the audience

on something. It can include visual aids that add to the demonstration
and describe in practical terms how to do something. Demonstrative
speeches are similar to informative speeches but informative speeches
normally do not include actual demonstrations.
If you give a talk on how to start a blog, how to write a cover letter, or even
how to make money on the Internet, these can be considered
demonstrative speeches. Asking yourself “how” and “why” questions is a
great way to get this type of speech started and, of course, visual aids are
a necessity for any type of demonstrative speech or presentation.

Entertaining Speech

If you’ve ever been to a wedding reception or banquet — and who hasn’t? —

you are already familiar with an entertaining type of speech. The main
purpose of a best man’s speech or an after-dinner speaker is
to entertain the crowd and most speakers do that through
illustrations, funny stories, and basic humor. Entertaining speeches are
informal and usually very short; they are speeches that provide a lot of
enjoyment and pleasure for the audience.
Informative Speech
People who give informative speeches are there to present the audience
with new information on a particular subject. They present statistics
and facts about topics such as social and economic changes in the
community but they do not use visual aids in the speech.
Instead, they rely on educational information, facts, and various data so
that the audience actually learns something. If you’ve ever been to a
museum and had a tour guide, you’ve enjoyed the benefits of an
informative speech. Any time that a talk is given to give the audience
details and information on a certain topic, this is an example of an
informative speech.

Persuasive Speech

Persuasive speeches are there to persuade the audience that an

opinion expressed by the speaker is the right one. Whether you’re
discussing what to eat for supper or which political point makes the most
sense, these are examples of persuasive speeches. Most people, in an
attempt to persuade the audience that their point of view is the right one,
use solid facts to back up their argument. This is one of the best ways to
make sure that your persuasive speech does the trick, which means that
using research and statistics to develop your argument is always more
likely to make people come to your side.
Other Types of Speeches
Oratorical Speech
Oratorical speeches are delivered in the style used by an orator. Its name is
a little redundant because “orator” and “oratorical” both relate to the giving
of speeches. These types of speeches are usually given at a
speciacelebration such as an inauguration or ribbon-cutting ceremony.
They can be long and formal, such as speeches used at a graduation,
funeral, or inauguration, or short and informal, such as speeches delivered
as toasts at special events.

Oratorical speeches can also be given at events such as birthday parties,

going-away parties, retirement parties, and many others. Political speeches
are usually considered oratorical speeches and they are better when they
do not try and settle a complex argument but instead when they appeal to
common virtues and basic truths. In oratorical speeches, the speaker is
not trying to persuade someone to do something or believe a certain way
but even though they are fairly general in purpose, the speaker can still
address certain issues while giving the speech. Inauguration speeches are
perhaps the most well-known oratorical speeches that exist today.

Special Occasion Speech

Speeches that don’t fall into any other category are usually classified as
special occasion speeches and these can include speaker introduction
speeches, designed to be short but interesting and to introduce an
upcoming speaker; tribute speeches, which are designed to pay tribute to
someone either dead or alive; and award acceptance speeches, which are
meant to thank someone for an award and describe what the award means
to you.
Special occasion speeches are designed to be short, usually ten minutes
or less; succinct and to the point; and mood-setting. In other words, there
are distinct purposes for special occasion speeches and whether the event
they’re offered at includes something that is happy or somber, for
someone still living or a posthumous occasion, or something large or
small, they are often some of the easiest speeches to write. Most often,
speeches for special occasions are fun and upbeat and if you research
them online, it is easy to find out how to get started for your own special
occasion speech.

Motivational Speech

A motivational speech is a unique type of speech and has the goal of self-
improvement for the audience members. With a motivational speech, you
can turn a negative situation into a positive one. These types of speeches
are especially popular in business meetings with executives, to complete a
certain task, or to encourage employees to sell more of your product or
service. Motivational speeches can be found in elementary school to high
school in order to motivate the students to do better on a test or in a
sporting event. The speeches are great for inspiring people, lifting a
person’s self-esteem, or even motivating an entire crowd of people.

Motivational speeches often use techniques to make the speeches more

effective. These include:

•Starting with an activity –g., a breathing exercise — to demonstrate what

the speaker’s goals are and which results are expected in the end
•Asking a question in order to pique the audience’s curiosity and interest
•Quoting a scientific study so that your motivational speech has some
authority and trust
•Telling a story to get the audience more interested and involved; this can
include a historical story, a personal story, or even a professional story,
although a story from your own life is likely to work best
•Making sure that you address the audience’s problem so that you can then
give them detailed suggestions on what can solve that problem, which will
naturally increase their motivation

Debate Speech

In a formal debate, much verbal sparring is experienced and the debates

come in various forms as well. These forms include Parliamentary,
classical, extemporaneous, Lincoln-Douglas, impromptu, public forum, and
mock trials, to name a few. As a general rule, in a debate, both sides get
equal time to discuss the issue and explain why their view of the issue is
the right one. Debates are somewhat different than persuasive speeches
because you aren’t necessarily there to get the other side to switch to your
side; instead you are there, in essence, to justify why you believe a certain
thing.

