Escolar Documentos
Profissional Documentos
Cultura Documentos
YEARS
SCHOOL OF
ADVERTISING
AAFT is indebted to
Late Shri Suraj Prakash Marwah
(The Founder of AAFT) for his invaluable
contribution to our mission to provide quality
media education worldwide
Marwah
Productions
STUDENTS FROM
120 COUNTRIES
BOARD OF
DIRECTORS
PATRONS
LT. GEN. K. M. SETH (RETD.)
Hon’ble Former Governor of
Chhattisgarh
DR. R. L. BHATIA
Hon’ble Former Governor of Kerala
SHATRUGHAN SINHA
ANIL KAPOOR
Cine Artist Former Union Minister
AKSHAY MARWAH
CEO, Marwah Studios
ACADEMIC ADVISORY
COUNCIL COUNCIL
We are all travellers on the information number of students to our institute and
highway and citizens of the modern have made a record number of over a
society. Information is the most thousand films since our inception, a no
important capital in modern times. Our mean achievement by any standard.
lives are closely interlinked with the
media, the disseminator of information. Our Education Group covers, Asian
We are in the business of training Business School, Asian Academy of Film
personnel in becoming the best informed, & Te l e v i s i o n , S c h o o l o f M a s s
responsible and committed professionals Communication, School of Fashion and
with a strong sense of integrity. Design, School of Communication,
School of Multimedia, School of
At Asian Education Group (AEG) we are Advertising, School of Fine Arts, School of
conscious of the huge responsibility we Creative Business, creates unique
carry on our shoulders. We are aware synergies and imparts 360 degree
that systematic education, and training training to students right from ideation
and mandatory stellar as well as industry to the final marketing and dissemination
exposure are necessary for preparing of the media product.
students to be excellent professionals in
print and electronic journalism, cinema, A balanced study of the academic and
radio, television and computer centric practical exposure system creates
multimedia fields. We take pride in being understanding of various mediums of
the only institute in Asia to have such a communication operate; what are the
huge professional infrastructure of well- effects of media on the audience and
equipped studios, films, & libraries and what is the nature of media auxiliaries
highly qualified and experienced faculty such as advertising and public relations
to train our students. Our close links with etc. Asian Education Group offers both
the Mumbai film industry puts us in an graduate and post graduate level
envious position in comparison to the courses in management, print, electronic
other media schools. media and film to equip the students
with adequate knowledge and skill in
It is no wonder that we draw the highest their chosen field of creative work.
AWARDS & ACCOLADES
The technological revolution along with The teaching methodology, along with co-
rapid growth and development around curricular activities and monitoring
the world has opened new channels to mechanism at ASMS, is specifically
masses for developing the knowledge designed to articulate various
based society. Every nation and society dimensions of the strategic Key Result
has to create the pool of intellectual Areas (KRAs) which guarantees an
wealth in order to capitalize upon the enviable confidence and alertness in our
current demands and contextual students.
requirements.
The four basic elements of contemporary
We, at Asian School of Media Studies, education system i.e. faculty, students,
have been committed to excellence since infrastructure and curriculum, are
the very beginning of our journey. The realistically and perfectly blended to
institute recognizes hidden abilities and ensure the development of six essential
strengths of its students and enables qualities in the students. These are
them to learn, to grow and evolve into Sincerity, Personal Integrity, Humility,
successful professionals in their areas of Dedication, Wisdom and Charity.
interest. The whole atmosphere at ASMS
is perfectly conducive to overall In its march towards success, we ensure
personality development of the learners, every possible effort to take its alma
with an alert focus on developing them mater to the happiest route of success
into efficient, confident and and prosperity.
knowledgeable media professionals with
global thinking and futuristic mindset
along with an understanding of ethical
values embedded in the heritage.
