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Nowadays, the technology for social media have been continuously growing and
being patronized by many people around the world. According to the news from Business
Inquirer last February 2018, the Philippines had topped again as one of the largest
population of social media users worldwide and hit 67 million people. The most widely
used social media applications by Filipinos based on the statistics of StatCounter (2018)
One of the most prominent and used social media application in the Philippines is
YouTube. It gained the 11.45% of the total social media users in the Philippines last
application wherein users can like, comment, share, watch and create their own videos.
YouTube first launched on November 2005 by the three co-workers of PayPal. The
application has not been stopping from developing every year since it was made; features
has been always upgrading, the content of the videos becoming more broad and
subscribers become more and more. Many are involved here due to its accessibility;
users can use it on laptop, mobile phones, tablet and etc. Many viewers are teenagers
and it is a great platform for them to discover things and entertain themselves. Also, many
Bloggers also known as “Vloggers” (short term for Video Bloggers) or “YouTubers” to get
updated on their YouTube videos. These Vloggers are persons who use YouTube as a
tool to express themselves through videos such as telling their opinion about something
researchers came up with the study to know the effect of these Filipino YouTube Vlogs
and Vloggers affect the academic performance of the students specifically from the
This study will mainly identify and assess the impacts of the YouTube vloggers
and their vlog videos to Polytechnic University of the Philippines Senior High School
(PUPSHS) students and to know how it affects the academic performances of the
students. The study yearns to identify how the students cope up with their academic
activities while watching vlogs. The study will hold the interpretation and information of
the main subject of the study and how it will be analyzed. It will show the different vloggers
and the content of their vlogs in the Philippines and it will determine the perceived
advantages and disadvantages of vloggers and their vlogs and how the respondents will
The study seeks to identify the effects of watching Filipino YouTube vloggers and
vlogs in the academic performance of the Grade 12 students from Polytechnic Univeristy
How does watching Filipino YouTube Vloggers and vlogs affect the academic
performance of students?
The following are the hypotheses formulated in this study that answer the problem
statements:
1) Watching Vlogs from different famous local vloggers aid the students to be
motivated and inspired to study harder in school to be able to get better grades.
2) Watching Vlogs from different famous local vloggers do not provide any positive
3) There are lot of advantages and disadvantages in watching vlogs that could be
4) Various vlogs and vloggers create a huge influence and impact that might be
Students. The findings of this study will redound to the benefit of students considering
that modern technology plays a significant role in education nowadays and one of
example of these is YouTube Vlogs. It will greatly help students who are not aware of the
possible impact of the Filipino Vloggers to their studies and also for them to improve their
study habits. It can help them improve their learning and also, their attitude towards
learning.
Teachers. This study can also benefit the teachers for them to add more effective learning
materials in their lessons. It can give them a better and further understanding regarding
to the modern ideas that will help them to bring more knowledge to their students.
Parents. This can give awareness to the parents of the possible impact of the YouTube
Vloggers to their children in terms of their academic performance. It will give them ideas
on how will they guide their children to improve their performance in school.
Vloggers/Bloggers. This study would enable them to know how to improve their vlogs
Future Researchers. This study would help the future student researchers to be
knowledgeable about how vlog/vloggers could affect academic performance and it can
The study will be limited to the Senior High School Grade 12 students of
Polytechnic University of the Philippines. There are thirty respondents coming from six
different strands which are Accountancy, Business and Management (ABM), Science,
(ICT) and Arts and Design Track (ADT). Only those who watch YouTube Vlogs will be
chosen to answer the survey forms. They will be given questionnaires to answer based
on their consciousness and awareness regarding the topic. The research study is limited
to Filipino Vloggers. To ensure that there will be no waste of time, the questionnaires will
involve multiple choice items, checklist, and ranking or rating questions and did not
involve some essay. The researchers will also ask the respondents’ grades on the first
semester of grade twelve, school year 2018-2019 through the questionnaires. The survey
form includes their demographic profile, the list of Filipino Vloggers and Vlogs genres that
they might always watch, and twenty five different statement that they will rate which will
Theoretical Framework
is evident in the research literature. It can support student inquiry by expanding the range
students learn and how technology has changed their learning. Margaryan, Littlejohn and
Vojt (2011) found that students of a technical discipline are more inclined to use
suggests that the main categories that comprise the model should promote motivation.
as it is challenging to develop a YouTube video. They may also find it relevant to reflect
on their project through a video where they can showcase their project to their peers and
the community.