Debates are arguments that have rules and regardless of which style you
choose, each side receives the topic then has a certain amount of time to
prepare to present it. Debate teams develop very valuable skills, including
research skills, public speaking skills, leadership skills, initiative skills,
developing grace under pressure, critical thinking skills, and developing
arguments that are both logical and sound. Debaters also learn to think on
their feet, which is why many people who join debate teams during high
school and college go on to become professional mediators or lawyers.
There are many advantages to belonging to a debate team and some of
those can be found here
.
Forensic Speech

The term “forensic speech” merely refers to the practice and study of
debate and public speaking. This is according to the American Forensic
Association and this activity is practiced by millions of high school and
college students each and every year. The reason why it is called forensics
is that this practice is patterned after the competitions at public forums
during the period of ancient Greece.

The speeches can take place inside a classroom, a national or

international tournament, or even a regional event. During the activity,
students learn to research and speech skills in order to learn all different
types of speeches. Forensic speeches allow students to perfect their craft
under the supervision of experienced public speakers and it can even be
considered a type of “on-the-job training” because the students involved in
this activity are continuously honing their craft while practicing it at the
same time.

Fundamental Operation
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Fundamental operation in simplifying mathematical expressions consisting of the same type

of operation, we perform one operation at a time generally starting from the left towards the
right. If an expression has more than one fundamental operation, you cannot perform
operations in the order they appear in the given question. We need follow the rules to
perform the operations. Some operations have to be performed before the others. That is,
each operation has its own precedence.

Generally, the order in which we perform operations sequentially from left to right
is: division, multiplication, addition, subtraction.
This order is expressed in short as ‘DMAS’ where ‘D’ stands for division, ‘M’stands
for multiplication, ‘A’ stands for addition and, ‘S’ for subtraction.
We first need to perform operation of the divisions and multiplications starting from the left
towards the right and then perform operation of the additions and subtractions from the left
to right.
Some of the examples will help us to understand the precedence of operations of addition,
subtraction, multiplication and division.

The difference between salary and

wages
The essential difference between a salary and wages is that a salaried person is paid a fixed amount per
pay period and a wage earner is paid by the hour. Someone who is paid a salary is paid a fixed amount in
each pay period, with the total of these fixed payments over a full year summing to the amount of the
salary. This person is considered to be an exempt employee. There is no linkage between the amount paid
and the number of hours worked. Someone receiving a salary is usually in a management or professional
position.

For example, if a person has a $52,000 salary and he is paid once a week, then the gross amount of each of
the 52 paychecks he receives during the year is $1,000 ($52,000 / 52 weeks). The person receiving a salary
is not paid a smaller amount for working fewer hours, nor is he paid more for working overtime.

Someone who is paid wages receives a pay rate per hour, multiplied by the number of hours worked. This
person is considered to be a non-exempt employee. For example, a person who is paid a wage of $20 per
hour will receive gross pay of $800 ($20/hr x 40 hours) if he works a standard 40 hour week, but will only
receive gross pay of $400 ($20/hr x 20 hours) if he works 20 hours in a week. A person who receives wages
is also entitled to overtime pay of 1.5x his normal rate of pay if he works more than 40 hours per week.

There is also a difference between salary and wages in regard to the speed of payment. If a person is paid a
salary, he is paid through and including the pay date, because it is very simple for the payroll staff to
calculate his salary, which is a fixed rate of pay. However, if a person is paid wages, he is usually paid
through a date that is several days prior to the pay date; this is because his hours may vary, and the payroll
staff needs several days to calculate his pay.

If a person is paid wages and there is a gap between the last day worked for which he is paid and his pay
date, that gap is paid in his next paycheck. This gap does not exist for a salaried worker, since he is paid
through the pay date. Thus, pay is much more likely to be accrued in a company's financial statements for
a person being paid wages than for someone being paid a salary.

The expression of a person's pay rate varies depending on whether that person receives a salary or wages.
Thus, a person may receive a salary of $52,000, or wages of $25.00 per hour. Assuming a standard work
year of 2,080 hours per year, the person receiving wages of $25.00 per hour is actually earning the same
gross pay as the person receiving a salary of $52,000 (2,080 hours x $25/hour), though the person earning
a wage has the opportunity to earn overtime, and so can be considered in a better compensation situation
than the person being paid a salary.
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Definition: Market Opportunity Analysis

A tool to identify and access the attractiveness of a business opportunity. It is a part of the business planning or strategy
processes wherein before undertaking a new product or service, you analyze the market for it to determine probable profit
and revenue from it. One of the most important factors considered and analyzed in market opportunity analysis is the
forecasted demand for the product or the service.

