Escolar Documentos
Profissional Documentos
Cultura Documentos
A Cup of
Change
Prepared by Mariana Napolitani
BRAND REDESIGN COMPONENTS
Business Goals
REVAMPING Brand Personality
OUR BRAND
Market and User Research
Logo Design
Visual Elements
Corporate Brand Style
MARIANA
NAPOLITANI
TARGET AUDIENCE
Presentations are tools that can be used as
lectures, speeches, reports, and more.
PRIMARY COMPETITORS
Presentations are tools that can be used as
lectures, speeches, reports, and more.
KNOWLEDGE GAPS USER HYPOTHESES
Presentations are tools that can be Presentations are tools that can be
used as lectures and more. used as lectures and more.
PAISLEY ARCHER
Graphic Designer
Presentations are tools that can be
used as lectures and more.
STANLEY ARMISEN
Entrepreneur
Presentations are tools that can be
used as lectures and more.
BRAND RECALL FOR
COMPETITOR COFFEE CHAINS
Presentations are tools that can be
used as lectures, reports, and more.
BRAND RECALL
FOR VIGILATTE COFFEE
Presentations are tools that can be
used as lectures, reports, and more.
FACTORS TO
CONSIDER
PROTOTYPES
LOGO TESTING
SURVEY
20
CUSTOMER PREFERENCE
KEY ELEMENTS
Presentations are tools that can be
FROM SURVEY DATA
Presentations are tools that can be
used as lectures, reports, and more.
used as lectures, reports, and more.
Presentations are communication tools that
can be used as demonstrations, lectures,
speeches, reports, and more. Most of the
time, they’re presented before an audience.
Our New Logo In Action
Presentations are tools that can be used as
lectures, speeches, reports, and more.
Closer look at customer needs
SHAPE SCALE
Presentations are tools that can be Presentations are tools that can be
used as lectures and more. used as lectures and more.
REVAMP BUSINESS CARDS.
Presentations are tools that can be
used as lectures and more.
UPDATE BILLBOARDS.
Presentations are tools that can be
used as lectures and more.
STYLE GUIDE
UPDATE
GRAYSON BURCH
Product and Branding Officer
TALIYAH MAYNARD
Graphic Designer
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EMAIL ADDRESS
hello@reallygreatsite.com
PHONE NUMBER
(123) 456 7890
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