Dr Aziz Burni
Prof. Katherine
Blashki
Bhaskar Ghose
L N Goel
Avril Rowland
Allan King
AAFT School of Advertising, PR & Events provides Our wide experience and knowledge of the
the right foundation to students who would like Advertising Industry gives us the edge when it
to pursue a career in Digital Communication, comes to offering specialized training. The
Entertainment Management, Brand unique pedagogic methodology we employ
Management, and other allied fields of carries a strong emphasis on practical training
marketing and promotions. Our objective is to through mandatory internship and on-job
train the young learners on all aspects of training assignments, in addition to active
advertising, public relations and events participation in mega events on campus. It
management and give them real-life exposure empowers our students to be confident
through projects and case studies. The School is professionals and be industry-ready for the pace
truly a place where imaginatively brilliant and and hard work required in these demanding
technically adroit people – the faculty, artists, careers.
industry experts and scholars – bring in
collaborative learning for the students to create Right from the curriculum design to our
prodigious results together. handpicked team of professional instructors, to
the strong infrastructural support of our
We impart an intensive training programme on advertising institute, we ensure a blend of
the techniques and use of tools for producing innovation and creativity to add new dimension
creative artwork. The curriculum is designed to to our students' abilities and enhance their
ensure that graduating students would benefit learning experience.
from an advanced training in theory (industry
oriented) and professional applications of Being part of the Asian Education Group, our
Integrated Marketing Communication. Through students get to interact with students of Mass
a personalized and progressive approach, we Communication, Animation, Cinema, Fashion
craft and polish our students' skills and hone and other creative disciplines, which gives them a
them into a complete communications expert. 360 degree exposure of the Media and
Students get all-day access to our top-of-the-line Entertainment industry as well. This enables our
workstations loaded with the latest software. students stand out from the crowd.
THE LARGEST CENTRE
FOR MEDIA EDUCATION
IN ASIA
15
FOUNDERS OF 100 ACRE
NOIDA FILM CITY
17000 30 200 350
People Working Shooting Production TV
in 3 shifts Floors Houses Channels
162 16
Connected Research
With 162 Nations
1
International
Centers
Education Centre
MARWAH Studios
WE ARE THE ONLY MEDIA EDUCATION HUB
LOCATED IN THE HEART OF MEDIA CENTER OF
SOUTH ASIAN CONTINENT...
NOIDA FILM CITY
2 EDITING LABS
CLASS ROOMS : 1-16 25 (16+9) Workstations
16 Air-conditioned Class Rooms Adobe Premier Editing Suite
Avid and Velocity Editing Suite
Digital Interactive Boards 110”
High Lumens Projectors with Projection Screens MULTI CAMERA SETUPS
Plasmas 16 Channel Yamaha Mixers
16 Channel Video Mixers
LIBRARY :
More than 4000 books on every aspect of film CELL ANIMATION DEPARTMENT
making 13 Stations
Tailor Light Box Tables
More than 50 Magazine covering Latest technology
Wacom Equipments
and news
More than 20 News Papers for Radio and News PRINT MEDIA LAB
More than 1000 of DVDs on Classics 13 Workstations
42” Plasma
Digital Pen Tablet
AIR-CONDITIONED, ACOUSTICALLY TREATED
3D ANIMATION AND WEB DESIGNING LAB
FILM STUDIOS AND THEATERS :
1-13 Workstations
T.V. Studios (1A AND 1B) : 45x24x13 Inter High End Render Machines
Screening Theater (1D) : 50x30x70
Film Shooting Floor (1E) : 57x36x22 RADIO STATION - 107.4FM
Low Raise TV Studios (1C) : 45x24x10 Audio Studios, On Air Studios and Post Production Studios
Mini TV Training Studios (Studios 1) : 45x22x13 BEL 50W Transmitters
Mini Film Training Studios (Studios 3) : 45x22x13 Phone Facilities
Mini Preview Theater (Studios 5) : 45x22x20
SOUND DEPARTMENT AND AUDIO Studios
Film Studios for Chroma (Studios 7) : 45x22x20 Yamaha Digital Mixer Control
Screeing Studios (Studios 9) : 45x25x20 8 Edit Stations
Photography Studios (Studios 6) : 45x22x20
Cell Animation Studios (Studios 8) : 45x22x20 PRODUCTION DEPARTMENT
Mini Preview Theater (G9) : 40x20x18 Tracks (Curved and Straight)
Trolleys
Cranes
OTHER FACILITIES
7 different types of lights
Cafeteria / Open Cafeteria | Conference Rooms | Camera with HD and SD Compatibility
Video Conferencing Facility HDV Sony 1X : 3 Units
Rehearsal Hall | Deluxe Make-Up Room | Sony PD - 150 : 2 Units
Research Centre | Film Club Sony PD - 170 : 9 Units
Out Door Shooting Facility | Spacious Garden | Sony PD - 177 : 4 Units
First-Aid and Medical Panasonic 102X : 1 Unit
Cannon HD Camera : EOS 5D Mark II : 21MP
Sets & Properties for Film Shooting | Private
Arriflex Super 16mm Video Camera
Screening Rooms | WiFi Enabled Campus Sony PMW - Ex3 Video Camera
Professional Still Cameras D70, D40, D705, D3000
Blue and Green Shooting Facility
Virtual Sets
TECHNOLOGY
PARTNER
IN-HOUSE
PRODUCTION
STUDIOS
CHROMA LAB
With over 25 years of combined experience in
television production, feature films and short films
production, as well as live broadcast of events across
the country, Marwah Studios works with leading
industry professionals and the latest technology to
create exceptional digital content. We believe the key
to effectively communicate any idea or message to
your audience is to create emotive and engaging story.