The students also show volition, as they are motivated to complete the YouTube.
Confidence can, with the possibility of “instant fame” via the YouTube video or the number
the ARCS-V model consolidate the interactions between the YouTube video, individuals,
peers and campus-community partners. All these stakeholders have a shared, but unique
motivational interest in the outcome of the development of the video as linked to the
interactions of the broader community and the possibility of “instant fame” via YouTube.
Conceptual Framework
PUPSHS GRADE 12
STUDENTS
Watching Filipino Acamemic
Vlogs/Vloggers Perfomance
EFFECTS
ADVANTAGES
DISADVANTAGES
INFLUENCES
(PUPSHS) students.
The study aims to determine the effects and impacts of Filipino Vlogs/Vloggers in
Philippines – Sta. Mesa, Manila. Thus, Polytechnic University of the Philippines Senior
High School (PUPSHS) Grade 12 Students are the parties to be covered in the study.
The independent variables are the advantages, disadvantages and the influence
On the other hand, the dependent variables are the effects and impact of vlogs/vloggers
to the academic performances of the PUPSHS Students. The expected outcome is that
there would be a positive and negative effects to the students. In addition, watching
Filipino vlogs/vloggers also expected to have a various impacts towards the students.
Definition of terms
Vlog. It is a set of videos that someone regularly posts on the internet which record
Vloggers. A person who use YouTube as a tool to express themselves through videos
such as telling their opinion about something and showing their personalities in their
uploaded videos.
Subscribers. The viewers who prefer to interact to the content of the creator and watch
Vlogs have brought about a new form in multimedia usage. According to Westernberg
(2015), people nowadays are now more into social networking sites. This allows them to
participate and to create their own desired content through social networking and
weblogs. Our generation today are exposed to these kinds of multimedia and share their
experiences and opinions about everything. One of the most popular platforms for Vlogs
Definition of Vlog/Vlogging
A vlog or video blog is a blog that contains a video content. Vlogging is becoming
more common as equipment becomes cheaper and supporting and hosting and
aggregation sites become prevalent (Rouse, 2006). Vlog also defines as the video
component that provides a series of online broadcast which allows everyone to post and
create different contents and considers it as video collection that serve both as an audio-
visual life documentary and as a way of communication. Maulidah (2018) found that when
students have already done their videos, they start to find a way in able for other to know
people post information, ideas, or different works on a web site. The main difference
between vlogging and blogging is that the medium is video instead of text”. Vlogging is
the method of vlog making, while vlog is the artistic content created by someone to share
their regular activity using a video. In general, vlog is created to share information that is
funny, unique, educative, and interesting to catch the attention of the viewers.
Furthermore, it can also be used for students’ personal expression and reflection.
