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Online Examination:
Section - I Instructions:
- While attempting subjective examination Text formatting facility will be disabled such as use of bullets,
making the text bold, underlining the text etc. Only normal character on the key board will be available.
- Special characters available on the keyboard will be allowed.
- Students can not attempt more than 2 questions out of given 3.
- A blank (space typed) or any entry in the space provided will be considered as question is answered.
- Hand written answers are not allowed. Subjective test can be answered by using key board.
- No brail support shall be provided, but writer assistance shall be allowed. The student has to intimate it to
SCDL well in advance by completing applicable formalities.
- Answers for both the questions should not exceed more than 110 words. The maximum word limit per
answer is 55 words (for Subjective part).
Page 1 of 7
SCDL
1) What is positioning?
(5)
The act of designing the companys offer and image so that it occupies a distinct and valued place in the
target customers minds is called positioning. Positioning involves finding the proper location in the minds
of a group of customers or market segment so that they think about the product in the right way. It is the
art of placing the entire marketing mix in the minds of the customer and creating the relevant
associations, emotions, attitudes and beliefs, so as to stand apart from competitive offerings.
Personal selling is direct personal contact between a sales representative and one or more prospective
buyers, to influence the buyer in a purchase situation. Personal selling provides a detailed explanation and
demonstration of the product, which is especially required for products that are technically complex or
very innovative. The personal selling process ensures follow up and is more likely to close the sale.
3) What are the things that firms want to inform their target markets?
(5)
Firms need to inform their target markets about: 1. New product concept, a new brand launch, a new
model, a new pack size or even a new feature or benefit being offered. 2. The brands differential advantage
over its competitors. 3. Outlets where the brands are available in the city or the opening of a new outlet in
the city or region. 4. A new offer or deal or pricing being offered to the market. 5. Explain how the product
works and the utility of the product. 6. Suggest new uses of the product or new ways to use the product. 7.
A new packaging design or packaging change. 8. New technologies that a company has developed or
acquired. 9. A cost or competitive advantage that the company may have achieved and wants its target
markets and stakeholders to know about. 10. Correct a negative perception, that might have developed or
to counter a competitors claim.
Section 1 is complete.
Section - II Instructions:
Page 2 of 7
SCDL
Total Questions : 27
Total Marks : 60
1) Organisations dependent on :BLANK resources need to consciously replenish the natural resources.
(1)
1] Renewable
2] Non-renewable
3] Natural
4] Artificial
2) Higher :BLANK levels allow people to earn higher incomes than would have been possible otherwise.
(1)
1] Professional
2] Educational
3] Career
4] Income
4) A defence strategy that waits for an invasion and then launches a counter attack.
(2)
1] Positive defence
2] Mobile defence
3] Flank defence
4] Counter offensive
Page 3 of 7
SCDL
7) The STP Strategy benefits both consumers and companies alike and is widely practised in industries.
(1)
1] True
2] False
8) Addressing the need for its different dimensions is also known as developing:
(2)
1] Point of Differentiation
2] Unique Selling Proposition
3] Value proposition
4] Perceptual mapping
9) These are frequently bought products required to facilitate the manufacturing and plant administration
process.
(2)
1] Natural goods
2] Manufactured goods
3] Capital items
4] Supplies, consumables
10) Tangible products are more easily observable than intangible products.
(1)
1] True
2] False
13) Communications within organisations are essential as all employees must share a common understanding
of the goals and strategies of the organisation.
(1)
1] True
2] False
Page 4 of 7
SCDL
Page 5 of 7
SCDL
22) Under which stage do we say that the price competition has become intense
(2)
1] Introduction stage
2] Growth stage
3] Maturity stage
4] Decline stage
25) Identify the number of things that the firm need to persuade their target markets to buy a product
(4)
1] Stimulate purchase by keeping the brand in the consideration set
2] To encourage switching from the competitor
3] To be loyal to the brand
4] Tell customers to buy later
Page 6 of 7
SCDL
Section 2 is complete.
Page 7 of 7