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Objective 01
To understand the sales promotion activities of Havells for B2B segment
01) Have you heard about the Sampark Summer Bonanza scheme?
a) Yes
b) No
02) If yes, how did you know about Sampark Summer Bonanza scheme?
a) Advertisement
b) Havells employee
c) Friends & family
d) Social media
e) Internet
03) Have you registered with the Havells Sampark Summer Bonanza scheme?
a) Yes
b) No
Objective 2
a) Always
b) Sometimes
c) Often
d) Rarely
e) Never
05) Which method of sales promotion is more effective to motive you buy?
a) Brand
b) Price off
c) Safety
d) Warranty
e) Attractive Adds
f) Sales promotion
Objective 3
To evaluate the level of satisfaction towards the sales promotion activities carried out by Havells
06) Which types of benefits attractive the most in Sampark Summer Bonanza scheme?
07 Which is the recent offer are benefit you received from the Sampark Summer Bonanza scheme?
a) h) Foreign tour
b) Cash back
c) j) Coupon
d) k) Discount
e) l) Not received any benefits
08) Would you like to redeem your points for gift or covert them into cash?
a) Gift
b) Cash
a) Yes
b) No
Objective 4
10) How would you rate the Sampark Summer Bonanza scheme?
a) Excellent
b) Good
c) Neutral
d) Bad
e) Very bad
a) Offer / Discount
b) Gift on purchase
c) Bonus on new product division
d) Growth bonus
12) Which factor do you want to change Sampark Summer Bonanza scheme?
a) Gift option
b) Cash redemption
c) Trip option
d) Gold coin
Objective 5
a) Very good
b) Good
c) Average
d) Very bad
e) Poor
a) Excellent
b) Good
c) Average
d) Very bad
e) Poor
15) Do you want to suggest any changes in Sampark Summer Bonanza scheme?