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Market Build-up

Some important questions which one tries to answer through a market opportunity analysis are the most profitable market
segment, rate at which the opportunity is growing, competitor and gap analysis, what are the key sustainable
differentiation points etc. Through these, one tries to answer questions on how to enter the market and what should be the
key value proposition.

Five steps that can be followed to analyze market opportunity analysis

1) Identify the business environmental forces – The factors to consider while analyzing the business environmental
factors are - Economic conditions and trends, Legal and regulatory situations and trends, Technological positioning and
trends (state of the art; related R&D), Relevant social changes and Natural environment.

2) Describe the industry and its outlook – The factors to be considered while performing industry analysis are - Type of
industry, Size -now and in 3-5 years, Types of marketing practices, Major trends and Implications for opportunity.

3) Analyze the key competitors – The factors considered here are - Product description, Market positioning (relative
strength and weaknesses, as seen by customers), Market practices: channels, pricing, promotion, service, Estimated
market share (if relevant) and Reactions to competition

4) Create a target market profile – The factors to be considered are - Levels: generic needs, product type, specific brands,
End-user focus; also channel members, Targeted customer profiles, Who are my potential customers , What are they like as
consumers/businesspeople, How do they decide to buy / not buy , Importance of different product attributes and What
outside influences affect buying decisions.

5) Set Sales Projections – As many formal or intuitive approaches as possible for determining this should be used and
then the results obtained should be compared and then a decision should be taken on go or no go for the product/service
in question.
 A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well
they meet customers' key requirements. You can do this by drawing two lines in the form of a
cross.

Ansoff’s product/market growth matrix suggests that a business’ attempts to grow

depend on whether it markets new or existing products in new or existing
markets. The output from the Ansoff product/market matrix is a series of
suggested growth strategies which set the direction for the business strategy.
These are described below:

Market penetration
Market penetration is the name given to a growth strategy where the business
focuses on selling existing products into existing markets.
Market penetration seeks to achieve four main objectives:
• Maintain or increase the market share of current products – this can be
achieved by a combination of competitive pricing strategies, advertising,
sales promotion and perhaps more resources dedicated to personal
selling
• Secure dominance of growth markets
• Restructure a mature market by driving out competitors; this would require
a much more aggressive promotional campaign, supported by a pricing
strategy designed to make the market unattractive for competitors
• Increase usage by existing customers – for example by introducing loyalty
schemes
A market penetration marketing strategy is very much about “business as usual”.
The business is focusing on markets and products it knows well. It is likely to have
good information on competitors and on customer needs. It is unlikely, therefore,
that this strategy will require much investment in new market research.
Market development
Market development is the name given to a growth strategy where the business
seeks to sell its existing products into new markets.
There are many possible ways of approaching this strategy, including:
• New geographical markets; for example exporting the product to a new
country
• New product dimensions or packaging: for example
 • New distribution channels (e.g. moving from selling via retail to selling
using e-commerce and mail order)
• Different pricing policies to attract different customers or create new
market segments
Market development is a more risky strategy than market penetration because of
the targeting of new markets.
Product development
Product development is the name given to a growth strategy where a business
aims to introduce new products into existing markets. This strategy may require
the development of new competencies and requires the business to develop
modified products which can appeal to existing markets.
A strategy of product development is particularly suitable for a business where
the product needs to be differentiated in order to remain competitive. A
successful product development strategy places the marketing emphasis on:
• Research & development and innovation
• Detailed insights into customer needs (and how they change)
• Being first to market
Diversification
Diversification is the name given to the growth strategy where a business
markets new products in new markets.
This is an inherently more risk strategy because the business is moving into
markets in which it has little or no experience.
For a business to adopt a diversification strategy, therefore, it must have a clear
idea about what it expects to gain from the strategy and an honest assessment of
the risks. However, for the right balance between risk and reward, a marketing
strategy of diversification can be highly rewarding.
Without marketing, most businesses would fail. But many small businesses
don’t take the time to create a comprehensive marketing plan.
What often ends up happening is these businesses will try different
marketing tactics ad hoc, with only minor to moderate success. Or they’ll
score a big win by chance but find themselves unable to properly scale their
tactics, goals and strategies.
There are plenty of online marketing tools that give businesses an edge
today. But businesses should never forego a well mapped out marketing
plan.
So first things first…

What is a marketing plan?

A marketing plan is a report that outlines your marketing
strategy for the coming year, quarter or month. Typically, a
marketing plan will include:
•An overview of your business’s marketing and advertising goals

•A description of your business’s current marketing position

•A timeline of when tasks within your strategy will be completed

•Key performance indicators you will be tracking

•A description of your business’s target market and customer needs

Learning how to write a marketing plan forces you to think through the
important steps that lead to an effective marketing strategy. A plan will
also help keep you focused on your high-level goals.
Whether you’re a team trying to set smarter marketing goals, a consultant
trying to set your client in the right direction, or a one-person team trying
to introduce structure, a solid marketing plan shows that your marketing
strategies are backed up by research.