Students felt successful in terms of learning and were more motivated to study and it also
This was particularly true when the technology allowed learners to control their own
not limited domestic settings and they have various contents such as fashion, luxury
brands, beauty and others, which makes advantageous to people with different needs
which the content is available for everyone. Based on dictionary of Indonesian Language,
the video is an act of recording of alive images or television programs to show or air via
the television set, to simplify words, it is a video display moving images are convoyed by
sound, music or voice. Media is considered as audio visual media types. While Audio
visual media is media that depend on the sense of hearing and by sight. This medium
In today’s generation, when the web was developed, basically all forms of online
media were also developed like YouTube proposed for sharing video and also for allowing
YouTube is a current vlog site that agreements users upload, tag, and share video clip
medium is a video. It is regularly made with vlog entries and combine fixed video or with
a link with assistant text, images and other information. As the time goes by, vlogging has
increased so much attention and courtesy international, specifically with the online media
the Google’s acquirement of YouTube for $1.65 billion in 2016. This has catch to
beginning audience, who are classically prepared with common technological mobile
aspect of the diverse skills needed to understand and manage several aspects of modern
regularly watching YouTube. They consumed more hours in watching making it their most
visited websites. In this case, YouTubers seen as role models for the youth. Their
behavior would greatly affect the viewers and most of it are students. As stated by the
the internet including the possible uses and dangers of these methods. Children do not
As indicated by Smith (2009), the huge shift towards the user-driven technologies
such as blogs, social networks and video-sharing platforms enabled the revolution and
development of the User-Generated Content (UGC). UGC refers to all the various media
content which was produced or created only by the public and not by the paid
professionals (Daugherty, Eastin & Bright, 2008). This User-Generated Content is now
referred to as social media as stated by Smith (2009). Through this, people are now
having the ability to participate in all kinds of applications such as weblogs, online
journalism and social networking and create their own content based on their daily basis.
They are open and have the freewill to share their own experiences and opinions about
everything; from product qualities, political issues, problems, advices to people, and
tutorials.
Today’s adolescents and young adults, so-called millennial (Strauss and Howe,
2000), were born and have grown up in an environment permeated by media, and so their
“natural” ecosystem can be described as the 2.0 social media environment. We know that
the interaction of children with YouTube involves a great series of characteristics, such
as collaboration with family including peers, interaction with the viewers, different learning
opportunities, identity information and civic engagement (Lange, 2014; Lenhart and al.,
2015).
Engaging vlogs encourage people and mostly students to explore their world and
perhaps even look for different links in the Doobly Doo which is known for a creative
nickname for the YouTube in formation box and continue that exploration outside the
classroom. Whether assigning students to create vlogs, make their own, or just simply
integrate clips that approach content in a new exciting way, video blogs are a fun and
As Fernandez, Simo, Algab states, students can access YouTube in any kinds of
topic and in any material form. These topics, ideas, lessons and concepts ranges from
different difficulty. As found by Clifton and Mann (2011), there is an increase in the
learning skills of nursing students who received a module in undergraduate nursing with
YouTube resources. YouTube videos were seen to improve memory skills for tests,
increase intrinsic and instrumental value and interest, entertain, and help non-majors to
remain focused on the topic at hand, as per Eick & King Jr. (2012).
In this era, Computer Mediated Communication (CMC) can be used for students
best feature from CMC in which it provides the application of vlog. It can facilitate students
especially in speaking. The correlation with social media and technology makes it fun to
be implemented to the students for it will sophistically increase the ability of students in
speaking. Speaking competency plays a significant role for students in understanding and
“Speaking is a productive skill, oral skill. Speaking is a human interaction which is used
express their different sight such as opinions, intentions, hopes and viewpoints.
YouTube video regarding educational tutorials are considered very efficient and
effective tools in learning a specific or general knowledge about a subject area. According
to Fathallah (2007), educational video clips are recorded educational situation that
includes real elements, ranging in length between (3-7) minutes, and teaches a specific
goal‖. YouTube provides many services including upload, download, watching and
sharing video. YouTube allows exchange views and proposals about the video, also
allocation channels for transfer lectures and conferences, and channels for courses which
display series of videos to explain the skills and educational experiences. With that, these
are nothing but some evidence why YouTube has a dense use especially in the aspect
of education. Due to the huge educational uses of it, Google launched the service
"YouTube for Schools" which includes video clips of educational materials and courses.