Marwah Studios has been associated with the
production of 4500 television programmes for nearly
50 television channels and around 125 feature films.
Some of India’s premiere channels which have worked
with Marwah Studios are Zee News, Zee TV, BBC News,
Sahara TV, NDTV, Star News, Aaj Tak, Mahua TV, Jain
Television and Sky News. To our advantage, the in-
house production Studios used for a wide variety of
communication purposes ensures that important
information does not inadvertently leak to the press or
public ahead of when it should. We are equipped with
an unmatched range of production equipment and
services that enable us deliver broadcast quality
content for TV and films.
PHOTOGRAPHY LAB
MULTICAM LAB
INTERVIEW STUDIO VIDEO EDITING LAB 1
ANIMATION
PRINT LAB FILM-MAKING LAB
ORGANISED
MORE THAN
2,000
EVENTS
5TH GLOBAL
FESTIVAL OF
JOURNALISM
IN-HOUSE
FILM
COMPANY
27
INTERNATIONAL
FILM AND
TELEVISION
CLUB (IFTC)
In order to promote Delhi
NCR as the favourite
destination for the
journalists, documentary
filmmakers, and media
professionals from all over
the world, International
Film & Television Club
(IFTC) has been organizing
the Global Festival of
Journalism Noida (GFJN)
which has become an
important journalism
festival worldwide.
"A n E v e n t O f T h e
Journalists, For The
Journalists, By The
Journalists”
LIVE
BROADCASTING
OF
STUDENT
PROJECTS
LIVE
BROADCASTING
OF ALL
EVENTS
OF AAFT
32
This film depicts
the bad face of the
community
who are absolutely
how teases the
great Sikhs
A documentary
on after crossing
the Esplanade
Road, a left turn
just before
Gurdwara Sisganj
Shut up Hitler
is the fiction based
to depict the
real characters
M.K Gandhi &
Adolf Hitler
Moments lost to
hell is the story of
the boy who had
faced many of the
tensions of the life
& ultimately relived
if by taking the life
of the one who had
provided tensions
& self too.
33
IN-HOUSE
RADIO
107.4 FM
Celebrating
Sajid-Wajid
Brand Ambassador
26 Years of
Marwah Studios
Community Radio (CR) is radio overall socio-economic and cultural for which the station has been set up.
broadcasting with the objective of development of the area. It will also Tra n s m i s s i o n o f s p o n s o re d
serving the cause of the community in inform the society about the programmes shall not be permitted
the service area by involving members developmental initiatives of except programmes sponsored by
of the community in the broadcast of Government and promote Central and State Governments and
their programmes. It affords a unique transparency in the implementation of other organizations to broadcast public
advantage of receiving transmission the scheme. interest information. Such station
through low cost, battery operated Programmes permissible on cannot broadcast any programmes,
portable receiving sets. The Ministry Community Radio should be of which relate to news and current affairs
encourages setting up the CR, as it immediate relevance to the community and are otherwise political in nature.
promises to provide an opportunity to and focus on issues relating to Location for CR is to be located within
the local communities to express education, health, environment, the campus in case of educational
themselves, share their views and agriculture, and rural and community institutes. NGOs and others have to
particularly empower the women, development. At least 50 percent of locate their transmitter, antenna with
youth and the marginalized groups to content shall be generated with the the centre of geographical area of the
take part in local self governance and participation of the local community, community they seek to serve.
