OYO - "A billion dollar startup"

Topic :- Research on efficient management

system of OYO
ON
YOUR OWN

SUYASH PRAKASH ## AUR KYA CHAHIYE ##

NAYNAM KUMAR
V BBA 'C'
 FOUNDER

❖ Ritesh Agarwal 21year old owner of Oyo Rooms.

❖ Dropped out college in 2012 when he was 17 year old for his startup.
INTRODUCTION:
➢Oyo room is indias largest branded network of
hotels .

➢It operates more than 174 cities with

4500+ hotels in India.

➢First in class app based hotel booking.

➢Headquartered and operated by GURGAON

HARYANA.

➢First started by name of ORAVELSTAYSPVT LTD. In

2012.
GROWTH STORY- a result of efficient
management system
From a single hotel in May 2013 to over 4500+
hotels at present, it has been an inspiring journey from a
smart idea to India’s largest branded network of hotels with the
dream of becoming the world’s largest branded network of
hotels.

877+ Properties
 RESEARCH DESIGN
Objectives:-
✓.To know the reasons how OYO rooms became so
successful in a very short period of time.
✓.To know the efficient management system of OYO
rooms.
Research methodology:-
The research follows descriptive research method.
Descriptive study aims at portraying accurately the
characteristics of OYO rooms. Research includes fact,
findings & enquiries of different kinds. The major
purpose of my research is to do the detailed study , the
reasons of the success of OYO.
ANALYSIS BASED ON QUESTIONNAIRE
RATINGS FOR OYO ROOMS
NUMBER OF TIME STAY IN A YEAR
SAMPLING TECHNIQUES & METHODS

✓. Data collection method using questionnaire.

✓. Sample size - 25

✓. Used excel method for evaluating and analysis.

 FINDINGS

✓. We found that by regular interactions with the guests,

we are able to resolve the issues in no time and ensured
their stay.

✓. We found that maintaining good relations with all

internal & external stakeholders helps in smooth
conductions of Operations.

✓. We found that major concern for all guests were :

a). Variety in Breakfast
b). Services
 REASONS TO CHOOSE OYO ROOMS:-

1. AFFORDABLE:
With Budget Hotels you choose to SAVE!
Yessave smart on roomrates
&
Spend more to explore your Holiday destination, sightseeing,
buying souvenirs, experimenting with their taste buds.
2.BED&BREAKFAST:
Excellent Bedding & Interiors is the
pre-requisite of a pleasurable trip.
At OYORooms , they standardize every
property of our budget hotels chain to create
state-of-the-art bedrooms with super comfy
beds & lavish interiors.
3.STAYCONNECTED:
Yes, stay connected to your friends, family &
your favorite movies, not to miss news; even
when you travel with FREEWI-FI & FLATLCDtv

4.STRATEGICLOCATIONS:

Whenever you may want to stay, you’d find an

OYO! Strategically located near Air Ports, Railway
Stations, Bus Terminals, Business Hubs, Metro Stations
etc……..

5.SECURITY:

With a 24 hour reception and secured premises

we ensure that your safety is not jeopardized at any
given moment while you stay at OYORooms.
GOAL:
✓Our goal is to change the way people stay away from
home.
RANGE:
✓OYO’s budget stays range from 999 to 1500 rupees while its
mid scale rooms are priced at 1600 to 4000 rupees.

MEDIA:
✓OYO rooms has appointed Madinson Media Plus as its
media agency. The size of the business is
estimated to be Rs100 crore.
 RECOMMENDATION & SUGGESTIONS
✓. OYO should give more focus on Demographic
Condition , Market & Geographic Condition like
Demand, Supply, Business, Location, and Clients
as they vary from city to other city.

✓. OYO should go for short stay.

✓. As a suggestion, OYO must go for Shrine Board

for Yatra Parchi.
 BIBLIOGRAPHY
Referred Book:-
Principles of Marketing - Philip Kotler
Journal of Commerce and Management
Primary data:-
~ data collected through questionnaire
~ personal visit to OYO room

Secondary data:-
~ http://www.oyorooms.com/blog/
~ http://en.wikipedia.org/wiki/OYO_Rooms
~ http://www.slideshare.net/
THANK YOU