learning language, YouTube may be significant to address the interests and needs of
students for real life language by providing authentic and effective discourse. In addition,
YouTube offers a lot of opportunities for learning a language specifically second language
as a learner cannot just watch but also listen to various kinds of spoken material which
can be formal or informal. Also, there are genres of songs, talk shows, film clip, etc; thus,
learning new vocabulary or any other language skills. Therefore, the remarks and claim
that the scenes, movements, feelings, and gestures presented in YouTube videos offer
important visual impact for language learning are highly true. Some scholars even state
that the involvement of YouTube in the language classrooms could lessen the stress that
the students may feel especially when learning a new language, it is because they could
view and perceive it as entertaining rather than educational activity. That’s how YouTube
Disadvantages of Youtube
Clifton and Mann (2011) cited that a negative factor of YouTube is unregulated
content, which can be misleading, inaccurate, or even biased. While as per Fernandez
(et al. 2011) and Stohlmann (2012) identified some issues in YouTube such as videos
with irrelevant and unnecessary information to the course or topic of study as well as gaps
Through this online activity, young audiences are building the capacity to navigate
groups publicly, in addition to discovering their identity. “Youth gain new skills and explore
their identity as they navigate the public and participants in its activities” (Chau) uniquely,
they forge empathies for certain YouTubers whom may become idols or mentors to them.
Using vlogs as medium on learning runs the risk of having to cut short meaningful
conversations, activities, or explanations because the inspiration material was too long.
(Fuglei, 2015)
Association (2016), children often influenced negatively by some videos presented in the
various medium of communication, they are being easily deceived and believe into
something that might not be true and may imitate that. On the contrary, older children
understand that not all advertisements or videos presented are always true and reliable
and therefore they are more careful to the messages that are shown (Moore and Lutz,
2000).
YouTube is changing the views of our world, including higher education. This video
sharing site receives billions of viewers every day, report shows that more than half of the
viewers are students. “Teens establish the dominant demographic on YouTube in terms
of their viewership, comments, rating and other feedback mechanisms” (Chau, 2010).
vloggers/youtubers are commonly college and high school students. Those are students
who are very stressed with their school works, sports, finding job opportunities and
looking or applying for college. And as for this matter, when they watch youtubers
vlogs/videos could make them ease the stress and laugh at the same time, which they
couldn't do when they are problematic about school or works. Bentley, Earls & O'Bien
(2011) found that YouTubers are most likely the same age as their viewers, which is
easier for them to create content that fits the current frame of reference of teenagers.
People tend to share the same behavioural style or to imitate behaviour of people they
like.
Definition of Blogs
In recent years, the number of digital multi-media distributed over the online has
redoubled hugely because of nearly, anyone will follow the assembly line of digital
multimedia system content. As a result, many various forms of blogs have emerged step
by step, like art log as form of art-sharing and publishing in the format of a blog; photoblog
as a blog containing photos; sketch blog that blog containing a portfolio of sketches; and
audio blog and videoblog. They differ not only in the type of content, but also in the way
subject; others operate as additional personal on-line diaries. Five main blogging
motivations were identified: documenting one’s life; providing statement and opinions;
communication and community. Blogs became associate degree more and more
necessary manner of learning regarding news and opinions not found in thought media,
and blogging has become a preferred group action for establishing and maintaining online
communities.
suggested that some of the excess use of video media, among others: 1) The Video adds
a new dimension in the learning, the video presents moving pictures to students along
with the accompanying sound. 2) The Video can show a phenomenon that is difficult to
be seen. While its shortcomings, among others: 1) Opposition Inappropriate retrieval may
lead to the onset of the audience doubts in interpreting the images he saw. 2) Supporting
Materials Video projection tools need to be able to display images in it. 3) Budget to create
Synthesis
Vlogs and vlogging has been a mainstream activity from recent years. Social
media platforms bring and give people ideas on how to communicate with others using
video, pictures, or blogging. As for the researchers, the related studies and articles given
above are divided into seven subheadings. It involves definitions of vlogs or blogs which
stated that both of them are considered online sharing platform but they have differences
such as blogs are expressed in a literary way while vlog is a video blog that contains
videos as its content. There are different effects stated above such as its effects to
viewers especially to students’ academic performance. They can use it as their references
or tools in learning a subject area. It can also use as entertainment and source of income.
