PROJECT REPORT ON A COMPARATIVE STUDY OF LIFE

INSURANCE WITH REFERENCE TO ADITYA BIRLA SUN LIFE

INSURANCE (BSLI) & LIFE INSURANCE CORPORATION (LIC)

A Summer Training Project Report

Submitted in Partial Fulfillment of the Requirement for the
Award of Degree of Master of Business Administration
2018-2020

Submitted By : Guided By:

Adnan Malkan Dr. Kirti Gupta
Roll No.: 07
Division :MBA (B)
 CERTIFICATE OF ORIGINALITY

This is to certify that the project report entitled “A STUDY ON CONSUMER PERCEPTION
TOWARDS ON VARIOUS TYPES OF INSURANCE OF BIRLA SUNLIFE”. The report is
submitted to Bharati Vidyapeeth Deemed University, Pune in partial fulfillment of the
requirement for the award of the degree of MBA is an original work carried out by Mr. Adnan
Malkan under the guidance of Dr. Kirti Gupta . The matter embodied in this project is a
genuine work done by Adnan Malkan to the best of my knowledge and belief and has not been
submitted before, neither to this University nor to any other University for the fulfillment of the
requirement of any course of study.

Signature of the Student Signature of the Guide

Designation
 CERTIFICATE

This is to certify that the Project titled “A Study on Consumer Perception towards various

types ofi Insurance of Birla Sun Life” is an academic work done by Adnan Malkan

submitted in the partial fulfillment of the requirement for the award of the Degree of

Masters Of Business Administration from Bharati Vidyapeeth (Deemed to be University), Pune.

It has been completed under the guidance of Dr. Kirti Gupta ( Faculty Guide) and Mr.

Jitendra Bapna (Corporate Mentor). We are thankful to Aditya Birla Sun Life for having

allowed our student to undergo project work training.The authenticity of the project work will

be examined by the viva examiner which includes data verification, checking duplicity of

information etc. and it may be rejected due to non fulfillment of quality standards set by the

Institute.
Dr. Sachin S. Vernekar
Dean FMS, BVDU
Director IMED

ACKNOWLEDGEMENT

Apart from my efforts, the success of my project depends largely on the encouragement and
guidelines of many others. I take this opportunity to express my gratitude to the people who have
been instrumental in the successful completion of this project.
I am gratefully indebted to our esteemed guide Dr. Vinod Ingawale for his sincere guidance and
priceless support, which would have been impossible for us to complete this project.
I express my gratitude to the staff members of Bharati Vidyapeeth (Deemed to be University)
who directly helped me .I would also like to express my sincere gratitude to all my office
colleagues in Aditya Birla Capital.
Finally I thank Institute of Management and entrepreneurship Development (IMED) for giving
me this golden opportunity to do my summer internship in Aditya Birla Capital.
Kabir Kankane

PREFACE

In this era of fast changing world, mere class room teaching is not sufficient to attain maturity
and perfection for application of theory in to practice. The dynamic economy, political and
technological environment in which we live continually place demand on us to change, improve
and learn more about jobs, superiors and subordinates. Two years of continuous classroom
teaching is sufficient for students to implement directly their knowledge in the market. A
practical approach is needed.
The knowledge through project report is an essential requirement for M.B.A students. The
purpose of this project report is to study the “A COMPARATIVE STUDY OF LIFE
INSURANCE WITH REFERENCE TO ADITYA BIRLA SUN LIFE INSURANCE
(ABSLI) & LIFE INSURANCE CORPORATION (LIC)” with the special reference to
Aditya Birla Capital..
I have tried my level best to do justice to the project. And I hope the study which was conducted
will help not only the organization but also me and the society too.

Kabir Kankane
 Index
S.No Topics Page No.
1. Chapter 1 : Company profile 1-34
1.1 : Industry overview
1.2 : Products
1.3 : Vision,Mission,Policies
1.4 : Competitors
1.5 : SWOT Analysis

2. Chapter 2 : Research Methodology 35-39

2.1 : Statement of the problem
2.2 : Objectives of study
2.3 : Research Design
2.4 : Data collection method
2.5 : Limitations of study
3. Chapter 3 : Conceptual Discussions 40-42
3.1 : Introduction
3.2 : Literature review

4. Chapter 4 : Data Analysis and Interpretation 43-50

5. Chapter 5 : My contribution 51

5. Chapter 6 : Conclusion and Suggestions 52

6. Chapter 7 : Summary of the project 53

APPENDIX (Questionnaire) 54-55

BIBLOGRAPHY 56