IN-HOUSE
PUBLICATIONS
IN-HOUSE
NEWSPAPER
38
36
37
39
IN-HOUSE
NEWS
AGENCY
ASIAN NEWS
AGENCY
Tied up with
5000 online
media,
160 national &
international
newspaper
& 40 TV
channels
ADVERTISEMENT
STUDENT
PROJECTS
SHORT FILM POSTERS
STUDY
TOUR TO
DUBAI
(UAE)
EVENTS & NEWS
CELEBRITY
VISITS
CELEBRITY
VISITS
CELEBRITY
VISITS
Programme Core Values Life Enrichment Experience
Advertising and public relation programmes at AAFT AAFT School of Advertising and public relation is
School of Advertising and public relation are designed committed to develop outstanding media managers
to recognize and heighten awareness of the core and media creators for films, television, radio, print
values, our institution has already practiced and and multimedia, as well as the creative advertising and
articulated. Our programmes are all about: enthusiastic marketing professionals. Our standards
are high, as are our students’ performance
• Establishing the essential relationship between expectations. We enroll the best, and produce
media theory and media practice qualified graduates with the skills most sought after by
• Recognizing specific qualities and inter-relationship the industry. While we enjoy the recognition of being
between various media forms the best advertising and public relation college in India
• Respect for aesthetic, critical, and pragmatic our efforts are highly focused on providing all our
dimensions of communication students with courses that enrich their life while they
• A t t e n t i o n t o t h e e t h i c a l i m p e ra t i v e s o f learn.
communication throughout the world
• Appreciation of the ways in which media theory and Student Mentoring & Assistance
media practice can contribute to intercultural global The school facilitates a professional but friendly and
understanding relaxed environment for all its students to explore
• A c k n ow l e d g m e n t o f t o d a y ’s c h a l l e n g i n g traditional disciplines, develop a strong commitment
marketplace conditions to research and critical analysis, create and develop
• Openness to change and innovation media, perhaps transcending the traditional formats.
Through various programmes students learn how to
Programme Focus work across media formats, theories, and
AAFT has a variety of resources and services to assist methodologies, seeking the right “tools for the task,”
the students in selecting courses that fit well with their whether that task is academic, creative, or
intended goals. We offer a variety of full-time professional.
programmes, including undergraduate degree The institute’s infrastructure comprises of state-of-
courses, post-graduate degree courses, post- the-art digital facilities for students to inculcate
graduate diploma courses and short term diploma desired technical skills to produce media in a variety of
courses to help students plan their transition and be forms and genres. It also consists of many in-house
successful in the media professions. The course facilities as production studio and lab, PR agency,
curriculum integrates the study of media theory and news agency, media club, radio station, as well as
management with the production practices. All our newspaper and publications.
Advertising and public relation programmes are Our students get training from dedicated and
based on a solid history of mass media and assist knowledgeable professionals from the fields of media,
students in developing a critical understanding of advertising and public relation and journalism. Apart
today’s mediated culture. from the institute’s experienced faculty, students also
receive mentoring and knowledge-sharing sessions
Career Skills Development from the guest faculty and international visiting
Our institute is the new age Journalism School and faculty, which include distinguished scholars,
ranks among the top journalism colleges of India. We producers, artistes, and entrepreneurs.
strive to provide both technical and academic AAFT appreciates your interest in the Advertising and
educational opportunities that enable individuals to public relation programmes and welcomes the
become contributing members of the workforce, and applicants from all walks of life who are eager to gain
adapt to the shifting demands of the workplace the theoretical and practical expertise that is
throughout their careers. necessary to reach their goals.
PLACEMENTS
Over the past decade, nearly 98% students from the Creative
Schools of AEG have been successfully placed in the media and
entertainment industry. Students from different academic
programmes with short-term courses, diploma courses or degree
courses, qualify for an equal opportunity to placement assistance.