Most people nowadays commonly use it as part of their leisure time. Alongside with its
advantages, there are disadvantages that may occur if not used properly.
Chapter 3
METHODOLOGY
This chapter presents an outline of research method that was followed in the study.
The researcher described the research design that was chosen for the purpose of this
study and the reasons for this choice. It also discussed the research locale where the
study was conducted. It gives information on the participants, that is, the criteria for
inclusion in the study, who the participants and how they were sampled. Lastly, the
instrument that was used for data collection is also described and the procedures that
Research Design
This study used a quantitative method to assess students who are engage on
research gathers data in a numerical form which can be put into categories, or in rank
computational techniques. The researcher analyses the data with the help of statistics
and hopes the numbers will yield an unbiased result that can be generalized to some
larger population and will surely come up on the results of the effect of watching Filipino
YouTube vlogs/vloggers.
Research Locale
Campus. It is a state university located in Sta. Mesa, Manila, Philippines. The researchers
chose the area because it is where the selected respondents are currently studying; the
In this study, cluster sampling and convenient sampling was employed for the
selection of the participants restricted only for Grade 12 students. Cluster sampling is a
method for dividing a target population into a subgroups (Harvey, 1993). Purposive
The researchers were able to gather information from the Polytechnic University
of the Philippines Senior High School. Cluster sampling is used for dividing the Grade 12
Technology(ICT) and Arts and Design Track(ADT). To get samples from each strand, the
researchers selected five samples through purposive sampling. Only students who watch
YouTube were selected as samples to answer the survey questions to get relevant
answers.
Research instrument
Philippines Senior High School Grade 12 students. This consists of checklist, rating
questions which can answer the research problem. It includes the demographic profile of
the respondents, list of Filipino Vloggers and vlog genres, and twenty five statement that
To gather the needed data and information, the following basic steps were
3. In conducting the survey, the researchers used the vacant time to avoid
4. After the data were gathered, encoding and the preparation of appropriate tools
5. For the interpretation and analysis, the information is drawn through the study
6. The results are presented after the interpretation and analysis were done.
7. Revisions are done after the research was checked by the research adviser.
8. The data compiled and obtained during the interview were disposed through
This chapter presents the data collected by the researchers from the respondents,
PUP-SHS Grade 12 students. The information are analyzed according to the objective of
Gender N %
Male 5 16.7%
Female 25 83.3%
Total 30 100%
Most of the respondents are females which comprises twenty five females or 83.3%.
There is only five males from the respondents which is only equivalent to 16.7%.
Age N %
16 1 3.3%
17 8 26.7%
18 20 66.7%
19 1 3.3%
Total 30 100%
Table 2 shows the demographic profile of the respondents according to age. Most
of the respondents are eighteen years old which comprises of 20 respondents or 66.7%.
While, 26.7% or eight from the respondents are seventeen years old. There is only one
who is sixteen years old which is equivalent to 3.3% and also one who is nineteen years
old which is also equivalent to 3.3%. All of the respondents are teenagers.