STUDENT PLACEMENT
STUDENT PLACEMENT
STUDENT PLACEMENT
OUR ALUMNUS
Director
GALEN ROSENTHAL
"New York Film Festival"
Manager
NEELANJALI
WizCraft
INTELLECTUAL CAPITAL
CORE FACULTY
Akshay Chaudhary
“I entered these very gates with a fair knowledge of the world but still deep within I felt
there was something missing. My journey here has been very eventful and has
personally filled in every gap I felt missing. We not only get facilitated with a course but
get accustomed to mingling with the broadest spectrum of people; indeed peer
learning has been the focal point of my education here.”
Annie Aggarwal
“The Advertising & PRE program at Asian School of media was a great experience. The
rich interaction with experienced faculty and students from diverse backgrounds
across the country was very useful. I was fortunate enough to work closely with various
clubs where I got a platform to put my theoretical knowledge to practical use which
developed my interest in Advertising copywriting and Visualization.”
Deepika Khanna
“At ASMS in school of Advertising & PRE there is lot of focus on Industry interaction and
that really helped me and my peers as well.”
Ishan Singh
“ASMS School of advertising & PRE provides the necessary ecosystem to students to
nurture themselves to become professionals provided the students invest in
themselves to become one.”
Nidhi Jha
STUDENTS SPEAK
My 2 years in ASMS have been the most valuable years of my life as I learned a lot
from my teachers. Thank you all my teachers and the Placement Division. I am very
contented to work with TEXT 100.
Ashima Jain
My journey started at Asian School of Media Studies. In an environment that was
driven by cut throat competition, there were times when I seriously doubted my
capacities and caliber. In my final year, I got opportunity to intern with INNOV8
under the CMO Mr. Russell, which was an enlightening experience in itself. Innov8 is
more than just a Company to me, it is a family. The work culture, the connection you
feel with everyone is something no other startup can possibly replicate. Also a
special thanks to Mr. Sandeep Marwah, President of ASMS and all my teachers, for
their faith in me and for grooming me to progress ahead in life. But most
importantly, thank you to my friends and family for helping me get where I am
Tushar Pandey today.
“It was a great pleasure to be the part of Zee Network and work for Zee Sangam. I have
learn a lot. I did desk work like- editing shots bytes,making packaging online publishing.
Also, has got an opportunity to work as a trainee in creative department of India’
leading advertising agency Leo Burnett! I want to thank all my teachers and placement
cell for giving continuous support. I feel lucky to be the part of ASMS!”
Shreya Bhattacharya
“I am grateful to all the people who I worked with at FOUNTAINHEAD. With their
patience and openess they created a great learning and working enviornment for me.
Furthermore, my college and department for their guidance and support always.”
Siddharth Thakkar
” I worked as a communication trainee at Brand Republix, a fashion, luxury, marketing
and consulting firm. I am priviledged to have an opportunity like this and highly
thankful to my educational institution ASMS for providing me a wonderful platform.”
Rumela Sen
AAFT - A UNIT OF ICMEI
INTERNATIONAL CHAMBER OF MEDIA
AND ENTERTAINMENT INDUSTRY
International Chamber of Media and Entertainment industry. Established with the intent to develop and
Industry is a representative business organization for the promote the growth of media and entertainment
Media and Entertainment Industry in India and other industry in India and other countries worldwide, the
countries. It plays an important role in bridging the gap Chamber has created 162 international committees and
between the Industry and the Government by ensuring a 80 national committees. With offices in 100 countries
focused involvement of both towards the commercial across the world, ICMEI provides a common platform for
welfare. It oversees the governmental policies and the the members of the media industry to come forth and
legislations that will facilitate the latest infrastructure, exchange ideas originating from different cultures of
financial assistance and business facilities to the these countries.
SALMAN KHURSHID
Former Minister of External Affairs
PROMOTING WORLD PEACE, ARTS & CULTURE THROUGH
MEDIA & POLITICAL ASSOCIATIONS
Marwah Studios
Complex-III
Sector 5, Noida
Marwah Studios Complex-I
FC-14/15, Film City, Sector-16A, Noida-201301, U.P., India
Toll Free: 1800-102-6066 | Ph: 0120-4831100 | sms AAFT to 57575
Website : www.aaft.com | Email : help@aaft.com