91 1 91
92 1 92
93 12 1116
94 6 564
95 3 285
96 1 96
97 1 97
MEAN=∑fx/n=93.03
first semester to know if Filipino Vlogs/Vloggers affects their grades. Most of the
respondents have an average of 93. All of the respondents are in line of 9 general
average. The mean of their general average of first semester is 93.03. This shows that
Beauty/Fashion/Fitness 10 30 33%
Lifestyle 10 30 33%
Food 15 30 50%
Pranks/Comedy 17 30 56%
Education 11 30 37%
Romance/Love 2 30 7%
Others - travel 1 30 3%
Table 4 shows the types of Filipino Vlogs or Vlogs genres that always watch by the
PUPSHS Grade 12 students. Most of the watched type of vlog is the Pranks/Comedy
which comprises of 56% of the total respondents. Most of the genres watch by the
respondents are those videos which are entertaining. Despite of that, Educational Vlogs
HumanMeter 1 30 3%
Heart Evangelista 2 30 7%
Michelle Dy 5 30 17%
Mikey Bustos 1 30 3%
Jamill 4 30 13%
Baninay 2 30 7%
Cong TV 10 30 33%
Table 5 shows the different Filipino Vloggers who are always watched by the
respondents. These vloggers are in line with the type of Filipino Vlogs stated. The most
watch Filipino Vloggers are Cong TV and Lloyd Cadena which comprises to both 33%
the academic performance of Polytechnic University of the Philippines Senior High School
Students. The results shows that the mode of the statement A is 5 which means that the
respondents have strongly agree that they do get a lot of tips and techniques from
watching YouTube vlogs/vloggers that really helps them especially when applied in
academics.
Based on the data gathered, the statement b, c, d, e, f and g have the result of 4
as the mode which means that the respondents have agree that watching YouTube
vlogs/vloggers really have an advantage on them especially on their academic
performances.
As shown on the table above, the respondents on the statement B agree that they
do become more knowledgeable on different things and it really entertain them as well.
On statement C and D, the respondents also agree that vlogs/vloggers helps them to
improve their comprehensive and critical thinking skills that is really effective in order to
have a great academic performance. On the other hand, the respondents also agree that
it is really an advantage for them for it is a good source of knowledge and also free for
them to access.
Lastly, statement f and g specifies that the respondents agree that it helps them in
learning a lot of things and it really serve as a way for them to gain and boost their
the academic performances of students which are rated by the respondents. The outcome
of the statement A, B and C shows that the mode is 4 that means the PUPSHS Grade 12
students agree that vlogs had a bad impact on their studies wherein they can’t have a
proper sleep for them not to be late on class, they can’t also do their homework or pass
their requirements on time because they spent more time with YouTube vlogs.
On the next statements, the outcome shows that the mode of statements D, E,
and F is 2 which means that most of the PUPSHS Grade 12 students disagree that they
have experienced to have bad grades on their exams because of watching vlogs instead
of studying, nor having a hard time focusing on their class discussion because of lack of
sleep for watching YouTube Vloggers. Lastly, the respondents also disagree regarding
the statement F, wherein the students doesn’t cooperate and isn't attentive whenever
Table 8 presents the possible influence of the Filipino vlogs and vloggers to the
it offers influence to the students watching Filipino Vlogs and Vloggers. The results
express that the mode of statement A, B, C and F is 5 which falls to a verbal interpretation
of ‘Strongly Agree’. While the mode of statement D, E, K and L is 4, they are identified as
‘Agree’. In terms of statement I with a mode of 3, the respondents are ‘Undecided’ whether
to watch vlogs or vloggers rather than to socialize. On the other hand, the respondents
Based on the data gathered above, in the statement A indicates that the
Additionally, due to effect of vlogs, respondents can express their own opinions and
it shows that vloggers can use as a technique to be a good speaker and to be interactive
with other people that help to associate with others inside and outside of the school. In
statement D in which the students solely agree shows that because of the influence of
vlogs to the students it helps them to be more open about their feelings and express it to
other people. In addition, in statement E signifies that through watching Youtube it really
helps the students in developing themselves and eventually turning it to be the best that
they could be, not just in academics but also their life outside the campus. Aside from
that, it was shown in the statement K that vloggers has become an inspiration to most of
the students in performing well in their class and in statement L indicates that because of
the vloggers they have been watching since then gave them a huge contribution in
influencing their desires and aspirations in life. Moreover, when talking about socialization
between the vlogs and the interaction between people, the result of it is undecided that
was shown in statement I. On the other hand, watching vlogs never affect their studying
as shown in statement G nor having a problem in managing their time including but not
limited to household chores, academic studies, and watching vlogs, referring to statement
J. Also, the result in statement H shows that they never imitate the bad habits of vloggers